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Quick Stats: Builder Name: Charter Homes & Neighborhoods Location: Lancaster, PA Website: charterhomes.com Vice President of Sales & Marketing: Lauren Spamer Online Sales Manager: Kathryn Benson BDX UNIVERSITY Charter Homes & Neighborhoods is an industry leader with over 4,200 homes delivered in 25 years. Located in Lancaster, Pennsylvania, Charter Homes & Neighborhoods has built their business on one idea – character – and include that idea in everything they do. The team has earned many awards including the 2014 National Housing Quality Award, the Envision Leadership Award, the Best Neighborhood in the Nation, as well as other highly recognized awards in the home building industry. Charter Homes offers a wide range of new home options for buyers that include both single family homes and townhomes in Central Pennsylvania as well as low-maintenance first floor living communities for active adults aged 55 and older. As a leader in the home building industry with a team that has earned every major industry award, they are constantly seeking improve- ments. Charter Homes & Neighborhoods uses many BDX products to improve their quality of customer engagement including BDX Listings, WebArchitect and BeBack Advertising. CASE STUDY | CHARTER HOMES “Quick response times, a willingness to explore opportunities and special requests, and detailed answers made the process as easy as it could be.”

“Quick response times, a willingness to explore ...thebdx.com/uploadedcontents/Charter Homes.pdf · -Kristin Kropp, Marketing Manager, Charter Homes and Neighborhoods ensure that

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Page 1: “Quick response times, a willingness to explore ...thebdx.com/uploadedcontents/Charter Homes.pdf · -Kristin Kropp, Marketing Manager, Charter Homes and Neighborhoods ensure that

Quick Stats:

Builder Name:

Charter Homes & Neighborhoods Location:

Lancaster, PA Website: charterhomes.com Vice President of Sales & Marketing:

Lauren Spamer Online Sales Manager: Kathryn Benson

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Charter Homes & Neighborhoods is an industry leader with over 4,200 homes delivered in 25 years. Located in Lancaster, Pennsylvania, Charter Homes & Neighborhoods has built their business on one idea – character – and include that idea in everything they do. The team has earned many awards including the 2014 National Housing Quality Award, the Envision Leadership Award, the Best Neighborhood in the Nation, as well as other highly recognized awards in the home building industry. Charter Homes offers a wide range of new home options for buyers that include both single family homes and townhomes in Central Pennsylvania as well as low-maintenance first floor living communities for active adults aged 55 and older. As a leader in the home building industry with a team that has earned every major industry award, they are constantly seeking improve-ments. Charter Homes & Neighborhoods uses many BDX products to improve their quality of customer engagement including BDX Listings, WebArchitect and BeBack Advertising.

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“Quick response times, a willingness to explore opportunities and special requests, and detailed answers made the process as easy as it could be.”

Page 2: “Quick response times, a willingness to explore ...thebdx.com/uploadedcontents/Charter Homes.pdf · -Kristin Kropp, Marketing Manager, Charter Homes and Neighborhoods ensure that

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theBDX.com 11900 Ranch Road 620 N, Austin TX 78750-1345

© 2015 Builders Digital Experience, Inc. All rights reserved.

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ES Having a website that has rich imagery and tells

the story of a builder’s brand is important. The webArchitect website platform is created specifically for home builders and includes a flexible layout that automatically adjusts across all devices. Charter Homes & Neighborhoods has already met one of their 2015 goals by launching a brand new website using the WebArchitect product with the BDX. Kristen Kropp, Marketing Manager with Charter Homes says “We just completed launching our new website this week and the support and guidance we received from BDX and EX2 has been outstanding.” She also goes on to say that “We are happy with the website as a finished product, and with the support we received through the whole process.”

For more information email: [email protected], call: 1-866-651-8866, or visit: www.thebdx.com.

“We are happy with the website as a finished

product, and with the support we received

through the whole process.”

-Kristin Kropp, Marketing Manager, Charter Homes

and NeighborhoodsBDX’s Roy Kupersmith has worked diligently to ensure that the partnership with Charter Homes & Neighborhoods is strong. Kropp says that “Quick response times, a willingness to explore opportu-nities and special requests, and detailed answers made the process as easy as it could be.” Other BDX products that Charter Homes & Neighborhoods uses to continue being a leader in the home building industry include Company Showcase Listings on Realtor.com, Featured Homes on Realtor.com, and Retargeting in three market areas. Charter Homes & Neighborhoods will be achieving their second goal for 2015 by expanding into the Pittsburgh market later this year and BDX looks forward to helping them along the way.