AOL - Wikipedia, The Free Encyclopedia

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AOL Inc.

Type Public

Traded as NYSE: AOL

(http://www.nyse.com/about/listed/quickquote.html?

ticker=aol)

Industry Media

Founded 1983 as Control Video Corporation

1991 as America Online, Vienna, Virginia (Tysons

Corner), U.S.[1]

2006 as AOL

2009 as Aol.[2]

Headquarters 770 Broadway

New York City, New York, U.S.

Area served Worldwide

Key people Tim Armstrong

(Chairman and CEO)

Services Online services

Revenue $2.19 billion (FY 2012)[3]

Operating

income

$1.201 billion (FY 2012)[3]

Net income $1.048 billion (FY 2012)[3]

Total assets $2.797 billion (FY 2012)[3]

Total equity $2.137 billion (FY 2012)[3]

Employees 5,600 (Dec 31, 2012)[3]

Website corp.aol.com (http://corp.aol.com)

www.aol.com (http://www.aol.com/)

blog.aol.com (http://blog.aol.com/)

AOLFrom Wikipedia, the free encyclopedia

AOL Inc. (previously known as AmericaOnline, written as AOL and styled as"Aol." but commonly pronounced as aninitialism) is an American multinationalmass media corporation based in NewYork City that develops, grows, and

invests in brands and web sites.[4] Thecompany's business spans digitaldistribution of content, products, andservices, which it offers to consumers,publishers, and advertisers.

Founded in 1985 as Quantum ComputerServices, an online services company byJim Kimsey from the remnants of ControlVideo Corporation, AOL has franchisedits services to companies in several nationsaround the world or to set up international

versions of its services.[5] AOL isheadquartered at 770 Broadway in New

York[6][7] but has many offices in citiesthroughout North America. Its globaloffices include Bangalore, India; Dreieich,Germany; Dublin, Ireland; London, UnitedKingdom; and Tel Aviv, Israel. As ofOctober 2012, it serves 2.9 million paid

and free domestic (US) subscribers.[8]

AOL is best known for its online softwaresuite, also called AOL, that allowedcustomers to access the world's largest"walled garden" online community andeventually reach out to the Internet as awhole. At its peak, AOL's membershipwas over 30 million members

worldwide,[9] most of whom accessed theAOL service through the AOL softwaresuite. AOL was ranked fourth (behind theWeb, email, and graphic user interfaces) in

a 2007 USA Today retrospective on the 25 events that shaped the first 25 years of the Internet[10] and was

named to the ".com 25" by a panel of Silicon Valley influencers on the occasion of the same anniversary.[11]

In 2000, AOL purchased Time Warner, the deal structured as a merger under the name AOL Time Warner.[12]

The merger was not fruitful and on May 28, 2009, Time Warner announced that it would spin off AOL into a

separate public company. The spinoff occurred on December 9, 2009,[13] ending the eight-year relationship

between the two companies.[14]

Coordinates: 40.7308N 73.9914W

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AOL release timeline

1983GameLine for the Atari 2600 video gameconsole

1985 Quantum Link for Commodore 64- and 128

1988 AppleLink for Apple II and Macintosh

1988 PC Link for IBM PC compatibles

1989America Online for Macintosh received as apopular Apple Macintosh BBS

February 1991 AOL for DOS launched

January 1993AOL 2.0 for the Apple Macintosh released,AOL 1.0 for Microsoft Windows 3.xlaunched

June 1994AOL 1.5 for Microsoft Windows 3.xreleased

September1994

AOL 2.0 for Microsoft Windows 3.xreleased

June 1995AOL 2.5 for Microsoft Windows 3.xreleased

June 1995AOL 3.0 (Win16) for Windows3.x/Windows 95/Windows NT released

June 1996 AOL 3.0 for Windows 95 released

Since then, AOL has begun to substantially change its business model reinventing itself as a brand companyunder the guidance of CEO Tim Armstrong, creating and acquiring a range of content properties. Major

acquisitions include the purchase of technology news blog TechCrunch in September 2010,[15] and on February

7, 2011, the purchase of The Huffington Post.[16] Other AOL brands include Moviefone, Engadget, Stylelist,

MapQuest and Cambio.[17]

Contents

1 History

2 Products and services

3 Corporate social responsibility

4 Criticism

5 Company purchases

6 Notable people7 In popular culture

8 See also9 References

10 External links

History

1980s: foundations

AOL began as a short-lived venture calledControl Video Corporation (or CVC), foundedby Bill von Meister. Its sole product was an onlineservice called GameLine for the Atari 2600 videogame console after von Meister's idea of buyingmusic on demand was rejected by Warner

Bros..[18] Subscribers bought a modem from thecompany for 49.95 USD and paid a one-time15 USD setup fee. GameLine permittedsubscribers to temporarily download games andkeep track of high scores, at a cost of 1 USD pergame. The telephone disconnected and thedownloaded game would remain in GameLine'sMaster Module and playable until the user turnedoff the console or downloaded another game.

The original technical team was composed of MarcSeriff, Tom Ralston, Ken Huntsman, Janet Hunter,Dave Brown, Steve Trus, Ray Heinrich, MikeFicco, Craig Dykstra, and Doug Coward.

In January 1983, Steve Case was hired as amarketing consultant for Control Video on therecommendation of his brother, investment banker

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July 1998 /June 1999

AOL 4.0 (Casablanca) and Refresh 2released

September1999

AOL 5.0 (Kilimanjaro) released

June 2000 AOL 5.0 for 9x/NT/2K (Niagara) released

October andDecember2000

AOL 6.0 (K2 Karakorum) and Refreshreleased

September2001

AOL 6.0.2 for XP (Steppenwolf) launched

October andDecember2001, Mayand July 2002

AOL 7.0 (Taz) and Refresh 1, Refresh 2,and Refresh 2 Plus released

October 2002 AOL 8.0 (Spacely) released

April 2003 AOL 8.0 Plus (Elroy) launched

August andSeptember2003

AOL 9.0 Optimized (Bunker Hill / BlueHawaii) and Refresh released

May 2004AOL 9.0 Optimized SE/LE (Thailand / Tahiti)released

November2004, July2005

AOL 9.0 Security Edition SE/LE (Strauss)and Refresh released

August 2005to March2006

AOL Suite Beta launched (cancelled)

September2006, March2007

AOL OpenRide (Streamliner) launched

November2006, April2007

AOL 9.0 VR and Refresh (Raga) released(AOL 9.0 for Microsoft Windows Vista butalso works with Microsoft Windows 98,ME, 2000 and XP)

September2007

AOL Desktop for Mac Beta released

October 31,2007

AOL 9.1 (Tarana) released

December2007

AOL Desktop (a.k.a. AOL 10.0) launched

May 2008 AOL Desktop for Mac 10 officially launched

September2008

AOL Desktop 10.1 released

February andNovember2009

AOL 9.5 and 9.5 Refresh released (Classic)

November2010

AOL Desktop 9.6

December2011

AOL Desktop 9.7

Dan Case. In May 1983, Jim Kimsey became amanufacturing consultant for Control Video, whichwas near bankruptcy. Kimsey was brought in byhis West Point friend Frank Caufield, an investor in

the company.[18] In early 1985, Von Meisterquietly left the company.

On May 24, 1985, Quantum Computer Services,an online services company, was founded by JimKimsey from the remnants of Control Video withKimsey as Chief Executive Officer and Marc Seriffas Chief Technology Officer. Out of 100employees from Control Video, only 10 were

retained for the new company,[18] one of whichwas Steve Case, who got promoted to vice-president of marketing. In 1987, Case waspromoted again to executive vice-president.Kimsey soon began to groom Case to ascend tothe rank of CEO, which he did when Kimseyretired in 1991.

Kimsey changed the company's strategy and in1985, launched a dedicated online service forCommodore 64 and 128 computers, originallycalled Quantum Link ("Q-Link" for short). TheQuantum Link software was based on softwarelicensed from PlayNet, Inc, (founded in 1983 byHoward Goldberg and Dave Panzl). In May 1988,Quantum and Apple launched AppleLink PersonalEdition for Apple II and Macintosh computers. InAugust 1988, Quantum launched PC Link, aservice for IBM-compatible PCs developed in ajoint venture with the Tandy Corporation. After thecompany parted ways with Apple in October1989, Quantum changed the service's name to

America Online.[19][20]

Steve Case positioned AOL as the online servicefor people unfamiliar with computers, in particularcontrast to CompuServe, which had long servedthe technical community. The PlayNet system thatAOL licensed was the first online service to requireuse of proprietary software, rather than a standardterminal program; it also offered a graphical userinterface (GUI) instead of command lines, and waswell ahead of the competition in emphasizingcommunication among members as a

feature.[citation needed]

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From the beginning, AOL included online games in its mix of products; many classic and casual games wereincluded in the original PlayNet software system. In the early years of AOL the company introduced manyinnovative online interactive titles and games, including:

Graphical chat environments Habitat (19861988) and Club Caribe (1988) from LucasArts.The first online interactive fiction series QuantumLink Serial by Tracy Reed (1988).

Quantum Space, the first fully automated Play by email game (19891991).

1990s: a new internet age

In February 1991, AOL for DOS was launched using a GeoWorks interface followed a year later by AOL forWindows. This coincided with growth in pay-based online services, like Prodigy, CompuServe, and GEnie.1991 also saw the introduction of an original Dungeons & Dragons title called Neverwinter Nights fromStormfront Studios; it was the first Multiplayer Online Role Playing Game to depict the adventure with graphicsinstead of text.

During the early 1990s, the average subscription lasted for about 25 months and accounted for $350 in total

revenue.[21] AOL discontinued Q-Link and PC Link in the fall of 1994. In September 1993, AOL added

USENET access to its features.[22] This is commonly referred to as the "Eternal September". AOL quicklysurpassed GEnie, and by the mid-1990s, it passed Prodigy (which for several years allowed AOL advertising)and CompuServe.

Particularly notable was the Chat Room concept from PlayNet, as opposed to the previous paradigm of CB-style channels. Chat Rooms allowed a large group of people with similar interests to convene and holdconversations in real time, including:

Private rooms created by any user. Hold up to 23 people.

Conference rooms created with permission of AOL. Hold up to 48 people and often moderated.

Auditoriums created with permission of AOL. Consisted of a stage and an unlimited number of rows.

What happened on the stage was viewable by everybody in the auditorium but what happened within

individual rows, of up to 27 people, was viewable only by the people within those rows.[citation needed]

Between 199094,[citation needed] AOL launched services with the National Education Association, theAmerican Federation of Teachers, National Geographic, the Smithsonian Institution, the Library of Congress,Pearson, Scholastic, ASCD, NSBA, NCTE, Discovery Networks, Turner Education Services (CNNNewsroom), National Public Radio, The Princeton Review, Stanley Kaplan, Barron's, Highlights for Kids, theUS Department of Education, and many other education providers. AOL's offered the first real-time homeworkhelp service (the Teacher Pager1990; prior to this, AOL provided homework help bulletin boards), the firstservice by children, for children (Kids Only Online, 1991), the first online service for parents (the ParentsInformation Network, 1991), the first online courses (1988), the first omnibus service for teachers (theTeachers' Information Network, 1990), the first online exhibit (Library of Congress, 1991), the first parentalcontrols, and many other online education firsts.

The first chat room-based text role-playing game, Black Bayou. was introduced by AOL in 1996.

AOL charged its users an hourly fee until October 1996, when the company changed to a flat monthly rate of$19.95. During this time, AOL connections would be flooded with users trying to get on, and many canceledtheir accounts due to constant busy signals. A commercial featuring Steve Case telling people AOL wasworking day and night to fix the problem was made. Within three years, AOL's userbase grew to 10 millionpeople. In 1995 AOL was headquartered at 8619 Westwood Center Drive in the Tysons Corner CDP in

unincorporated Fairfax County, Virginia,[23][24] near the Town of Vienna.[25]

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Decline in U.S. subscribers 2Q 2001

2Q 2009.[citation needed]

AOL was quickly running out of room in October 1996 for its network at the Fairfax County campus. In

1996,[citation needed] AOL moved to 22000 AOL Way in Dulles, unincorporated Loudoun County,

Virginia.[26] The move to Dulles took place in mid-1996 and provided room for future growth. In a five-yearlandmark agreement with the most popular operating system, AOL was bundled with Windows

software.[citation needed]

On March 31, 1997, the short-lived eWorld was purchased by AOL.

AOL announced on November 24, 1998 that it would acquire Netscape. The deal closed on March 17, 1999.

2000s: Transition Re-branding and decline

In January 2000, AOL and Time Warner announced plans to merge,forming AOL Time Warner, Inc. The terms of the deal called forAOL shareholders to own 55% of the new, combined company. Thedeal closed on January 11, 2001. The new company was led byexecutives from AOL, SBI, and Time Warner. Gerald Levin, whohad served as CEO of Time Warner, was CEO of the new company.Steve Case served as Chairman, J. Michael Kelly (from AOL) wasthe Chief Financial Officer, Robert W. Pittman (from AOL) and DickParsons (from Time Warner) served as Co-Chief Operating

Officers.[citation needed]

In 2004, along with the launch of AOL 9.0 Optimized, AOL alsomade available the option of personalized greetings which wouldenable the user to hear his or her name while accessing basic functions and mail alerts, or while logging in or out.

In 2005, AOL broadcast the Live 8 concert live over the Internet, and thousands of users downloaded clips of

the concert over the following months.[citation needed] In late 2005, AOL released AOL Safety & Security

Center,[citation needed] a bundle of McAfee anti-virus, CA anti-spyware, and proprietary firewall and phishingprotection software. News reports in late 2005 identified companies such as Yahoo!, Microsoft, and Google as

candidates for turning AOL into a joint venture;[27] those plans were apparently abandoned when it wasrevealed on December 20, 2005 that Google would purchase a 5% share of AOL for $1 billion.

On April 3, 2006, AOL announced that it was retiring the full name "America Online"; the official name of the

service became "AOL", and the full name of the Time Warner subdivision became "AOL, LLC".[28]

On June 8, 2006,[29] AOL offered a new program called AOL Active Security Monitor, a diagnostic tool thatchecked the local PC's security status, and recommended additional security software from AOL orDownload.com. The program rated the computer on a variety of different areas of security and general

computer health. Two months later,[30] AOL released AOL Active Virus Shield. This software was developedby Kaspersky Lab. Active Virus Shield software was free and did not require an AOL account, only an internetemail address. The ISP side of AOL UK was bought by The Carphone Warehouse in October 2006 to takeadvantage of their 100,000 LLU customers, making The Carphone Warehouse the biggest LLU provider in the

UK.[31]

On August 2006, AOL announced that they would give away email accounts and software previously availableonly to its paying customers provided the customer accessed AOL or AOL.com through a non-AOL-ownedaccess method (otherwise known as "third party transit", "bring your own access", or "BYOA"). The move wasdesigned to reduce costs associated with the "Walled Garden" business model by reducing usage of AOL-owned access points and shifting members with high-speed internet access from client-based usage to the more

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lucrative advertising provider, AOL.com.[32] The change from paid to free was also designed to slow the rate ofmembers canceling their accounts and defecting to Microsoft Hotmail, Yahoo!, or other free email providers.

The other free services included:[33]

AIM (AOL Instant Messenger)

AOL Video[34] featured professional content and allowed users to upload videos as well.

AOL Local, comprising its CityGuide,[35] Yellow Pages[36] and Local Search[37] services to help usersfind local information like restaurants, local events, and directory listings.

AOL News

AOL My eAddress, a custom domain name for email addresses. These email accounts could beaccessed in a manner similar to other AOL and AIM email accounts.

Xdrive, which was a service offered by AOL that allowed users to back up their files over the

Internet.[38] It was acquired by AOL on August 3, 2005 and closed on January 12, 2009.[39] It offered a

free 5 GB account (free online file storage) to anyone with an AOL screenname.[38] Xdrive also provided

remote backup services and 50GB of storage for a $9.95 per month fee.[38]

According to AOL CEO Randy Falco, as of December 2007, the conversion rate of accounts from paid access

to free access was over 80%.[40] Later in August 2006, AOL informed its American customers that it would beincreasing the price of its dial-up access to US$25.90. The increase was part of an effort to migrate the service'sremaining dial-up users to broadband, as the increased price was the same price they had been charging for

monthly DSL access.[41] However, AOL has since started offering their services for $9.95 a month for unlimited

dial-up access.[42]

On September 17, 2007, AOL announced that it was moving one of its corporate headquarters from Dulles,

Virginia, to New York City[43] and combining its various advertising units into a new subsidiary called PlatformA. This action followed several advertising acquisitions, most notably Advertising.com, and highlighted thecompany's new focus on advertising-driven business models. AOL management stressed that "significantoperations" will remain in Dulles, which included the company's access services and modem banks.

In October 2007, AOL announced that it would move one of its other headquarters from Loudoun County,

Virginia, to New York City; it would continue to operate its Virginia offices.[7] As part of the impending moveto New York and the restructuring of responsibilities at the Dulles headquarters complex after the Reston move,AOL CEO Randy Falco announced on October 15, 2007 plans to lay off 2000 employees worldwide by the

end of 2007, beginning "immediately".[44] The end result was a near 40% layoff across the board at AOL. Mostcompensation packages associated with the October 2007 layoffs included a minimum of 120 days ofseverance pay, 60 of which were given in lieu of the 60-day advance notice requirement by provisions of the

1988 Federal WARN Act.[44]

By November 2007, AOL's customer base had been reduced to 10.1 million subscribers,[45] just narrowlyahead of Comcast and AT&T Yahoo!.

On January 3, 2008, AOL announced the closing one of its three Northern Virginia data centers, Reston

Technology Center, and sold it to CRG West.[46]

On February 6, 2008, Time Warner CEO Jeff Bewkes announced that Time Warner would split AOL's internet

access and advertising businesses into two, with the possibility of later selling the internet access division.[47]

On March 13, 2008, AOL purchased the social networking site Bebo for $850m (417m).[48] On July 25,2008, AOL announced it was shedding Xdrive, AOL Pictures, and BlueString to save on costs and focus on its

core advertising business.[49] AOL Pictures was terminated on December 31, 2008. On October 31, 2008,

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AOL Hometown (a web hosting service for the websites of AOL customers) and the AOL Journal blog hosting

service were eliminated,[50] after first announcing the impending shutdown on September 30, 2008.[51]

2009present: AOL as a digital media company

On March 12, 2009, Tim Armstrong, formerly with Google, was named Chairman and CEO of AOL.[52]

Shortly thereafter, on May 28, Time Warner announced that it would spin off AOL as an independent company

once Google's shares ceased at the end of the fiscal year.[53]

On November 23, 2009, AOL unveiled a sneak preview of a new brand identity which has the a wordmarkAol superimposed onto canvases created by commissioned artists. The new identity, designed by Wolff

Olins,[54] was enacted onto all of AOL's services on December 10, 2009, the date AOL traded independently

for the first time since the Time Warner merger on the New York Stock Exchange under the symbol AOL.[55]

On April 6, 2010, AOL announced plans to shut down or sell Bebo;[56] on June 16, 2010, the property was

sold to Criterion Capital Partners for an undisclosed amount, believed to be around $10 million.[57] InDecember 2010, AIM eliminated access to AOL chat rooms noting a marked decline of patronage in recent

months.[58]

Under Armstrongs leadership, AOL began taking steps in a new business direction, marked by a series ofacquisitions. On June 11, 2009, AOL had already announced the acquisition of Patch Media, a network of

community-specific news and information sites that focuses on individual towns and communities.[59] OnSeptember 28, 2010, at the San Francisco TechCrunch Disrupt Conference, AOL signed an agreement to

acquire TechCrunch to further its overall strategy of providing premier online content.[60][61] On December 12,2010, AOL acquired about.me, a personal profile and identity platform, four days after that latter's public

launch.[62]

On January 31, 2011, AOL announced the acquisition of European video distribution network, goviral.[63] On

February 7, 2011, AOL bought The Huffington Post for $315 million.[64] Shortly after the acquisition wasannounced, Huffingtonpost.com co-founder Arianna Huffington replaced AOL Content Chief David Eun,

assuming the role of President and Editor-in-Chief of the AOL Huffington Post Media Group.[65]

On March 10, 2011, AOL announced it would cut around 900 workers in the wake of the Huffington Post

deal.[66]

On September 14, 2011, AOL formed a strategic ad selling partnership with two of its largest competitors,Yahoo and Microsoft. According to the new partnership, the three companies would begin selling inventory on

each others sites. The strategy was designed to help them compete with Google and ad networks.[67]

On March 15, 2012, AOL announced the acquisition of Hipster, a mobile photo sharing app for an undisclosed

amount.[68] On April 9, 2012, AOL announced a deal to sell 800 patents to Microsoft for $1.056 billion. The

deal includes a "perpetual" license for AOL to use these patents.[69]

In April 2012, AOL took several steps to expand its ability to generate revenue through online videoadvertising. First, the company announced that it would offer gross rating point (GRP) guarantee for onlinevideo, mirroring the TV ratings system and guaranteeing audience delivery for online video advertising

campaigns bought across its properties.[70] This announcement came just days before the Digital ContentNewFronts (DCNF), a two-week event held by AOL, Google, Hulu, Microsoft, Vevo and Yahoo to showcase

http://en.wikipedia.org/wiki/AOL_Hometownhttp://en.wikipedia.org/wiki/Tim_Armstrong_(executive)http://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Time_Warnerhttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Wolff_Olinshttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Criterion_Capital_Partnershttp://en.wikipedia.org/wiki/TechCrunchhttp://en.wikipedia.org/wiki/TechCrunchhttp://en.wikipedia.org/wiki/About.mehttp://en.wikipedia.org/wiki/The_Huffington_Posthttp://en.wikipedia.org/wiki/Arianna_Huffingtonhttp://en.wikipedia.org/wiki/Microsoft



the participating sites digital video offerings. The Digital Content NewFronts were conducted in advance of the

traditional television upfronts in hopes of diverting more advertising money into the digital space.[71] On April

24, 2012, the company launched the AOL On network, a single web site for its video output.[72]

In February 2013, AOL reported its fourth quarter revenue of $599.5 million, its first growth in quarterly

revenue in 8 years.[73]

In August 2013, Armstrong announced Patch Media would scale back or sell hundreds of its local news

sites.[74] Not long afterwards, layoffs began, with up to 500 out of 1,100 positions impacted.[75] On January

15, 2014, Patch Media was spun off, with majority ownership being held by Hale Global.[76]

Products and services

AOLs products and services are in the following areas: Content, Advertising, Local, Membership and AOLVentures.

Content

AOLs Huffington Post Media Group (HPMG) is a source of news, opinion, entertainment, community anddigital information. The Group is a diverse network of sites including the Huffington Post, Moviefone, Engadget,TechCrunch, gdgt, and Stylelist, which combine reposting, technology, engagement, and video to reach a globalaudience on every platform. The Group has over 20,000 bloggers, including politicians, celebrities, academics

and policy experts, who contribute on a wide range of topics making news.[77] The Groups video is collectedon its AOL On site, which offers channels in News, Entertainment, Style, Tech, Business, Food, Home, Travel,

Health, Autos, Parenting, Relationships, Video Games and Pets.[78]

Advertising

AOL Advertising AOL Advertising offers advertisers, agencies and publishers access to AOLs online

advertising tools, and the ability to advertise on the original brands available through the AOL Huffington

Post Media Group.

Advertising.com AOLs ad network, Advertising.com, helps advertisers reach highly targeted

audiences at scale, and helps publishers increase revenue. Advertising.com utilizes AdLearn, an advanced

optimization and bid management system. AdLearn processes up to 10 billion transactions per day.AOL Advertising.com Group The AOL Advertising.com Group comprises eight businesses:

Advertising.com, ADTECH, AOL On Network, Be On, Pictela, Studio Now, 5min Media and

Sponsored Listings.

ADTECH ADTECH's integrated ad serving solutions enable web publishers, ad networks, agencies

and advertisers to manage, serve and report on their online advertising campaigns including display,

video and mobile formats.

AOL On Network The AOL On Network comprises 14 curated video channels. It features originalseries by AOL Studios and other production houses, and a library of content from AOL partners. The

site is refreshed with content surrounding breaking stories and trending topics. AOL On also features the

custom playlists of celebrity curators.

5min Media 5min Media offers publishers access to a curated video library, white-label player and

proprietary technology that allows them to integrate 5min Medias videos across their sites to reach and

engage with targeted audiences.

Be On Be On distributes branded video content on a pay-for-performance basis.

Pictela Pictela is an award-winning,[79] high-definition global content marketing platform for serving and

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distributing brand content across online advertising and social media. The Pictela platform powers thebackend of AOL Premium Formats.

StudioNow StudioNow works with businesses to create, produce and distribute affordable custom

video that's hyperlocal, high-quality and scaled to their needs.

Sponsored Listings The Advertising.com Sponsored Listings network includes AOL Media propertiesand many of the web's top sites. The network is pay-per-click and enables advertisers to target ads by

content and by audience.[80]

Local

AOL provides local content, platforms and services covering geographic levels ranging from neighborhoods tomajor metropolitan areas. This local content includes professional editorial content, user-generated content andbusiness listings. AOLs local brands include MapQuest, the second-largest online mapping company, operatingat 44-percent market share; and a minority holding in Patch, a platform of hyperlocal news and information sitesmanaged by professional local journalists and photographers.

AOL membership

AOL offers a range of integrated products and properties including communication tools, mobile services andsubscription packages that drive traffic and user engagement across the AOL network.

Mobile AOL Mobile includes applications and mobile web experiences for existing AOL properties

like Moviefone, Shoutcast, TechCrunch, AIM, MapQuest, and products such as Engadget Distro,

Editions by AOL, Play by AOL Music and Huffington Magazine.

AOL Mail AOL Mail is AOLs proprietary email client. It is fully integrated with AIM and links to

news headlines on AOL content sites.

AIM AIM is AOLs proprietary instant-messaging tool. It also comprises a video-chat service, AV byAIM.

About.me About.me enables users to bring in multiple online profiles from various services into one

online identity.

Lifestore.com Lifestore.com provides products and services including PC utilities, tech support, online

learning, and diet and fitness programs.[81]

Ventures

AOL Ventures is the venture capital arm of AOL, investing in early-stage technology-centric consumer Internet

companies.[82]

Corporate social responsibility

Since spinning off from Time Warner in 2010, AOL has made corporate social responsibility an important part

of its mission. In its company values, AOL states, "We are in the business of helping people, period."[83] For thecompanys corporate social responsibility efforts, AOL's CEO Tim Armstrong was included in a July 9, 2012Adweek article, "The Givers," highlighting individuals who have committed their and their companies' time,

money and resources to a diverse range of causes.[84]

Each year on the companys birthday, AOL employees around the world are invited to participate in MonsterHelp Day, a global community service day dedicated to strengthening the communities in which AOL employees

live and work.[85] Other corporate social responsibility initiatives include producing cause-related content for

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AOL properties; donating PSA campaigns throughout the AOL network; empowering consumers throughcause-related contests and initiatives; implementing a permanent cause module on AOLs homepage, dedicated

to promoting a different nonprofit daily; and advocating for internet safety through its blog SafetyClicks.com.[86]

Criticism

Main article: Criticism of AOL

In its earlier incarnation as a walled garden community and service provider, AOL received criticism for itscommunity policies, terms of service, and customer service. Prior to 2006, AOL was known for its directmailing of CD-ROMs and 3" floppy disks containing its software. The disks were distributed in large numbers;

at one point, half of the CDs manufactured worldwide had AOL logos on them.[87] The marketing tactic wascriticized for its environmental cost, and AOL CDs were recognized as PCWorlds most annoying tech

product.[88][89]

Company purchases

Main article: List of acquisitions by AOL

Notable people

Marc Andreessen (Netscape co-founder and AOL Chief Technology Officer)[90][91]

Jim Barksdale (former director)[92]

John Barnes (former head researcher)

Randall Boe (Executive Vice President and General Counsel)[93]

Jason Calacanis (former CEO of Weblogs, Inc. and former GM of Netscape)[94]

Steve Case (former CEO and Board Chairman, married Jean Villanueva in 1998)[95]

Mary Cheney (former Vice President for Consumer Advocacy)[96]

Elwood Edwards (Voice actor for "You've got Mail")[97]

Randy Falco (former CEO and Board Chairman)[98]

Justin Frankel (Nullsoft founder)[99]

Maureen Govern (former CTO)[100]

Ron Grant (former President and COO)[101]

Alexander Haig (former Director)[102]

Michael Jones (former CEO of Userplane)[103]

Jim Kimsey (former CEO and Board Chairman)[104]

Ted Leonsis (Vice Chairman, President AOL Audience Group)[105]

Gerry Campbell (former Senior Vice President, AOL Search)[106]

Joanna Lumley (UK voice for "You've got post.")[107]

Jonathan Miller (former CEO and Board Chairman)[108]

Robert W. Pittman (former President)[109]

Michael Powell (involved during merge with Time Warner)[110]

Barry Schuler (former CEO)[111]

Marc Seriff (former CTO)

Jean Villanueva (former Vice President of Corporate Communications, married Steve Case in 1998)

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In popular culture

America Online is mentioned in You've Got Mail. The You've Got Mail voice was also heard in the AOLDemo video.

In episode 120 ("Tiki Lounge") of Malcolm in the Middle, Malcolm complains that the booster club auctionitems are all embarrassingly worthless. One of the items in the auction was an AOL startup disc. This wasprobably a reference to the high volume of startup discs given out by the company (see also Urban DictionaryAOL Disc (http://www.urbandictionary.com/define.php?term=AOL%20Disc), AOL Frisbee(http://www.urbandictionary.com/define.php?term=AOL%20Frisbee), and related terms).

In the American comedy TV show Crank Yankers, one of the show's puppet characters Special Ed (voiced byJim Florentine) tries to get customer support from a computer repair company, repeatedly saying the AOLcatchphrase "I've got mail, YAY!" throughout his prank phone call. The routine has become somewhat of aninternet sensation, contributing to the popularity of the Special Ed character.

See also

.art

AOL Explorer

AOL Instant Messenger

AOL MailAOL Radio

AOHellComparison of webmail providers

Criticism of AOLDot-com bubbleInside-AOL.com

Live365Sessions@AOL

Truveo

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47. ^ Time Warner Will Split AOL: Financial News Yahoo! Finance(http://biz.yahoo.com/ap/080206/earns_time_warner.html)

48. ^ BBC NEWS | Business (http://news.bbc.co.uk/1/hi/business/7294174.stm) AOL acquires Bebo socialnetwork

49. ^ Washingtonpost.com (http://www.washingtonpost.com/wp-dyn/content/article/2008/07/25/AR2008072501978.html), AOL shutting 3 services to cut costs, focus on ads

50. ^ AOL's PeopleConnectionBlog.com (http://www.peopleconnectionblog.com/2008/09/30/were-closing-our-doors/): We're Closing Our Doors

51. ^ We're Closing Our Doors (http://www.peopleconnectionblog.com/2008/09/30/were-closing-our-doors/) notice that was linked from banners on Hometown sites

52. ^ Tim Armstrong Named Chairman and CEO of AOL (http://corp.aol.com/2009/03/12/tim-armstrong-named-chairman-and-ceo-of-aol/). AOL Press Release. Retrieved on April 9, 2012.

53. ^ Time Warner walking out on AOL marriage (http://www.msnbc.msn.com/id/30979493/). MSNBC (May 28,2009). Retrieved on July 8, 2011.

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External links

Official website (http://corp.aol.com/)

Nieman Journalism Lab. "AOL" (http://www.niemanlab.org/encyclo/aol). Encyclo: an encyclopedia ofthe future of news. Retrieved 1 April 2012.AOL (https://web.archive.org/web/19961220154903/http://www.aol.com/index.jsp) at the Wayback

Machine (archived December 20, 1996)

Retrieved from "http://en.wikipedia.org/w/index.php?title=AOL&oldid=602368580"

Categories: AOL Companies based in Dulles, Virginia Companies based in New York City

Companies established in 2009 Companies established in 1983

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Companies listed on the New York Stock Exchange Online service providers

Internet service providers of the United States Internet services supporting OpenID

Former Time Warner subsidiaries Web service providers PreWorld Wide Web online services

Companies in the PRISM network 1983 establishments in the United States

Companies initially financed with venture capital

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AOL - Wikipedia, The Free Encyclopedia