Communication Guide

Introduction

I’m green™ is the seal used for the line of

Braskem products made from renewable

sources.

This was developed to be used as guide for the

application of the I’m green™ seal in products

and disclosure materials.

Summary

1. Value proposition

2. Green PE rules of use

3. General recommendations

4. Using I’m green™

1. Value proposition

1. Avoiding the risk of green-washing perception on Green PE products.

2. Motivating a communication synergy among Green PE products and Braskem

communication on I’m green TM.

3. Helping consumers to identify real sustainable products, leveraging their value

perception on green PE products.

2. Green PE rules of use

1. Do not mix HDPE or LLDPE from renewable sources with resins produced from

NAPHTHA or Natural Gas, except to assure technical performance of the

product and comply with the contract.

2. In the case of mixing due to technical reasons, the customer shall commit to

maximize the renewable source contents of the product, so that the amount of

HDPE or LLDPE Green resins is over 51%, according to ASTM D6866* method.

3. Any disclosure of a product with Green HDPE or LLDPE in the composition shall

clearly mention the renewable source content of each product as provided in

ASTM D6866 method.

*ASTM D6866 method is the checking of the renewable content made by the American laboratory Beta Analytic.

3. General recommendations 1. It is important to know the composition of the product and the percentage of renewable

sources used in the product.

2. It is necessary to collect a sample with 0.5 meter of film or one unit of the product, and

send for analysis at the BETA ANALYTIC laboratory on the USA*, according to ASTM

D6866 method.

3. Any disclosure material involving application of the I’m greenTM seal shall only be

released after verifying and confirming the renewable source percentage contained in

the product.

4. In order to use the I’m greenTM the product shall include the following text: “ > X%

Biobased verified by ASTM D6866”.

5. It is necessary to identify the predominant component of the product to facilitate its final

destination, or to use some label to identify that the product is recyclable, as follows:

High Density Polyethylene – HDPE

Packing for food, textiles, cosmetics and disposable packing produced with high

density polyethylene. Resistant to low temperatures, light, water proof, rigid and

resistant to chemicals, HDPE is also used for manufacturing caps for soda bottles,

containers for freezer mineral water gallons, besides toys and electric domestic

appliances, broom and brush bristles, bags (lining and water proofing), adhesive and

other applications.

Low density Polyethylene – LDPE and Linear low density Polyethylene – LLDPE

Flexible, light, clear and water proof. Low density polyethylene (LDPE) is used for

producing thermocontrolable films such as boxes for soda bottles, wires and cables for

television and telephone, films for general use, industrial bags, irrigation pipes, hoses,

flexible packing, water proofing paper (tetrapak), and other. Linear low density

polyethylene (LLDPE) is mainly used for producing packing for food, diapers, feminine

pads and industrial bags.

6. In case of plastics bags, it is recommended to include the text: “Plastic bag made with

Braskem’s Green Polyethylene. Renewable raw material”.

* Address:

Beta Analytic Inc. - Darden Hood - 4985 SW 74 Court - Miami, Florida 33155 USA,

www.radiocarbon.com

1. Additional information is presented below:

• “Material/packaging/container made with Braskem’s Green Polyethylene.

Renewable raw material.”

• Renewable sources.

Braskem’s Green Plastics are made with Brazilian sugarcane ethanol.

• Contributes to reduce greenhouse gas emissions.

Each produced ton of I’m green™ Polyethylene captures and sequesters 2.5 tons of

CO2 from the atmosphere.

• 100% recyclable.

I’m green™ Polyethylene may be recycled in existing recycling systems.

3. General recommendations

4. Using I’m green™ seal

4.1. Signatures

Full with no endorsement

Simple signature Simple signature with description Communication signature

Product signature

Full signature

Basic product signature

4.1.1 Full signature

Full Signature is recommended for

disclosure materials, and shall not

be used in products, unless including

another I’m green™ seal, for example

Minimum Signature with the

renewable source percentage

contained in the product.

Example with endorsement: Example with no endorsement:

Advertisement Text Advertisement Text

Product Name

Deodorant oil

Body moisturizer

Brazil

aceite desodorante hidratante corporal

brasil

250ml

Product Name

Deodorant oil

Body moisturizer

Brazil guaraná and ipê flower for energy

aceite desodorante hidratante corporal

brasil

guaraná y flor de ipé para desbordar energia

250ml

Product Name

Deodorant oil

Body moisturizer

Brazil

aceite desodorante hidratante corporal

brasil

250ml

Product Name

Deodorant oil

Body moisturizer

Brazil guaraná and ipê flower for energy

aceite desodorante hidratante corporal

brasil

guaraná y flor de ipé para desbordar energia

250ml

Plastic Renewable Source

CO2 Emission reduction

With no endorsement

With endorsement

4.1.1 Full signature

Example of application with no endorsement:

4.1.2 Simple signature

Simple signature may be used for

disclosure material of Customers and

also for products.

Example:

BOTTLE WITH LOWER

ENVIRONMENTAL

IMPACT: > 90%

RENEWABLE MATERIAL.

YOGURT

4.1.3 Simple signature with description

Simple signature with description may

be used for disclosure material of

customers and also for products.

The description of the “plastic” may

vary to describe the application of the

product of the Customer For example:

carrying bags, bottle, packaging, etc.

Example:

4.1.4 Minimum signature

Minimum signature description may

be used for disclosure material of

customers and also for products.

We recommend using minimum

signature when endorsed with the

full I’m green™ signature on the

disclosure material.

Example:

4.1.5 Disclosure signature

The disclosure signature uses the

speech bubble to enhance every

product made with Braskem’s I’m

green™, and may be used to

support disclosure materials,

interacting with other visual

elements for advertisements,

flyers, e-mail, marketing, etc.

Example:

4.1.6 Checking

The presence of renewable source in

the product and verified by ASTM

D6866 is necessary when printed on

the packaging of the product.

This component is not mandatory for

disclosure support materials.

Example 1:

4.1.6 Checking

Example 2:

Signature in product with checking

BRAND

CONTAINS 6 BOTTLES WITH 1.5 L

BRAND

CONTAINS 1.5 L

BRAND

CONTAINS 1.5 L