12
General Motors recognized 78 of its best global suppliers dur- ing its 23rd annual Supplier of the Year awards ceremony March 5. Winning suppliers from around the world received the award for going above and beyond GM’s re- quirements, designed to provide customers with the “most inno- vative technologies and the in- dustry’s best quality vehicles” at a special awards dinner, said GM spokeswoman Freda Agboka. “These companies are the best-of-the-best suppliers, and deserving of special recognition for their outstanding contribu- tions,” said Steve Kiefer, GM vice president, Global Purchasing and Supply Chain. “We need them to continue to bring us their most innovative technologies, highest quality services and work, and we will continue to win together for the benefit of our customers.” In addition to the Supplier of the Year awards, GM honored four companies – Dell Inc., John- son Controls Inc., Lear Corp., and The Maersk Group with its Overdrive Award, recognition of extraordinary leadership in cul- tural change and commitment initiatives that drove exceptional business results for GM, Agboka said. “These awards are the result of hard work on the part of our em- ployees, who are committed to a strong partnership with General Motors and one that benefits from the Johnson Controls oper- ating system,” said Brian Grady, vice president and general man- ager of the General Motors busi- ness unit for Johnson Controls Automotive Seating. “Johnson Controls’ operating CONTINUED ON PAGE 3 ®Detroit AutoScene® VOL. 83 NO. 10 MARCH 16, 2015 ESTABLISHED 1933 AS NEW CENTER NEWS AND 1983 AS OAKLAND TECH NEWS View This Week’s Edition at http://DetroitAutoScene.com “FIRST IN THE HEART OF DETROIT” [email protected] Sublime Green-and-Black 2015 Dodge Challenger R/T featured in film GM CEO Mary Barra speaks to suppliers at awards ceremony. When it came time to put the pedal to the metal, the produc- ers of the “Fast & Furious” movies chose Dodge. “These films are about speed,” said Fiat Chrysler spokeswoman Eileen Wunderlich. “And Dodge cars and the performance they bring are perfect for these films – and these movies really show just what the Dodge brand can do. And, it’s just exciting to be a part of a really fun and success- ful movie franchise.” Dodge, which has been a part of the blockbuster “Fast & Furi- ous” franchise since its incep- tion, has entered into a promo- tional partnership with Uni- versal Pictures for “Furious 7.” Dodge also is in a first-ever partnership with Atlantic Records on music videos that support the label’s “Furious 7: Original Motion Picture Sound- track.” The movie is in theaters April 3 and the music videos are avail- able starting March 17 and are available now for pre-order at Fiat Chrysler’s Power Cars Star in New ‘Fast & Furious’ GM Honors Its ‘Best-of-the-Best’ Suppliers CONTINUED ON PAGE 2 by Jim Stickford The advent of the autonomous car is creating great opportuni- ties for Michigan’s aerospace in- dustry. Gavin Brown, executive direc- tor of the Michigan Aerospace Manufacturers Association (MAMA) said that the technolo- gies of the automotive industry and the aerospace industry are converging. “Today’s aerospace industry isn’t just traditional fixed-wing aircraft,” Brown said. “These days we’re talking about un- manned autonomous craft. And that’s where aerospace and auto- motive technologies are converg- ing.” Just as the auto industry is spending billions on the autono- mous car, the aerospace industry is investing a lot of money into creating flying craft that can trav- el routes on their own, Brown said. He added that vehicle-to- vehicle communications be- tween cars is growing and this technology can also be used for vehicle-to-vehicle communica- tions between flying craft. “The wealth of engineering tal- ent located in southeast Michi- gan is tremendous,” Brown said. “That makes it possible to create a ground-zero for a new industri- al base in terms of developing an industry that combines automo- tive and aerospace technolo- gies.” This base, Brown said, would hopefully extend beyond just en- gineering. It would include manu- facturing. Fortunately, he said, Michigan also doesn’t lack for talent in the development of manufacturing systems. Autonomous flying craft Brown and his colleagues don’t like the term “drone” because of its martial connotations – extend beyond Amazon using them to deliver small packages. “In Africa, for example, there are places that aren’t easily ac- cessible by road,” Brown said. “Having autonomous flying craft that could make deliveries of medicine and other basics would be of tremendous benefit.” Brown said that MAMA’s mis- sion started in 2007 and the or- ganization has been based in Sterling Heights since 2012. The group held a meeting on March 9 so its members could interact, network and just see what they were all doing. “Michigan has greater aero- space resources located in the state than people think,” Brown said. “There are about 300 aero- space companies that employ more than 5,000 people in the state. Right now, we have an op- portunity to help create a future for Michigan that is a little less auto-centric.” Brown cited Enstrom, a Menominee-based manufacturer of helicopters, as an example of a Michigan-based company in the aerospace industry. Its president, Tracy Biegler, is a member of MAMA and was at the March 9 meeting. “We’re a small company,” Biegler said. “We’re one of five helicopter manufacturers in the U.S. and we employ about 250 people. “Our helicopters cost between $550,000 and $1.2 million. Our product is in the low-end part of the helicopter market. They’re ‘off-the-shelf’ vehicles.” And by working with others in the state, Enstrom can see what’s going on in the industry as a whole and stay on top of the lat- est technology, Biegler said. The company got its start when its founder, Rudy Enstrom, a mining engineer in the Upper Peninsula, built a helicopter in his basement in the 1940s. In the 1950s, local people got together Gavin Brown of MAMA in front of Michigan-made helicopter Autonomy in Cars Proposed To Help Self-Flying Aircraft Ford began the official produc- tion start of the new twin-scroll 2.0-liter and 2.3-liter EcoBoost engines for North America at its Cleveland Engine Plant on March 6. This marks the first time these engines are being produced in the U.S., said Ford spokeswoman Kristina Adamski. The twin-scroll 2.0-liter Eco- Boost engine is available in the new Ford Edge, launching in first quarter of 2015, Adamski said. The 2.3-liter EcoBoost engine is available in the new Ford Mus- tang, Explorer and Lincoln MKC. “With more than 4 million Eco- Boost-powered vehicles on the road today, Cleveland Engine has been at the forefront of our plan to provide our customers with fuel-efficient, affordable engines,” said Bruce Hettle, Ford vice pres- ident of North America Manufac- turing. “The hard-working team at Cleveland Engine,” he said, “is proud to build two of the most technologically advanced engines on the market today.” In 2013, Ford invested nearly $200 million and added 450 new jobs to support production and rising consumer demand for the EcoBoost engine. The company made the move to assemble en- gines regionally to help optimize production capabilities around the world. Production of the twin-scroll 2.0-liter and 2.3-liter EcoBoost engines for North America were Ford EcoBoost Engines Now Built in U.S. 2.3L Ecoboost CONTINUED ON PAGE 4 CONTINUED ON PAGE 4

“FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

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Page 1: “FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

General Motors recognized 78of its best global suppliers dur-ing its 23rd annual Supplier ofthe Year awards ceremonyMarch 5.Winning suppliers from around

the world received the award forgoing above and beyond GM’s re-quirements, designed to providecustomers with the “most inno-vative technologies and the in-dustry’s best quality vehicles” ata special awards dinner, said GMspokeswoman Freda Agboka.“These companies are the

best-of-the-best suppliers, anddeserving of special recognitionfor their outstanding contribu-tions,” said Steve Kiefer, GM vicepresident, Global Purchasing andSupply Chain.

“We need them to continue tobring us their most innovativetechnologies, highest qualityservices and work, and we willcontinue to win together for thebenefit of our customers.”In addition to the Supplier of

the Year awards, GM honoredfour companies – Dell Inc., John-son Controls Inc., Lear Corp., andThe Maersk Group – with itsOverdrive Award, recognition ofextraordinary leadership in cul-tural change and commitmentinitiatives that drove exceptionalbusiness results for GM, Agbokasaid.“These awards are the result of

hard work on the part of our em-

ployees, who are committed to astrong partnership with GeneralMotors and one that benefitsfrom the Johnson Controls oper-ating system,” said Brian Grady,vice president and general man-

ager of the General Motors busi-ness unit for Johnson ControlsAutomotive Seating.“Johnson Controls’ operating

CONTINUED ON PAGE 3

®Detroit AutoScene®

VOL. 83 NO. 10 MARCH 16, 2015ESTABLISHED 1933 AS NEW CENTER NEWS AND 1983 AS OAKLAND TECH NEWS

View This Week’s Edition at http://DetroitAutoScene.com

“F IRST IN THE HEAR T OF DETROIT”

[email protected]

Sublime Green-and-Black 2015 Dodge Challenger R/T featured in film

GM CEO Mary Barra speaks to suppliers at awards ceremony.

When it came time to put thepedal to the metal, the produc-ers of the “Fast & Furious”movies chose Dodge.“These films are about speed,”

said Fiat Chrysler spokeswomanEileen Wunderlich. “And Dodgecars and the performance theybring are perfect for these films –and these movies really showjust what the Dodge brand cando. And, it’s just exciting to be apart of a really fun and success-ful movie franchise.”Dodge, which has been a part

of the blockbuster “Fast & Furi-

ous” franchise since its incep-tion, has entered into a promo-tional partnership with Uni-versal Pictures for “Furious 7.”Dodge also is in a first-ever

partnership with AtlanticRecords on music videos thatsupport the label’s “Furious 7:Original Motion Picture Sound-track.”The movie is in theaters April

3 and the music videos are avail-able starting March 17 and areavailable now for pre-order at

Fiat Chrysler’s Power CarsStar in New ‘Fast & Furious’

GM Honors Its ‘Best-of-the-Best’ Suppliers

CONTINUED ON PAGE 2

by Jim Stickford

The advent of the autonomouscar is creating great opportuni-ties for Michigan’s aerospace in-dustry.Gavin Brown, executive direc-

tor of the Michigan AerospaceManufacturers Association(MAMA) said that the technolo-gies of the automotive industryand the aerospace industry areconverging.“Today’s aerospace industry

isn’t just traditional fixed-wingaircraft,” Brown said. “Thesedays we’re talking about un-manned autonomous craft. Andthat’s where aerospace and auto-motive technologies are converg-ing.”Just as the auto industry is

spending billions on the autono-mous car, the aerospace industryis investing a lot of money intocreating flying craft that can trav-el routes on their own, Brownsaid. He added that vehicle-to-vehicle communications be-tween cars is growing and thistechnology can also be used forvehicle-to-vehicle communica-tions between flying craft.“The wealth of engineering tal-

ent located in southeast Michi-gan is tremendous,” Brown said.“That makes it possible to createa ground-zero for a new industri-al base in terms of developing anindustry that combines automo-tive and aerospace technolo-gies.”This base, Brown said, would

hopefully extend beyond just en-gineering. It would include manu-facturing.Fortunately, he said, Michigan

also doesn’t lack for talent in the

development of manufacturingsystems.Autonomous flying craft –

Brown and his colleagues don’tlike the term “drone” because ofits martial connotations – extendbeyond Amazon using them todeliver small packages.“In Africa, for example, there

are places that aren’t easily ac-cessible by road,” Brown said.“Having autonomous flying craftthat could make deliveries ofmedicine and other basics wouldbe of tremendous benefit.”Brown said that MAMA’s mis-

sion started in 2007 and the or-ganization has been based inSterling Heights since 2012. Thegroup held a meeting on March 9so its members could interact,network and just see what theywere all doing.“Michigan has greater aero-

space resources located in thestate than people think,” Brownsaid.“There are about 300 aero-

space companies that employ

more than 5,000 people in thestate. Right now, we have an op-portunity to help create a futurefor Michigan that is a little lessauto-centric.”Brown cited Enstrom, a

Menominee-based manufacturerof helicopters, as an exampleof a Michigan-based companyin the aerospace industry. Itspresident, Tracy Biegler, is amember of MAMA and was

at the March 9 meeting.“We’re a small company,”

Biegler said. “We’re one of fivehelicopter manufacturers in theU.S. and we employ about 250people.“Our helicopters cost between

$550,000 and $1.2 million. Ourproduct is in the low-end part ofthe helicopter market. They’re‘off-the-shelf’ vehicles.”And by working with others in

the state, Enstrom can see what’sgoing on in the industry as awhole and stay on top of the lat-est technology, Biegler said.The company got its start

when its founder, Rudy Enstrom,a mining engineer in the UpperPeninsula, built a helicopter inhis basement in the 1940s. In the1950s, local people got together

Gavin Brown of MAMA in front of Michigan-made helicopter

Autonomy in Cars ProposedTo Help Self-Flying Aircraft

Ford began the official produc-tion start of the new twin-scroll2.0-liter and 2.3-liter EcoBoostengines for North America at itsCleveland Engine Plant on March6.This marks the first time these

engines are being produced inthe U.S., said Ford spokeswomanKristina Adamski.The twin-scroll 2.0-liter Eco-

Boost engine is available in thenew Ford Edge, launching in firstquarter of 2015, Adamski said.The 2.3-liter EcoBoost engine is

available in the new Ford Mus-tang, Explorer and Lincoln MKC.“With more than 4 million Eco-

Boost-powered vehicles on theroad today, Cleveland Engine hasbeen at the forefront of our planto provide our customers withfuel-efficient, affordable engines,”said Bruce Hettle, Ford vice pres-ident of North America Manufac-turing.“The hard-working team at

Cleveland Engine,” he said, “isproud to build two of themost technologically advanced

engines on the market today.”In 2013, Ford invested nearly

$200 million and added 450 newjobs to support production andrising consumer demand for theEcoBoost engine. The companymade the move to assemble en-gines regionally to help optimizeproduction capabilities aroundthe world.Production of the twin-scroll

2.0-liter and 2.3-liter EcoBoostengines for North America were

Ford EcoBoost Engines Now Built in U.S.

2.3L Ecoboost CONTINUED ON PAGE 4

CONTINUED ON PAGE 4

Page 2: “FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

http://smarturl.it/furious7.As part of Dodge’s partnership

with Universal, the brand hasprovided the film with:• a Candy Red 2015 Dodge

Charger, driven by Dominic(Dom) Toretto (Vin Diesel) in var-ious chase scenes throughout“Furious 7”;• a Sublime Green-and-Black

2015 Dodge Challenger R/T driv-en by Letty Ortiz (Michelle Ro-drigues), and• an armored 2015 Jeep Wran-

gler Unlimited driven by Tej Park-er (Chris “Ludacris” Bridges).All three cars play prominent

roles in the movie.In all, Fiat Chrysler provided

nearly 30 vehicles for the movieproduction for use in front of andbehind the camera, Wunderlichsaid.Many high-performance Dodge

vehicles – including the 707-horsepower Dodge ChallengerSRT Hellcat and Dodge ChargerSRT Hellcat, 645-horsepowerDodge Viper GTS and other newand vintage Dodge vehicles – arefeatured in music videos Atlanticis releasing in support of its origi-nal movie soundtrack album.“Fast Dodge cars, adrenaline-

filled action and heart-poundingmusic have fueled the ‘Fast &Furious’ movie franchise,” saidOlivier Francois, chief marketingofficer, FCA – Global.“For the first time, Dodge is

broadening its long-time partner-ship with an innovative new At-lantic Records collaboration thattruly expands the power andreach of the ‘Fast & Furious’ fran-chise and provides a natural ex-tension for showcasing Dodge’smost powerful new performancevehicles to movie, music and carenthusiasts everywhere.”Dodge will support its promo-

tional partnership with Uni-versal with a multi-tiermarketing initiative that includestelevision spots for the U.S. andinternational markets, socialmedia and digital marketing cam-paigns, and a special ‘Furious 7’landing page on the brand’s

website, Wunderlich said.Dodge created new television

commercials to promote “Furi-ous 7,” including a national spotthat debuted March 9, featuringthe 2015 Dodge Challenger.In addition, television spots

featuring the 2015 Dodge Chargerwill air in the Middle East andones featuring the 2015 JeepWrangler will air in other interna-tional markets. All ads includeclips from the movie and newvehicle footage.Wunderlich said it’s difficult to

measure just what impact any in-dividual marketing effort has onoverall Dodge brand sales.“Sales are influenced by so

many things,” Wunderlich said.“There’s advertising on TV, onthe Internet, in magazines.There’s product placement likethis. There are articles in buffbooks and magazines. It all playsa role. But being a part of thismovie series certainly doesn’thurt Dodge.”The “Flash to the Future”

national spot opens at a Dodgedealership with a customer walk-ing up to and getting into aDodge Challenger R/T.As he admires the interior and

gets a feel for the Challenger,he suddenly is launched into ahigh-octane, aggressive, intensefantasy of the “Furious 7”world, which includes anaction-packed scene from themovie.The spot cuts back to the reali-

ty of the customer at the dealer-ship and closes with a voice-oversaying, “It’s not Fast & Furiouswithout a Dodge.”The spots were created in part-

nership with full-service adver-tising agency, Doner.Fans can check out the

www.dodge.com/en/furious-7website to explore the musclebehind the movie and find outmore about the “Furious 7” goodguys, bad guys and cars.The site includes movie stills

and information about the DodgeChallenger SRT Hellcat, ChargerSRT Hellcat, Charger R/T ScatPack and Charger 392 Hemi ScatPack Shaker.

In the weeks leading up tothe soundtrack album’s debut,Atlantic has been releasing a se-ries of exclusive singles fromartists such as Kid Ink, Y.G., Wale,Tyga & Rich Homie Quan’s “RideOut,” T.I. & Young Thug’s “OffSet” and Prince Royce’s “My An-gel.”

In an exclusive partnershipwith Dodge, current and vintageDodge vehicles are featured inthe music videos.A special “See You Again”

video features six Dodge vehiclesincluding the Sublime Green-and-Black 2015 Challenger from“Furious 7.”

PAGE 2 MARCH 16, 2015DETROIT AUTO SCENE

Detroit AutoScene31201 Chicago Road SouthWarren, Michigan 48093

586-939-6800

Contact us:[email protected]

Deadline: Thursday 5:00 p.m.for the next edition of Monday

William Springer II, publisherLisa A. Torretta, operationsJim Stickford, news

Detroit Auto Scene is a registeredtrademark of Springer Publishing Co.

www.DetroitAutoScene.com

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Fiat Chrysler’s Power Cars Star in New ‘Fast & Furious’ FilmCONTINUED FROM PAGE 1

Dr. Ramon Kuczera

GKN Driveline has named Dr.Ramon Kuczera as vice presi-dent of Global Product Technolo-gy.The company also named

Steven LaChance as vice presi-dent of Engineering for GKNDriveline Americas.“Engineering is at the core of

our ability to put ideas in motionacross the global auto industry,”said Robert Willig, president,GKN Driveline Americas.“The elevation of Ray Kuczera

and Steven LaChance providesour engineering teams with lead-ership and expertise that willhelp GKN continue to deliverleading-edge product innovationfor our customers.”In his new role, Kuczera will

leverage GKN’s full line of tech-nologies to provide sustainableproduct differentiation, innova-tion and cost competitiveness,Willig said.LaChance will work closely

with customers in the technolog-ical development phase, ensur-ing that product delivery meetsand exceeds customer expecta-tions.Kuczera previously was vice

president, Engineering, for GKNDriveline Americas, whileLaChance was global chief engi-neer for GKN’s General Motorsbusiness.Kuczera has been with the

company since 1990 and hasheld a variety of engineeringleadership positions, includingtest, engineering systems andcustomer-facing positions withToyota, Nissan and BMW.LaChance joined the company

in 1998 and has held a variety ofengineering positions withinGKN and its former DriveTek or-ganization.Kuczera has a Master’s of Sci-

ence in Mechanical Engineeringand a Ph.D. in Mechanical Engi-neering from Oakland University.LaChance is a graduate of the

University of Michigan wherehe received a Bachelor’s Degreein Mechanical Engineering. Healso has a Master’s of BusinessAdministration from Walsh Col-lege.GKN Driveline produces auto-

motive driveline systems andsolutions, including constantvelocity joint, all-wheel drive,transaxle and electric-drive sys-tems.

GKN DrivelineHas Appointed

Kuczera,LaChanceAs Vice Presidents

BEIJING (AP) – China’s autosales growth decelerated in Feb-ruary despite a near doubling inpurchases of Chinese-madeSUVs, an industry group report-ed March 10.Sales in the world’s biggest

auto market rose 6.4 percent to1.4 million vehicles, according tothe China Association of Auto-mobile Manufacturers (CAAM).That was down from January’s10.3 percent increase.Demand for autos has weak-

ened as China’s economicgrowth cooled to a two-decadelow last year of 7.4 percent. Feb-ruary sales also were depressedby the Lunar New Year holiday,when many businesses close forup to two weeks.For the combined two-month

period of January and February,passenger vehicle sales rose 8.7percent from a year earlier to 3.4million units. Total vehicle sales,including trucks and buses, rose4.3 percent, which CAAM saidrepresented a decline of 6.5 per-centage points from the growthrate the same time last year.

Global automakers see Chinaas a future revenue driver andare investing heavily to createmodels to appeal to localtastes. That is squeezing domes-tic brands such as Geely andChery.Sales of Chinese-brand SUVs

jumped 94.7 percent in Februaryto 187,000 vehicles. That helpedto offset a 3.3 percent declinein domestic sedan sales to174,000 vehicles. 2014 sales ofChinese sedans droppped 17.4percent.CAAM said Chinese automak-

ers gained market share in Feb-ruary, reversing a steady decline,but gave no details. Last year,their market share fell by 2.1 per-centage points to 41.2 percent.Last year’s total passenger ve-

hicle sales rose 9.9 percent to19.7 million vehicles, down 5.8percentage points from 2013’sgrowth, according to CAAM.China is the biggest market by

number of units sold but smallerthan the U.S. in financial termsbecause Chinese drivers buyless expensive vehicles.

China’s Auto Sales Up, ButGrowth Level Has Suffered

Page 3: “FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

To build a car designed specifi-cally for the North Americanmarket, GM spent a lot of timelooking at vehicles from aroundthe world.Data collected over decades

from across the globe is helpingensure that the 2016 ChevroletMalibu can handle the world’sworst roads, even if the new mid-size sedan never drives on them,said GM spokesman Chad Lyons.Data collection boxes are

placed in cars in real-world driv-ing conditions around the world,Lyons said. Since 1972, these de-vices have accurately recordedthe harshness and frequency ofevery jounce, bump and shudderinflicted on the car on roads inthe U.S., Russia, Saudi Arabia anddeveloping markets.“Although most Malibu owners

will never put their car throughsimilar abuse, we test all new ve-hicles in extreme climates, in-clement weather and on punish-ing road surfaces,” said DanDevine, Malibu validation engi-neer. “The 2016 Malibu is defi-nitely up to these challenges.”Tests like these ensured the

current generation Malibu wasdependable and durable, Devinesaid – two qualities that in turnhelped Malibu stand out from itsrivals in important quality sur-veys, such as J.D. Power’s InitialQuality Study and Vehicle De-pendability Study.General Motors engineers ana-

lyze the data to calculate the pre-cise amount of damage potholesand other hazards create over150,000 miles.Then the conditions are repli-

cated at GM’s Milford ProvingGround on three unique roadcourses, each riddled with simu-lated potholes of increasingseverity. Engineers run prepro-duction cars through the courseup to hundreds of times.Additional validation and de-

velopment tests include loggingmore than 1.5 million miles ofdriving in controlled environ-ments and on open roads.Devine said the 2016 Malibu

also endured some harsh weath-er through drives in scorchingYuma, Ariz. – which averages 107degree temperatures in July –and sub-zero cold of NorthernCanada – which averages a low of

-13 degrees in January.At the GM Tech Center in War-

ren, the Malibu put in severalhours in the Climatic WindTunnel, Devine said, where tem-peratures can be raised to 140degrees or lowered to 40 degreesbelow zero.The new Malibu also endures a

battery of stationary and dynam-ic tests to simulate abuse wellbeyond the average lifetime ofthe car, including:• A four-post vehicle test that

balances each wheel on a hy-

draulic post that actuates thesuspension at high frequency, ac-celerating the wear on bushingsand dampers.• Door, hood and decklid

slams speed up wear on hingesand latches.• Road durability testing in-cludes extremes such as twistditches, driveway angles, mudand gravel, high-speed tests,chatter bumps, Belgian blocksand salt spray.The 2016 Chevrolet Malibu will

be available late in 2015.

BorgWarner Morse TEC recent-ly received a Best PowertrainEMEA (Europe, Middle East andAfrica) Supplier Award 2014 fromFiat Chrysler.The ceremony took place dur-

ing the Qualitas Convention inLingotto, Italy. BorgWarner washonored for its strong engineer-ing contributions throughout thedevelopment of FCA’s GlobalSmall Engine (GSE) platform andits excellent service level, espe-cially in part quality. Designed toreduce friction, BorgWarner’sleading engine timing systemsdrive several Fiat models for theEMEA region, including the FiatPanda and Fiat 500.“We are very proud to receive

this prestigious award as a resultof the deep and successful rela-tionship between BorgWarnerand FCA in recent years,” saidJoe Fadool, president and gener-al manager, BorgWarner MorseTEC. “BorgWarner’s engine tim-ing systems help improve engineefficiency by reducing power-wasting friction while simultane-ously delivering lower noise andimproved durability.”BorgWarner’s advanced engine

timing systems for direct-inject-ed engines offer best-in-classstrength, and feature low-weightand low-friction technologies to

help improve fuel economy, saidBorgWarner spokeswoman ErikaNielsen.Engineered to withstand high

temperatures and tough operat-ing environments, BorgWarner'sengine timing systems increaseefficiency while reducing massand improving wear, she said.BorgWarner’s low-friction en-

gine timing chain utilizes invert-ed tooth silent chain technologyand an optimized link back shapefor better engine performance,Nielsen said.

®Detroit AutoScene®

MARCH 16, 2015 PAGE 3“FIRST IN THE HEART OF DETROIT SINCE 1933”

This design by New Hampshire student Joshua Blundo took top honors.

Leaders of the Fiat ChryslerDesign team on March 6 awardedfour talented young artists at the“Meguiar’s 63rd Detroit Autora-ma” for their winning vehiclesketches in this year’s “DetroitAutorama High School DesignCompetition.”The Fiat Chrysler Design team

joined forces with the College forCreative Studies (CCS) and chal-lenged U.S. public high schoolstudents to design a next-genera-tion Dodge vehicle for the year2025.Students were asked to submit

hand-drawn sketches of theirvision, along with a 500-wordessay explaining what the Dodgebrand means to them.“It’s been exciting to see this

competition grow from a locallevel to now reaching studentsfrom all across the nation,” saidMark Trostle, head of FiatChrysler’s SRT, Mopar and Mo-torsports Design.“Partnering with CCS and De-

troit Autorama gave us the expo-sure needed to attract young,creative minds and hopefullyinspire them to explore automo-tive design as a potential career.”All four winners were awarded

with prizes, including a three-week summer automotive designcourse at CCS (includes housing,meals and field trips), a MacBookor iPad, and passes to DetroitAutorama, Schulte said. The first-place winner also received a$60,000 scholarship to CCS.The four student winners

were:• First place – Joshua Blundo,

Moultonborough Academy,Moultonborough, N.H.• Second place – Conner

Stormer, Stoney Creek HighSchool, Rochester Hills, Mich.• Third place – Hwanseong

Jang, Bloomfield Hills HighSchool, Bloomfield Hills, Mich.• Fourth place – Dongwon

Kim, Homestead High School,Sunnydale, Calif.

Four Design Students WinFor Drawing Future Dodge

Malibu Drives Toughest Roads for Quality

2016 Chevrolet Malibu undergoes testing at Tech Center Tunnel.

FCA Honors BorgWarner

system leverages our business-es’ best practices to improvequality, productivity and speed.”Mel Stephens, spokesman for

Lear Automotive said that Learand GM have been partners for along time.“This is a great honor, espe-

cially since it’s such an impor-tant customer for Lear and be-cause we’ve partnered withthem in both business andcommunity projects,” Stephenssaid.“We’re proud of our relation-

ship with GM and winning thisaward really gives the peoplewho work here something torally around. We’ve beenhonored by GM in the past andto be recognized for our work issuch an honor.”The Supplier of the Year and

Overdrive award winners arechosen by a global team of GMpurchasing, engineering, quality,manufacturing and logistics ex-ecutives.

GM Honors Its‘Best-of-the-Best’Global SuppliersCONTINUED FROM PAGE 1

Page 4: “FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

PAGE 4 MARCH 16, 2015DETROIT AUTO SCENE

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CHESTERFIELD TOWNSHIP,Mich. (AP) – Behind the brickwalls of a nondescript building inChesterfield Township, a treas-ure trove of automotive historyawaits.

Shiny cars in candy-coloredshades of reds, blues, greens andyellows sit side by side, row afterrow inside this oversized garage.

Some date back more than 100years, according to the DetroitFree Press.

For a just few hours eachweek, the public gets a glimpseinside the 45,000-square-footbuilding that’s home to 91 cars,including a sought-after TuckerTorpedo, one of only 51 evermade.

Ted Stahl, the executive chair-man of an international group ofcompanies based in St. ClairShores, has amassed so many ve-hicles – with brands includingAuburn, Cadillac, Chevrolet,Chrysler, Cord, Duesenberg,Ford, Oldsmobile, Pontiac andPackard – that his garage dou-bles as a museum.

Inside, there are bulging wheelwells, thin vertical grilles, woodpanels, whitewall tires, built-inflower vases and even vehiclesthat have been featured inmovies.

“Each car has a story,” Stahlsaid. “It’s fun telling those.”

Some of the cars greet visitorswith their hoods popped. Othershave their tops down.

Most have no barrier pre-venting people from gettingclose.

The cars, each ranging in valuefrom five figures to seven figures,are surrounded by vintage gaspumps, porcelain steel and neonsigns, some with the names ofautomakers.

Car lovers, history buffs or

those just curious can see thecollection firsthand 1 to 4 p.m.Tuesday afternoons and 11 a.m.to 4 p.m. the first Saturday of themonth.

There is no charge to enterStahls Automotive Foundation.

Volunteers are eager to answerquestions and explain innova-tions on the vehicles while learn-ing from the visitors in theprocess.

“This is a hidden gem,” saidFred Regan, who is among adozen volunteer guides at themuseum.

Hidden because it’s at 56516North Bay Drive, just east of 26Mile Road and south of Gratiot.

Memories came back to RayGleason as he looked at the vehi-cles earlier this year.

During his visit, the 67-year-oldfrom Emmett peered under thehood of a red 1964 ChevroletCorvair Monza Spyder convert-ible.

He said the car was like theone his son bought in 1987, but ayear older. They took the engineout of his son’s car together, car-ried it to the basement, rebuilt itthen reinstalled it, Gleason re-called.

“It’s hard to believe you canhave this many cars worth thismuch money in one spot,” Glea-son said.

Motorcycles, trucks, a boat, afire truck, an ice wagon and astagecoach are also part of thecollection that includes a Big Boyexhibit in the corner.

It’s a lesson in history walkingthrough the building, with vehi-cles arranged chronologicallystarting with an 1899 De Dion-Bouton Tricycle.

“Each car has a uniqueness toit,” Stahl said. “I do have a pas-sion for cars, and so do all of our

guides and our staff.”He got his first collector car

about 25 years ago – a 1930 FordModel A Roadster Deluxe – thengradually began investing in oth-er unique cars, learning moreand more about different typesalong the way.

Most of them run – with a fewexceptions.

“The museum itself has takenon, amazingly, a life of its own,”said Stahl of Grosse PointeWoods.

John Lauter works there full-

time and said it sometimes haswhat he calls “Christmas morn-ings.” On those days, a new addi-tion, sometimes more than one.”

One of the stars of the collec-tion is the rare 1948 Tucker,which is “powered by a rear-mounted, converted helicopterengine” and has a center-mount-ed headlamp.

Another is the 1934 Duesen-berg Model J. Information postedon it said the car cost $10,000 to$20,000 during a time when anew Ford was less than $600 andthe average American home was$4,000.

“It was for a pretty exclusiveclientele,” Lauter said, addingmovie stars owned them.

Other cars at the museumhave been stars in movies.

1934 Deusenberg, 1948 Tucker FeaturedIn 91-Car Chesterfield Garage Collection

previously based in Valencia,Spain, Adamski said.

The investment in Clevelandshifted North American produc-tion to Ohio, leaving Ford’s Va-lencia Engine Plant as the exclu-sive production location of 2.0-liter EcoBoost engine for Ford ofEurope-built vehicles. Valenciawill continue to machine andship components for both en-gines to North America,

Cleveland Engine Plant alsobuilds the 3.5-liter EcoBoost en-gine and 3.7-liter V6 rear-wheel-drive application.

The Ohio facility employsmore than 1,300 people and hasproduced more than 1 millionEcoBoost engines since 2009that have been used to supportFord operations in North Ameri-ca, Mexico, Europe and Asia Pa-cific.

As the cornerstone of Ford’sglobal engine strategy to reducefuel consumption and emissions,EcoBoost, introduced in 2009,can deliver significantly betterfuel economy than larger-dis-placement engines, Adamskisaid.

EcoBoost uses a smaller over-all engine size combined withturbocharging, gasoline direct in-jection and variable valve timingfor the power customers wantand the fuel economy they need.

EcoBoost is now available on100 percent of the 2015 light-dutyFord lineup in North America,and Ford produced more than1.6 million EcoBoost enginesglobally in 2014, up more than 30percent from 2013.

The first EcoBoost engine wasthe 1.0-liter version, which wasdeveloped at Ford developmentcenters in Dunton, England, andAachen and Merkevich, Ger-many.

The 1.0-liter engine debuted in2010 and was first made inCologne, Germany and Craivo,Romania.

More than 190,000 EcoBoostengines now are produced everymonth, up 90 percent from 2013,Adamski said. In 2014, annualglobal EcoBoost engine capacityreached approximately 2.3 mil-lion units.

Utility vehicles are the fastest-growing segment globally – up135 percent since 2009. Utilitiesaccount for roughly 20 percent ofoverall market globally. By 2020,utility vehicle sales are expectedto reach 23 percent of the globalindustry.

“With the new 2.0- and 2.3-literEcoBoost engines featured in theall-new Edge and Explorer, Fordis well-positioned to benefit fromthe rapidly growing utility vehi-cle segment,” said Mark LaNeve,Ford vice president of U.S. Mar-keting, Sales and Service.

“Utility sales are growing atthree times the rate of the globalvehicle industry.”

Ford has been the No. 1 brandof utility vehicles in the U.S. forfour straight years, LaNeve said.In 2014, the company sold morethan 1.4 million utility vehiclesaround the world, up 11 percentcompared with the previousyear.

Edge is a technology show-case, featuring adaptive steering,enhanced active park assist, sideparking sensors and a front 180-degree camera, Adamski said. Itis offered with the 2.0-liter or a2.7-liter EcoBoost engine.

The new Explorer is a signifi-cant update to the SUV “thatdefined the segment when itlaunched in 1990,” LaNeve said.

Along with a new look and thenew engine 2.3-liter I-4 EcoBoost,Explorer new features include:front and rear 180-degree wideangle cameras with washers; en-hanced active park assist withperpendicular park, parking sidesensors; smart-charging front-and-rear USB ports; and a hands-free, kick-activated liftgate.

Ford EcoBoost EnginesNow Being Built in U.S.

CONTINUED FROM PAGE 1

create the Enstrom helicoptercompany.

That spirit of cooperation thatmade Enstrom possible 60 yearsago can help Michigan’s aero-space industry today, Bieglersaid.

One Detroit-based companythat’s on the cutting edge of thisnew aerospace technology is De-troit Aircraft Corporation. Thecompany is headquartered atDetroit City Airport and designsand makes small, unmanned aer-ial systems for military, civil andcommercial interests.

“Take agriculture,” said com-pany founder and CEO JonRimanelli. “Unmanned craft canbe of great benefit to farmers.They can fly over crops andshow farmers what areas needwatering or if crops are ready tobe harvested.

“And this work can be done alot faster than before when afarmer would have to walkaround and see what was what.”

It’s now possible to see thou-sands of acres of farmland fromthe sky using unmanned craft,Rimanelli said.

As for civil and commercial us-es, road systems need inspectingand nobody wants to climbstructures like the MackinacBridge when a UAV can be sentto inspect the structure,Rimanelli said.

Autonomy in CarsProposed to HelpSelf-Flying AircraftCONTINUED FROM PAGE 1

“This (museum)is a hidden gem.”

– Fred Regan,Volunteer Guide

Page 5: “FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

MARCH 16, 2015 PAGE 5DETROIT AUTO SCENE

Mopar will provide multiplecontingency programs acrossseveral sports car road racingseries during the 2015 road rac-ing season to reward loyal racersfor their dedication and commit-ment to excellence.

These contingency programsare in addition to those providedby Mopar for sportsman dragracers in the National Hot RodAssociation (NHRA) Drag RacingSeries, said Fiat Chrysler spokes-woman Pat Caporali.

“This joint contingency pro-gram showcases our recognitionfor the sports car drivers andteams whose efforts reflect ourbrands’ high standard for per-formance and success,” saidPietro Gorlier, Fiat Chrysler’spresident and CEO of MoparBrand Service, Parts and Cus-tomer Care.

“Both Mopar and Dodge havea long tradition of involvementin professional and amateur rac-ing across various motorsportsplatforms and we continue tosupport the racers that embraceour quality performance prod-ucts.”

Mopar and Dodge will providejoint support for contingencyprograms, Caporali said, in theInternational Motor SportsAssociation-sanctioned TUDORUnited Sportscar Championship,the Sports Car Club of America-sanctioned Trans Am Series,Pirelli World Challenge Seriesand 2015 National ChampionshipRunoffs, as well as the NorthAmerican Road Racing Associa-tion USGT series and the Nation-al Hot Rod Association.

Mopar is a longtime supporterof racing, Caporali said.

Mopar to RewardSports Car DriversFor Their Loyalty

Mopar will give a helping handto young drivers in Florida withan advanced driving programcalled, “Mopar Road Ready,” de-signed to teach safe and defen-sive driving techniques.

Sponsored by the FCA Founda-tion and supported by Mopar,the program dedicated to train-ing and educating teenage driv-ers will be available to those be-tween the ages of 15 and 19 witha learner’s or driver’s licenseand at least 30 hours of drivingexperience.

The program, said FiatChrysler spokeswoman LisaBarrow, was developed in collab-oration with the National HotRod Association (NHRA) Motor-sports Museum and B.R.A.K.E.S.(Be Responsible And KeepEveryone Safe).

The two are nationally recog-nized nonprofit organizationsthat share similar missions ofpromoting the importance ofsafe and responsible driving.

“Mopar is a brand that caresabout and supports all its driv-ers, especially the youngest,”said Pietro Gorlier, Fiat Chryslerpresident and CEO of MoparBrand Service, Parts and Cus-tomer Care.

“This is why we’ve teamedwith the NHRA Motorsports Mu-seum and B.R.A.K.E.S to offer the‘Mopar Road Ready’ teen driv-ers’ initiative. This program al-lows teenage drivers to safelylearn valuable defensive drivingskills in a controlled environ-ment.”

Participants will benefit from aproven curriculum and skilledhigh-caliber instructors provid-ed by the B.R.A.K.E.S. organiza-tion, with both classroomeducation and hands-on train-ing with a 3:1 student-to-instruc-tor ratio, allowing for qualitytime with each teen, Barrowsaid.

Young DriversTo Get SupportFrom Mopar, FCA

Page 6: “FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

Is being ethical important?It is, as far as Ford Motor Com-

pany is concerned.The Dearorn automaker was

named on March 9 to EthisphereInstitute’s 2015 list of “World’sMost Ethical Companies.”

The honor comes at a time inwhich the way a company con-ducts its business is viewed asevery bit as important as theproducts and services it pro-vides, new research shows, saidEthisphere Institute spokes-woman Clea Nabozny.

“This award celebrates doingbusiness the right way, and mak-ing the right choices every day,”said Ford executive chairman BillFord.

“Ethics and corporate citizen-ship are important factors thataffect a company’s reputationand success, and we are proudFord is the only automaker tohave received this honor for sixconsecutive years.”

The World’s Most Ethical Com-pany assessment is based on aframework developed by theEthisphere Institute to assessan organization’s performance inan objective, consistent andstandardized manner, Naboznysaid.

The honor is given based ontop ratings in five categories –ethics and compliance; corpo-rate citizenship and responsibili-ty; culture of ethics, governanceand leadership; innovation; andreputation.

“The World’s Most EthicalCompanies embrace the correla-tion between ethical businesspractice and improved companyperformance,” said TimothyErblich, Ethisphere chief execu-tive officer.

“Earning this recognition in-volves the collective action of aglobal workforce from the topdown. We congratulate everyoneat Ford for this extraordinaryachievement.”

The honor correlates with re-search showing that a reputation

for ethics and trust plays a rolein consumers’ purchase deci-sions, Erblich said.

Last year, according to the2015 Harris Poll Reputation Quo-tient, 53 percent of the U.S. pub-lic learned more about a compa-ny before doing business withthe organization.

More than one-third of the re-spondents decided not to dobusiness with a company basedon the perception of a negativereputation.

Ford sees this trend shapingconsumers of all ages – especial-ly younger customers, said Fordspokeswoman Becky Sanch.

Generation Z members bornafter 1993, Sanch said, are 54 per-cent more likely than their mil-lennial counterparts to say theywant to have an impact on theworld, and these consumers dobusiness with companies thatshare their values, according to astudy from research firm Sparks& Honey.

The 2015 Chrysler 300 took thehighest award as the Car of Texasat the Texas Auto Roundup host-ed by the Texas Auto Writers As-sociation (TAWA).

Dodge, Jeep and Alfa Romeobrands also won accolades thisyear.

After a day of demanding driv-ing at the Texas Motor Speedwayin Fort Worth, Texas, journalistsvoted for their favorite vehiclesand Fiat Chrysler secured eightof the possible 20 awards, themost of any manufacturer at theevent, said Fiat Chryslerspokesman Rick Deneau.

“FCA US brought an amazingarray of vehicles this year,” saidMichael Marrs, president ofTAWA. It was truly an all-star line-up.

“Our members were especiallyimpressed with the 2015Chrysler 300 and the Dodge Hell-cats. In fact, the 2015 Dodge Chal-lenger SRT Hellcat was the mostdriven car for the entire day.”

Besides the 300’s Car of Texasaward, these Fiat Chrysler vehi-cles received awards:

• Mid-size Sedan of Texas:2015 Chrysler 200;

• Full-size Sedan of Texas:2015 Dodge Charger R/T ScatPack;

• Performance Coupe ofTexas: 2015 Dodge ChallengerSRT Hellcat;

• Performance Sedan of Texas:2015 Dodge Charger SRT Hellcat;

• Best New Feature: DodgeSRT Hellcat 6.2-liter Super-charged Hemi V8 Engine;

• Performance Utility Vehicleof Texas: 2015 Jeep Grand Chero-kee SRT;

• Best Value: 2015 Alfa Romeo4C Coupe.

TAWA members gather everyspring to evaluate all that’s newin passenger cars, minivans andperformance SUVs, Deneau said.

The event gives 52 Texas auto-motive journalists the opportuni-ty to drive nearly every new car –

this year, 54 vehicles – on themarket, ranging from subcom-pact vehicles to supercars (morethan 450 horsepower).

“It’s always nice to do well inthings like this,” Deneau said.“But it’s especially nice to behonored by the Texas Auto Writ-ers Association.

“I wouldn’t say it was a sur-prise that the Chrysler 300 wonthe top car award, but it was spe-cial. There were something like55 vehicles that were judged, andmany of them were cars, so the300 winning was great.”

Deneau said that Fiat Chryslerhas done well in the past at TAWAcontests with its SUVs and pick-ups, but not its cars.

“It’s especially nice that theAlfa Romeo 4C Coupe won the‘Best Value’ award,” Deneau said.“It’s just coming to the Americanmarket and costs between$55,000 and $70,000.”

While that sounds like an ex-pensive vehicle to win the best

value award, Deneau said, it’s aperformance car that makesgreat use of carbon fiber in thechassis.

“Normally, when you talkabout a carbon fiber chassis in aperformance car, you’re talkingabout a supercar that might costin the hundreds of thousands ofdollars,” Deneau said.

“But the Alfa Romeo 4C pro-vides the tech and the perform-

ance at a fraction of that cost. Itwas great to see that value hon-ored.”

Deneau also said that TAWAalso recognized just what FiatChrysler has done with its Hell-cat cars.

“We put a lot of new tech in theHellcat engines,” Deneau said.“TAWA writers saw what we didand honored it. That’s just excit-ing.”

Chevrolet has introduced the2015 Trax through an innovativemarketing campaign calledHidden Gems, created with helpfrom social media influencers.

Twenty social media influ-encers created a “social swarm,”using a mix of paid media, socialmedia and unique experiences –conveying the versatile personal-ity and capabilities of the newTrax in Chicago and New York,said GM spokesman Craig Daitch.

Following personalized itiner-aries, each participant wastasked with sharing their city dis-coveries one may not otherwisefind, Daitch said, including ven-ues and activities like live musicin a small club, trampoline train-ing, a butchery demo and a dis-tillery tour.

“Trax is the perfect small SUVfor urban discovery,” said SteveMajoros, Chevrolet director ofmarketing for cars andcrossovers. “With its car-like ma-neuverability and SUV capability,in addition to OnStar 4G LTE witha built-in Wi-Fi hotspot, Traxgives you the tools to discoverand share what the city has tooffer.”

Influencers posted live contentto their social networks on Insta-gram and Twitter throughout theone-night experience, Daitchsaid. Beyond influencer follow-ers, content will be aggregated toa Hidden Gems in the City onlinehub in partnership with ComplexMedia.

In addition to live curated con-tent from participating social in-fluencers, a series of threelong-form videos focusing onsecrets in Los Angeles, New Yorkand Chicago will be created aswell, with in-depth looks intorestaurants, cafés, nightlife, andexperiences of which even

locals may be unaware.Lifestyle and fashion blogger

Megan Collins, known as theStyle Girlfriend, will host meet-and-greets with top city influ-encers, experiencing the citythrough local eyes.

“GM has had a long-standingrelationship with social influ-encers,” Daitch said. “But I wouldsay that this is pretty close to be-ing a first for GM. We got to ex-pose social influencers to newthings. We even took a group to atrapeze location where they liter-ally got to swing from therafters.”

Each social influencer, Daitchsaid, got to invite two friendsalong to the activities. They trav-eled in a Trax and had thechance to see how its 4G LTE sys-tem provided wi-fi to theirtablets and smartphones.

And, Daitch said, they also hadthe chance to see how the Trax,despite its experience, didn’tseem cramped.

“And it didn’t hurt that the par-ticipants got to see how the Traxperformed on tight Chicagostreets during winter weather,”Daitch said. “They saw firsthandthat the vehicle is maneuverableand easy to park.”

The promotion was aimed at“Millennials who are living in cityenvironments,” Daitch said.

The promotion was developedby GM’s marketing departmentwith the help of Complex, a NewYork-based lifestyle media com-pany known for its lifestyle con-tent aimed at people between 18and 34, Daitch said.

“We just launched the Trax, sothis is a kind of coming-out par-ty,” Daitch said. “This campaignallowed us to show off just whatthe Trax can do.

“The effort, according to ourtracking of social media, was suc-cessful in Chicago. We did it for aweekend. We will be doing some-thing similar later this year inNew York City.”

PAGE 6 MARCH 16, 2015DETROIT AUTO SCENE

DETROIT (AP) – The auto in-dustry, fed up with slow progresstoward finding out why someairbags explode with too muchforce, has hired a Virginia rocketscience company to investigatethe matter.

Ten automakers whose vehi-cles have been recalled becauseof problems with Takata Corp.airbags said recently they havejointly hired Orbital ATK to figureout the problem.

The suburban Washington,D.C. company makes rocketpropulsion systems, small-armsammunition, warhead fuses andmissile controls.

The companies also namedDavid Kelly, a former acting ad-ministrator of the National High-way Traffic Safety Administra-tion, as project manager for theinvestigation.

Airbag inflators made by Takata

of Japan can explode with toomuch force, sending shrapnel in-to car and truck cabins. At leastsix people have been killed and 64injured due to the problems,which surfaced a decade ago.

So far, about 17 million carsand trucks have been recalled inthe U.S. and 22 million worldwideto replace the inflators, but Taka-ta has been unable to pinpointthe cause. The company hasknown about the problems sinceat least 2004.

Takata uses ammonium nitrateto create a small explosion thatquickly inflates its airbags. Butgovernment investigators say thechemical can burn faster than de-signed if exposed to prolongedairborne moisture. That cancause it to blow apart a metalcanister meant to contain the ex-plosion.

Automakers, Takata and the

government all want to find outjust how much humidity andtime it takes to cause the prob-lem, both of which are unknown.

Orbital ATK has the ability toquickly simulate the impact ofhumidity on the propellant overlong periods of time, which is keyto finding out the cause, Kellysaid in an interview.

The company will test airbaginflators that were taken fromcars that have been repaired un-der recalls.

“The Orbital team has atremendous amount of experi-ence in being able to test thatand being able to look at burnrates on a large scale,” he said.

Long-term stability of airbagpropellant is important becausecars are staying on the road for10 or 15 years, much longer thanin the past, Kelly said.

He wouldn’t estimate how long

it might take to find a cause. “It ismuch more important for us toget the answer right than to getthe answer back,” Kelly said.

Orbital ATK will share datawith Takata and governmentsafety investigators. Once acause is found, it will be dis-closed to all stakeholders andthe public, Kelly said.

The automakers, include Toy-ota, BMW, Fiat Chrysler, Ford,General Motors, Honda, Mazda,Mitsubishi, Nissan and Subaru.

In a statement, Takata said itwelcomes Orbital and Kelly andwill work with them and NHTSAon the investigation.

Takata is being fined $14,000per day by NHTSA for allegedlyfailing to cooperate in the gov-ernment probe, an accusationthat Takata denies. Fines beganFeb. 20 and have grown to morethan $100,000 so far.

It Doesn’t Take a Rocket Scientist – Except in This Case

2015 Trax

Social Media Boosts SUV as Trax Tours

Eyes of Texas Are on Fiat Chrysler Vehicles

2015 Chrysler 300

Ford Honored for BusinessPractices by Ethics Group

TRW Automotive HoldingsCorp. has started production ofits dual stage pump technologyacross two major European vehi-cle platforms.

The dual stage pump is TRW’slatest innovation in pump tech-nology, said TRW spokesmanJohn Wilkerson. It is highly suit-able for wet dual clutch trans-missions due to its ability to inte-grate two external gear pumps ina compact single housing, hesaid. The first stage is a low-pres-sure pump that cools and lubri-cates the wet clutches with oil.

The second stage is a high-pressure pump that serves as ahydraulic pressure source to ac-

tuate the clutches, shift forksand other elements.

An electric motor runs thepump at variable speeds, operat-ing only on demand and reducingviscous friction losses, leading toa highly efficient solution, saidWilkerson.

“TRW has been working on theintegration of electric motors,pumps and electronics for manyyears and has produced millionsof highly integrated motor pumpunits for various applications,”said Gregor Eipert, global saleslead, Transmission Motor PumpUnit.

TRW has produced more than40 million pumps.

TRW Shows Off New Pump

Page 7: “FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

Part of being in the auto busi-ness is helping other companiesdo their business, which is whatGM is doing with the 2015Chevrolet Colorado.With a box delete option, busi-

ness owners and fleet managerscan customize the back end ofthe 2015 Chevrolet Colorado in away that best helps their busi-nesses.Chevrolet will make availabile

such an option package in mid-April. It was on display March 2-6at the annual National TruckEquipment Association WorkTruck Show in Indianapolis.It is the only such option of-

fered in the midsize truck seg-ment, said GM spokesmanRobert Wheeler.He described a box delete as a

pickup truck that doesn’t have abed.“There are people in particular

businesses where being able toput in the kind of bed they wantreally matters,” Wheeler said.“For example, landscapers. Theywant to be able to get theirequipment, which includesheavy lawnmowers, in and outeasily. They like to put in alu-minum stable beds.”“With the segment-leading effi-

ciency and maneuverable size,the Colorado makes a great, flexi-ble choice for urban businessesand fleets to make the most of amidsize truck,” said Ed Peper,U.S. vice president, GM Fleet &Commercial.“It’s ideal for utility companies

requiring service bodies, as wellas landscapers and other busi-

nesses needing the utility of aflatbed.”The box delete package is

available on Colorado WorkTruck 2WD extended cab modelsand is offered exclusively withthe 305-hp 3.6L V6 engine andsix-speed automatic transmis-sion.A $300 credit is applied to the

Colorado’s suggested retail pricewhen the option is selected.Additional vehicle and package

highlights include:• 2,200-pound payload rating;• 6,001-pound gross vehicle

weight rating (GVWR);• Temporary taillamps in-

stalled on the rear of the frame;• Rear bumper deleted;• Full-size spare tire included;• Eight body mount provisions

(four per frame rail);• Standard fuel filler position.

Optional BJA-code service body

fuel filler will be available andshipped loose in the cab for up-fitter installation;• Z82 trailering package;• G80 locking differential.Additionally, an option to

delete the rear seat for great car-go capacity and versatility isavailable with the Colorado WorkTruck extended cab, regardlessof whether the box stays or goes.“The Colorado was developed

with the upfitter industry inmind,” said Mike Jones, productmanager, mid-pickups with CNGand LPG.“Input from body manufactur-

ers and fleet owners helped usmake the most of the optionalfuel filler mounting location tosuit their unique needs.”Like the full-size Chevrolet Sil-

verado, the Colorado has a fullyboxed perimeter frame, whichprovides the strength to support

its capabilities and was engi-neered, to provide a confident,smooth and quiet ride.A coil-over-type front suspen-

sion features aluminum knucklesthat are low in mass and high instrength, contributing to a moreresponsive feel and efficiency.Colorado also features the seg-ment’s first application of energy-saving electric power steering.The Colorado has a short turn-

ing circle of 41.3 feet, enabling

easier maneuvering in tight areassuch as on city streets.Four-wheel disc brakes, with

four-piston front calipers, arestandard and feature Duralifebrake rotors – pioneered on theSilverado – that can offer up todouble the service life and savemoney on maintenance.In the city, the V6-powered Col-

orado 2WD (with box) is rated at18 mpg, and on the highway, 26mpg.

MARCH 16, 2015 PAGE 7DETROIT AUTO SCENE

“WE’LL GIVE YOU A $3,500 MINIMUM FOR YOUR 2003 OR NEWER TRADE-IN”

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All applicable rebates including lease/conquest offers have been deducted from sale price/payment. Picturesmay not represent actual vehicle. Prices subject to change perGM incentives. Prices and payments are inclusive of active GMEmployeeDiscount (Unless otherwise stated). BelowGMPricing only valid on certian models. Equinox andTraverse are 24month leases. Cruze is a 36month lease. Silverado, Impala,Trax,Malibu and Camaro are 39month leases.All leases are 10kmiles per yearw/ approved STier credit w/ $999 due at signing. Prices& payments are plus tax, title,and plate feeswith acquisition fee up front. Refundable security deposit required on certain vehicles –to be determined by lender. For Silverado,must trade in ’99 or newermodel vehicle. GMEmployee discount to everyone valid on certainmodels. **$3500 trade-in is valid on2003 or newer vehicleswith under 115kmiles in drivable condition,no branded titles, less reconditioning determined by appraiser. Certain restrictionsmay apply, see dealerfor complete details.** Expiration Date – 3/31/15.

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All prices and payments include GM rebates. Picturesmay not represent actual vehicle. Prices subject to change per GM incentives. Prices and payments are inclusive of ac-tive GMemployee discount (unless otherwise stated).All leases are 10,000miles per yearwith approved STier credit w/ $999 down (unless otherwise noted).Must havelease loyalty and/or conquest.Must have closing competitive lease. For Sierra,must trade in ’99 or newermodel vehicle. Prices and payments are plus tax, title,plate feew/acquisition fee up front, refundable security deposit required on certain vehicles – to be determined by lender. GMemployee discount to everyone valid on certainmodels.**$3,500 trade in is valid on 2003 or newer vehiclesw/ under 115kmiles in drivable condition,no branded titles, reconditioning determined by appraiser. Certain restrictions-may apply, see dealer for complete details.** Exp date:3/31/2015.

2015 Chevrolet Colorado’s custom upfit

Colorado Offers a No-Bed Option for Buyers

DEARBORN, Mich. (AP) – TheFord Rouge Factory Tour thatgives visitors a close-up look atthe making of the automaker’s F-150 pickup has received a $4.7million upgrade.The tour runs from The Henry

Ford, a Dearborn history attrac-tion that includes Henry FordMuseum and Greenfield Village.As part of the recent overhaul,BRC Imagination Arts helped cre-ate the Manufacturing Innova-tion Theater to showcase FordMotor Co.’s manufacturingprocess.Christian Lachel, executive

creative director and vice presi-dent of California-based BRCImagination Arts, said the exhib-it tells an “inspiring story abouthuman ingenuity, technologicalinnovation and the future of 21stcentury manufacturing andtransportation.”It highlights the aluminum-

bodied F-150, which cuts downon the truck’s weight and is partof broader efforts by automakersto meet tougher fuel efficiencystandards. The original Rougeplant tour opened 10 years agowith support from the automak-er.A new video about the F-150 is

shown, which precedes the touralong catwalks above the assem-bly line floor. The theater is sur-rounded by big-screen panelsthat show details of the truck’screation.Updates were planned after

Ford introduced the aluminum-bodied F-150 in January 2014 atthe North American Internation-al Auto Show. The display areawas closed for renovations start-ing in August and work hap-pened quickly.“A project like this usually

takes up to two years for a muse-um to do,” said Cynthia Jones,general manager of the FordRouge Factory Tour.Jones helped design the origi-

nal tour and funneled 10 yearsof guest feedback into the newexperience. There also are newdisplays, signs and other up-dates.

Ford Rouge TourUndergoes $4.7MHistory Upgrade

Page 8: “FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

The new 2016 Ford Focus RSmade its global debut March 3 atthe Geneva Motor Show.“The high-performance road

car pioneers innovative Ford Per-formance All-Wheel Drive, anddelivers class-leading corneringspeed for thrilling performanceand unbridled driving enjoy-ment,” said Ford spokesmanAaron Miller.“The Focus RS had its world re-

veal on Feb. 3, but Geneva is thefirst auto show where peoplecould see it.“Given the RS’s heritage and

history in Europe, we feel that’sreally an appropriate place forthe RS to make its public debut.Focus RS introduces advanced

performance technologies, Millersaid, adding that it’s the firstFord RS equipped with selectabledrive modes – including indus-try-first drift mode, as well aslaunch control.With a 2.3-liter EcoBoost en-

gine delivering well in excess of315 horsepower, the high-perfor-mance road car features themost powerful Ford RS brakingsystem ever, said Miller. Its dra-matic exterior design, he added,offers optimized aerodynamicsand cooling, with 9 percent lessdrag than the previous Focus RS.“The all-new Focus RS is a seri-

ous machine with high-perfor-mance technology and innova-tive engineering that sets new

benchmarks for driving exhilara-tion on the road and track,” saidRaj Nair, Ford group vice presi-dent of Global Product Develop-ment.“The RS line has a proud histo-

ry of technical breakthroughsthat have migrated to main-stream Fords to benefit all of ourcustomers,” he added, “and thenew Focus RS is no exception.“It’s a great example of our pas-

sion for innovation through per-formance, and creating vehiclesthat make people’s heartspound.”Focus RS is the latest vehicle

to be unveiled as part of a newera of Ford performance that willbring to customers globally morethan 12 performance vehiclesthrough 2020, said Miller.In addition to pleasing enthusi-

asts, he said, these vehicles helpdeliver the company’s One Fordplan for profitable growth, prod-uct excellence and innovation inevery part of its business.Developed by a small team of

Ford Performance engineers inEurope and the United States, thehigh-performance hatch is thethird-generation Focus RS, fol-lowing models launched in 2002and 2009.It’s the 30th car to wear the leg-

endary RS badge, said Miller, fol-lowing such technology trend-setters as the 1970 16-valve Es-cort RS1600, 1985 turbocharged

Sierra RS Cosworth with radicalaerodynamics and 1992 EscortRS Cosworth with four-wheeldrive.The RS will be built at Ford’s

Saarlouis plant in Germany be-ginning late this year. The Focusis a global vehicle and the onessold in North America are built atFord’s Wayne Assembly Plant.A factory in China also builds

the Focus. All Focuses use thesame platform – the Ford globalC-car platform.This platform replaced the

Ford C170 platform and Mazda’sBJ platform. The C1 platform de-buted with the European Ford Fo-cus C-Max compact MPV in early2004.The platform is designed for

either front- or all-wheel drive,Miller said. This new Focus RS isthe first RS model that will besold in North America.“The new Focus RS represents

Ford at its passionate best – de-livering innovation, unmatcheddriving dynamics and stunningperformance that was previouslyonly available with high-pricedperformance luxury marquesand exotics,” said Jim Farley,Ford executive vice presidentand president of Europe, MiddleEast and Africa.“We are acutely aware of the

benchmarks we’ve set ourselveswith RS performance modelsthrough the years, and rest as-

sured that this new car raises thegame to a new level.“Just as important is the fact

that with technologies such asEcoBoost,” he added, “we areable to demonstrate how an in-novation that powers almostevery car in our range can alsobe the heartbeat of our finestperformance cars.”The new Focus RS, said Nair,

exploits innovative Ford Per-formance All-Wheel Drive withDynamic Torque Vectoring to de-liver a new level of handling ca-pability and driver enjoyment –combining outstanding tractionand grip with unmatched agilityand cornering speed.Ford Performance All-Wheel

Drive is based on twin electroni-cally controlled clutch packs oneach side of the rear-drive unit.These manage the car’sfront/rear torque split, and cancontrol side-to-side torque distri-bution on the rear axle – deliver-ing the torque vectoring capabili-ty that has a dramatic impact onhandling and cornering stability.The control unit in the rear-

drive unit continuously variesthe front/rear and side-to-sidetorque distribution to suit thedriving situation – monitoring in-puts from multiple vehicle sen-sors 100 times per second.A maximum of 70 percent of

the drive torque can be divertedto the rear axle. Up to 100 per-cent of available torque at therear axle can be sent to each rearwheel.Ford worked with Michelin to

develop a choice of high-perfor-mance 235/35R-19 tires to com-

plement Focus RS driving dynam-ics – a standard Pilot Super Sportfor everyday use and, for the firsttime on RS, an optional PilotSport Cup 2 for enhanced vehicledynamics on the track-led over-steer drifts under circuit condi-tions.“The all-new Focus RS is true-

to-the-core RS principles of inno-vative engineering and high per-formance,” said Joe Bakaj, Fordof Europe vice president of Prod-uct Development.“Driving enthusiasts have al-

ways aspired to own RS vehicles,and this is a heritage that in-spires everyone within Ford.”Miller said the Focus RS will go

on sale in 2016.

PAGE 8 MARCH 16, 2015DETROIT AUTO SCENE

Certified pre-owned (CPO) carsales are at an all-time high, sayanalysts at Edmunds.com.In the company’s latest Used

Vehicle Market Report, Ed-munds.com analysts noted thatin 2014, CPO sales hit an all-timehigh of 2.3 million -- even thoughit was not a record year for usedcar sales overall.Last year, CPO made up 20.8

percent of total used car sales atfranchised dealerships, the high-est percentage since certifiedpre-owned programs were intro-duced.“We fully expect CPO populari-

ty to continue throughout 2015,”said Edmunds.com senior ana-lyst Jessica Caldwell, “becausemany leased cars are beingreturned to the dealership inexcellent shape and lightly usedcars are being traded in at fasterrates than in previous years.“This allows dealers to main-

tain a large CPO inventory. Carshoppers are finding a greatselection to choose from, and, inthe current economy, many arecomfortable spending a bit morefor that extra peace of mind thata CPO car brings.”Even though there are more

used cars in the marketplacethan in recent years, retail priceshave remained high. In fact, witha six percent gain in year-over-year used prices, 2014 generatedrecord high average used vehicleretail values.The average price for a used

vehicle sold at a dealership lastyear was $16,800, compared to$15,900 in 2013. In 2014, the aver-

age one-year-old vehicle sold foralmost $30,000, 5.7 percent high-er than in 2013.“Lightly used cars are very ap-

pealing to car shoppers sincethey are equipped with moderntechnology and have already tak-en their biggest depreciationhit,” said Caldwell.Caldwell also said that 19 per-

cent of used vehicles sold in 2014were one or two years old, upfrom 14 percent in 2013.Another factor that boosted

average retail used car prices in2014 was the dramatic decline ingas prices. This drew a greaterproportion of shoppers to largervehicles, which typically costmore.In addition, low interest rates

and longer loan repayment termsallow shoppers to buy more ex-pensive vehicles with lowermonthly payments, and all ofthese trends were realized in2014.Despite higher average prices,

the average monthly payment forused cars financed in 2014 was$370, three dollars less than theall-time high that was reached in2007.The Edmunds.com report also

tracked the average age of carshoppers and found that millen-nials are a growing customerbase for used cars.“As new jobs and other

changes in their lifestyles leadthem to buy cars, millennials areusing their smartphones to findthe best deals and are oftenchoosing used over new,” saidCaldwell.

Car Shoppers Are Looking forCertified Pre-Owned Vehicles

New Focus RS Has European Coming-Out

Plans are for the 2016 Ford Focus RS to go on sale next year.

Macomb County CommunityServices Agency’s (MCCSA) Of-fice of Senior Services is seekingvolunteer drivers to delivermeals to homebound senior citi-zens on Easter Sunday, April 5.Routes are available in all

communities in Macomb County.Volunteers are asked to deliverapproximately 10 to 12 meals.Volunteers must sign up byWednesday, March 25. Meals willneed to be picked up in ClintonTownship.The holiday meal delivery en-

sures all Macomb County olderadults enrolled in the programhave a delicious meal and friend-ly check-in. For more informa-tion, contact the Office of SeniorServices at 586-469-5228.

Drivers NeededTo Deliver Meals

Page 9: “FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

MARCH 16, 2015 PAGE 9DETROIT AUTO SCENE

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2015CRUZE “LT”• 2 Yr/24,000 Scheduled Maintenance INCLUDED!

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2016 Chevrolet Spark

The new 2016 Spark will debuton April 2 at the Seoul and NewYork auto shows.

A sleeker, more aerodynamicprofile and a progressive take onChevrolet’s signature designcues, said GM InternationalDesign Vice President MichaelSimcoe, will give the redesignedSpark a more sophisticated aes-thetic that reflects the changingtastes of the global minicar mar-ket.

“The new Spark’s design hasevolved and grown up with thesegment,” said Simcoe. “Theyouthful whimsy of the originalSpark is still in its genes, but it isconveyed in more traditionalproportions that reinforce thecustomer’s refined expecta-tions.”

Chevrolet has sold more than1.1 million Sparks around theworld since it went on sale as theBeat in India in late 2009.

Today, the Spark is available in71 markets worldwide, sellingthe most in South Korea, fol-lowed by the United States andMexico, said GM spokeswomanAfaf Farah.

Spark is attracting youngerand first-time car buyers toChevrolet with 26 percent beingunder the age of 35, Farah said.Sales of the Spark in the U.S. are

up 32 percent in the first twomonths of 2015 versus the sameperiod in 2014.

The vehicle is based on GM’sGlobal Small Vehicles or Gammaplatform, which got its start in2000 with the Opel Corsa C. Itwas developed as a commonplatform with Fiat.

Since then, GM’s Korean oper-ations have taken the lead in thedevelopment of the Global SmallVehicle (GSV) platform. It hasbeen used in such GM carsaround the world as the Chevro-let Sail, sold in China; the OpelMokka, sold in Europe; and theBuick Encore, sold in NorthAmerica.

Spark Sales Reach 1.1 Million

Volunteers are needed to runthe 2015 Chevrolet Detroit BelleIsle Grand Prix.

The event takes place May 29-31 at the Belle Isle Racewaytrack. Race chairman BudDenker said the goal is to haveabout 1,100 volunteers comedown and help run the race. Vol-unteers will be expected to putin about 25 hours during theweek of the race. Visit www.De-troitGP.com to sign up.

Grand Prix NeedsSome Volunteers

Page 10: “FIRST IN THE HEART OF DETROIT” · GeneralMotorsrecognized78 of its best global suppliers dur-ing its 23rd annual Supplier of the Year awards ceremony March5. Winningsuppliersfromaround

PAGE 10 MARCH 16, 2015DETROIT AUTO SCENE

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MARCH 16, 2015 PAGE 11DETROIT AUTO SCENE

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DETROIT (AP) – General Mo-tors agreed to buy back $5 billionin stock by the end of next yearas part of a plan to return morecash to shareholders. In return,an activist shareholder decidedto drop a potentially divisive bidfor a seat on the company’sboard.The move, announced March

10, is part of a deal with HarryWilson, a former member of thefederal government task forcethat restructured GM comingout of its 2009 bankruptcy.Wilson, who represents four

hedge funds that own about 2percent of the company, had pre-viously accused GM of hoardingcash to the detriment of share-holders and had sought an $8 bil-lion buyback and a board seat.But on March 10 he said he

was impressed at how quicklyGM’s management responded,adding that the company agreedto just about everything thefunds wanted.“We basically said thank you,”

Wilson said.GM had $25.2 billion in cash at

the end of last year, part of whatit called a “fortress balancesheet” designed to withstand an-other financial crisis. Going for-ward, the automaker plans tomaintain a cash balance of $20million and aims to keep its in-vestment-grade credit rating.The share repurchase will be-

gin immediately and finish beforethe end of 2016. Investors likedthe announcement.Talks with Wilson’s group had

been going on for about twoweeks, GM CEO Mary Barra said.She said other major sharehold-ers agreed with the buyback.Barra indicated that the buy-

back might have come withoutWilson’s prodding. “We were on a

path to do this anyway,” she saidMarch 9.GM recently announced plans

to boost its quarterly dividendby 20 percent to 36 cents. OnMarch 10, Chief Financial OfficerChuck Stevens said further re-turns to shareholders were un-der consideration for the secondhalf of the year.Combined, the dividend in-

crease and the buyback will costGM $10 billion by the end of2016.Stevens said a $20 billion cash

reserve is enough for GM to with-stand any potential economicdownturn, as well as the costs ofan ignition switch recall.The Justice Department is in-

vestigating GM for failing to dis-close a deadly problem with igni-tion switches in its small cars togovernment safety regulators.That penalty could be as muchor more than the $1.2 billion thatToyota paid in a similar case.The switches are responsible

for at least 64 deaths, and GMhas committed to making pay-ments to those injured and fami-lies of those who were killed. Thecompany has set aside $400 mil-lion for the payments but saysthey could go as high as $600 mil-lion.Also, like other Detroit auto-

makers, GM also faces the finan-cial uncertainty of contract talkswith the United Auto Workersunion later this year.GM also pledged March 10 to

return capital to shareholderseach year and said it will an-nounce those allocations eachJanuary.It reiterated plans to invest

more than $9 billion in the com-pany this year to roll out morenew vehicles in the comingyears.

GM Plans to Buy Back $5BIn Stock by the End of 2016

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PAGE 12 MARCH 16, 2015DETROIT AUTO SCENE

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