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“THE ORACLE OFAMERICAN POLITICS”

— Wolf Blitzer, CNN

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P O S I T I O N I N G S T A T E M E N T

The Weekly Standard…don’t settle for less.

Through original reporting and prose known for its boldness andwit, The Weekly Standard and weeklystandard.com serve anaudience of more than 3.2 million readers each month.

First-rate writers compose timely articles and features on politicsand elections, defense and foreign policy, domestic policy and thecourts, books, art and culture.

Readers whose primary common interests are the politicaldevelopments of the day value the critical thinking, rigorousthought, challenging ideas and compelling solutions presented inThe Weekly Standard print and online.

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E D I T O R I A L : C O N T E N T P R O F I L E

The value to The Weekly Standard reader is the sum of the parts,the interesting mix of content, the variety of topics, type of writers andtopics covered. There is such a breadth of content from topical pieces tocultural commentary.

Bill Kristol, Editor

The Weekly Standard: an informedperspective on news and issues.

28%Domestic Policyand the Courts

18%Defense andForeign Policy

30%Politics andElections

24%Books

and Arts

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E D I T O R I A L : W R I T E R S

TWS editors know Washington, know politics and have demonstrated arare capacity for sensible argument and analysis.

David Brooks, The Washington Post

William Kristol, Editor

In 1995, together with Fred Barnes andJohn Podhoretz, William Kristol founded anew magazine of politics and culturenamed The Weekly Standard. One of thenation’s leading political analysts and

commentators, Kristol regularly appears on Fox NewsSunday and other Fox News programs.

Before starting The Weekly Standard, Kristol led theProject for the Republican Future. Prior to that, he servedas chief of staff to Vice President Dan Quayle during theGeorge H.W. Bush administration and to Secretary ofEducation William Bennett under President Reagan.Before coming to Washington in 1985, Kristol taughtpolitics at the University of Pennsylvania and Harvard’sKennedy School of Government.

Kristol co-founded the Project for the New AmericanCentury (PNAC) with Robert Kagan. He is a member ofthe board of trustees for the Manhattan Institute forPolicy Research, and a director of the Foreign PolicyInitiative.

Fred Barnes, Executive Editor

Fred Barnes is a co-founder of The WeeklyStandard. After earning a B.A. from theUniversity of Virginia, he spent severalyears with The Charleston News andCourier in Charleston, South Carolina. He

joined the Washington Star in 1979. Barnes covered the

Supreme Court and the White House for the Star beforemoving to the Baltimore Sun, where he was the nationalpolitical correspondent. From 1985 to 1995, he wassenior editor and White House correspondent for TheNew Republic.

Barnes appears regularly on the Fox News Channel. From1988 to 1998 he was a regular panelist on theMcLaughlin Group. He has also appeared on Nightline,Meet the Press, Face the Nation, and the NewsHour withJim Lehrer. He has written for numerous publications,including The Wall Street Journal.

Terry Eastland, Publisher

Terry Eastland has been publisher of TheWeekly Standard since 2001. He waspublisher of The American Spectator from1997 to 2000, and editor of ForbesMediaCritic from 1993 to 1997. During

the 1990s he was resident scholar at the Ethics andPublic Policy Center, where he wrote Energy in theExecutive: The Case for the Strong Presidency (1992).During the Reagan presidency, he served as Director ofPublic Affairs for the Justice Department. Before that heworked for newspapers including The San Diego Unionand The Virginian-Pilot in Norfolk, Va.

His books include Counting by Race (1979), Ethics,Politics, and the Independent Counsel (1989), ReligiousLiberty in the Supreme Court (1993), and Freedom ofExpression in the Supreme Court (2000). He has written

Who writes matters: outstanding politicalwriters with a compelling point of view.

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E D I T O R I A L : W R I T E R S

for a variety of publications, including The Wall StreetJournal, Commentary, The American Spectator, The NewCriterion, National Review, The New Republic, The WilsonQuarterly, and The Public Interest.

Philip Terzian, Literary Editor

Philip Terzian has been Literary Editor of TheWeekly Standard since 2005. He has beena journalist since the early 1970s: Reporterand editor at the Anniston (Ala.) Star,Reuters, and US News & World Report;

assistant editor of The New Republic; assistant editorialpage editor at the Los Angeles Times; associate editor ofthe Lexington (Ky.) Herald; and editor of the editorialpages at The Providence Journal. During 1978–79 hewas a speechwriter for Secretary of State Cyrus Vance.

For 19 years Terzian wrote a syndicated column for theScripps-Howard news service, He was a Pulitzer finalistfor commentary, has reported from a dozen foreigncountries, and has been a contributor to The Wall StreetJournal, The New Criterion, Harper's, The AmericanSpectator, the Times Literary Supplement, and otherpublications. He has been a Pulitzer juror and mediafellow at the Hoover Institution at Stanford.

Andrew Ferguson, Senior Editor

Before joining TWS in 1995, AndrewFerguson was senior editor atWashingtonian magazine. He has been acolumnist for Fortune, TV Guide, andForbes FYI, and a contributing editor toTime magazine. He has also written for

The New Yorker, New York, The New Republic, the LosAngeles Times, the Washington Post, and otherpublications. In 1992, he was a White Housespeechwriter for President George H.W. Bush.

A collection of his essays, Fools Names, Fools Faces, waspublished by Atlantic Monthly Press in 1996, and Land ofLincoln was released by Grove/Atlantic in 2007.

Christopher Caldwell, Senior Editor

Christopher Caldwell has been with TheWeekly Standard since its inception in 1995.He writes a weekly column for the FinancialTimes and has contributed to Slate. Hisessays and reviews appear in the New York

Times, the Wall Street Journal, and the Washington Post.

Victorino Matus, Senior Editor

Victorino Matus is a senior editor at The WeeklyStandard. He has been with the magazine since 1996and has written on a variety of subjects, including militaryhistory, German politics, pop culture, and food and drink.His work has appeared in The Weekly Standard and inother publications, including Policy Review, NationalReview, Armed Forces Journal, the New York Post, theWall Street Journal, Washingtonian magazine, and theWashington Post. He has also provided commentary forCNN, C-SPAN, NPR, and the BBC. Vic is a graduate ofGeorgetown University. He is currently working on a book,Vodka: An Illustrated History for Lyons Press due out in2014. He can also be found at vicmatus.com and onTwitter @VictorinoMatus.

Lee Smith, Senior Editor

Lee Smith is a senior editor at The Weekly Standard,where he writes on foreign affairs, national security andthe Middle East. He has lived and studied in the MiddleEast and travels extensively to report on regional issues,from Israel, Egypt, Lebanon and Syria to the Persian Gulf.A fellow at the Washington, DC-based think tank,Foundation for Defense of Democracies, Smith is theauthor of The Strong Horse: Power, Politics, and theClash of Arab Civilizations (Doubleday, 2010). He is afrequent guest on radio and television in the UnitedStates and the Middle East.

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E D I T O R I A L : W R I T E R S

Mark Hemingway, Senior Writer

Mark Hemingway has written for The Wall Street Journal,MTV.com,The New York Sun, The Johns Hopkins Journalof American Politics and numerous other publications.Prior to joining The Weekly Standard, he worked at TheWashington Examiner, National Review, Market NewsInternational, The American Spectator and USA Today. Hehas appeared on C-Span’s Washington Journal, CNN,MSNBC, Fox News and National Public Radio’s All ThingsConsidered. He was the recipient of a Gold Awardjournalism fellowship from the Phillips Foundation in2003 and was a Global Prosperity Initiative fellow at theMercatus Center at George Mason University in 2003and 2004.

Matt Labash, Senior Writer

Before joining the Standard in ’95, Labashworked for the Albuquerque Monthly,Washingtonian Magazine, and TheAmerican Spectator. In 2002, Labash wasselected by Columbia Journalism Review

as one of “Ten Young Writers on the Rise.” Labashgraduated from the University of New Mexico.

“Matt Labash of The Weekly Standard is consistently oneof the best magazine writers in the country,” DavidBrooks, editorial columnist for The New York Times wrotein his December 25, 2007 column. Brooks namedLabash as one of the winners of the “Sidney Awards” —the columnist’s annual naming of the articles heconsiders the best of the year.

Jonathan Last, Senior Writer

Jonathan V. Last has written for TheWall Street Journal, The LosAngeles Times, The WashingtonPost, The New York Post,Salon.com, Slate, The WashingtonTimes, The New York Press, and

other publications. He has appeared on CNN, Sky News,and the Fox News Channel.

Stephen F. Hayes, Senior Writer

Stephen F. Hayes is author of “TheConnection: How al Qaeda’s Collaborationwith Saddam Hussein Has EndangeredAmerica.” A graduate of ColumbiaUniversity Graduate School of Journalismand DePauw University, Hayes was a senior

writer for National Journal’s Hotline. He also served for sixyears as Director of the Institute on Political Journalism atGeorgetown University. His work has appeared in the NewYork Post, the Washington Times, Salon, National Review,and Reason. He has been a commentator on CNN, TheMcLaughlin Group, the Fox News Channel, MSNBC,CNBC, and C-SPAN.

Jay Cost, Senior Writer

Jay Cost writes the twice-weekly “Morning Jay” columnfor The Weekly Standard and was previously a writer forRealClearPolitics and a popular political blogger. Costreceived a BA in government from the University ofVirginia and an MA in political science from the Universityof Chicago. His most recent political book, SpoiledRotten, was published by Harper Collins in May.

Kelly Jane Torrance, Assistant Managing Editor

Kelly Jane Torrance is assistant managing editor of TheWeekly Standard. She is also the film critic for TheWashington Examiner. Her work has also been publishedin, among other venues, the Los Angeles Times,Philadelphia Inquirer, San Diego Union-Tribune, FortWorth Star-Telegram, New York Sun, National Review,Reason, and the New Criterion. She appears regularly onthe Fox Business Channel. A native of Canada, she holdsa Bachelor of Arts in Honors Philosophy from theUniversity of British Columbia.

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E D I T O R I A L : W R I T E R S

Michael Warren, Reporter

Michael Warren joined The Weekly Standard in 2010,where he reports on politics and government. A graduateof Vanderbilt University, he has been published in theWashington Times, National Review Online, and theWashington Examiner. He contributed to the 2010 book,Proud to Be Right. He has appeared on television andradio, including C-SPAN, and is a 2012 PhillipsFoundation Robert C. Novak journalism fellow. He lives inArlington, Virginia.

P.J. O’Rourke, Contributing Editor

P.J. O’Rourke has established himself as America’spremier political satirist. He is the best-selling author of16 books. A savvy guide to national and world affairs,O’Rourke has written for such diverse publications as Car& Driver, PARADE, House and Garden, Automobile,Forbes FYI, The Atlantic Monthly and Rolling Stone, wherehe was the foreign-affairs desk chief for 15 years. He isthe H.L. Mencken Research Fellow at the Cato Institute inWashington, DC.

Charles Krauthammer, Contributing Editor

Winner of the Pulitzer Prize and named by The FinancialTimes as the most influential commentator in America,Charles Krauthammer has been honored from every partof the political spectrum for his bold, lucid and originalwriting — from People for the American Way (whichpresented him its First Amendment Award) to the BradleyFoundation (which awarded him their first $250,000Bradley Prize).

Since 1985, Krauthammer has written a syndicatedcolumn for The Washington Post for which he won the1987 Pulitzer Prize for distinguished commentary. It ispublished weekly in more than 240 newspapers worldwide.

Noemie Emery, Contributing Editor

Noemie Emery is a Washington journalist who writesregularly on culture and politics for The Weekly Standardand also writes for Commentary, Women’s Quarterly, and

National Review. Her book reviews have appeared in TheWeekly Standard, National Review, the WashingtonTimes, and the Washington Post. She is the author of twobiographies, Washington and Alexander Hamilton: AnIntimate Portrait.

Irwin M. Stelzer, Contributing Editor

Irwin Stelzer is a senior fellow and director of HudsonInstitute’s economic policy studies group. Prior to joiningHudson Institute in 1998, Stelzer was resident scholarand director of regulatory policy studies at the AmericanEnterprise Institute. He also is the U.S. economic andpolitical columnist for The Sunday Times (London) andThe Courier Mail (Australia), a member of the AdvisoryBoard of The American Antitrust Institute and a memberof the Visiting Committee of the Harris School of PublicPolicy Studies at the University of Chicago.

Mary Katharine Ham, Contributing Editor

Mary Katharine Ham is a video producer and writer forTucker Carlson’s Daily Caller and hosts a morning radioshow on 630 WMAL in Washington, D.C. A Fox Newscontributor, she appears weekly on Bill O’Reilly’s Fox Newsprogram, and frequently contributes to other Fox Newsshows, such as “Red Eye with Greg Gutfeld” and“America’s Newsroom.” She previously worked forTownhall.com and The Heritage Foundation.

Matt Continetti, Contributing Editor

Matthew Continetti is a recent graduate of ColumbiaUniversity. He joined The Weekly Standard in 2004. He isthe author of The K Street Gang: The Rise and Fall of theRepublican Machine (Doubleday, 2006) and ThePersecution of Sarah Palin: How the Elite Media Tried toBring Down a Rising Star (Sentinel, 2009). A 2008Phillips Foundation Journalism Fellow, his articles andreviews have appeared in The New York Times, The WallStreet Journal, The Washington Post, The Los AngelesTimes, and The Financial Times.

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E D I T O R I A L P R O F I L E : C O N T E N T E N G A G E M E N T

The Weekly Standard keeps people engaged.P.J. O’Rourke

Benefit from reader engagement withThe Weekly Standard.Readers of the magazine and weeklystandard.com share our intellectual curiosity about politics andvalue our efforts to think deeply about the toughest issues. Our readers say, according to independentresearchers, that what sets TWS apart from other publications and websites are the following:

Quality

• Well-written and articulate

• A stable of highly respectedwriters

• Content expertly curated

Thought-provoking

• Original

• Unconventional

• Bold

• Passionate

Associated with crediblejournalists

• Bill Kristol

• Fred Barnes

• Matt Continetti

• Matt Labash

• Andy Ferguson

• Steve Hayes

• Philip Terzian

Point of View; it has one

• Conservative arguments andideas

Influence; unique beliefsand values define TWS andmotivate actions

• In Congress, in the media, inWashington and nationwide

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C I R C U L A T I O N : P R I N T A U D I E N C E P R O F I L E

Readership Male 74%

Female 26%

Mean age 60

Education College Degree or more 86%

Post Graduate Study or Degree 51%

Occupation Chief Executive Officer 27%

Senior Management [C Suite] 42%

Professional/Managerial 86%

Affluence Mean HHI $284,000

Net worth $2 million+ 43%

Net worth average $2.67 million

Investments $1 million to $1.99 million 41%

$2 million to $2.99 million 24%

$3 million+ 18%

Pro-active Contacted elected official 56%

Donated to a political campaign 74%

Took active role in civic issue 25%

Active for political candidate 16%

Served on charitable board 24%

Wrote or emailed a newspaper or magazine 27%

Annual amount donated to charity $1 billion+

Influence Keeps me informed on issues 96%important to me

Influences my opinions about political 90%and economic issues

Provides information available from 90%no other source

Engagement Read 3 out of 4 issues 80%

Time spent reading each issue 1.8 hours

Subscriber 5 years+ 76%

Readers per copy (2.1) 218,400

Affluent U.S. Adult (HHI $100,000+) Index = 100

Access the influence and affluence ofThe Weekly Standard’s print audience.Our brand quality speaks to culture, the arts, and the finer things in life as reflected by oursubscribers, who earn very high incomes, are highly educated, well-read and travelers.

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C I R C U L A T I O N : O N L I N E A U D I E N C E P R O F I L E

Reach a new group of readers onweeklystandard.com.With 25% of our subscribers visiting our site regularly and2.86 million unique visitors a month, weeklystandard.com greatlyexpands the consistently engaged, affluent audience delivered inour print publication.

Readership Male 77%

Female 23%

Mean age 59

Education College Degree or more 81%

Post Graduate Study or Degree 42%

Occupation Chief Executive Officer 27%

Senior Management [C Suite] 42%

Professional/Managerial 86%

Affluence Mean HHI $284,000

Net worth $2 million+ 43%

Net worth average $2.67 million

Investments $1 million to $1.99 million 41%

$2 million to $2.99 million 24%

$3 million+ 18%

Pro-active Contacted elected official 27%

Revised an opinion on or acted on 52%pending policy or legislation

Shared an article from the site 55%

Discussed political issue with others 66%

Read more about a subject covered on the site 62%

Influence Keeps me informed on issues 96%important to me

Influences my opinions about important issues 95%

Provides information available from 94%no other source

Engagement Recommend the site to my colleagues and 96%friends

Site visitors — weekly or more frequent 45%

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C I R C U L A T I O N : D C S E L E C T

More readers and reach in the DC marketthan any other opinion magazine.

Washington’s opinion leaders are readingThe Weekly Standard.

PR Week

Total print circulation 104,682

DC Metro (paid) 6,537

DC Super Target* 9,379

Total DC 15,916

Senate and House politicians 4,260

Political staff and subcommittees 200

White House, Cabinet and Federal 1,000

Government — state and local 694

Lobbyists/Law firms 225

NGOs 50

Think tanks, research organizations, educational 500

Embassies 50

Media 400

Academicians 150

Investment Bankers/Analysts/Economists 100

Trade and Professional Associations 750

Top Management — includes C-level 1,000

*DC Super Target details

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M A R K E T I N G : P R O G R A M S

Influencing the big debatesfor almost 20 years.

Observers from both sides of the debateacknowledge that The Weekly Standard hasbeen setting the agenda.

The New York Times

Start your own conversation with our audience. The WeeklyStandard understands, values, and invests in marketing solutionsfor our clients. Choose from an array of high impact opportunitiesto make your advertising more cost- and reach-effective.

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The Weekly Standard: reach our subscribers who value the content becauseit is original, well-written, timely and thought-provoking.

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Online Programs

weeklystandard.com: fills an increasinglyimportant role in the world of bite-sizenews and noise—we dissect, break itdown, and through careful study, wedeliver thoughtful analysis with updatesand original content throughout the day.The site averages 3 million UniqueVisitors per month.

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Content Category PreferentialDisplay: as visitors view and searchonline content, ads associated withrelated key words and categories displayon the associated article pages andsearch results.

The Weekly Newsletter: written byJonathan Last, Senior Writer, this weeklye-Newsletter sent to over 50,000 readers[opt-in] provides original content and is anexcellent way to reach your audience withtimely messages.

Daily Standard Newsletter: a dailyupdate from weeklystandard.com.

Email Marketing: reach 110,000readers and prospects who opt-in toreceive The Weekly Standard daily andweekly e-Newsletters.

Microsite: an interactive micrositehosted on weeklystandard.com can tellyour story and/or communicate acorporate message or advocacy position.

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M A R K E T I N G : V A L U E P R O P O S I T I O N

Your advertising initiative + the power ofThe Weekly Standard.

The magazine speaks directly to and for power. Reader for reader, it maybe the most influential publication in America.

The Nation’s Eric Alterman quoted in The New York Times

• Remarkable Loyalty — more than two-thirds of our readershave read TWS ten years or more

• Commitment to Quality — even those readers of differentpolitical views recognize our commitment to quality of writingin print and online

• Relevant Content — independent research affirms readersembrace the breadth and depth of topics covered in The WeeklyStandard

• Growing Audience — print circulation is over 100,000 [225,000with pass-along] and 2.1 million unique online visitors monthly

• Highly Engaged with a Trusted Source — readers spendalmost two hours a week reading The Weekly Standard, their firstchoice for being informed on politics and analysis

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A D V E R T I S I N G : M E C H A N I C A L R E Q U I R E M E N T S

Ad Dimensions

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Full Page Spread14.75" x 9.937"

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Half Page HorizontalSpread Bleed

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Half Page HorizontalSpread

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Half Page HorizontalBleed

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Half Page Horizontal6.75" x 4.5"(Non-bleed)

One-Third Page Square4.433" x 4.433"

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One-Third Page Vertical2.117" x 9.05"

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(Non-bleed)

One-Sixth PageVertical: 2.117" x 4.433"Horizontal: 4.433" x 2.117"

(Non-bleed)

Single Page Trim Size: 8" x 10.5"

Single Page Live Area: 6.75" x 9.937"

Two-Page Spread Live Area: 14.75" x 9.937"

All color files must be CMYK format, with no RGB, LAB, or index-colorelements, and must be at least 300 dpi (or pixels per inch). JPEGcompression is not supported and should not be used in any elements.Images from websites that have been “up-res-ed” artifically to 300 dpiwill be unprintable. Submitted PDFs should be pre-scanned for incorrectcolor, unsupported image resolution, or the presence of OPI or ICC tags.

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A D V E R T I S I N G : P U B L I C A T I O N S C H E D U L E

2014 Publication DatesAd & Material

Cover Dates Close Dates On Sale Dates

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January 14 January 2 January 7

January 21 January 9 January 14

January 28 January 16 January 21

February 4 January 23 January 28

February 11 January 30 February 4

February 18 February 6 February 11

February 25 February 13 February 18

March 4 February 20 February 25

March 11 February 27 March 4

March 18 March 6 March 11

March 25 March 13 March 18

April 1–8 March 20 March 25

April 15 April 3 April 8

April 22 April 10 April 15

April 29 April 17 April 22

May 6 April 24 April 29

May 13 May 1 May 6

May 20 May 8 May 13

May 27 May 15 May 20

June 3 May 22 May 27

June 10 May 29 June 3

June 17 June 5 June 10

June 24 June 12 June 17

July 1 June 19 June 24

July 8–15 June 26 July 1

July 22 July 10 July 15

July 29 July 17 July 22

August 5 July 24 July 29

August 12 July 31 August 5

August 19 August 7 August 12

August 26 August 14 August 19

September 2 August 21 August 26

September 9 August 28 September 2

Ad & MaterialCover Dates Close Dates On Sale Dates

September 16 September 4 September 9

September 23 September 11 September 16

September 30 September 18 September 23

October 7 September 25 September 30

October 14 October 2 October 7

October 21–28 October 9 October 14

November 4 October 23 October 28

November 11 October 30 November 4

November 18 November 6 November 11

November 25 November 13 November 18

December 2 November 20 November 25

December 9 November 27 December 2

December 16 December 4 December 9

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Dec. 30–Jan. 6 December 18 December 23

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