Alejandra Piña Bojórquez

Experience:

Skills:

MARKETING & COMMUNICATION MANAGER. BE-Beyond Education (Agency of Study Abroad Programs)

-Branding / Corporate Design / Social Networks development / Communication / Strategic planning for promotion / Marketing / P.R.-Representing, recruiting and promoting International Universities & Institutes in Mexico-Negotiations between universities from Mexico and abroad-CRM usage / Customer Service / Academic counseling

Oct.2009-Dec.2010

26.08.82+52 1 3315135061

Guadalajara, Jal. MX

Portfolio

alejandra.pina @gmail.com

M.C. Strategic and Creative Direction of Advertising and Communication. (Master’s degree) Istituto Europeo di Design (IED), double degree program with Universitat de Barcelona (UB). Barcelona, Spain. June, 2009.

Professional Summary:*My main objective is to contribute in a strategic and creative way to the creation and development of any project that involves marketing, communication and/or advertising.*As a result oriented project manager, I thrive in a creative and fast paced business environment, and my international experiences have equipped me to lead or engage groups of people with different cultural backgrounds.*My areas of expertise lay in communication, advertising, P.R., logistics and planning.

B.A. Communication (Major in Media Communication)Tec de Monterrey, Campus Guadalajara, Mexico. Dec. 2004

CUSTOMIZED GROUPS COORDINATOR. Tec de Monterrey, GDL. Office of International Affairs

-Planning, organizing and coordinating academic and tourism logistics for foreign student groups while studying at Tec de Monterrey-Internal communication -Promotional events planning and execution-Design of corporate image and promotional design for the Office of International Affairs-International marketing and PR for Campus Guadalajara

Nov. 2005-Oct. 2008

ACHIEVEMENTS: One year from its creation, BE is now recognized as an important and trustworthy agency for studies abroad / significant agreements signed by our partner institutions and prestigious universities in Mexico / collaboration and support to the most important and biggest Design Congress in Mexico (www.design-fest.com) as part of our advertising campaign

ACHIEVEMENTS: 50% more incoming groups / human perspective / loyalty from former groups contributed to the award for Campus Guadalajara for hosting the largest number of international students campus-wide for 3 consecutive years / international recognition of our campus’ academic and service quality

COMMUNICATION COORDINATOR. AP Empresarial (Organizational Communication)

-Coordination of organizational culture workshops, and promotional design-Revision and monitoring company-wide motivational and development of human potential literature.

Feb. - May. 2005

New trends in communication & advertising / branding / media strategies / marketing / design / photography / social media Interests:

-Recognition award for excellent development, commitment and loyalty to the Office of International Affairs. Tec de Monterrey, Campus Guadalajara. Dec. 2006.

Awards:

Strategy, creativity, logistics, analysis, promotional events planning, result-focused, team work, management of multicultural environments, supplier management, PR, project management, international experience, flexible, and proactive.

Spanish nativeEnglish excellentLanguages:

Software: Microsoft Office. Windows & Mac platforms.