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API as a growth tool
API Workshop at TheFamily Paris, April 16, 2015
Nicolas Grenié @picsoung
Hacker in Residence at 3scale.net Out-of-the-box API Management @3scale
The Family - April 2015 Nicolas Grenié - !picsoung
Agenda
• 1. What is an API
• 2. Why you should use APIs
• 3. Why you should have an API
ApplicationProgrammingInterface
APIUI" #
$
% &What type of API?
&Web (REST) APIs
Why should you use APIs?
You are a small team
" ""biz techdesign
You have no time
'
Shipping is P1
(
Someone else is doing it better
)
*
+
,
There is an API for that
Using an API saves you
" human resources
' time
- money
You need an API
You need an API
You YouR API
EXtra Revenues
EXtra Revenues
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
EXtra Revenues
✴QuickPrint API, 13x partner growth
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
EXtra Revenues
✴QuickPrint API, 13x partner growth✴Revenue share with developers
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
EXtra Revenues
✴QuickPrint API, 13x partner growth✴Revenue share with developers✴Apps using SDK on top charts
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
EXtra Revenues
✴QuickPrint API, 13x partner growth✴Revenue share with developers✴Apps using SDK on top charts✴Increase in foot traffic in stores
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
Wider Reach
Wider Reach
✴700 partners created 50,000 third party apps/services
✴300m monthly uniques who see the brand on other sites
✴The API gave reach and brand awareness which would not have been
possible with traditional marketing.
(Dick Brouwer, TripAdvisor Director of Engineering)
Wider Reach
Wider Reach
Innovation
Innovation
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
Innovation
✴Only 1 app developed by Fitbit in-house
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of development cost
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of development cost
✴Powerful to be on many platforms easily
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
Efficiency
Efficiency
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
Efficiency
✴Wrap every internal service with an API – or you are fired
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
Efficiency
✴Wrap every internal service with an API – or you are fired
✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS)
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
% mobile. customer eco-system
/ partner eco-system
0 content distribution
1 API as a Business
2
An API DIFFERENT GOAL
WHEN?
ASAP
API FiRSTDESIGN
% 3.
API
TECH
API Management
API Management
API Management
✴Tools to manage API program
API Management
✴Tools to manage API program
✴Access-Control / Security
API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics
API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics
✴Monetization
API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics
✴Monetization
✴Developer Experience (DX)
You APIAPI
Management
*inspired by Kevin Lacker https://www.youtube.com/watch?v=qCdpTji8nxo
intuitive
4documented
5opinated
6keys of a successful API
Pivot to API
Pivot to API
Pivot to API
Take-away
Exposing API is not enough. Make sure you secure, monitor and manage APIS
Consider API-first design
Use APIs when you can
Your API needs to be aligned with business strategy
Above & Beyond
Nicolas Grenié
Hacker in Residence at 3scale.net Out-of-the-box API Management @3scale
API as a growth tool
API Workshop at TheFamily Paris, April 16, 2015
