“GoodtoGreat”AppliedtoCoaching

ArtieGuldenUtahStateUniversity

Background:GrowingUp

• Bucknell CrossCountryandTrack&Field

• Dad’sCrossCountryCamp

• DreamtocoachwithDad

• May19th,2001

Background:Professional2003-2005-UW-MadisonMSdegreeLodiHighSchoolsprintandhurdlecoach

2005-2006-MontgomeryAcademyTeacherandCrossCountry/TrackCoach

2007-2008-BYU- MBAdegree

2009-2015-HealthcareAdministratorinTexasandIdaho

2012-2013-HighlandHighSchoolCrossCountry/TrackCoach

2013-2015-IdahoStateVolunteerDistanceCoach

2015- presentUtahStateDistanceCoach

SouthlandTransformation

• January- June2009• AtriskofStateshutdown• NOtherapystaffinJanuary• LostmoneyinFebruary• ToldtofireChiefNurseinMarch(Ididn’t)• 62knetincome

• July- December2009• 30%patientincrease• 0deficiencyStateinspection• >600knetincome

Implemented/StayedTruetoPrinciplesinGoodtoGreat

GoodtoGreatbyJimCollins

• Identifiedcompaniesthatexperiencedsustainedexcellence(15+years)• Identifieddirectcomparisoncompanieswithrelativelyflatresultsduringsameperiod• Analyzedalldataandeverythingthatcouldhaveimpactedcompanyperformance• Useddatatomakeempiricaldeductions-buildatheorydirectlyfromevidence

GoodResults

GreatResults

What’sInsidetheBlackBox?

“Thismightcomeasasurprise,butIdon’tprimarilythinkofmyworkasaboutthestudyofbusiness…Rather,Iseemyworkasbeingaboutdiscoveringwhatcreatesenduringgreatorganizationsofanytype.I’mcurioustounderstandthefundamentaldifferencesbetweengreatandgood,betweenexcellentandmediocre.Ijusthappentousecorporations…becausepublicallytradedcorporations,unlikeanyothertypesoforganizations,havetwohugeadvantagesforresearch:awidelyagreedupondefinitionofresultsandaplethoraofdata.Thatgoodistheenemyofgreatisnotjustabusinessproblem.Itisahumanproblem.”(Collins,15-16)

GoodResults

GreatResults

What’sInsidetheBlackBox?

GoodtoGreat- JimCollins,2001

GoodtoGreat- JimCollins,2001

Today’sFocus-TheBuildup/DisciplinedPeople

DisciplinedPeople:Level5Leadership

• JimCollinswantedtheteamto“ignoretheexecutives”butthedatawonas“thereissomethingconsistentlyunusualaboutthem”• GoodtoGreatexecutives“allcutfromthesamecloth”• Level5leaderschanneltheirambitionfirstandforemostfortheinstitution,notthemselves• Level5leadersblendextremepersonalhumilitywithintenseprofessionalwill• Usuallynothigh-profileleaderswithbigpersonalities- morequiet,reserved,self-effacingbutfanaticallydrivenwithunwaveringresolve

GoodtoGreat-JimCollins,2001

EvolutiontoLevel5Leader

• GoodtoGreatcompaniesallhadLevel5leadersthatembodiedallfivelayers• CanindividualsevolvetoLevel5?Yes• Lotsoffactorscanhelpindevelopment• Self-evaluation,reflection,consciousgrowth• Mentor,greatteacher,lovingparents• Significantlifeexperience

• Nodistinctlistofstepsinprogressingupthepyramid

EvolutiontoLevel5Leader,cont.

• “Mybestadvice,basedontheresearch,istobeginpracticingtheothergood-to-greatdisciplineswediscovered.WefoundasymbioticrelationshipbetweenLevel5andtheremainingfindings.…Thinkofitthisway:ThischapterisaboutwhatLevel5’sare;therestofthebookdescribeswhattheydo.Leadingwiththeotherdisciplinescanhelpyoumoveintherightdirection.”(Collins,38)

ContinuedSuccess

• Level5leadersambitionfirstandforemosttothecompany• Careaboutlong-termsuccessbeyondtheirleadership• “Iwanttolookoutfrommyporchatoneofthegreatcompaniesintheworldsomeday”

• Comparisoncompanyleadersgotresultsbutnotsustainedexcellence• ¾ofcomparisoncompanieshadexecutiveswhosettheirsuccessorsupforfailure,choseweaksuccessors,orboth• Concernedmorewiththeirownreputationforpersonalgreatness

• Level5leaderssetuptheirsuccessorsforevengreatersuccess,whereasegocentricLevel4leaderssetuptheirsuccessorsforfailure

CaseofTwoLeaders-

• LeeIacocca- TheShowHorse• SavedChryslerfromdeathbutbecamemoreabouthimthanthecompany• Chrysler”rosetoaheightof2.9timesthemarket”• HedivertedattentiontobecomeacelebrityCEO- book,commercials,etc• “RunningChryslerhasbeenabiggerjobthanrunningthecountry…Icouldhandlethenationaleconomyinsixmonths”

• Successnotsustained- stockfell31%behindmarket• DarwinSmith- ThePlowHorse

• Who???• CEOofKimberly-Clark• Savedcompanyfromdeath/generatedstockreturns4.1timesthemarket• Didnotshyawayfromtoughdecisions• Carriednoairofself-importance- oftenfoundassistingtheplumbersandelectricians• “Ineverstoppedtryingtobecomequalifiedforthejob”

Level5Leaders

• Sport- broughtaboutsustainedexcellence• GreggPopovich• BillBelichick• MarkWetmore

• Comparison- twogoodfriends• JimValvano- becameNCStatecoachin1980

• 1983NationalChampionship• CoachandADin1986,motivationalspeakertour• ForcedtoresignasAD1989andcoach1990

• MikeKrzyzewski- becameDukecoachin1980• Builtprogramoflastingsuccess• Over1,100wins• Nationalchampions1991,1992,2001,2010,2015

Level5LeadershipinCoaching

• Weareallleaders

• Whatkindofleaderswillwechoosetobe?

Level5LeadershipinCoaching,cont.

• Evaluateourselves• ProfessionalWillandPersonalHumility• WindowandMirror

• CoachingisArtandScience• Focusonprogram• Focusonindividuals

• Buildtheyoungpeople• Whocantheybecome?• Whataretheirdreams?

DisciplinedPeople:FirstWho,ThenWhat

• GettherightpeopleonthebusFIRST• Rightpeoplemakeadaptationeasier• Problemtomotivatelargelygoesaway• Wrongpeoplenevermakesomethinggreat

• DickCooley- formerCEOofWellsFargo• “Idon’tknowwhereweshouldtakethiscompany,butIdoknowthatifIstartwiththerightpeople,askthemtherightquestions,andengagetheminvigorousdebate,wewillfindawaytomakethiscompanygreat”• From1983to1998outperformedthegeneralmarketover3timesandindustrymarketby5times

TheRightPeople

• Peoplearenotyourmostimportantasset,therightpeopleare

• Nucor• Youcanteachfarmershowtomakesteel,butyoucan’tteachafarmerworkethictopeoplewhodon’thaveitinthefirstplace• BuiltplantsinNorfolk,NEandPlymouth,UT• Extremelylowturnover,highlyproductiveworkers,incredibleresults

• The“RightPeople”definedbycharacterattributes

TheRightPeople

• Rigorousnotruthless• Cultureofconsistentlyapplyingexactingstandardsatalltimes• Don’tburdenthoseachievingwithpeoplewhoarenot

• Don’tsettle• Whenindoubt,don’thire- keeplooking• Bestpeopledon’tneedtobemanaged

• Whenachangeneedstobemade,ACT

UtahStateCrossCountry

• Unrealizedpotential

• 2015season- menlastinconferenceandregion,womennotmuchbetter

• SarahGriggsandItookoverthedistanceprograminDec2015

• Firstwho- madesuretherightpeopleonthebus

DillonMaggard

MoreApplicationtoCoaching

• Recruiting

• Firstwho,thenWHAT

• SetRigorousStandards

• Whenchangeneedstobemade,ACT

GoodtoGreat:DisciplinedThoughtandAction

• Justscratchedthesurface

• Applicationoftheprincipleswillhelpbuildagreatprogram

• Noshortcuts

ALastThought

• Improvementandprogressionisnotlinear

Othersuggestedbooks

• BuilttoLast- JimCollins

• The5DysfunctionsofaTeam- PatrickLencioni