SOCIO-ECONOMIC IMPACT STUDYOF OUR ACTIVITY IN GREECE

2016

The“value chain”that unites us

THE IMPACT OFOUR VALUE CHAININ GREECE

THE METHODOLOGYOF THE STUDY

WHAT OUR PRESENCEMEANS FORTHE GREEK ECONOMY

HOW WE SUPPORTLOCAL EMPLOYMENT

VALUE CREATED BECAUSE WE PRODUCEOUR PRODUCTSIN GREECE

SOCIAL ANDENVIRONMENTALRESPONSIBILITY

OUR VALUECHAIN AT A GLANCE

05

14

18

24

30

32

36

APPENDIX 38

CONTENTS

3

The bottling of the first Coca-Cola bottle in Greece in 1969 marks the beginning of a productive activity spanning uninterruptedly over five decades. This activity ranges from the procurement of raw materials to the operation of productive units, the collaboration with the market and final points of sale and the marketing and communication services for the products. It generates value for the country as all of these companies in our value chain contribute salaries, taxes and profits and employ thousands of people.

In the context of their research, the authors studied the activity of the entities comprising the Coca-Cola System in Greece, i.e. The Coca-Cola Company in Greece and Coca-Cola Tria Epsilon, as well as the activities of the local subsidiaries of the Coca-Cola HBC AG Group (Coca-Cola HBC) in Greece, namely Coca-Cola HBC Services M.E.P.E and TSAKIRIS.

GREEK

PRODUCERS

SUPPLIERS SERVICE

PROVIDERS

OUR OPERATION DISTRIBUTION

NETWORK

FINAL POINTS

OF SALE

IN THE MARKET

GREEK

CONSUMERS

This value is illustrated in the present socio-economic impact study of our activity in Greece, conducted by the independent strategy consultancy firm Steward Redqueen and based on data for 2014.

1. THE IMPACTOF OUR VALUECHAIN IN GREECE

4 5

4PRODUCTION

PLANTS

3ADMINISTRATIVE

OFFICES

14SALES

OFFICES

1,844 EMPLOYEES

PRODUCTION PLANT

OFFICES

6 7

KEY FINDINGS

ADDED VALUE

Every time a consumer selects our products, our value chain supports revenue for the Greek state and income to Greek households and businesses, while supporting thousands of jobs.

Every

œ924 equal to

of the GDP0.5%million isthe total

added valuefrom our

operation

Our total direct & indirect tax contribution amounts to 1% of total Greek tax revenue

Salaries, taxesand profits of our

trade partners amount to

œ462 million

contributes

of ouraddedvalue

œ1 œ7 to the Greek

economy

EMPLOYMENT

We employalmost 1 in 2

employees in the country’s

soft drinks sectorWe employ1,844 people

We support 12,400 direct trade jobsat our partners in wholesale, retail and HO.RE.CA

Every direct job supports another11 jobs in the Greek economy

We supporta total of

21,300direct & indirect

jobs (0.6% of total employment

in Greece)

Enhancingthe income of

54,000people

8 9

It is the leading Greek company in the production of non-alcoholic beverages and a member of the Coca-Cola HBC Group, one of the largest bottlers and distributors of The Coca-Cola Company products worldwide. The productive and commercial activity of Coca-Cola Tria Epsilon in Greece entails the bottling and distributing of The Coca-Cola Company products (Coca-Cola, Fanta, Sprite, Powerade, Nestea, illy issimo and Schweppes mixers), the products that the company itself has developed (Amita, Frulite and natural mineral water ΑVRΑ), as well as the distribution of TSAKIRIS potato snacks and MONSTER energy drinks.

Coca-Cola Tria Epsilon also offers a complete portfolio of alcoholic drinks, including products from The Edrington Group, Isidoros Arvanitis, Brown-Forman and Gruppo Campari – an activity that is not included in this study.

THE ACTIVITY OFCOCA-COLA TRIA EPSILON

THE IMPACT OF OUR

VALUE CHAININ GREECE

THEMETHODOLOGY

OF THESTUDY

WHAT OURPRESENCE

MEANSFOR THE

GREEK ECONOMY

HOWWE

SUPPORTLOCAL

EMPLOYMENT

VALUE CREATEDBECAUSE

WE PRODUCEOUR PRODUCTS

IN GREECE

SOCIALAND

ENVIRONMENTALRESPONSIBILITY

OURVALUE

CHAIN ATA GLANCE

APPENDIX

1,496employees

THE ACTIVITYILLUSTRATEDIN THE STUDY

The company conducts its commercial activi-

ties out of its sales offices located in 14 cities (Athens, Kavala, Karditsa, Xanthi, Ioannina, Volos, Thessaloniki, Chania, Kos, Chios, Rhodes,

Mytilene, Heraklion, and Patras).

96% of these products are produced in the company’s facilities in Greece, located in Schimatari (Viotia), Heraklion (Crete)

and the water-bottling plant in Aegion

(Achaea).

For the manufacturing of its products, Coca-Cola Tria

Epsilon collaborates with approximately 4,000 Greek suppliers, for both raw and packaging material, as well as for services or goods procured for its facilities.

It distributes its products to the market via an extensive

network comprising more than 130,000 final points of sale,, including super-markets, small retail shops, kiosks, hotels, restaurants, bars, etc.

10 11

The Coca-Cola Company in Greece is a subsidiary of The Coca-Cola Company, responsible for Greece, Cyprus and Malta. The Company offers consulting services with regard to the development of marketing strategies, promotions, market research, advertising and reputation management of the products of The Coca-Cola Company. The Company also offers valuable know-how and consulting services related to product communications and product quality assurance and monitoring.

The Coca-Cola Company is the world's largest beverage company and is the No1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest distribution system, consumers in more than 200 counties enjoy the Company's beverages at a rate of more than 1.9 billion servings a day.

Products of the The Coca-Cola Company available in Greece are Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Coca-Cola Zero Caffeine-Free, Fanta, Powerade, Nestea, Schweppes, and the ready-to-drink coffee illy issimo.

THE ACTIVITY OFTHE COCA-COLA COMPANYIN GREECE

64employees

THE IMPACT OF OUR

VALUE CHAININ GREECE

THEMETHODOLOGY

OF THESTUDY

WHAT OURPRESENCE

MEANSFOR THE

GREEK ECONOMY

HOWWE

SUPPORTLOCAL

EMPLOYMENT

VALUE CREATEDBECAUSE

WE PRODUCEOUR PRODUCTS

IN GREECE

SOCIALAND

ENVIRONMENTALRESPONSIBILITY

OURVALUE

CHAIN ATA GLANCE

APPENDIX

THE COCA-COLAHBC AG OFFICESIN GREECE

Coca-Cola HBC Services M.E.P.E. is a subsidiary of the Coca-Cola HBC Group. Based in Greece, it provides business support activities serving the Group’s global operations in the 28 countries in which it operates.

TSAKIRIS is the first Greek company of chips production and the second largest company in potato snacks production in the Greek market. TSAKIRIS has a long history of producing chips in Greece, starting from 1954. In 2004 the company became a subsidiary of Coca-Cola HBC.

THE ACTIVITY OFTSAKIRIS

105employees

179employees

All TSAKIRIS

potato products are

manufactured in a 25,000 m2 modern industrial facility located in Atalanti (Phthiotis).

12 13

The present study estimates the value generated by our activity in Greece. It was carried out by Professor Ethan B. Kapstein and his associates from Steward Redqueen, an independent strategy consultancy firm specialized in socio-economic impact studies based on the Nobel prize-winning “input-output” model.

The report presents the direct, indirect, and induced effects of our activities on the Greek economy, in terms of:

� the economic added value, i.e. the sum of incomes received by

� the jobs we support, measured in full-time equivalents (FTE),meaning jobs held by employees working full time.

local households, in the form of wages

partnering companies, in the form of profits and savings; and

the Greek State, in the form of tax revenues.

2. THE METHODOLOGYOF THE STUDY

Overview of the "input-output" Model.

Social Accounting Matrixbased on Greek national

accounts Sales data

Coca-Cola Tria Epsilon

Greek macro-economicstatistics

Audited FinancialsCoca-Cola Tria Epsilon

The Coca-Cola Company in GreeceTSAKIRIS

Coca-Cola HBC AG Offices in Greece

Added value(taxes, salaries, profits)

in value chain

Employment in value chain

INPUT MODEL IMPACTS

Our socio-economic impact in the country is the sum of all effects related to our value chain in Greece. In the process of producing, packaging, promoting and delivering our products to consumers, we stimulate economic activity throughout the entire value chain. That means our own operations have a supporting effect on upstream as well as on downstream businesses. The upstream local suppliers and producers are more dependent on our production plants' demand of raw materials than the wholesalers and retails which distribute our products. Both the supported upstream and downstream activities support income, tax revenues and jobs and in turn stimulate further economic activity in their respective value chains.

The analysis contained herein is based on an “input-output” model, which follows our financials as they flow through the Greek economy, creating ripple effects across other sectors.

14 15

Of our activity: Local salary and tax payments, as well as direct employment.

DIRECTIMPACT Of our direct suppliers and trade

partners: employment and incomes generated by suppliers and retailers. Of our suppliers’ suppliers:employment and incomes generated by our suppliers’ suppliers.

INDIRECT IMPACT INDUCEDIMPACTEmployment and incomes related to the re-spending of salaries by employees, trade partners and direct and indirect suppliers whose jobs are directly or indirectly supported by us.

OUR CONTRIBUTION TO THE COUNTRYIS ANALYSED IN TERMS OF:

The starting point for the analysis is the final consumption of our products that can be traced in monetary terms throughout the economy. When a consumer buys our products in the supermarket, a part of what he spends is revenue for the supermarket, another part goes to the distributor who transported this product from the production plant to the selling point, and a part of it is income from our own activity. All of these parties procure goods and services from suppliers, pay salaries and taxes, invest and make a profit.The model demonstrates how consumer expenses on our products ripple through the economy, supporting incomes for households, state (taxes), businesses (dividends and savings) and employment in various sectors.

THE IMPACT OF OUR

VALUE CHAININ GREECE

THEMETHODOLOGY

OF THESTUDY

WHAT OURPRESENCE

MEANSFOR THE

GREEK ECONOMY

HOWWE

SUPPORTLOCAL

EMPLOYMENT

VALUE CREATEDBECAUSE

WE PRODUCEOUR PRODUCTS

IN GREECE

SOCIALAND

ENVIRONMENTALRESPONSIBILITY

OURVALUE

CHAIN ATA GLANCE

APPENDIX

Suppliers and trade

Broader economy

Supplier

s’ of suppliers and trade

OUR ACTIVITY

Jobs

Economic added value

16 17

3. WHAT OURPRESENCE MEANSFOR THE GREEK ECONOMY

103 businesses

œ874 million in turnover

4,200 employees

773 businesses

œ1.8 billion in turnover

10,600 employees

41.5%

16.4%

25.9%

FOR OUR SECTOR

our employees

in relation

to the sector

in total

our turnover

in relation

to the sector

in total

our employees

in relation

to the sector

in total

our turnover

in relation

to the sector

in total

SOFT DRINKSSECTOR

BEVERAGESECTOR

54.6%

We are the largest contributor to employment and turnover in the soft drinks sector in Greece.

WE CONTRIBUTE €924 MILLION IN TOTAL TO THE NATIONAL ECONOMY, 0.5% OF THE COUNTRY’S GDP.

Our direct and indirect contribution is broken down as follows:• We contribute €118 million of direct added value to the national economy, €96 million in salaries (including social security contributions, but not income tax) and €22 million in tax payments.• €545 million pertain to direct partners and suppliers, and include: €42 million in salaries, €203 million in profits and €295 million in taxes. • €261 million pertain to indirect suppliers (our suppliers’ suppliers): €64 million in salaries, €106 million in profits and €91 million in taxes.

96

4764

207

203

118

545

261

22

295

91

408 924

106

309

Households Income

Added value related to our activity in Greece (in million œ).

Profits & Saving Tax Income TOTAL

For every are supportedin the Greek economy

of our value added,another 7 euro

FOR THE NATIONAL ECONOMY

� €207 million are salariesfor households

� €309 million are profitsfor local companies

� €408 are tax revenue for the State

This amount includes tax revenues, salaries, as well as profits related to our own activities, partners and suppliers across the value chain linked to our activities. Of these:

Our activity

Direct suppliers and trade

Suppliers’ suppliers

18 19

WE SUPPORT 1% OF TOTAL TAX REVENUESOF THE GREEK STATE, WHICH REPRESENTS 44% OF OUR TOTAL CONTRIBUTION TO THE GREEK ECONOMY.

This percentage pertains to our direct and indirect contribution to tax revenues across the value chain. Total tax receipts in Greece in 2014 (excluding social contributions) are €42 billion (Eurostat, 2014).

* Direct taxes paid by us in Greece consist of payroll tax, environmental tax and other taxes such as municipality tax.** Greece has a VAT rate of 23% for soft drinks and 13% for water. The respective rate for snacks was 13% until 2014, and was increased to 23% in 2015.

The numbers in all tables have been rounded.

22

17

22

295

91

46

44

205

91

Taxes paid by our activity*

Payroll tax

Environmental tax

Other taxes

Breakdown of taxes in our value chain in Greece (in million œ).

Taxes paid by suppliers

VAT**Taxes paid by trade

Taxes paidby suppliers’

suppliers

TOTAL

42

Our activity

Direct suppliers and trade

Suppliers’ suppliers

408 = 1%of taxes

THE IMPACT OF OUR

VALUE CHAININ GREECE

THEMETHODOLOGY

OF THESTUDY

WHAT OURPRESENCE

MEANSFOR THE

GREEK ECONOMY

HOWWE

SUPPORTLOCAL

EMPLOYMENT

VALUE CREATEDBECAUSE

WE PRODUCEOUR PRODUCTS

IN GREECE

SOCIALAND

ENVIRONMENTALRESPONSIBILITY

OURVALUE

CHAIN ATA GLANCE

APPENDIX

Through our activity we support significant added value to the domestic manufacturing industry, the services sector, as well as final points of sale, namely the businesses selling our products.

Sectoral breakdown of added value related to our activity in Greece (in million œ).

RETAIL ANDHO.RE.CA.

BUSINESSES:

MANUFACTURINGINDUSTRY: SERVICES:

The sectors benefitting the

most from our activity, with €72 and €169

million in added value – respectively.

We support 1.1% of total manufacturing GDP in Greece. €48 million in added

value for our direct manufactur-ing suppliers, producing sugar, aluminium cans, glass, plastic bottles and other packaging materials and equipment in

Greece; and €103 million for our suppliers’ suppliers.

We support €113 million in

added value for our direct and indirect partners in the services sector, which also

includes expenditure for advertising campaigns and

the promotion of our products.

FOR THE GREEK BUSINESSESTHAT PARTNER WITH US

21

1884

113 7

11845 72

74

172

205

169

118

545

261

924 = 0.5%GDP

151

103

48

29

Manu-facturing

Agri-culture

Businessservices

Utilities,construction

Transportcommunication

HO.RE.CA.RetailOur activityPublicservices

VAT

TOTAL

A significant share of our total value added

pertains to the services sector.

We support 1.1%of total manufacturing

GDP.

The most significant value added share is supported in retail

and HO.RE.CA. businesses.

Our activity

Direct suppliers and trade

Suppliers’ suppliers

3

2

20 21

FOR OUR GREEKPRODUCERS AND SUPPLIERS

Sectoral breakdown of added value related to our trade activities in Greece(in million œ).

Manu-facturing

Utilities,construction

Agri-culture

Businessservices

Transportcommunication

RetailPublicservices

= 0.26% of GDP

0.13% of GDP

16

8611

66 7

2

3

30

74

172

169

72

221

241

462

HO.RE.CA.

We support a total of €462 million in salaries, tax revenues

and profits (0.26% of GDP), of which €241 million pertain

to our direct trade partners (0.13% of GDP).

Direct trade partners

Suppliers of trade partners

TOTAL

50% of the added value we support is for those partners offering our products to consumers (in wholesale, retail & HO.RE.CA. sectors).

THE IMPACT OF OUR

VALUE CHAININ GREECE

THEMETHODOLOGY

OF THESTUDY

WHAT OURPRESENCE

MEANSFOR THE

GREEK ECONOMY

HOWWE

SUPPORTLOCAL

EMPLOYMENT

VALUE CREATEDBECAUSE

WE PRODUCEOUR PRODUCTS

IN GREECE

SOCIALAND

ENVIRONMENTALRESPONSIBILITY

OURVALUE

CHAIN ATA GLANCE

APPENDIX

Sectoral breakdown of added value related to our procurement activities in Greece (in million œ).

BY WORKING WITH LOCAL SUPPLIERS, WE SUPPORT €140 MILLION IN SALARIES, TAX REVENUES AND PROFITS.

Manu-facturing

Agri-culture

Businessservices

Utilities,construction

Transportcommunication

RetailPublicservices

5

48

28

18

46 0

16 1

99

41

140= 0.08% of GDP

16

64

7

Direct suppliers

Suppliers of suppliers

= 0.06% of GDP

TOTAL

of which €99 million pertain to our direct

suppliers

(0.06% of GDP).

22 23

IN OUR SECTORWe are the largest employer.

We employ 1,844 peoplein sales, production and administrative positions.

Through our activity in Greece, we support direct & indirect jobs across the Greek economy.

4. HOW WE SUPPORT LOCAL EMPLOYMENT

Each direct job supports another 11

jobs across the Greek economy.

We employalmost

1 in 2employeesin the soft

drinks sector.

Our contribution to employment exceeds by far the number of our employees.

IN OUR COUNTRY

We support a total of 21,300 jobs (0.6% of total Greek employ-ment). Income from these jobs supports 54,000 people.

Manu-facturing

Agri-culture

Businessservices

Utilities,construction

Transportcommunication

RetailOur activityPublicservices

TOTAL

= 0.6% of employment

1.0

1.2

1.5

2.2 0.2

1.0

1.1

1.8

1.0

7.0

6.9

5.7

5.6

14.1

1.8

5.4

21.3

HO.RE.CA.

Sectoral breakdown of jobs related to our activity in Greece (in '000 FTE).

Our activity

Direct suppliers and trade

Suppliers’ suppliers

24 25

FOR OUR CUSTOMERSAND PARTNERS

THE IMPACT OF OUR

VALUE CHAININ GREECE

THEMETHODOLOGY

OF THESTUDY

WHAT OURPRESENCE

MEANSFOR THE

GREEK ECONOMY

HOWWE

SUPPORTLOCAL

EMPLOYMENT

VALUE CREATEDBECAUSE

WE PRODUCEOUR PRODUCTS

IN GREECE

SOCIALAND

ENVIRONMENTALRESPONSIBILITY

OURVALUE

CHAIN ATA GLANCE

APPENDIX

17,200 people are directly and indirectly employed by our trade partners in wholesale, retail and HO.RE.CA. businesses.

(0.5% of total Greek employmentand 80% of total employment supported by our operations).

= 0.5% of employment

=0.4% of employment

0.9

1.3 0.1

0.6

1.10.5

7.0

6.9

5.7

5.6

12.4

4.8

17.2

Sectoral breakdown of employment related to our trade activities in Greece (in '000 FTE).

Manu-facturing

Agri-culture

Businessservices

Utilities,construction

Transportcommunication

RetailPublicservices

TOTAL

HO.RE.CA.

Direct trade partners

Suppliers of trade partners

FOR OUR LOCAL PRODUCERSAND SUPPLIERS

Sectoral breakdown of employment related to our procurement activities in Greece (in '000 FTE).

= 0.06% of employment

0.05%

of employment

0.7

0.2

0.9

0.10.1

0.2

0.1

0.1

0.3

0.1

0.4

1.7

0.6

2.3

0,.5

0.6 0.0

Manu-facturing

Agri-culture

Businessservices

Utilities,construction

Transportcommunication

Publicservices

Retail

TOTAL

We support 2,300 jobs providedby our local suppliers.

Direct suppliers

Suppliers of suppliers

26 27

WE SUPPORT GREEK FARMERS AND JOBSIN THE AGRICULTURAL SECTOR. We produce annually a total of 50,000 tonnes of fruit and 14,400 tonnes potatoes for our products.

THE IMPACT OF OUR

VALUE CHAININ GREECE

THEMETHODOLOGY

OF THESTUDY

WHAT OURPRESENCE

MEANSFOR THE

GREEK ECONOMY

HOWWE

SUPPORTLOCAL

EMPLOYMENT

VALUE CREATEDBECAUSE

WE PRODUCEOUR PRODUCTS

IN GREECE

SOCIALAND

ENVIRONMENTALRESPONSIBILITY

OURVALUE

CHAIN ATA GLANCE

APPENDIX

Potato farmers

Fruit farmers We indirectly support 1,000 farmers, related to the procurement of fruit (apricots, oranges and peaches) for our

juices, and directly support 150 producers across the country who supply us with potatoes for our TSAKIRIS snacks.

in direct added value to theagricultural

sector.

€3.1 million

28 29

FOR THE NATIONAL ECONOMY€79 million is generated (0.04% of the country’s GDP).

= 0.04% of GDP

14

13

5

3214

6

20

19

6

26

1

15

46

18

79

Households Income

Value added (in million œ) directly attributable to local production.

Profits & Savings Tax Income TOTAL

BY PRODUCING LOCALLY:

5. VALUE CREATEDBECAUSE WE PRODUCEOUR PRODUCTSIN GREECE

� we support €32 million in income for Greek households� we contribute €26 million in tax revenue paid to the Greek State� we support €20 million in profits for Greek businesses.

Our activity

Direct suppliers and trade

Suppliers’ suppliers

FOR THE NATIONAL ECONOMY1,528 direct and indirect jobs are fully attributed to our operation (0.04% of employment in Greece).

Employment directly attributable to local production (in FTE).

DUE TO OUR LOCAL PRODUCTION:

= 0.04%of employment

146

117

264

611

142

75346

72 17

352 6 18

815

352

361

1,528

Manu-facturing

Agri-culture

Businessservices

Utilities,construction

Transportcommunication

RetailOur activityPublicservices

TOTAL

Total employment in 2014 was 3,697,000 in full-time equivalents (Eurostat, 2014).

� 753 jobs are sustained in the domestic manufacturing industry, related to the procurement of sugar, aluminium cans, glass bottles, etc.

� 352 jobs are sustained in our production plants� 264 direct jobs are sustained in the agricultural sector, such as potato farms, as well as indirect jobs provided by sugar and fruit farmers.

Our activity

Direct suppliers and trade

Suppliers’ suppliers

30 31

*Includes corporate social investments from The Coca-Coca Company in Greece, Coca-Cola Tria Epsilon and The Coca-Cola Foundation.

We recognize that our business can only be as strong, sustainable and healthy as the communities in which we operate. We support local communities in a meaningful way and for the long-term, contributing to community well-being and local development.Between 2010 and 2014, we invested €13 million for public benefit purposes.*

FOR Y

OUTH

FOR THE ENVIRON

MEN

T

FOR

HEA

LTH

& W

ELL-

BEIN

G FOR LOC

AL N

EEDS

€4.7 million forprogrammes improving the

school environment, supporting entrepreneurship and offering opportunities for

professional development.

€2.8 million for improving the quality of

life for over 49,000 people living in 29 Greek

water-scarce islands.

€2,6 million for raising awareness on

the importance of balanced nutrition and

active healthy lifestyles.

€3 million for emergency and disaster

relief efforts and charitable activities.

6. SOCIAL ANDENVIRONMENTALRESPONSIBILITY

FOR YOUTH

THE SCHOOL YOU WANT We believe and invest in the new generation, as youth constitute the future of our country. Acknowledging the

need to improve school infrastructure, we developed in 2012 the programme "The School you Want", the only

corporate programme in Greece that fully covers the repair and renovation costs for school buildings, thus

responding to students’ actual needs, as well as improving both their learning environment and everyday school

life. The programme is implemented in close collaboration with municipal authorities and local communities

belonging to the Thessaloniki Prefectural Unit and the Athens Municipality.

� Investment exceeds €1 million •12 renovated schools •4,200 students in Thessaloniki and Athens have benefited from the programme

GRADUATE TRAINEE PROGRAMMEFor the past 25 years we have been building the future via our "Graduate Trainee Programme" offering talented

youth the opportunity to jump-start their professional life. More than 150 young graduates have built their careers

and have even undertaken high-ranking positions in Coca-Cola Tria Epsilon, as well as other country-members of

the Coca-Cola HBC Group.

REGENERATION TRAINEE PROGRAMMEWe support the innovative “ReGeneration” Trainee Programme led by the Global Shapers Athens hub that offers young

talented graduates holistic skills for a wide range of specializations aiming to create a new generation of leaders.

ReGeneration trainees receive up to 80 hours of training and development and offer 25 hours of volunteer services to

various NGOs. Coca-Cola, in partnership with the NGO The Hellenic Initiative support the programme as co-founders,

offering know-how, networking opportunities and financial support up to €500,000. To date:

• 160 young graduates completed the programme at 49 companies spanning across 15 different sectors

• More than 130 stakeholders (companies and individuals) have generously offered €1 million-worth of services for the

implementation of the initiative

• 13,000 hours in training have been offered to the young graduates participating in the programme (80 hours per partici-

pant)

• 6,500 hours of volunteer work have been offered to NGOs by programme participants.

THE IMPACT OF OUR

VALUE CHAININ GREECE

THEMETHODOLOGY

OF THESTUDY

WHAT OURPRESENCE

MEANSFOR THE

GREEK ECONOMY

HOWWE

SUPPORTLOCAL

EMPLOYMENT

VALUE CREATEDBECAUSE

WE PRODUCEOUR PRODUCTS

IN GREECE

SOCIALAND

ENVIRONMENTALRESPONSIBILITY

OURVALUE

CHAIN ATA GLANCE

APPENDIX

32 33

FOR THE ENVIRONMENT

MISSION WATER PROGRAMME Acknowledging the irreplaceable value of water we have committed that by 2020 we will safely return to communities and nature an amount of water equal to what we use in our finished beverages and their production. In this context, we have developed in Greece the "Mission Water" programme since 2006, aiming to:

1. MITIGATE WATER SHORTAGESVIA RAINWATER HARVESTING, in collaboration with the international organization Global Water Partnership-Mediterranean, municipalities and other local authorities, as well as the Mediterranean Office for Environment, Culture and Sustainable Development (MIO-ECSDE). Our activities nclude:

� the installation of 56rainwater harvesting systemson 29 Greek islands

of the Cycladesand the Dodecanese

� harvesting and re-using annually 204,605,000 lt of water

(equal to 0.02% of Greek household public water supply) .

� improving the quality of life for more than 49,000 islanders.

2. PROTECT AND RECOVER THE COUNTRY’S WETLANDS AND COASTAL ECOSYSTEMS. � In collaboration with WWF Hellas, a volunteer network was created for the protection of 120 Greek wetlands in in the islands of Crete, Paros and Lesvos.

� More than 30,000 local residents have been informed about the importance of these ecosystems.

THE IMPACT OF OUR

VALUE CHAININ GREECE

THEMETHODOLOGY

OF THESTUDY

WHAT OURPRESENCE

MEANSFOR THE

GREEK ECONOMY

HOWWE

SUPPORTLOCAL

EMPLOYMENT

VALUE CREATEDBECAUSE

WE PRODUCEOUR PRODUCTS

IN GREECE

SOCIALAND

ENVIRONMENTALRESPONSIBILITY

OURVALUE

CHAIN ATA GLANCE

APPENDIX

FOR HEALTH AND WELL-BEING

FOR LOCAL NEEDS

EDUCATIONAL PROGRAMME “MODERATION, VARIETY | MOVEMENT, WELL-BEING” The following programme is only one example of multiple initiatives we implement to promote the

importance of balanced nutrition and active healthy lifestyles.

Under the auspices of the Ministry of Health and with the

approval of the Ministry of Education, the school programme

MODERATION, VARIETY | MOVEMENT, WELL-BEING has been

implemented for the past 7 years by The Coca-Cola Company in

Greece and The Coca-Cola Foundation, promoting, through

scientifically documented materials, the importance of balanced

nutrition and physical activity. More than 100,000 students ages

5-12 have participated in the program, which now offers an

online platform for teachers, parents and students aiming to

increase access to the programme by more people.

The educational materials for the students do not include any logos of the Company, in adherence to

official school regulations in Greece but also, within the context of the Company's self-regulation for

responsible marketing to children under the age of 12, respectful of the right of parents and caregivers

to choose the products consumed by their children.

We believe that active healthy lifestyles lead to happy lives. That is why we have committed to provide

information about the benefits of being active as well as to offer a wide range of product choices, in order

to help our consumers make choices suitable for themselves and their families. Within the context of our

global commitments:

• We offer low- or no-calorie beverages in every market as well as a variety of different package sizes,

such as the 150 ml mini-can.

• We provide transparent nutrition information, featuring calories on the front of all of our packages.

• We help get people moving by supporting physical activity programs in every country where we do

business. In Greece, since 2010, we have reached out to more than 200,000 people through our active

lifestyle programs.

• For more than 50 years we have been adhering to strict responsible marketing policies, which include

no advertising directly to children under 12 anywhere in the world. When it comes to choosing what

products children consume, we believe that parents and caregivers should be the decision makers.

We support the work of Non-Governmental Organisations, we aid local charitable activities and

initiatives, we donate our products to social-welfare grocery shops and food banks, while also offering

emergency relief to areas plagued by natural disasters.

34 35

Every time a consumer selects our products, our value chain supports revenue for the Greek state and income to Greek households and businesses, while supporting thousands of jobs.

Our contribution to the employment and turnover in the soft drink sector

in Greece: � 41.5% of employment.� 54.6% of turnover.

�21,300 direct and indirect jobs (0.6%

of total employment in Greece).

• Every job supportsanother 11 jobs across

the Greek economy.

FOR THE SOFTDRINKS SECTOR

FOREMPLOYMENT

1.Greek farmers

providing their products

2.Greek manufacturerssupplying packaging

materials

3.Greek

businessesproviding

their services

150 jobs

€3.1 millionadded value

700 jobs

€48.3 millionadded value

250jobs

€28.4 millionadded value

4,000Greek

suppliers

€140 million in income,

tax revenue and profits

2,300 indirect

jobs

1.Îììèîå÷ ðáòáçöçïÝ

ðïù íá÷ ðòïíèõåàïùîíå ðòñôå÷ àìå÷

2.Îììèîå÷ ðòïíèõåùôÛ÷

ðïù íá÷ ðáòÛøïùî ôá áðáòáÝôèôáùìéëÀ óùóëåùáóÝá÷

3.¶ììèîéëÛ÷ åôáéòåÝå÷ðáòïøÜ÷ ùðèòåóéñî

íå ôé÷ ïðïÝå÷ óùîåòçáúÞíáóôå

150 õÛóåé÷

åòçáóÝá÷

œ3,1 åëáô.ðòïóôéõÛíåîè

áêÝá

700 õÛóåé÷

åòçáóÝá÷

œ48,3 åëáô.ðòïóôéõÛíåîè

áêÝá

250õÛóåé÷

åòçáóÝá÷

œ28,4 åëáô.ðòïóôéõÛíåîè

áêÝá

4.000Îììèîå÷

ðòïíèõåùôÛ÷

œ140 åëáô.óå åéóïäÜíáôá,

æïòïìïçéëÀÛóïäá ëáé

ëÛòäè

2.300 Ûííåóå÷

õÛóåé÷åòçáóÝá÷

7. OUR VALUE CHAINAT A GLANCE

6.ªùîåòçÀôå÷ ðïù

äéáõÛôïùî ôá ðòïûÞîôá íá÷óôèî áçïòÀ

4.¸ åôáéòéëÜ

íá÷äòáóôèòéÞôèôá

5.ªùîåòçÀôå÷ ðïù

äéáîÛíïùî ëáé äéáëéîïàîôá ðòïûÞîôá íá÷

1.844 õÛóåé÷

åòçáóÝá÷

œ118 åëáô.Àíåóè

ðòïóôéõÛíåîèáêÝá

500 õÛóåé÷

åòçáóÝá÷

œ13,7 åëáô.ðòïóôéõÛíåîè

áêÝá

12.400õÛóåé÷

åòçáóÝá÷

œ241 åëáô.ðòïóôéõÛíåîè

áêÝá

œ462 åëáô.óå åéóïäÜíáôá,

æïòïìïçéëÀ Ûóïäá

ëáé ëÛòäè

17.200Àíåóå÷ ëáé

Ûííåóå÷õÛóåé÷

åòçáóÝá÷

0,5% ôè÷óùîïìéëÜ÷

áðáóøÞìèóè÷óôèî

¶ììÀäá

The value generated for the country is co-created by all collaborating businesses along this chain.

• Total value added: €924 million, equal to 0.5% of

the country’s GDP.

� €207 million in household income.� €309 million in profits for

businesses. � €408 in tax revenue for the State.

For every €1 of our value added, another €7

are generated in the Greek economy.

FOR THE NATIONAL ECONOMY

6.Trade partnersin the market

4.Our

operation

5.Transport

& Logisticssuppliers

1,844 directjobs

€118 milliondirect

added value

500 jobs

€13.7 millionadded value

12,400jobs

€241 millionadded value

17,200indirect

jobs

0.5% of total

employment in Greece

€462 million in revenue, tax income and profits

THE IMPACT OF OUR

VALUE CHAININ GREECE

THEMETHODOLOGY

OF THESTUDY

WHAT OURPRESENCE

MEANSFOR THE

GREEK ECONOMY

HOWWE

SUPPORTLOCAL

EMPLOYMENT

VALUE CREATEDBECAUSE

WE PRODUCEOUR PRODUCTS

IN GREECE

SOCIALAND

ENVIRONMENTALRESPONSIBILITY

OURVALUE

CHAIN ATA GLANCE

APPENDIX

36 37

ABOUT THE AUTHORS OF THE STUDY

Steward Redqueen is a strategy consultancy firm with offices in Amsterdam, Barcelona and New York. Since 2006 it has completed more than 100 studies of socio-economic footprint for multinational mining companies, development finance institutions, food & beverage firms, banks and recreational organisations, as well as the public sector in Asia, Africa, South America and Europe.Ethan B. Kapstein is a Visiting Professor at the Woodrow Wilson School, Princeton University and Senior Advisor for Economics at the U.S. Institute of Peace, while also serving as Senior Director for Research at the McCain Institute for International Leadership. He is an Associate Partner with Steward Redqueen where he specializes in economic impact studies for a range of public and private sector clients. He is the author or editor of ten books and scores of academic and policy articles, and his most recent book, "AIDS Drugs for All: Social Movements and Market Transformations" won a 2014 "best book" award from the American Political Science Association. Ethan Kapstein is a former banker and retired naval officer and is a member of the Council on Foreign Relations. Teodora Nenova, MSc and Sabine Dankbaar, MA are consultants at Steward Redqueen and worked on socio-economic impact studies for several (multinational) companies and organizations.For more information, please visit the webpage: www.stewardredqueen.com

Coca-Cola Tria Epsilon (2014), Profit & Loss Account, HR information, community expenses (2010-2014), market estimates and the website http://www.coca-colahellenic.gr.Coca Cola Hellenic Group (2014), Profit & Loss Account, HR information. Coca-Cola Hellas (2014), Profit & Loss Account, HR information, community expenses (2010-2014), and market estimates. Doing Business (2015), www.doingbusiness.org/rankings Eurostat (2014), National accounts, Public Finance statistics, Labour Force Survey, ec.europa.eu/eurostat.

FOR MORE INFORMATION www.coca-colahellenic.grwww.coca-cola.gr

REFERENCES

8. APPENDIX

38