APC Data Centres Designing for Business Needs

All content in this presentation is protected – © 2008 American Power Conversion Corporation

Data Centres: Designing for business needs

Christian BertoliniProfessional Services Manager Pacific RegionAPC by Schneider Electric

APC by Schneider Electric – Name – Date

Agenda●

What are the business needs?

●

IT/Business Strategy and DC Design

●

Energy and Efficiency

●

Local Councils and Cloud Computing

●

Case Study

●

IT strategies that are paying off

●

Measuring as a target enabler


Responding to business needs

Data Centre engineering and integrations should design in line with the business requirements:

●

What are the IT (and non IT) business requirements?●

What is the green IT target (energy saving, footprint saving)?

●

What is the IT strategy (virtualization, high density, etc)●

What is the sustainability strategy?


Data Centre Design: Being Strategic

Data Centre Infrastructures (power, cooling, etc) must be specifically designed and engineered.

“Executives regard IT infrastructure as a commodity. That’s a mistake. Yes, components such as servers and storage—even some support processes, like the monitoring of applications—have been commoditized. Even so, an effective

infrastructure operation creates value by making sound choices about which technologies to use and how to integrate them. A technology product

purchased from a vendor may be a commodity, but the ability to bring together hardware, software, and configure systems to create business

value is strategic.” -

McKinsey

A good and reliable system is only achievable by design.

Source: McKinsey Quarterly


Energy Efficiency and Cost

It’s about money!

$


IT power consumption

US - EPA Report to Congress

Trends in Data Center Energy Use•

Sector consumed about 61 billion KWh in 2006–

Equates to ~1.5%

total U.S. electricity

consumption and ~$4.5 billion–

Federal sector: ~6 billion kWh and ~$450million

•

Projected to increase to 100 billion kWh in 2011–

Equates to ~2.5%

of total U.S. electricity

consumption and ~$7.4 billion

Source: The Green Grid


IT power consumption

EPA National Computing Center RTP, NC

•

95,322 gross square feet (8,855 m2), 46 Billion Btu/year (1,537kW/h)

•

LEED®

silver certification in 2005br•

Solar roof system and street lighting

•

Energy efficient lighting in facility•

Building automation system, outside air economizers, variable speed HVAC systems

•

Energy audit scheduled for first week in February



Green IT? Energy efficiency? We want to do more with less!

Sometimes we are victims of a growing greenwash

phenomenon. Organisations

use Green IT and PUE concepts as marketing tools.

The reality is that we want to do more with less. We want to use less energy, less resources and ultimately we want to spend less and still achieve the same results.

Once we put all the speculation aside we need to start thinking: how can we achieve our target?

Cabling Design and Sustainability

The answer is: Cultural change and intelligent design


PUE Assessment and Distribution

How efficient is your Data Centre? How much could you save?



Energy management: UPS sizing


Power Usage EffectivenessThe PUE is defined as follows:

The PUE can range from 1.0 to infinity. Ideally, a PUE

value approaching 1.0 would indicate 100%

efficiency (i.e. all power used by IT equipment only). Currently, there are no comprehensive data sets which show the true spread of the PUE for datacenters. Some preliminary work indicates that many datacenters may have a PUE of 3.0 or greater, but with proper design a PUE value of 1.6 should be achievable. This theory is supported by measurements completed by Lawrence Berkley National Labs which shows that the 22 datacenters measured had PUE values in the 1.3 to 3.0 range. Other research indicates that PUE values of 2.0 are achievable with proper design. However, there is currently no comprehensive industry data set that shows accurate PUE statistics for datacenters.

Source: Green Grid

www.thegreengrid.com

tPowerITEquipmenityPowerTotalFacilPUE =



Design Guide Logical Division

Where does the power go?

How do you keep track of the DC energy inefficiencies?



Energy Efficiency and Cost

What are you using to measure your Data Centre energy consumption?

How do you plan your energy strategy?


Understanding DemandUnderstand current usage of your capacity by

measuring real power and cooling consumption

Understanding DemandUnderstand current usage of your capacity by

measuring real power and cooling consumption

Physical Equipment ProvisioningQuickly locate the optimum spot for that next server based on; availability needs of the new equipment and actual data

center physical capacity.

Physical Equipment ProvisioningQuickly locate the optimum spot for that next server based on; availability needs of the new equipment and actual data

center physical capacity.

Predict Spare CapacityEnable understanding of available capacity by modelling real power and cooling consumption against data center

design limitations.

Predict Spare CapacityEnable understanding of available capacity by modelling real power and cooling consumption against data center

design limitations.



IT vs

Energy challenges●

Cloud computing is leading towards larger corporate data centres

and higher densities.

●

Larger data centres

(as opposed to distributed ones) can be better managed and can have higher efficiencies.

●

It is estimated that the IT industry has the same carbon footprint as the global aviation industry.

●

It is estimated that a medium-sized server has roughly the same annual carbon footprint as an SUV vehicle doing 6.37km per litre.

●

It also revealed that the energy consumption of servers and data centres

in the USA has doubled in the past five years

and is expected to almost double again in the next five years to an annual cost of around $7.4 billion.


Cloud Computing

Source: McKinsey & Company


Cloud Computing



Cloud Computing



Cloud Computing



City of Boorondara: Case Study


City of Boorondara: Case Study


IT strategies that are paying off

There is no “one size fits all” solution.

The integration of an intelligent design and of well selected technologies will provide data centres

with the flexibility that is required to adapt to new IT requirements and business needs. That adaptation will allow CIOs

and CEOs to achieve their energy and sustainability target.

Measuring, monitoring and trending is absolutely required to meet the targets.

●

Efficient design & engineering and systems integration

●

Virtualisation


Measuring as a target enabler

Monitoring and trending will lead the way to effective results:

●

IT power consumption●

Cooling power consumption

●

Dynamic PUE monitoring●

Energy consumption against target

●

Capacity management at the rack level

●

Periodical reports


What is the number one challengenumber one challenge your data centre faces today?

A:

Q:2008 IDC study

Power and cooling 21.8%

Customers are asking for help – we must respond

Presenter

Presentation Notes

Data centers account for what percent of all electricity being used? About 1-1.5%. That is a huge number when you think about it and is very similar to the power consumed by the worlds television sets. Electric costs are now showing up as a major line item expense that companies must account for to really understand the profitability of their businesses. Many companies and business units want to minimize this expense because it is limiting the funds available to deploy new applications that can increase the success of the businesses or defend from competitive threats. Leading to changing the way many companies think. Microsoft and Google are building some data centers in the areas with the lowest cost electricity. The newest mega data centers are actually being built in Iceland. Why Iceland – Geothermal energy, which is extremely low cost. Microsoft and Google are now building mega data centers in Iowa. Iowa is emerging as a center of cloud computing A handful of factors that make Iowa an attractive place for data centers: it's "safe and quiet," centrally located, and has an educated workforce, he says. There's also "relatively inexpensive" electricity, a surprisingly high percentage of which (8%) is wind generated. It turns out that, in addition to plentiful land and affordable electricity, the Hawkeye state gives hefty tax breaks. It's worth noting that Google's Iowa data center is located on a 55-acre site near Lake Manawa. In addition, Google has purchased 130 acres nearby and another 1,000 acres south of Council Bluffs. Google hasn't said how it plans to use those 1,000 acres. My guess is that it will build a wind farm there Google – has stated in a white paper that the possibility for power consumption spiraling out of control could not only effect the affordability of computers but the overall health of the planet


Data Centre Design?


Data Centre Design?


Data Centre Design?Design Memoranda:

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Industry (IT) standards for data centres●

Hot and cold aisle separation

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Comfort cooling vs

Precision cooling●

Design best practices

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Modularity of power and cooling●

Scalability

●

Pay As You Grow●

CapEx

Vs OpEx

●

Availability considerations (Uptime)●

Efficiency


Energy Efficiency

Improved energyefficiency can beachieved only by

Design


Energy Efficiency

APC Efficiency Calculation Tools

http://www.apc.com/prod_docs/results.cfm?DocType=Trade-Off Tool&Query_Type=10

http://www.apc.com/prod_docs/results.cfm?DocType=Trade-Off Tool&Query_Type=10


Traditional Data Centre

23oC Return air

12oC Supply air

30oC Hot aisle temp

Presenter

Presentation Notes

No separation of hot and cold air to the CRAC return


InRow with Containment

Hot aisle 32oC – 35oC

21oC supply air temp

●

Standard servers: 11oC delta T

Presenter

Presentation Notes

Separation of hot and cold aisles creates higher return air temperatures


InRow with Containment

Presenter

Presentation Notes

Separation of hot and cold aisles creates higher return air temperatures


Row-based, chilled water cooling solutions for medium to large data centres including high density applications.

InRow®

RC, RP and RD

Up to 60kW●Availability

•Placing the unit in the row of racks moves the source of cooling

closer to the heat load. This eliminates air mixing and provides a predictable cooling architecture.•Monitors and actively adjusts cooling capacity to ensure proper server inlet temperatures through the use of Active Response Controls.

●Agility•Modular design increases agility by providing scaleable solutions to add cooling as demand increases.

●Total Cost of Ownership•Variable speed fans reduce energy consumption during off-peak cooling periods.

The predictable solution for an unpredictable environment

Presenter

Presentation Notes

The InRow RC is a modular cooling solution designed to be installed in the row with IT equipment racks, and will deliver predictable cooling to IT equipment located in the row. The operation of the InRow RC maximizes performance by capturing the heat at the source enabling 20% more efficient operation than traditional data center cooling approaches. The Active Response Controls monitors inlet temperatures and will response to thermal loads in the row. The row based architecture allows for cooling to be added when the need arises instead of oversizing your data center. This row-based design greatly reduces your total cost of ownership with the use of variable speed fan technology.


InRow Cooling Green Advantage●

33% more efficient than central or computer room air handlers (sensible cooling operation)

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Reduced air distribution length scale

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No water consumption from make-up humidification

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Less overall energy used for cooling

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Higher efficiency due to high precision control and installation

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Increases usable power and space for IT equipment


Efficiency

●

Chiller efficiency●

Increased supply water temperature to the chiller●

Lower total chilled water flow rate●

Warmer air return●

Increased capacity●

Less humidification required●

Reduced Fan Energy●

Less Complex Air Distribution●

Enables Variable Fan Speed Technology

InRow

Cooling Architecture Advantages


In SummaryMore efficient data centres

can be built. The technology

is available, the skills and expertise are available. We can do more with less! If the proper cultural change

is facilitated and if intelligent design is implemented.Energy efficiency is based on facts, the continuous

measuring of the data centre energy efficiency will enable the required energy and carbon footprint savings.

As well as a manageable solution over full life of the Data Centre.

The design and integration of data centre should respond tothe business needs and IT strategy requirements.

All content in this presentation is protected – © 2008 American Power Conversion Corporation

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APC Data Centres Designing for Business Needs