SAP Business Intelligence Forum 2010“The Butterfly Event”

The Clear Intelligence Future:Simple, Seamless, Social, and Strategic

Timo Elliott

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Skyrocketing BI Interest and Deployments

11%

20%

Expanding/Upgrading

30%

8%

Not Interested/Don't Know

Source: Forrester Survey, 2009

2008 20092008 2009

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Market Growth

Contribution to analytics market growth 2007-2008 by vendor

SAP BusinessObjects

Oracle

Microsoft

IBM

Other

IDC: 2010 will see 260% more growth in BI than 2009

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Accelerating Usage

2007 2008 2009

25%

26%

28%

“Of the total potential users that could use BI in your organization, approximately what percentage is currently using BI?

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Reporting

Dashboard and visualization

Query, Reporting and Analysis

Search and Navigation

Advanced Analytics

Data Integration

Data Quality Management

Master Data Management

Metadata Management

Risk Management

Access Control

Process Control

Global Trade Services

Enviroment Health and Safety

Strategy Management

Planning, Budgeting and Forecasting

Profitability and Cost managemetn

Consolidation

Spend and supply chain

Full Set of Solutions

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Taking Business Intelligence to the Next Level

Simple Seamless StrategicSocial

Simple

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Ease of Use is The #1 Barrier to Deployment

Top Roadblocks to BI Success

Challenge Rank

Complexity of BI tools and interfaces 1Cost of BI software and per-user licenses 2

Difficulty accessing relevant, timely, or reliable data 3

Insufficient IT staffing or excessive software requirements for IT support 4

Difficulty identifying applications or decisions that can be supported by BI 5

Lack of appropriate BI technical expertise within IT 6

Lack of support from executives or business management 7

Poor planning or management of BI programs 8

Lack of BI technology standards and best practices 9

Lack of training for end users 10

1. Doug Henschen, InformationWeek, “BI Efforts Take Flight”, Oct 13, 2008

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Intuitive Interfaces

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Link

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“Easy” is Not the Same as “Simple”

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Try it Yourself: microfinance.sap.com

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Easy Budgeting, Planning, and Consolidation

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WYN — WYN — WYN

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Mobile Intelligence

More People, More Often, More Context

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New Devices, New Opportunities

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Go Faster

Column databases

Hardware Acceleration

In-Memory ProcessingLower Memory Costs

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SAP BusinessObjects ExplorerAccelerated version

SAPBusinessObjects

Accelerator

SAPNetWeaver BW

AnyDataSource

Seamless

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Too Much InformationGhost in The MachineThe Police

From “Simple” to “Seamless”

iPod + iTunes + iPhone + AppsGoogle + Google Apps+ Google maps, etc. etc. etc. etc.

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ALL Data

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Data Quality

Data Integration

Data Warehousing

Master Data Mgt

Meta Data Mgt

Business Intelligence

Top-to-bottom visibility required

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Bridging the Gap

CorporateLocal

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Text Analytics

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Customer feedback

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Next Generation On-Demand BI

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More than 230,000 subscribers and growing

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End-User Data Mashups

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• Bring any web or on-prem data source to the cloud (i.e. XLS, CSV, RSS, Web Service, SFDC, RDBMS, Custom)

• WYSIWYG interface for combining datasets

• Dynamically created web service for each dataset

• One click to explore data and create dashboard widget

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Best-Practice Analytics in SAP Applications

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BI in SAP Business All-in-One Preconfigured Reports

Services AnalysisPurchasing Manufacturing FinancialsServicesSales

Who is Where?

Travel Behavior Dashboard*

List of Personnel Travel Expense

*) Xcelsius dashboard

Vendor Analysis

Vendor Fact Sheet

Vendor Comparison

Stock Overview

Purchasing Group Analysis

Work Center Analysis Dashboard*

GL Statement

Financial Statements

Cost Analysis Order by Actual Plan Variance

Cost Analysis Cost Center Actual Plan Variance

Controlling Dashboard

AP Open Items

Sales Dashboard

Sales Organization Analysis

Sales Volume Analysis

New Quotations and Orders – Values and Numbers

Material Analysis

List of Sales Orders

List of Billing Documents

Customer Standard Analysis

Customer Fact Sheet

Credit Memo Analysis

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Social

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Collaboration is Important…

of company performance36%

Source: Frost & Sullivan, “The Impact of Collaboration on Business Performance”, 2006

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Sales ShippingBusiness Users

Collaborative Decisions

Gartner Strategic Planning Assumption

“In 2009, Collaborative Decision Making will emerge as a new product category that combines social software with BI platform capabilities”

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Example

Supermarine Spitfire

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Information Collaboration Can be Difficult

Finding and involving the right people (influencers, experts)

Working across geographies and networks

Having relevant information

Reformatting or sharing information for discussion

Engaging the team (strategizing, synthesizing, brainstorming, etc.)

Managing exceptions

Obtaining visibility into why decisions were made

Ensuring commitment to outcomes

Tracking, measuring, and repeating successful activities or decisions

Difficulty addressing work productively with disparate applications

Only 28 percent of executives say the quality of strategic decisions in their companies is generally good*

*Source: Mckinsey survey

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Introducing SAP StreamWork

SAPStreamWork.com

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Free Xcelsius-Based PPT Twitter Tools at SAPWeb20.com

Strategic

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Turning Strategy into Action

95% of a typical workforce does not understand its organization’s strategy

90% of organizations fail to execute their strategies successfully

86% of executive teams spend less than one hour per month discussing strategy

70% of organizations do not link middle management incentives to strategy

60% of organizations do not link strategy to budgeting

Source: balanced scorecard collaborative

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Strategy Management

Pathways visualize short, medium and long term strategy together with accountability, initiatives and measures aligned to corporate strategy

Custom diagrams help gain user adoption of corporate strategyFishbone diagrams highlight critical inter-dependencies that may cause initiatives to fail

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“The budget is the bane of corporate America”

Jack Welch, ex-CEO, GE

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Closed-Loop Performance Management

Strategy & RiskManagement

Business Planning& Consolidation

Execute withCompliance

PerformanceOptimization &Sustainability

BIPlatform

XBRL Publishing IFRS

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Performance Management Leadership

IDC: SAP is market leader in Analytic Applications

“Microsoft supports SAP BPC as a preferred solution”

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Governance, Risk, and Compliance

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GRC Leadership

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Sustainability Performance Management

Set strategic goals, objectives tied to KPI’s

Monitoring against targets and benchmarks

Performance reportingRoot cause analysisDashboards and Scorecards Align performance results to

financial, manufacturing , HR and other operational areas

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Sustainability Performance Management

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Reporting

Dashboard and visualization

Query, Reporting and Analysis

Search and Navigation

Advanced Analytics

Data Integration

Data Quality Management

Master Data Management

Metadata Management

Risk Management

Access Control

Process Control

Global Trade Services

Enviroment Health and Safety

Strategy Management

Planning, Budgeting and Forecasting

Profitability and Cost managemetn

Consolidation

Spend and supply chain

Taking a Holistic, Integrated Approach

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Building A Clear EnterpriseGaining visibility through entire cycle

Risks Opportunities

Confident Decisions

Predictable Performance

Strategic Alignment

Strategy

Execution

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Business User Application Platform

Information Strategy Management

Finance

Business Process

Best practice

Collaboration

Knowledge Management

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Taking Business Intelligence to the Next Level

Simple Seamless StrategicSocial

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Thanks!

Email:timo.elliott@sap.com

BI Blog:timoelliott.com

SAP Web 2.0 Blog:sapweb20.com

Follow me:twitter.com/timoelliott

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