APNA GOAL

Gather information and Feedback to assist the APNA BOD

in responding to

Wells Fargo Bank’s Request for Re-Zoning

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Ad Hoc Committee Actions

• Retail Market Analysis • Homeowner Survey • Workshop

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TIMELINE DEC 2014 - APNA BOD Meeting – first Wells Fargo request

JAN 2015 - APNA Annual Meeting notice

FEB 2015 - ad hoc committee commissioned

MAR 2015 - committee meeting w/residents

- BOD commissioned retail market analysis

- survey developed and distributed

APR 2015 - committee meeting to review survey results

- Workshop for APNA

- Report to APNA BOD

- APNA BOD decision

MAY 2015 - APNA BOD presentation @ City of FB PAB

Amelia Park Neighborhood Association ad hoc committee

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RETAIL MARKET ANALYSIS for

Amelia Park, Florida

24 March 2015 The Gibbs Planning Group, Inc.

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• Assumptions re APNA Market Area

• No other major retail centers planned / proposed

• Does not include professional offices, etc.

• Region’s economy will stabilize at or above normal employment, inflation, retail demand, growth

• Any new retail development …

• should be a walkable town center

• use best shopping center industry practices

• Parking adequate with easy access to the retailers

• Visibility - industry standards, with signage

Gibbs Planning Group, Inc. 5

Trade Area Demographics

• AP trade area annual population growth 0.68 %

13,100 people > 13,500 in 5 years

• Current households = 5,800 > 6,000 in 5 years

• Average household income = $78,200

(2 X Nat'l avg)

projected increase to $90,300 by 2020

• Average household size of 2.22 persons > 2020

• Median age = 50.6 years

Gibbs Planning Group, Inc. 6

Gibbs Planning Group, Inc. 7

Closest significant retail

• WEST - Amelia Plaza S. 8th St & TJ Coulson Blvd

• NORTH - Fernandina Beach’s historic city center

• SOUTH - Amelia Island Plantation (6 miles)

Off-island

• River City Marketplace, largest North JAX retail

@ Jacksonville Airport exit on I-95 (20 miles S)

• Regency Square Mall (35 driving miles S)

Gibbs Planning Group, Inc. 8

Gibbs Executive Summary

Amelia Park study for existing demand:

• Analysis measures existing market capacity

• Currently unoccupied space not factored in

Potential demand:

• 20,300 square feet (sf) of retail development

• Producing $5.9 million in sales

By 2020:

• Generate up to $6.1 million in gross sales

• Due to household income growth and economic development

Gibbs Planning Group, Inc. 9

3,400 sf Pharmacy

3,050 sf Full-Service Restaurant /Special Food Services 2,380 sf Grocery/Specialty Food Store

2,150 sf General Merchandise Store

1,950 sf Miscellaneous Store Retailers

1,770 sf Hardware

1,680 sf Furniture & Home Furnishings Store

1,680 sf Apparel & Shoe Store

940 sf Electronics & Appliance Store

750 sf Jewelry Store

550 sf Florist

20,300 sf Total

Gibbs Summary of the 2015 Supportable Retail

Gibbs Planning Group, Inc. 10

Retail Convenience Center Classification

• Could be absorbed by existing businesses –

-- or --

• Opening of 10-15 new retailers

Gibbs Planning Group, Inc. 11

Amelia Park Neighborhood Association

Ad Hoc Committee Report of

Homeowner Survey Responses

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Ad Hoc Committee Members

Bob Combs Donna Paz-Kaufman

Karl Ashley Lu Woodward

Marlene Schang Mickey Baity

Wayne Munson

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Powered by

Amelia Park

Commercial District Questionnaire

Friday, April 10, 2015

Complete Responses: 130

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Q1: When you purchased your property in Amelia Park, were you aware of the vision for a neighborhood town center?

Answered: 128

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Q3: Do you live here ...

Answered: 130

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year round

Q4: Which of the following contributed to your decision to purchase property in Amelia Park? Check all that apply.

Answered: 130 17

WALKABLE

NEAR STORES

FRIENDLY NEIGHBORHOOD

TND DESIGN

PARKS AND GREENS

Q5: Which of the following options for use of the four parcels do you support? Check all that apply.

Answered: 130

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GREENSPACE

WORK / LIVE

RECREATION

SINGLE FAMILY

TOWNHOMES

COMMERCIAL ONLY

OTHER IDEAS

APARTMENTS

Q6: What do you believe is the best course of action for APNA to work cooperatively with Wells Fargo and the City of Fernandina Beach in response to the rezoning request? Check one response only.

Answered: 130

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CONSIDER REZONE WITH OTHER OPTIONS

SUPPORT REQ + SINGLE FAMILY HOMES

OTHER

I DON’T KNOW

APNA MAKE NO OFFICIAL STATEMENT

SUPPORT REQ + TOWNHOMES

SUPPORT REQ + APARTMENTS

Q7: Do you see a value in Amelia Park Neighborhood Association acquiring any or all the parcels at a cost to homeowners?

Answered: 130

20

NO

NOT SURE

YES – TO ENSURE LOOK, USE, MAIN’T

Q8: If the property remains zoned as commercial, are you interested in participating in a private effort to explore the possibilities of developing the properties? Check all that apply.

Answered: 125

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YES, RESEARCH & BRAINSTORMING

MAY BE INTERESTED IN INVESTING

I AM INTERESTED IN INVESTING

I KNOW SOMEONE INTERESTED IN INVESTING

I AM INTERESTED BUT – TIME / FUNDS

NOT INTERESTED IN INVESTING

Q9: A private effort could obtain and develop one or more of these commercial parcels. If you are interested in investing in a private venture, please indicate how much you would be willing to contribute. Check one.

Answered: 124

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$ 100,000 OR MORE

$ 75,000 - $ 99,999

$ 50,000 - $ 74,999

$ 25,000 - $ 49,999

< $ 25,000

NONE – BUT, WOULD IF

NO INTEREST

OTHER

15 = 12%

34 = 27%

63

Committee’s Conclusions:

“Homeowners Care and Responded”

“Make it Look and Feel Like Amelia Park”

“Cost…“ was raised as an issue

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