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You’re about to discover… “Landing Pages: What Are They? When You Should Use Them” with Frankie Fihn PILMMA Marke;ng Director

“Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

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Page 1: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

You’reabouttodiscover…

“Landing Pages: What Are They? When You Should Use Them”

withFrankieFihnPILMMAMarke;ngDirector

Page 2: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

I Am Judging You All…

Page 3: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

And so is your client…

Page 4: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

How Long?

Page 5: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

How Long?

Page 6: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

How Long?

Page 7: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

Landing Pages

Page 8: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

•  Paid Traffic + Scale

•  $1 Ads -> $6-10 ROI

•  The slot machine

Page 9: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

When Should You Use Landing Pages?

Page 10: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

1. Positioning + Offer + Message

Page 11: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

Positioning + Offer + Message

Page 12: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

2. Headline

Page 13: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

Good Headline

Page 14: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

3. Contrast

Page 15: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

Good Contrast

Page 16: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

Bad Contrast

Page 17: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

Good Contrast

Page 18: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

4. Lead Magnets

Page 19: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

Good Lead Magnets

Page 20: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

5. Targeted Traffic

Page 21: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

6. Social Proof

Page 22: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

6. Social Proof

Page 23: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

6. Social Proof

Page 24: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

7. Tools

•  LeadPages.Net•  Unbounce.com•  Instapage•  Custom:Fiverr

Page 25: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

Don’t be this guy…

Page 26: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

Thanks

Page 27: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers

Questions?

[email protected]