Embed Size (px)
Citation preview
“Saudi’s only exhibition 100% dedicated to the Food & Beverage Industry”
KINGDOM OF SAUDI ARABIA
Population 27.1 m
Land area
2,149,690 sq km
GDP (PPP) $921.7 Billion
Oil Production 9.7 mbpd
Electricity Consumption
7700 kw - per capita
Kingdom of Saudi Arabia • Founded by King
Abdul Aziz in 1932 • King Abdullah is
called ‘Custodian of the Two Holy Mosques’
• On throne since 2005.
Total of 13 regions, major ones are: • Central: Riyadh 5 million • Western: Jeddah & Mecca 5 m • Eastern: Dammam & Ahsa 4 m • Southern: Abha & Jazan 3 m
Population & Housing • Saudis: 18,7 m • Non Saudis: 8,4 m • Houses:4,6 m, demand on new units
around 230,000 per year
Why Saudi Arabia
• By far the largest economy regionally. Growth of 6.8% in 2011
• 25% of world’s oil reserves. World’s largest oil producer-10mbpd
• Largest Budget in history- £118bn, reserves of £400bn
• Retail accounts for more than 17% of the country’s total GDP
• Fastest growing luxury goods market in the Middle East and expected to grow at an average of 7-9% annually
• Annual disposable income 2012: $205 million
3
More on the Kingdom
RANKED 6TH IN THE WORLD FOR MACROECONOMIC STABILITY
• World’s 8th fastest growing economy
• $102.9 billion budget surplus
• Heavy investment in non oil industries
Source: IMF, Alpen Capital
More on the Kingdom
SAFEGUARDS FOR INTERNATIONAL COMPANIES
• 4th globally for “fiscal freedom”
• 7th most rewarding tax system
• Easy capital movement and repatriation of profits
• Entrepreneurial spirit, energetic private sector
• Availability of capital
• Stability in exchange
• Protection of trade marks
Source: World Economic Forum
More on the people
• 29 million Saudis = 70% of GCC
• Per capita income $33,500 by 2020
• Consumption will grow 55.3% in 4 yrs
• “Europeanisation” of peoples tastes
• Food represents half of all retail
GROWING CONSUMPTION, DIVERSIFYING TASTES
Sources: CIA world factbook, Business Monitor International, UKTI
(66% under 29 yrs)
(high disposible income esp. women)
(drinks, organic, convenience sectors)
(Initiative funds all students abroad)
(and continues to grow)
Features Of Saudi Consumers:
• Dietary food is gaining in popularity because of the increasing rate of diabetes in
the Kingdom.
• The greatest number of launches were for sweet biscuits and cookies.
• Regional drinks: Arabic coffee and fruit drinks are popular alternatives to alcohol.
• Nearly 7 million foreign residents and more than 5 million visiting pilgrims
annually seek diversified, quality products.
• Saudis are big fans of soda water, and malt beverages, i.e.. non-alcoholic beer.
• Saudi daily food is bread, rice, grain and meat.
Food & Drinks 7
Sources: CIA world factbook, Business Monitor International, UKTI
Saudi Food Market in Numbers:
• Total Food market $66Billion by 2016
• Saudi Arabia’s agri-food and seafood imports now account for over 15% of its
imports.
• Food sales in the kingdom account for approximately half the domestic retail
market.
• The fast food industry is expected to grow in Saudi to reach $4.5 billion by 2014.
• Food packing is estimated at 21.7 billion by 2014.
• Gourmet, Organic & Health foods sector is currently valued $27 billion.
• Saudi Halal food market is estimated at $6 billion.
Food & Drinks 8
Sources: CIA world factbook, Business Monitor International, UKTI
More on the F&B Industry
• Annual growth 18.5%
• Largest MGR & Dairy sector in GCC
• $14.2billion imports, $35bn by 2020
• $800 million Food Security initiative
• Fragmented market: low barriers to entry
• Re-exporter: Lower-cost base than other GCC
Source: Business Monitor International, EIU
Massive growth in consumption
Source: Alpen Capital, IMF
Massive growth in the MGR sector
A growing dependence on imports
BMI’s Risk Reward Ratings
Saudi Arabia has been identified as the market with the most potential in the MENA region for the F&B Industry
Why participate in a food expo in Saudi?
• See the entire marketplace in one snapshot
• Looking for a distributor? Search 100’s of potential partners
• Knowledge is Power: if with distributor, meet others and compare
• Meet with retailers / Horeca together with your partner
• Test the market’s reaction to your product’s taste / marketing / packaging
“Saudi’s only exhibition 100% dedicated to the Food & Beverage Industry”
300+ brands: Multinational…
And multiproduct
20,000 VISITORS FROM THE RETAIL & HORECA DISTRIBUTION CHANNELS
Visitor industry sectors
Hosted Buyer Program
A Hosted Buyer Programme (HBP) is a priority business service
that matches a visiting decision-maker’s sourcing requirements
with exhibitor products and services, bringing them together in
order to meet, network and do business.
Hosted Buyer Program
• Promote your company profile and products through the HBP online tool
• Consult your designated Hosted Buyer Consultant to help you with the process
• Access an exclusive list of Buyers interested in face-to-face meetings during the show
• Select the Buyers you would like to meet
• Receive a list of pre-scheduled meetings before the show
The HBP is managed through an exclusive Online tool which allows you to:
Hosted Buyers to be brought from
Event Features Main Exhibition Saudi Food Forum
Taste the world Masterchef Saudi
Foodex vs Gulfood
• Buyers principally Saudi plus selected MENA
• Exhibition aimed at bringing international tastes to the Saudi market
• Focused 100% on Food and beverage for Saudi Retail, Horeca & Specialist channels
• Includes Gourmet, Seafood, Confectionary
• National exhibition allows for better targeting of key Saudi buyers
• Saudi buyers less than 5% of total – many buyers from Africa and Asia
• International brands for Asian/MENA market: some brands leave Saudi reps at home
• Food, food tech & ingredients + food service – products for the whole food industry
• Excludes Gourmet, Seafood, Confectionary
• Regional exhibition, a great first step in the middle east but hard to focus on Saudi
Saudi is the Middle East’s largest Food market (70% of GCC population)
BMI says Saudi’s food market has “the most potential in the MENA region”
Foodex vs Sial
• Exhibition aimed at bringing international tastes to the Saudi market (70% of GCC)
• 20,000 Buyers & professionals principally from Saudi plus only the strongest MENA
• Focused 100% on Food and beverage for Saudi Retail, Horeca & Specialist channels
• Saudi Food Forum brings international leaders together focused on Saudi
• National exhibition allows for better targeting of key Saudi buyers
• UAE represents a fraction of Food consumption compared to the Saudi Market
• Focus on internationality: buyers from 92 countries, relatively few from Saudi
• Food, food tech & ingredients + food service – products for the whole food industry
• Rice & Grains, and International congress for the rice industry
• Regional exhibition, a great first step in the middle east but hard to focus on Saudi
Important Deadlines: VISAS
Deadline 1 – VISAS MoFA
21st October: Visa Submitted
24th November: Approval Delivered
On delivery of approval, the passport holder simply needs to bring / send his visa to the Saudi Embassy in the UK in order to add the Visa. This will take around 48 hours if delivered in person, 5 days if sent by post.
Special fast track service
Deadline 2 – VISAS CoC & PPV/Other agency: £400
18th November: Visa + Invitation letter submitted
2nd December: Approval + Passport delivered
PPV service available to any European citizen. Passport, Chamber of Commerce approval & company invitation letter need to be delivered to PPV by the 18th November. PPV guarantees delivery to passport holder by the 2nd December. N.B. Invitation letters can also be issued to non-European citizens, who can use their own Visa agency.
Important Deadlines: FREIGHT
Air – Non Perishables
19th of November – Pick-up of products from destination
24th of November – Shipment arrival at Jeddah port
6th of December – Delivery of goods to the site.
Important Deadlines: FREIGHT
Air - Perishables
1 December: Pick up of products from destination
1 December: Arrival of products in Jeddah
5 December: Products cleared through customs
Import Regulations
• Customs declaration
• Delivery permit
• Commercial license / commercial register in the relevant field
• Health certificate
• Ingredients list (Issued by the manufacturer) if relevant to food type
• Halal Slaughtering Certificate for meat and poultry / Halal certificate for food items containing ingredients of animal origin according to the requirements
• Supporting documentations for any labelled claims (nutrition claim, health claim, other claims) as required. Nutrition claims and health claims for food shall only be acceptable if claim and wording thereof has been approved by internationally recognized scientific bodies.
• Temperature record where required.
• Any additional documentations as requested by the competent authorities in Saudi.
• Electronically – Transmitted health certificates are an acceptable alternative to paper certificate accompanying an imported food consignment where the electronic certification system has been accepted by the GCC countries.
DB Schenker, freight partners for Foodex will guide you through the following regulations:
Contact us
Group Exhibition Director
Simon Blazeby [email protected] Tel. +966 5 40066012
Commercial Director
Atif Malik [email protected] Tel. +966 5 40077678
Marketing
Manna Al Jabarti [email protected]
Olga Mamizheva [email protected]
Saudi Arabia Sales
Mohamed Talaat [email protected] Tel. +966 5 4000 5917
Ahmed Rahaim [email protected] Tel. +966 5 5655 523
