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Inc. Langdon Seah | Hyder Consulting | EC Harris “Measuring Container Port KPIs – DOs and DON’Ts” APEC Strategy Workshop on Gateway Port Productivity Dr Jonathan Beard 5 th September Kuala Lumpur

APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

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Page 1: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

Inc. Langdon Seah | Hyder Consulting | EC Harris

“Measuring Container Port KPIs – DOs and DON’Ts”

APEC Strategy Workshop on Gateway Port Productivity

Dr Jonathan Beard

5th September Kuala Lumpur

Page 2: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

© Arcadis 2015

Outline Apples with Apples

• Market focus:

• Transhipment versus gateway; versus mixed

• Right size your port: mega port versus niche player / local player

• Regulatory structure and commercial incentives – chasing volumes or financial returns?

• It’s all relative: comparator versus competitor

Who controls what? How does it vary by market?

Measuring or regulating…or stifling?

Don’t let the perfect be the enemy of the good

04 September 2016 2

Page 3: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

© Arcadis 2015

Apples with Apples

04 September 2016 3

Page 4: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

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Market Focus & Cargo Segments

04 September 2016 4

Transhipment Hub:

e.g. Singapore ~85% TS

• Limited road-side / gate

interaction – limited inland

distribution network

• Limited role for customs

• Double lifts for most cargo

• Mother vessels and smaller

feeders

Gateway:

e.g. Sydney +95% IE

• Links to extensive inland

distribution networks: gate, road

and rail, DCs, etc.

• Customs play a significant role

• Single lift for most cargo

• Limited range of vessel sizes

Gateway & Transhipment:

e.g. Rotterdam ~30%TS, ~20%

Road, ~20% barge, ~30% rail

• Links to extensive inland distribution

networks: gate, road and rail, DCs, etc.

• Customs play a significant role

• Ocean-to-ocean transhipment, barge

transshipment, road and rail

• Wide range of vessel sizes

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© Arcadis 2015

Nansha

Humen

Yantian

Gaolan

Dachan Bay

Huizhou

Guangzhou

ShekouChiwan

Mawan

HKZMB

Market Focus & Cargo SegmentsHong Kong – ‘A box is not a box is not a box…’

04 September 2016 5

2015: 20.0 mil TEUs

• ~28% ‘ocean’ transhipment; ~31%

river barge; ~11% HK import/export

(IE); ~30% mother vessel IE

• Barge & ocean transhipment often

lumped together by analysts

• But they have different handling

requirements, different measures of

connectivity, different market drivers

and different revenue profiles

• Note also that the double or triple

counting of barge cargo has

bolstered the HK total throughput

numbers

Page 6: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

© Arcadis 2015

Right Size Your PortMega port versus niche player

Physical Planning KPIs for Major Ports:

• 18m water depth;

• long straight / contiguous quays (1,000m or longer) to provide maximum flexibility

• adequate number of super post panama cranes: outreach for ≥23 TEUs across

• land: adequate yard to support quay face operations & large box exchanges (ideally 600-650m average yard depth / m quay)

• inland connectivity: gate, road, rail, barge, etc. (for gateway ports)

• capacity to accommodate all alliances partners

04 September 2016 6

Source: World Maritime News

Page 7: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

© Arcadis 2015

Right Size Your PortMega port versus niche player

04 September 2016 7

Melbourne – Australia’s main gateway,

2.64mil TEUs ‘15-16

• Max vessel size that can be handled:~7,000

(possibly ~8,000 YEU with VICT)

• Vessels are getting larger, but main Australia

trades typically still 4-5,000 TEUs, up to 6,500

TEUs

• Cost-benefit of building for ≥ 18,000 TEU?

Shanghai – World’s largest container port,

36.54mil TEUs ‘15

• Older city centre terminals & Waigaoqiao draft

constrained (9.4-14m)

• Major gateway – must be able to accommodate the

largest vessels, hence new terminals Yangshan

• Largest vessels 18-21,000 TEUs)

• Also a variety of smaller vessels: intra-Asia, feeders,

YRD barges, etc.

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Right Size Your PortSimilar Size but ‘Location, Location, Location’ - This Matters

04 September 2016

8

Melbourne – Australia’s main gateway,

2.64mil TEUs ‘15-16

Vessels 4-5,000 TEUs, up to 6,500 TEUs

Réunion – <0.5mil TEUs ’15

6,700-10,000 TEU vessels (CMA) call

“Australia has 2 ports in the top 100 containerports of the world (Melbourne at 60 andSydney at 72) yet smaller ports than oursattract larger ships.” Drewry, Melbourne Intermodal Conference Feb 2016WHY?

Mauritius – <0.5mil TEUs ‘15

8,000 TEU vessels (MSC) call

Page 9: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

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Right Size Your PortSimilar Size but ‘Location, Location, Location’ - This Matters

04 September 2016

9

The difference has little to do with cargo

volumes or infrastructure, but everything

to do with location

Mauritius & Reunion offer Indian

Ocean Hub potential & related

connectivity

Australia does not – relatively small

market at ‘end of the line’

Page 10: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

© Arcadis 2015

• Private Port will likely

have greater

commercial discipline

as compared with a

‘state backed player’

that might be able to

‘buy cargo’

• In S China, see Hong

Kong vs. Nansha

• Deliver excellent

customer service BUT

also deliver high asset

utilization & return on

investment

• Gateway regulation

more challenging than

TS hub?

05 September 2016 10

Regulatory structure and commercial incentivesChasing volumes or financial returns?

Port Models: Public-Private Roles

Source: World Bank

Public Service

Port

Tool Port

Landlord Port

Private Port

Private Sector Risk

Pu

bli

c se

cto

r ri

sk

Low High

Low

High

Works & Services

Contract

Operations &

Maintenance

Contract

Concession

Agreement

Full

PrivatizationPrivate Sector Participation

UKAustralia

Hong Kong

Page 11: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

© Arcadis 2015

Gateway competition is usually over shorter distances - e.g.

S China, S Vietnam), but not always – e.g. North America

Intermodal market

International transhipment markets are often more footloose,

lower revenue yielding and competitors may be located 100s

/ 1000s miles away – e.g. Singapore vs Klang vs Colombo vs

Hong Kong

Competition is always relative – improvement over year has

to exceed competitor’s to increase competitiveness

N America ports are not competing with Asia…fortunately

04 September 2016 11

It’s all relative: comparator versus competitor Relative performance versus competitors is first objective, but comparator analysis is also valuable

N America Berth Productivity* Asia Berth Productivity*

Vessel Size 2012 2013 Change Vessel Size 2012 2013 Change

10,000 & Over N/A 83 N/A 10,000 & Over 110 121 10%

7,501 to 10,000 78 88 13% 7,501 to 10,000 98 112 14%

5,001 to 7,500 56 66 18% 5,001 to 7,500 80 96 20%

2,501 to 5,000 44 56 27% 2,501 to 5,000 63 75 19%

2,500 or Less 28 36 29% 2,500 or Less 42 53 26%

Top 5 Berth Productivity by Region 2014*

Americas

Balboa 99

Baltimore 84

Lazaro Cardenas 82

Pointe a Pitre Guadeloupe 80

Los Angeles 76

Europe / Middle East / Africa

Jebel Ali 131

Khor Fakkan 100

Khalifa 97

Salalah 96

Bremerhaven 90

Asia

Tianjin 127

Qingdao 126

Yantian 119

Yokohama 112

Nansha 106Notes: *No of total container moves (on-load, off-load, & re-positioning) divided by no of

hours during which vessel is at berth. Comparisons are not “apple for apple” -

some data are for ports some for single terminal. Breakdown by call size would

offer better ‘standardisation’

Source: IHS / JOC

Page 12: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

© Arcadis 2015

South China Export to N America

Total through cost

Service quality

If latter are similar, routing decision is v cost sensitive

Port / terminal operators control relatively little

04 September 2016 12

Who controls what? How does it vary by

market?

Source: ICF; Arcadis

Nansha

Humen

Yantian

Gaolan

Dachan Bay

Huizhou

Guangzhou

ShekouChiwan

Mawan

HKZMB

0 1,000 2,000 3,000

Via Hong Kong

Via Yantian (Shenzhen)

USD

Ocean freight &

surchargesTrucking

Port

(THC, etc)

Page 13: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

© Arcadis 201504 September 2016 13

Who controls what? How does it vary by

market?

Source: ICF; Arcadis

South China Import to

Chicago / Ohio Valley

Total through cost

Service quality, including total transit time

If latter are similar, routing decision is v cost sensitive

Port / terminal operators control relatively little

Rail roads are very influential

0 1,000 2,000 3,000

Via LA

Via NY

Via S

USD

Ocean freight &

surchargesRail

Port

(THC, etc)

+6-7 Days

+5-7 Days

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© Arcadis 2015

Soft infrastructure: Customs, Trade Regulations, Anti-corruption / transparency, Security,

etc. often as critical as hard infrastructure, especially in emerging markets:

• Africa: containers wait in port an av. of 2.5 weeks before moving to final destination*

Especially important for small territories that cannot leverage a large IE hinterland

Freeports (e.g. Hong Kong) substantially reduce and refocus

the role of Customs, as compared with jurisdictions where

Customs are critical to revenue collection

(e.g. Kenya 40% of Gov revenue from Customs)

Burdensome regulation of terminal concessions / overly

prescriptive performance monitoring can also damage performance:

• India: Tariff Authority for Major Ports (TAMP)

Lack of transparency / poorly designed tendering

process for concessions – often leads to delay and

increased project costs and lost cargo:

• India, Mumbai – JNPT 4th container terminal (4.8 Mn TEUs)

• Philippines, Subic Bay

04 September 2016 14

Soft Infrastructure and Regulation

*Source: World Bank

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© Arcadis 2015

Acknowledge how different stakeholders view KPIs or performance, and especially

what matters to the key customers for a port:

Shipping lines have little interest in density of yard operations or TEUs/quay crane per annum

They do care about berth productivity and more importantly port productivity

How that is achieved by the port & terminal operator is of less interest

Note that different stakeholders may have conflicting KPIs:

Terminal operator wants high asset utilization – TEUs/quay crane, berth (TEUs/m/pa), etc.

But high asset utilization for terminal operators may be viewed as ‘congestion’ by lines

High yard density (TEUs/ha/pa) may be important for government, especially where land is

scarce, but viewed less favourably by lines

Improved environmental performance should be a benefit to host economy, but can undermine

competitiveness if competitor ports are more lax – see for example S China Emission Control

Area (ECA) discussions

Taken to its extreme, any port can be regarded as unique or difficult to compare with

any other

No KPI or benchmark is perfect, nor can a single KPI capture the full picture…

…but there is plenty that can be meaningfully compared or KPIs set, provided

the context is understood

04 September 2016 15

Don’t let the perfect be the enemy of the good

Page 16: APEC Workshop KL 2016-09-05 - Arcadis J Beard KPIs Dos & Donts

Thank you

Any questions?

4-9-2016 16

T +852 2263 7300

m +852 6095 8434

e [email protected]

Arcadis 38/F AIA Kowloon TowerLandmark East100 How Ming StreetKwun Tong, KowloonHong Kong

DR JONATHAN BEARDHead of Transportation & Logistics, Asia