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“Vidzeme Coast”
Saviļņojošā Vidzeme 2013 1
Where is it?
100km of seaside coast (1/5), 5 Municipalities, 5 TIC, 1 TIP, number of people ~47 594
Saviļņojošā Vidzeme 2013 2
What is it?
• Vidzeme Tourism association • Alojas Municipality (since 2009) • Carnikavas Municipality (since 2012) • Limbaži Municipality (since 2009) • Salacgrīvas Municipality (since 2009) • Saulkrasti Municipality (since 2009) • Environmental Protection Authority (since
2013)
• + tourism service providers of Vidzeme Coast
TIC of Salacgrīva has developed in 1994 and it was the first TIC in Latvia.
All partners are members of Vidzeme Tourism association
Saviļņojošā Vidzeme 2013 3
Daily duties of TIC
• Tasks and responsibilities = all inclusive
• Marketing, paper-work, budget, participation in board meetings, soc. networks., homepage administration, customer service, development, cooperation-enhancing activities, object inspection, business counseling, student counseling, souvenirs, projects etc.
• Workers 1-2
Saviļņojošā Vidzeme 2013 4
Agreement was signed on 28 of May in 2013
On May 28 in campsite «Lauču Stone» five coastal Municipalities of Vidzeme territory (Aloja, Carnikava, Limbaži, Salacgrīvas and Saukrasti) and the Environmental Protection Authority entered into a mutual agreement for tourism development. The agreement calls for joint cooperation targeted to promote tourism in Vidzeme coastline, moving Vidzeme Coast for the appropriate target markets as a single tourist destination.
Saviļņojošā Vidzeme 2013 5
Cooperation with Vidzeme Tourism Association
Collaborative projects: CBC CHARTS Green Way Green Heritage
Vidzeme Tourism Association unit
Saviļņojošā Vidzeme 2013 6
• Work in Marketing Board of VTA
• Journalists and tour operators visits
• Vidzeme.com • Marketing materials • Tourism Exhibitions
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«Vidzeme Coast» Marketing activities
• Balttour 2010
• Balttour 2011
• Balttour 2012
• Baltttour 2013
• Tourest 2010
Participation in Tourism fairs
Saviļņojošā Vidzeme 2013 8
Vidzeme summer tourism season opening celebration in Sigulda 2011th and 2012
Saviļņojošā Vidzeme 2013 9
Exhibition Activities
Saviļņojošā Vidzeme 2013 10
Tour Operators and student visits and cooperation with ALTA and VUC
Saviļņojošā Vidzeme 2013 11
«Vidzeme Coast» maps
2011 issued Vidzeme Coast tourism map in latvian language. The total print run 8 000.
2013 issued Vidzeme Coast tourism map in EN, RU ENG languages. The total print run of 28 000.
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2011/2012 and 2012/2013 Brochure of winter Activities "winter driving in the village!"
Saviļņojošā Vidzeme 2013 13
«Vidzeme Coast» cooperation issued thematic material and routes
Saviļņojošā Vidzeme 2013 14
«Vidzeme Coast» in Social Networks
Saviļņojošā Vidzeme 2013 15
The monthly meeting of the Vidzeme Coast businesses
Saviļņojošā Vidzeme 2013 16
Good example
Saviļņojošā Vidzeme 2013 17
Good example II
• «Vidzeme Coast»-> voluntary, multi-faceted initiative
• Vertical and horizontal cooperation
• Educational work – contractors, tourists etc.
• "One for all and all for one"
• Promotion of cooperation between companies
• We see the common future with one goal Saviļņojošā Vidzeme 2013 18
«Vidzeme Coast» in numbers (year 2012 and 2013 till september)
• Alojas TIC • 9018 (2012)
• 5011 (2013)
Saviļņojošā Vidzeme 2013 19
• Carnikavas TIC • 1728 (2012)
• 1838 (2013)
• Salacgrīvas TIC • 2917 (2012)
• 2461 (2013)
• Limbažu TIC • 3861 (2012)
• 3459(2013)
• Saulkrasti TIC • 4568 (2012)
• 5740 (2013)
«Vidzeme Coast» TOP6 visitor numbers in 2013
• Alojas TIC • LV, EST, FIN, RUS, GER, NED
Saviļņojošā Vidzeme 2013 20
• Carnikavas TIC • LV, RUS, EST, LT, GER, SWE
• Salacgrīvas TIC • LV, GER, LT, FIN, EST, RUS
(+Italy) • Limbažu TIC • LV, EST, GER, LT, RUS, FIN • Saulkrasti TIC
• LV, RUS, LT, GER, EST, FIN
Future vision
• A single brand
• Customer segmentation
• Combined offers
• Marketing activities
• Local government support and cooperation with VTA
• Projects
Saviļņojošā Vidzeme 2013 21
Cluster of «Vidzeme Coast»
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Entrepreneurs
TIC and local Government
Research and consulting
See you in «Vidzeme Coast»!
Saviļņojošā Vidzeme 2013 23