“Pakistan an Emerging South Asian Market for Canada & United States”

By SYED ABIDI

Tamgha-e-Imtiaz, “Medal of Excellence” CEO, Falcon Education & Consultancy Services (Pvt.) Ltd, Pakistan

CEO, All Pakistan Education Consultants Association (APECOP), Pakistan

North America -> South Asia “The Far Away Mecca”

North America is the “Far away Mecca” For Pakistani Students for

Studies, Careers or Immigration

The Geography-World’s 1/4th population lives in South Asia

Pakistan has been under colonial legacy

Economic liberalization reforms in Pakistan (1989)

Growth in British and American schooling. e. g. CIE and IB

English as official second language

Close ties to all OECD countries Relative ease of operating in

Pakistan as compared to Afghanistan, Iran, etc.

Most of the countries here formed after the end of colonial rule in

the late 1940’s

Commonly called a subcontinent because it rests on its own tectonic

plate (the India plate)

Most densely populated area in the world (1/4 of

world’s population)

Countries are considered developing

½ size of the USA

South Asia – Pakistan

Recruitment & Enrollment Managers call this “A Difficult Market” or a “High Risk Market”

I feel this is a

“An Emerging Market ” Or

“The Untapped Market”

Country Brief - Pakistan

• Geographical location 30°00'N 70°00'E2 • Population 199.08 Million • Population density 260 people per Km2. • GDP $270.9 Billion • GNP 984.2 Billion Dollars • Median Age 22.6 Years • Expectancy of Life 64.43 Years • GDP Growth rate 4.5% • Per capita GDP USD 1513 (2014-15)

Why Pakistan?

Growing Economics Young Population and Growing Increasing Literacy Rate Thirst for Overseas Education Foreign Degrees Respected and Honored Major Opportunities for Education Promotion TNE - Opportunities S.T.E.M Programs Preferred by these Vibrant Economies Huge Research Opportunities with funding

Monitory Situation

Despite of the economic pressures the per capita income is showing a steadily growth.

A healthy indication that people have money which can be attributed to the higher remittances from abroad and savings by the people due to increased bank interest rates.

925 940 1.011 1.051 1.073 1.254

1.380 1.470 1.513

0

500

1000

1500

2000

2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Per Capita Income in US Dollar

Pakistan Education Market Overview

Primary and Secondary education is under the Federal Ministry of Education, distributed down to provincial governments education departments in each province

The higher education sector is controlled and regulated by HEC (Higher Education Commission of Pakistan) founded in 2002

HEC is responsible for higher education policy, quality assurance, degree recognition, development of new institutions and monitoring of all existing higher education institutions in Pakistan

Currently Pakistan has 32.72 Million students enrolled at primary to middle level, 3.69 Million higher secondary, 3.97 Million Post Secondary/ College and 1.31 Million at universities

There are 75 private sector universities (Chartered by HEC) and 103 public sector universities both federal and provincial

Student Population 2014-2015

-

500.000

1.000.000

1.500.000

2.000.000

2.500.000

Public Private 2.322.340

1.370.371

1.162.367

998.612

1.574.159

242.792

Matric (10th Grade)

Intermediate (12thGrade)Degree

HE Sector Population 2014-15

-

100.000

200.000

300.000

400.000

500.000

600.000

700.000

800.000

900.000

1.000.000

Public Private Total

791

.098

134

,273

925

.371

11.

093

3.9

82

15.

075

309

.205

50.

818

360

.023

18.

747

583

19.

330

BachelorPGDMasterPh.D (Research)

Pakistan Market Segmentation

58%

15%

9%

1%

1%

10%

0.07%0.05%

5%Primary

Middle

High

HS/Inter Colleges

Degree Colleges

NFB

T&V Instituitions

Universties

Deeni Madaris

58 %

15 %

9 %

1.00 %

1.00 %

10.00 %

0.07 %

0.05 %

5 %

Pakistan Market Size and Opportunities

o Market Growth Pakistan is the world’s 6th most populous nation and is predicted to grow to 286 Million by 2060. Two-Third of the population is under the age of 25 making it a key emerging market

o Pakistani Student Numbers Dropped in UK for the first time in 29 years, when students enrolling at UK universities decreased to almost 50% in 2014, mostly were PG students.

o Post 9/11 Pakistani Students in the US declined from a peak of 8,644 students, ranked 13th in 2001-02 still ranks 23rd with 6,170 students. US remains the third choice following Australia and UK in the first and second and Canada as fourth most sought for destinations for Pakistani students.

Pakistan Market Size and Opportunities

Pakistanis take education seriously. They spend more time in school and colleges and graduate at a higher rate than their Indian counterparts in 15+ age group (Report of Harvard researchers)

Substantial demand exists from students, parents and employers with willingness to pay for quality private education (AUSTRADE and British Council)

Private institutions are seeking affiliation with universities abroad to ensure they offer information and training of international standards (Franchising, Twining and Credit Transfer collaborative opportunities)

Pakistan Market Size (CIE)

More than 1.3 Million students qualify the higher school examination every year against a 673,567 of Bachelor degree placements available in Pakistan (Public and Private – 2014-15)

Approximately 50% students look up to alternative placements or study abroad opportunities

A growth of 71% is also seen on the British CIE qualifications in the last 3 years, the bulk of which seeks overseas placement

36.

478

46.

000

55.

200

62.

500

-

10.000

20.000

30.000

40.000

50.000

60.000

70.000

Students

All Subject Areas

Pakistan-HE Market Size and Opportunities

Number of Public Universities: 103 Number of Private Universities: 75

Number of Universities Province Wise

-

5

10

15

20

25

30

Public Private

Govt of PakistanGovt of PunjabGovt of SindhGovt of KPKGovt of BalGovt of AJK

Approaching The Market-Effective Tools

o Education Fairs o Tabletop and Virtual

o Country Visits o Tailored Market Strategy or Market Campaign

o Agents and advisors o Appointing in country representatives with experience

and training o Awareness Seminars o TNE (Transnational Education)

o Finding partners o Exchange Links and joint programs

o Direct marketing o General advertising using print and electronic media o Joint campaigns with local institutions

o Other activities o Alumni o Social Media

Approaching The Market-Effective Tools

This Advert. Of University of Regina costs C$7000.

If you want students this is the way to promote your institution.

University of Windsor is getting students because it has been promoting through advertisements. It’s been 8 years that University of Windsor is in the Pakistani Market.

Glimpses of Education Expos in Pakistan

The Basic Education Structure

There are two types of schooling systems leading to higher secondary education. One under the Ministry of Education and the other private which incorporates British CIE (O & A Levels) and American Schooling. The difference being English as a medium of instruction in the later.

PhD & Research

The Success Stories

Thriving Multinational Companies in Pakistan Key Employers of returning students & Scholarship Providers

Discipline Wise Overseas PhD Scholars Proceeded Abroad 2013-2014

HEC Administered Scholarships & Funding-1

Detail of HEC Overseas Scholarships

PhD Scholarships PhD (jointly funded and

closed Programmes)

Partial Support for PhD studies

Abroad

Split PhD Scholarships

International Research

Support Initiative Programme

(IRSIP)

Post-Doctoral Fellowship Programme

MS/Mphil/Masters Scholarships

3500 3000 2500 2000 1500 1000 500

0

3500 3000 2500 2000 1500 1000 500

0

Scholars who proceeded abroad Scholars who completed studies Scholars who completed studies in 2012-13

HEC Administered Scholarships & Funding-2

HEC Administered Scholarships & Funding-3

251

213

37 44 44

12 11 11 6 -

50

100

150

200

250

300

UK USA CANADA Australia Germany Sweden Japan China France

Students

Country Wise Overseas PhD Scholars Proceeded Abroad 2013-2014

PAK-US KNOWLEDGE CORRIDOR 2015 Key Terms of Reference

• Improving Pakistani University’s capacity and governance

• Funding Scholarships, education exchanges and Alumni Networks

• Enhancing Cooperation among Scientific and Technology Communities

• Reforming Higher education to serve as engine of economic growth and protecting Intellectual Property Rights

External and internal funding shall be provided by both partners

PAK-US KNOWLEDGE CORRIDOR Salient Features -01

• PhD studies scholarships for 10,000 students to complete their studies in US universities

• University Partnership Workshops academic exchange through university partnership programs

• Establishment of National Institute of Leaderships in Higher Education to support and provide new models of university leadership

• US Model Based Community Colleges for Higher Education USA will sponsor programs for development of community college education

• Merit and need based scholarships US and Pakistan will fund through HEC more than 34,000 scholarships to talented and needy students in different phases

• Science and Technology Cooperation US and Pakistan will announce awards for joint research grants underpinning the US Pakistan science and technology transfer agreement 2005

PAK-US KNOWLEDGE CORRIDOR Salient Features -02

• Centers for Advanced Studies USAID funded initiative to support US-Pakistan centers for advanced studies within the existing university partnerships in many areas

• Pakistan Science Foundation under the new MOU US will support PSF in agency symposiums

• Access to US Universities the MOU provides substantial resources to enhance student mobility from Pakistan and increase interaction between Pakistan and US universities

• Fulbright Programs to enhance contribution, provide infrastructure to setup EFP facilities, enhance fulbright scholarship programs through additional funding from Government of Pakistan

A detailed version of the MOU or any further information can be requested from Higher Education Commission (HEC) Chairman

Email: mahmed@hec.gov.pk

Challenges for Us Opportunities for You!!!

Subject Areas in Demand with Funding available from internal and External Sources (PGT & PGR)

Sustainable Energy Management Energy economics and Management Development Economics Solar Energy Renewable Energy Management Law, Oil and Gas Management Education Management Disaster Management Cyber Crimes Internet Security Criminal Justice Human Rights Poverty Reduction Gender Studies

Pakistan – Key Study Abroad Destinations

UK

CANADA

USA

CHINA EUROPE

AUSTRALIA

MAYAYSIA TURKEY

Future Growth in PG Tertiary Enrollments

China will remain the largest source of international postgraduate students by 2024, with a forecasted annual average growth of 3.4 per cent. Significant growth is also expected in several other origin markets, including Nigeria (+24,000), Saudi Arabia (+16,000), Indonesia (+12,000) and Pakistan (+12,000). Alongside India and China, these markets will present important opportunities for inbound growth for destination markets.

Outbound Postgraduate Students Growth From Pakistan

The number of Pakistani postgraduates traveling for study will increase to 2024, with the top destination of the six selected markets being Australia, which will host 7,400 Pakistani postgraduates. Germany is forecast to host 6,000 Pakistani postgraduates, followed by the UK, which will host 5,000. The strongest growth in Pakistani postgraduate student flows will be to Australia (+10.6% average annual growth), followed by Canada (+9.9%), Germany (+9.6%) and the US (+5.4%).

Growth of Pakistani Student Enrollment in Canada

Unofficial Data Sources: British Council, Austrade, Canadian Trade Office

010002000300040005000

2013 2014 2015

Students Enrollment

Students Enrollment

What the Canadian Trade Office Says?

Finally The SWOT

Weakness: USA reluctant to “market” their Academic Institutions. Students Visa processing cumbersome Gestation Period from application to Visa Attacks on students in educational Institutions in USA Too much reliance on unregistered Agents Lack of Links with Local Academic Institutions Local Embassy not very actively engaged in Education

Strengths: North America the wealthiest continents Canada has an welcoming Immigration Policy USA land of Opportunities for:

•Academics and careers growth •Business enterprise.

USA has Financial Aid and Teaching Assistantships Canada and USA are Geographically large countries

Threats: Global action against Terrorism Frequent changes in Visa Policy and procedures Continued attacks on overseas students. Fraudulent admissions and institutions Illegal immigrants

Opportunities: Canada has Policy to encourage inward mobility USA encourages overseas students Colleges/Universities in US and Canada highly reputed Academic studies have Vocational/Research growth

Questions & Answers