“FIRST IN THE HEART OF DETROIT” · 2015-03-21 · larities and differences among Mustangenthusiastsworldwide. InChinaandEurope,RaceRed clinchesthetopspotforexterior paintcolorchoice,withAbsolute

As the percentage of all dealerservice visits related to automo-tive recalls reaches 16 percent –surpassing the recent peak of 15percent in 2011 – satisfactionamong recall customers contin-ues to improve, according to theJ.D. Power 2015 U.S. CustomerService Index (CSI) StudySM re-leased last week.The study measures customer

satisfaction with service at afranchised dealer facility formaintenance or repair workamong owners and lessees of 1-to 5-year-old vehicles, said J.D.Power spokesman John Tews.The study finds that the over-

all CSI among customers whotake their vehicle to a dealer forrecall-related work improved to789 on a 1,000-point scale, upfrom 777 in 2014.This increase, combined with a

slight decline in overall satisfac-tion, reduced the negative satis-faction gap between recall visitsand overall CSI, Tews said.There is an 11-point gap in sat-

isfaction between customerswith a recall visit and those witha non-recall visit, compared witha gap of 27 points in 2014 and 21points in 2013.

Furthermore, satisfaction is 8points higher among customerswith a recall visit than amongthose with a repair visit (781).“Even though recalls can cre-

ate a large influx of customers in-to the service department andreally strain capacity, automak-ers are better prepared to handlerecalls than they were a fewyears ago,” said Chris Sutton,vice president, U.S. automotiveretail practice at J.D. Power.“Manufacturers have shown

that it is possible to turn a poten-tial negative into a positive whenit comes to recalls if they’re done

in a way that doesn't inconven-ience the customer.”Jaguar ranks highest in satis-

faction with dealer serviceamong luxury brands, with ascore of 877. Following Jaguar inthe luxury ranking are Lexus(870), Audi (865), Lincoln (861)and Cadillac (858).With a CSI score of 836, Buick

ranks highest among mass mar-ket brands for a second consecu-tive year, Tews said.“Superior reliability, quality

and customer service is core to

Buick Ranks Tops in Satisfaction Survey

by Jim Stickford

It’s a good problem to have.Fiat Chrysler’s new Hellcat ver-

sions of the Dodge Charger andthe Dodge Challenger haveproved to be so popular with thebuying public that the companyhas stopped taking new ordersfor the vehicles until it can fill theorders that are already onrecord.This information first hit the

public on March 13. In a state-ment to the media issued onMarch 16, Chrysler declared,“Due to unprecedented demandfor the 2015 Dodge Charger andChallenger SRT Hellcats, we aretemporarily restricting orderswhile we validate current ordersthat are in the system.”Dan Reid, manager of SRT,

Powertrain and EngineeringCommunications for FiatChrysler, said that indeed de-mand for both the Charger andChallenger Hellcats has beenvery strong.“There’s not much to say

about this situation,” Reid said.“There is a lot of demand forHellcats. We’ve received a lot oforders for them. The Challengerversion went on sale in thefourth quarter of last year andthe Charger went on sale the firstquarter of this year.“About 2,200 Hellcats have

been delivered to customers

with 9,000 orders taken.”Reid said that they thought the

Hellcat would prove to be a hitwith customers, but not this bigof a hit.Jessica Story, Business Devel-

opment manager for Milosch’sChrysler Dodge Jeep Ram in LakeOrion, said that what she’s readin the newspapers matches whatshe’s seen at the dealership.“Every day we take multiple

requests from people asking if wehave a Hellcat to sell them,”Story said. “The requests includeboth the Hellcat Charger and

Challenger. The requests comefrom people in the area and fromdealers and fans from all over thecountry.”Because of the Hellcat’s popu-

larity, Story said, people havebeen checking around beyondtheir local dealers to see if theycan get one.“There is a mad dash to try

and snag a Hellcat,” Story said.“There is more demand for thevehicle than there are Hellcatsout there.

CONTINUED ON PAGE 7

®Detroit AutoScene®

VOL. 83 NO. 11 MARCH 23, 2015ESTABLISHED 1933 AS NEW CENTER NEWS AND 1983 AS OAKLAND TECH NEWS

View This Week’s Edition at http://DetroitAutoScene.com

“F IRST IN THE HEAR T OF DETROIT”

[email protected]

Trostle with 2015 SRT Hellcat Charger

Dodge Can’t Keep Up with Hellcat Orders

CONTINUED ON PAGE 5

When it comes to the CadillacCT6, quality is more than skindeep.That’s how Cadillac spokes-

man David Caldwell describesthe results of the brand’s ad-vanced mixed-material approachfor the lightweight body struc-ture of the upcoming CT6 “range-topping” sedan.The structure is aluminum-in-

tensive, he said, but the newCadillac also includes 13 differ-ent materials customized foreach area of the car to simultane-ously advance driving dynamics,fuel economy and cabin quiet-ness.

The CT6 will debut March 31 atthe New York International AutoShow and go into production latethis year at General Motors’ De-troit-Hamtramck assembly plant.“This is the rocket science

of automobile construction andmanufacturing today,” saidCadillac president Johan deNysschen.“With the CT6, we used high-

strength aluminum and high-strength steels, lightweight chas-sis components. We integratealuminum and steel where itmakes sense. We eliminate every

New Cadillac CT6 Built with‘Rocket Science’ Techniques

CONTINUED ON PAGE 5

2015 Mustang in its most popular color in China and Europe – red

Cars like this 2015 LaCrosse put Buick at the top of the J.D. Power list.

MOSCOW (AP) – GeneralMotors will slash production inRussia and pull its mass-marketOpel brand completely in theface of plummeting sales in theeconomically troubled country.Mainstream GM brands have

been among the biggest losers asRussia’s auto market shrinks,with sales of Chevrolet down 74percent year-on-year in Februaryand those of Opel plunging 86percent.Opel will leave the Russian

market by December, withChevrolet production cut backsignificantly to focus on top-endproducts such as the Corvettesports car and Tahoe SUV, whichare imported into Russia fromthe U.S.The move is likely to result in

around $600 million in one-offlosses, around a third of whichwill be non-cash expenses, GMsaid last week.“This change in our business

model in Russia is part of ourglobal strategy to ensure long-term sustainability in marketswhere we operate,” GM presi-

dent Dan Ammann said in a state-ment.“This decision avoids signifi-

cant investment into a marketthat has very challenging long-term prospects.”GM’s factory in St. Petersburg

will halt production by the mid-dle of 2015.“There may be severance” for

the 1,000 employees, and there isno current plan to restart pro-duction in the future, GMspokesman Dave Roman said.The St. Petersburg assembly

plant is GM’s only fully ownedproduction facility in Russia andopened in late 2008 amid muchfanfare at a time when foreignautomakers were crowding into abooming market. The plant cost$300 million and has a capacityof 70,000 cars a year.Production of Chevrolets

under license by Russian firmGAZ will also end this year, whileGM’s joint venture with Russia’sAvtovaz producing the ChevroletNiva basic SUV will continue.

GM Says ‘Nyet’ to Russia,Will Opt Out by December

The new Mustang is an interna-tional vehicle, but color tastesvary according to the part of theworld where it’s purchased.Red and black clinch the top

spots as the most popular exteri-or paint colors for the first globalMustang, according to initial con-sumer data.Mustang demand has been

high, with the car reaching deal-er lots in the United States latelast year and China in early 2015.

It’s set to go on sale in Europemidyear, with nearly 1.1 millionpony cars configured on Ford’sEuropean websites just a monthafter ordering banks opened.Passion for the car is univer-

sal, said Ford spokeswomanKristina Adamski, but trends arebeginning to surface based oncustomer data that provide anearly glimpse into regional simi-larities and differences amongMustang enthusiasts worldwide.

In China and Europe, Race Redclinches the top spot for exteriorpaint color choice, with AbsoluteBlack in a tie for first in Europe,according to customer data.Nearly 35 percent of Mustang or-ders in China are for Race Red,while black is the No. 1 color inthe United States.Some regional highlights to

note:

Red, Black Most Popular for ’Stang OwnersCONTINUED ON PAGE 10

CONTINUED ON PAGE 9

GM will give a clearer view of the 2016 CT6 at the New York auto show.

mailto:[email protected]

The 2015 Chrysler 300 took thehighest award as the Car of Texasat the Texas Auto Roundup host-ed by the Texas Auto Writers As-sociation (TAWA).In addition to Chrysler, Dodge,

Jeep and Alfa Romeo brands alsowon accolades at this year’sawards ceremony.After a day of demanding driv-

ing at the Texas Motor Speedwayin Fort Worth, Texas, journaliststhen voted for their favorite vehi-cles and Fiat Chrysler securedeight of the possible 20 awards,the most of any manufacturerthat had vehicles at the event,said Fiat Chrysler spokesmanRick Deneau.“FCA US brought an amazing

array of vehicles this year,” saidMichael Marrs, President ofTAWA. It was truly an all-star line-up.“Our members were especially

impressed with the 2015Chrysler 300 and the Dodge Hell-cats. In fact, the 2015 Dodge Chal-lenger SRT Hellcat was the mostdriven car for the entire day.”Besides the 300’s Car of Texas

award, these Fiat Chrysler vehi-cles received awards:• Mid-size Sedan of Texas:

2015 Chrysler 200;• Full-size Sedan of Texas:

2015 Dodge Charger R/T ScatPack;• Performance Coupe of

Texas: 2015 Dodge ChallengerSRT Hellcat;• Performance Sedan of Texas:

2015 Dodge Charger SRT Hellcat;• Best New Feature: Dodge

SRT Hellcat 6.2-liter Super-charged Hemi V8 Engine;• Performance Utility Vehicle

of Texas: 2015 Jeep Grand Chero-kee SRT;• Best Value: 2015 Alfa Romeo

4C Coupe.TAWA members gather every

spring to evaluate all that’s newin passenger cars, minivans andperformance SUVs, Deneau said.The event gives 52 Texas auto-

motive journalists the opportuni-ty to drive nearly every new car –this year, 54 vehicles – on themarket, ranging from subcom-pact vehicles to supercars (morethan 450 horsepower).“It’s always nice to do well in

things like this,” Deneau said.“But it’s especially nice to be

honored by the Texas Auto Writ-ers Association.“I wouldn’t say it was a sur-

prise that the Chrysler 300 wonthe top car award, but it was spe-cial. There were something like55 vehicles that were judged, andmany of them were cars, so the300 winning was great.”Deneau said that Fiat Chrysler

has done well in the past at TAWAcontests with the performance itsSUVs and pickups, but not itscars.“It’s especially nice that the Al-

fa Romeo 4C Coupe won the ‘BestValue’ award,” Deneau said. “It’sjust coming to the American mar-ket and costs between $55,000and $70,000.”While that sounds like an ex-

pensive vehicle to win the bestvalue award, Deneau said, it’s aperformance car that makes greatuse of carbon fiber in the chassis.“Normally, when you talk about

a carbon fiber chassis in a per-

formance car, you’re talkingabout a supercar that might costin the hundreds of thousands ofdollars,” Deneau said.“But the Alfa Romeo 4C pro-

vides the tech and the perform-ance at a fraction of that cost. Itwas great to see that value hon-ored.”

Deneau also said that TAWA al-so recognized just what FiatChrysler has done with its Hellcatcars.“We put a lot of new tech in the

Hellcat engines,” Deneau said.“TAWA writers saw what we didand honored it. That’s just excit-ing.”

PAGE 2 MARCH 23, 2015DETROIT AUTO SCENE

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Texas Like What They See with Fiat Chrysler Cars, Trucks

2015 Chrysler 300

The Michigan ManufacturersAssociation (MMA) is holding ameeting on Wednesday, April 15,in Sterling Heights to explore thecurrent state of manufacturing inMichigan.The event is being co-spon-

sored by the Sterling Heights Re-gional Chamber of Commerceand will be held in the SterlingInn located at 34911 Van Dyke inSterling Heights & Industry fromnoon to 1 p.m.The cost is $25 for MMA mem-

bers and $50 for non-members.Those attending will receive in-

formation and learn about:• Legislative advocacy for a

competitive advantage aroundthe world;• Opportunities to connect

with legislators, agency repre-sentatives, issue experts, local

leaders and manufacturingpeers;• Significant cost-savings on

the issues affecting the bottomline of manufacturing businesses.In addition to networking with

manufacturing peers, getting an-swers to pressing questions andbuilding connections for contin-ued success, MMA will share in-formation with attendees on thefollowing:• An analysis on the current

state of manufacturing in Michi-gan from MMA’s Executive andGovernment Affairs team;• Results from the 2015 Annual

Michigan Manufacturing Surveyincluding manufacturers’ top pri-ority issues and projections forthe future of manufacturing;

• A breakdown of MMA’s Com-petitiveness Plan for Michigan

Manufacturing, a two-year agen-da for improving the state’s leg-islative and regulatory land-scape.“Michigan is as strong as its

manufacturing industry and,with key local and statewide as-sociations at your side, you canlead it forward,” said Chuck Had-den president and CEO of MMA.Speakers include Hadden and

Bill Griffith, Business ResourceAlliance Group administrator(BRAG) for the Sterling HeighsRegional Chamber of Commerce& Industry.For registration assistance,

contact MMA’s Sarah Pytel at [email protected], by phone at 517-487-8521. Online registration is atmimfg.org. For more informationcontact LeAnn Hicks [email protected].

Manufacturing Group to Gather Locally

U.S. total new-vehicle sales inMarch 2015 are bouncing backfrom last month and are expect-ed to reach their highest levelsfor the month in a decade, ac-cording to a monthly sales fore-cast from J.D. Power and LMCAutomotive.After winter storms stymied

sales in February, total new light-vehicle sales in March 2015 areexpected to reach 1,539,600units, a 4 percent increase on aselling-day adjusted basis com-pared with March 2014 and theirhighest levels for the monthsince March 2005 when 1,572,909new vehicles were sold, J.D.Power reported.New-vehicle retail sales in

March 2015 are projected toreach 1,234,700 units, a 4 percentincrease on a selling-day adjust-ed basis compared with March2014 and the highest retail salesvolume for the month sinceMarch 2007 when sales hit1,244,656.The retail seasonally adjusted

annualized selling rate (SAAR) inMarch is expected to be 13.6 mil-lion units, 449,000 units strongerthan in March 2014 and the high-est retail SAAR for the monthsince March 2002 (14.8 million).“Inclement weather in February

caused many consumers to delaytheir new-vehicle purchase untilMarch,” said John Humphrey, sen-ior v.p. of the global automotivepractice, J.D. Power.

Car Sales ShouldRebound in MarchDue to Weather

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®Detroit AutoScene®

MARCH 23, 2015 PAGE 3“FIRST IN THE HEART OF DETROIT SINCE 1933”

General Motors CEO Mary Bar-ra says the automotive industrywill experience more dramaticchange in the next decade than ithas in the past 50 years.In a male-dominated industry,

women engineers are leading theway in some of the techno-logical advances that could makeBarra’s prediction true, said GMspokeswoman Rebecca White.“Electrified vehicles, infotain-

ment and software development,and vehicle-to-vehicle communi-cation are critical to changing theway we drive,” White said.Three of the women driving

those advances are Trista Schief-fer, Lead Development engineer forGM Battery Electric Vehicles; Re-becca Roth, GM Infotainment Prod-uct Owner; and Jessica Moreno,Program manager, GM V2V Secu-rity Credential Management.“While gasoline-powered cars

remain the top sellers, electricvehicles are becoming main-stream,” Schieffer said. “At GM,the Chevrolet Volt, Spark EV,Cadillac ELR and the forthcom-ing battery-powered car basedon the Chevy Bolt concept arepart of GM’s commitment tomanufacture 500,000 vehicles ayear globally with some form ofelectrification in 2017. In additionto extended-range electric andpure EV, technologies includestart-stop, eAssist and hybrid.”Schieffer is responsible for

making sure everything works to-gether to meet the customer ex-pectations of an electric vehicle.“I love problem-solving,” said

Schieffer. “I collaborate with peo-ple to deliver efficient solutions tosolve ride, handling, noise, vibra-tion, comfort, storage, heating,cooling, safety, energy efficiency –all aspects of a vehicle. Together,we make sure the parts and sys-tems are integrated so the vehicleperforms in the manner our cus-tomers anticipate. As vehicles relyless and less on traditional fuel sys-tems – or, in certain cases, not atall – we face new challenges.”A key part of the connected

car is infotainment that allowsoccupants to do practically any-thing on wheels they can do onsolid ground. Roth helps developthe software to safely integratedrivers’ lives into the ride.Part of this work includes help-

ing develop software for theSmart Grid, an intelligent systemthat allows two-way communica-tion between the electric compa-ny and the homeowner for theirelectric vehicles – picking charg-ing times from right now to off-hours when electricity use is low-

er and costs less.“We’re developing software to

make everything simpler andgreener,” said Roth. “As a coder, Ilove it when software can make aperson’s life easier and make theworld a better place.”Moreno, in talking about her

role, said, “In the not-too-distantfuture, our cars will be able totalk to each other, helping toavoid crashes and traffic jams.“The 2017 Cadillac CTS is ex-

pected to be the first vehicle inthe U.S. to implement vehicle-to-vehicle, or V2V, technology.”Moreno and her team are

working so that, when that dayarrives, only the necessary infor-mation is shared.“The software that we’re devel-

oping helps certify that a vehicleis a trusted and reliable source ofinformation, thereby allowing itto communicate with other vehi-cles on the road,” she said.“I have two small children and

vehicle safety is extremely impor-tant to me.”

Leading Ladies Talk About GM’s Future

Jessica Moreno with son Mateo, 1, and daughter Gabriela, 6

AUBURN HILLS, Mich. (AP) – Anew era of performance carsfrom Cadillac, Chevrolet, Fordand others has one of the world’stop performance-seat manufac-turers turning out more seatsthan ever in Michigan.Recaro North America, head-

quartered in Auburn Hills, hasgrown exponentially in recentyears, as its specialty seats be-come must-have options – some-times adding thousands to thesticker prices – for many Ameri-can performance cars.Recaro – a name synonymous

with racing seats – works witheach automaker to make uniqueseats. But the company says itmakes sure all have the “RecaroDNA’’ of quality, styling and per-formance.“This is going to be a growing

market for us,’’ Recaro NorthAmerica general manager EmilKreycik told The Detroit News.“It’s a growing market for the (au-tomakers).’’The company is expected to

continue growing as automakerslike General Motors Co. and FordMotor Co. bring more new per-formance cars to market.Business from automakers rep-

resents roughly 60 percent of Re-caro North America’s seatingbusiness. The other 40 percent isfor aftermarket sales to racers

and customizers, and seats forcommercial and military vehi-cles.The company produced about

68,000 seats in 2014, Kreyciksaid, but it would not provide anoutlook for 2015. Globally, Re-caro Automotive Seating record-ed sales of $207 million in 2014.Its Auburn Hills facility has

grown from producing seats forjust one vehicle in 2009 – theCadillac CTS-V – to a handful thisyear, including seats for Ford’snew lineup of Mustangs and GM’sCamaros and Cadillac V-SeriesATS and CTS.The increase is pushing the

Metro Detroit facility to producethe most products since themore than 100,000-square-foot fa-cility opened in 2007.“We’re looking to

optimize,”Michael Murto, RecaroNorth America engineering direc-tor, said during a tour of the facil-ity. “We can add lines very easilyand increase capacity.”The facility isn't an average

manufacturing plant: Seats aremade primarily by human hands,not automated machines. Andproduction lines don’t use tradi-tional conveyer belts; instead,employees move seats on rollingstands from station to station.During production, every seat iscarefully sewn and examined.

Auburn Hills Company SeesSeat Business Expanding


Ron Capps proved it again: his2015 Mopar Dodge Charger R/TNHRA Funny Car is a winningmachine.Capps raced the new body to

its third consecutive victory dur-ing eliminations on March 15 atthe 46th Annual NHRA Gatorna-tionals, marking the Don Schu-macher Racing (DSR) driver’sthird career win at GainesvilleRaceway.Mopar also scored in the

Sportsman ranks, with KevinHelms seizing the overall StockEliminator Wally in his 426 RaceHEMI Mopar Dodge ChallengerDrag Pak. Including Matt Hagan’svictories at the NHRA Pomonaand Phoenix events, the new2015 Mopar Dodge Charger R/Tis three-for-three in competitionthis season.Counting Hagan’s 2014 NHRA

Finals win, Mopar-poweredDodge Funny Car drivers havealso won the last four events,and the final marks the secondall-Mopar Dodge money roundmatchup this season (Hagan de-feated Capps at Pomona).Five Mopar Dodge Charger R/T

Funny Cars advanced to thequarterfinals at Gainesville Race-way, with a trio earning three offour spots in the semifinals.“All of us at Mopar are very

proud to see the new 2015Mopar Dodge Charger R/T FunnyCar in the winner’s circle for athird consecutive event with thisbig win by Ron Capps at theGatornationals,” said Pietro Gor-lier, president and CEO of MoparBrand Service, Parts and Cus-tomer Care. “The new Mopar-powered Funny Car packagelooks strong this year, and welook forward to seeing the DonSchumacher Racing drivers con-tend for more wins and anotherchampionship this season.”

“The Dodge people workedreal hard on this new car.” Cappssaid, “and I was happy for myteammate Matt (Hagan) when hewon at Pomona and Phoenix.”

Capps Steers R/TFunny Car to 3rdStraight Victory

Mopar fans will see anotherDodge Dart hit the drag strip thisseason in the National Hot RodAssociation (NHRA) Pro Stockclass, as driver Ritchie StevensJr. prepares to take the wheel ofhis Mopar for at least 10 eventsas a teammate to 2012 NHRA ProStock World Champion AllenJohnson.The New Orleans native will

field a new Dodge Dart chassisprepared by Jerry Haas and aHemi engine tuned by Roy John-son of Johnson & Johnson Rac-ing, to mark his return to ProStock competition this April atthe NHRA SpringNationals inHouston.“I’m really excited and just

can’t wait because my best timeson track were racing with Allenas a teammate, and I’m reallyhappy to get back to that,” saidStevens, whose last full seasonof NHRA competition was withDon Schumacher Racing in 2007aboard a Dodge Stratus withJohnson as his Mopar teammate.Johnson & Johnson Racing’s

Adam Hornberger will performdouble-duty as crew chief forboth Johnson and Stevens, whileTom Pierson will take on dutiesas car chief for the additionalDodge Dart entry.“The last couple of years have

been up and down racing-wisebut I’m really looking forward toworking with Allen again andwith (crew chief) Adam, who istalented and just as laid back as Iam,” Stevens said.“The cars will be the same, but

we’ll try different things.”

Stevens AnxiousTo Partner Up with

Johnson Again

gram of mass possible, whileachieving world-class perform-ance.”Weight reduction helps im-

prove fuel efficiency, contributesto desirable vehicle dynamicsand aids in creating a more re-silient passenger cell, said TravisHester, Cadillac CT6 executivechief engineer.Sixty-four percent of the CT6

body structure is aluminum, in-cluding all exterior body panels –and the mixed material approachsaved 198 pounds comparedwith a predominantly steel con-struction.Thirteen complex high-pres-

sure die cast components makeup the lower structure of the CT6body, along with aluminumsheets and extrusions, Hestersaid.The vehicle underbody uses

steel close-out panels on the low-er structure to create a bankvault-quiet cabin without the

added weight of extensive sound-deadening material, often usedto compensate for alumi-numpanels in the occupant compart-ment.“The structure of the CT6 is

one of the most-advanced bodysystems we’ve ever produced,”said Hester. “The innovation sur-rounding our joining techniqueshave enabled us to create a ve-hicle structure with the highesttorsional rigidity of any Cadillacwhile achieving one of the mostmass-efficient vehicles in the seg-ment.”Cadillac in January revealed a se-

ries of high-technology material-joining techniques that create anew methodology for assemblingthe CT6.

These enabled engineers to de-sign a completely new structure forwhich 21 patents are pending,Caldwell said.“This new construction ap-

proach,” said Hester, “has en-abled us to produce a world-class vehicle that is larger in size

and includes more standardequipment while achieving loweroverall mass.”High-strength steel is used strate-

gically to reinforce the body struc-ture, and is also used in conjunctionwith high-strength aluminum to cre-ate a safety cage surrounding theoc-cupants, Hester said.The structural portion of the B-

pillar is constructed completelyof high-strength steel, which waschosen to aid vehicle ingress,egress and visibility, in additionto mass savings and added cabinquietness.

A high-strength aluminum im-pact bar was added to the rear ofthe vehicle, and a combination ofhigh-strength aluminum andsteel was used for front and sideimpact zones to further increasepassenger safety in the event ofcollisions, Hester said.A combination of aluminum

spot welds, steel spot welds, flowdrill screws, self-piercing rivets,laser welding, aluminum arcwelding and hundreds of feet ofstructural adhesive are all usedin assembling the body of theCT6.

CONTINUED FROM PAGE 1

MARCH 23, 2015 PAGE 5DETROIT AUTO SCENE

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Gray is aluminun and orange is steel in this CT6 Cadillac frame.

New Cadillac CT6 Built with‘Rocket Science’ Techniques

“The orders just can’t be filledright now.”Reid said the Hellcats are

made at Fiat Chrysler’s Bramp-ton, Ontario, facility. The Chal-lenger and Charger are built onFiat Chrysler’s LC platform. Bothversions of the Hellcat have 707horsepower.At the time of the Hellcat Charg-

er’s introduction last December,Tim Kiniskis, president and CEO –Dodge and SRT Brands said, “Thenew 2015 Dodge Charger SRT Hell-cat is a multidimensional phe-nomenon. It is the quickest,fastest, most-powerful sedan everproduced – the world’s only four-door muscle car.“Factor in its affordable price

and 22-mpg highway fuel-econo-my rating and it’s clear that theCharger SRT Hellcat competes ina class all by itself.”He said the 2015 Dodge Charg-

er Hellcat has posted an 11-sec-ond quarter-mile on street tires.

Dodge Can’t KeepUp With DemandFor Hellcats


In addition to the two plug-inelectric vehicle (PEV) chargingstations already located at itsheadquarters, Freudenberg-NOKSealing Technologies will be in-stalling four more as part of theWorkplace Charging ChallengePledge created by the U.S. De-partment of Energy (DOE).The Pledge, which employers

can join as Partners, signals acompany’s commitment to pro-vide PEV charging access for itsemployees, but Freudenberg-NOK will also make the stationsavailable to the public, saidFreudenberg spokeswomanCheryl Eberwein.“We’re proud to support the de-

velopment of electric vehicles, andit’s something important tomanyofour employees,” said Ted Duclos,president, Freudenberg-NOK.“Partnering with the DOE

aligns with our company’s andcustomers’ sustainability goals.We produce seals that are de-signed to reduce friction, whichultimately reduces emissions.”With long-term orientation be-

ing one its guiding principles, thePledge is a natural fit for thecompany, Eberwein said.Freudenberg-NOK has devel-

oped a variety of emission-reduc-ing seals, which include its Low-

Emission Sealing Solutions(LESS) portfolio of products.In addition, the company de-

veloped the Levitex crankshaftseal, which creates an air cush-ion that seals the engine com-partment with virtually no fric-tion. Levitex can thus reduce theCO2 emissions of vehicles by 0.5to 1 gram per kilometer.On the first generation Chevro-

let Volt alone, more than 600 ofthe company’s seals are used, in-cluding many gaskets for the ve-hicle’s battery case.“Our company is fully commit-

ted to making electric vehicles amore practical option,” said Duc-los. “By taking these steps, wehope to increase public aware-ness of the benefits and capabili-ties of electric vehicles. Thetechnology is here, but there isan opportunity for infrastructuredevelopment to expand the useof PEVs.”The additional charging sta-

tions, which will now allow for atotal of six vehicles to becharged at one time, will be in-stalled in April.As part of the Challenge, the

DOE says it hopes to increasethe number of U.S. employers of-fering workplace charging by ten-fold in the next five years.

Supplier Working to ExpandNumber of Plug-in Chargers

What if we could redirect plas-tics from landfill and use them tocreate innovative materials, andthen put them in the all-new FordF-150, part of Ford F-Series?Since 2012, Ford Motor Compa-

ny has worked with Unifi tobring, high-performance, recy-cled REPREVE fiber to many Fordvehicles. Now, this innovativefiber is available in the in thenew F-150. By substituting withthis recycled material, Ford willdivert more than five millionplastic bottles from landfills thisyear.Ford is the only automaker to

use REPREVE, made from 100percent recycled materials in-cluding plastic bottles, in its ve-hicles. Ford now uses REPREVEin five vehicles around the world,making it a global material, and itrepresents Ford's commitment toreduce and recycle as part of thecompany’s global sustainabilitystrategy to lessen its environ-mental footprint.“By using REPREVE in the all-

new Ford F-150, we are recon-firming our commitment to usingrenewable and recyclable materi-als in our vehicles,” said CarolKordich, lead designer, global

sustainability materials strategydevelopment. “We are alwayslooking for ways to incorporatemore innovative and sustainablematerials into our vehicles.”

Ford Goes Green with Recycled Parts

by Jim Stickford

When it comes to provinggrounds, Ford Motor Companywas “late” to the game.Ford’s Michigan Proving

Ground near Romeo wasn’t builtuntil 1954, company historianRobert Kreipke said. But thatwasn’t Ford’s first test location.The first site was the Ford

Dearborn Proving Grounds (nowknown as the Dearborn Develop-ment Center) on OakwoodBoulevard.Since then, of course, the

Dearborn automaker has operat-ed several proving groundsworldwide, including ones in Ari-zona, Minnesota, Florida, Brazil,England, Belgium, Australia,Manitoba and Mexico.The facility in Dearborn, Kreip-

ke said, got its start in the 1940s,just after the end of World War II.“The Ford airport in Dearborn

ceased operation in 1947,” Kreip-ke said. “At that point, Ford engi-neers tested vehicles on localroads.“Because styling was becom-

ing so important, it was decidedthat more security was neededand demand for a closed testfacility was warranted.“The old airport was selected

as a location for a test track. Therunways became test roads andthe hangar became a servicegarage.”In 1951, a serpentine wall was

erected around a large portion ofthe track, Kreipke said. The wallwas believed to be the largestserpentine wall in the world –only one brick thick.“The wall has strength but it

crumbles if hit by a vehicle,”Kreipke said. “The track has alow-speed track and a high-speed track, plus miles of specialsurface roads.“Two hills are also utilized,

plus a wind tunnel, cold roomand a product review center.Competitive vehicles are testedextensively along with Fordproducts.“In any given year, the test

drivers will travel more than sixmillion miles. Dearborn track ison a 360-acre piece of property.”According to Kreipke, Ford

began construction of its Michi-gan Proving Ground on what wasconsidered a cattle ranch.“In 1928, automotive executive

at GM, Edward F. Fisher estab-lished a farm near Romeo, whichhe called Hi-Point, because thelargest point of land in southeastMichigan was there,” Kreipkesaid.

“Mr. Fisher built a large man-sion and raised one of theworld’s most famous herds ofHereford Cattle. The estate wassold in 1954 and Ford began con-struction on the largest privatelyfinanced earth-moving project inMichigan history.”Kreipke said four million cubic

yards of earth were rearrangedon the 3,880-acre site to buildthe Michigan Proving Groundnear Romeo. By 1956, thegrounds were ready. The high-speed track required 200,000square yards of nine-inch-thickconcrete, which is 60 feet wideby five miles long.He said the curves are banked

to a maximum of 60 percentgrade with a rise up to more than11-1/2 feet on the outside fromthe inside.Durability roads were also in-

stalled. Buildings were con-structed for operation andgarages were built, Kreipke said.The curves on the high-speed

track were designed to handle140 mph to 180 mph, unlike pub-lic road testing.Another important point, said

Kreipke, is that the MichiganProving Ground is able to giveengineers the same surface roadconditions each time a test ismade.Gasoline supply stations also

are on the premises, he said, andthe track has the latest safetyequipment available. The projectwas completed in 1957.In 1964, Ford began construc-

tion of what would becomeknown as the Lommel ProvingGround in Lommel, Belgium.According to the official Ford

history of the site, “The mainpurpose of a proving ground isto move the vehicle testing fromthe public roads to a controlledand safe testing environment. Inthat respect, the proving groundneeds to simulate a wide rangeof road types and events, all cor-related with the customers’ us-age of the vehicle.“From 1965 to date, all vehi-

cles developed by Ford of Eu-rope have been tested and vali-dated at Ford Lommel ProvingGround (LPG).”Construction of Ford Lommel

Proving Ground (LPG) started in1964. In September 1965, the sitebecame operational. In 1970, thestart signal was given for theconstruction of the secondphase of Ford LPG. More landwas bought to extend the siteand new major tracks were built.From 1975 till 1998, gradually

more facilities were added, driv-

en by changing traffic and roadconditions, the introduction ofnew vehicle technologies trig-gers and new market and legalrequirements.

Since the year 1999, 23 millionEuro were invested in additionalstate-of-the-art testing facilitiesfor the Lommel facility. A lot offocus was put on the priorities of

the Ford brand.Currently, Ford LPG contains

80 kilometers of test tracks sup-plemented by additional moderntest rigs.

DETROIT (AP) – Despite thesettlement of one high-profilecase against General Motors,other cases are moving forwardand company executives couldstill be questioned about theirrole in the deadly ignition switchrecall, a plaintiffs’ attorney saidlast week.The parents of crash victim

Brooke Melton, whose 2011 law-suit in Georgia helped exposethe ignition switch defect,reached a second settlementwith GM in early March. Attor-ney Lance Cooper wouldn’t sayhow much GM paid Melton’s

family, but said “you could as-sume” it was more than the $5million the family won in its firstsettlement in 2013. Melton’s fam-ily returned the $5 million andrefiled its lawsuit last May afternew documents indicated thecompany might have covered upevidence. That case was sched-uled to go to trial early next year.But on March 10 – the fifth an-niversary of their daughter’sdeath – the Meltons settled withGM.“They were emotionally ex-

hausted,” Cooper said.Cooper praised Melton’s fami-

ly, saying their lawsuits helpedattorneys get access to millionsof documents from GM. Planneddepositions of GM executives, in-cluding the 15 people the com-pany let go as a result of an inter-nal investigation, will proceed aspart of other lawsuits against thecompany in state and federalcourts, he said.A GM spokesman said the

company doesn’t comment onsettlements or pending litiga-tion.Melton, a 29-year-old pediatric

nurse, is one of at least 67 peo-ple killed in crashes caused bydefective ignition switcheswhose survivors will get com-pensation from the company. At-torney Kenneth Feinberg, whowas hired by GM to compensatevictims and reached the settle-ment with the Meltons, updatedthe total March 16. It was upfrom 64 the prior week. An addi-tional 113 injured people alsoare eligible for compensation.The fund received 4,342 claimsby the Jan. 31 deadline. Of those,1,492 are under review and 820were deemed ineligible. Feinbergsays the rest lacked documenta-tion or were deficient.GM knew about problem

switches in Chevrolet Cobaltsand other small cars for morethan a decade but recalled themonly last year. They can slip outof the “on” position, which cutsoff the engine, knocks out powersteering and turns off air bags.The National Highway Traffic

Safety Administration fined GM$35 million for failing to disclosethe problem, and the U.S. JusticeDepartment is investigating thecase for possible criminalcharges. GM’s internal investiga-tion blamed the debacle on engi-neering ignorance and bureau-cratic dithering, not a deliberatecover-up.


This Ford 1955 Test Track Thunderbird Mercury photograph was taken at the Dearborn Proving Grounds.

Ford’s Test Tracks StretchBack More than 60 Years

This overhead view of Ford Michigan Proving Ground was taken in 1957.

GM Settles Lawsuit in Nurse’s 2010 Death


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every model we bring to market,”said Duncan Aldred, vice presi-dent of Buick.“Leading the market in service

satisfaction demonstrates thatwe and our dealers continue todeliver on that commitment.”Rounding out the top five mass

market brands in the ranking areMINI (834), Volkswagen (818),GMC (811) and Chevrolet (807).Overall customer satisfaction

with dealer service averages 852among luxury brands and 792among mass market brands.

Dealers that offer some type ofexpress lane for customers whodo not schedule service appoint-ments substantially outperformthose that do not offer this op-tion (819 vs. 764, respectively),Tews said.Among customers servicing at

a dealership with an expresslane, 52 percent indicate speak-ing to a service advisor immedi-ately, compared with 38 percentof those servicing at a non-ex-press lane dealer.Despite widespread availability

of Internet service appointmentscheduling, only 9 percent of cus-tomers book appointments viathe Internet, compared with 73percent who call for an appoint-ment.Forty-five percent of cus-

tomers say they are unaware thatInternet scheduling is availableto them.Satisfaction is substantially

higher among customers whowork with the same service advi-sor they worked with in the pastthan among those who work witha new advisor – 824 vs. 769, re-spectively. Nearly two-thirds – 63percent – of customers indicate

having worked with the sameservice advisor in the past.

While 29 percent of customerssay that the service advisor rec-ommended additional work, thesuccess rate of those recommen-dations – or the proportion ofcustomers who agree to have thework performed – is at 47 per-cent.The average dollar total serv-

ice spend for customers whohave the additional recommend-ed work done at the dealership is$277, compared with $171 forthose who do not have the addi-tional recommended work done.The 2015 U.S. CSI Study is

based on responses from morethan 70,000 owners and lesseesof 2010 to 2014 model-year vehi-cles.The study was fielded between

November and December of lastyear.

Buick Ranks Tops in Satisfaction SurveyCONTINUED FROM PAGE 1

CLAYCOMO, Mo. (AP) – Afteryears of preparation and morethan $1 billion in upgrades, FordMotor Co.’s plant in Claycomohas begun producing the new F-150 pickup truck.

The Kansas City Star reportsthat production on the vehiclebegan March 13. Joe Hinrichs,Ford’s president of the Americas,and Missouri Gov. Jay Nixon,were on site to tour the plantand ceremonially mark the firstF-150 to roll off the line.“With production starting

(here), we are better poised tostart meeting growing customerdemand for our pickup,” Hin-richs said in prepared remarks.Jimmy Settles, a United Auto

Workers (UAW) vice presidentand director of its national Forddepartment, congratulated mem-bers of the local chapter fortheir contributions leading up tothe launch.He also said that the plant

“provides tremendous stabilityto the Kansas City community,for which the entire UAW-Fordfamily can be proud.”Gov. Nixon said the ground-

work for investments at Clayco-mo began during the recent re-cession, when Missouri commit-ted to helping the then-strug-gling automaker.According to Ford, the plant

has a total of 7,485 employees.Officials added 900 workers ear-lier this year to create a thirdtruck line shift for the new pro-duction.The plant in Claycomo, along

with the one in Dearborn, willproduce more than 700,000 F-150s per year.

Ford Ratchets UpProduction ofF-150 Pickup

AUBURN HILLS (AP) – Call it apreview of the cross-countryroad trip of the future.An autonomous car developed

by Michigan-based auto supplierDelphi Automotive will make a3,500-mile journey across theU.S. The journey started March22 in San Francisco and is sup-posed to end in New York a littlemore than a week later.A person will sit behind the

wheel at all times but won’ttouch it unless there’s a situa-tion the car can’t handle. The carwill mainly stick to highways.Delphi showed off one of sev-

eral versions of the car – an AudiQ5 crossover outfitted with lasersensors, radar and multiple cam-eras – on March 21 at the Southby Southwest festival in Austin,Texas.Most experts say a true driver-

less vehicle is at least a decadeaway.

Delphi’s Car DriverSays, ‘Look, Ma,

No Hands’


Sam Miller-Christiansen with his 2014 Chevrolet Volt

To SamMiller-Christiansen, his2014 Chevrolet Volt is the bestcar he has owned.And he was willing to tell any-

one, including the team develop-ing the next-generation Volt.“I said that if they could im-

prove the overall EV range, itwould make one of my favoritecars even better,” Miller-Chris-tiansen said. “To my amazement,they’ve done it.”It is just one example of how

the 2016 Volt was engineeredwith input from the collectivevoices of loyal owners.Shortly after launching the

first-generation Volt, Chevroletconvened and met once a monthwith a customer advisory boardof 12 owners from across thecountry to understand how con-sumers were operating theirVolts.“The Volt represented a com-

pletely new classification of elec-tric vehicles, and we were unsureof how people would react orhow this vehicle would fit intheir daily lives,” said DarinGesse, product manager of Elec-trified Vehicles.“So, we began asking simple

questions like how and when theowners plugged in their Volt,which directly impacted the de-velopment of the next genera-tion.“We talk about putting the cus-

tomer at the center of everythingwe do, and we’ve literally donethat with the 2016 Volt.”The Volt team also wanted to

know what Volt features ownersliked and what features mightneed improvement. The teamtalked with Volt owners throughsocial media, plug-in events andInternet panels.Chevrolet spokeswoman

Courtney Moats said that someof the answers they receivedfrom customers surprised them.“What we found out was that

the most satisfying attribute ofthe Volt, according to our custo-ers, was how fun the vehicle is todrive,” Moats said.“They talked about the quiet

propulsion, the instant torqueand how it all combined to makethe Volt a very fun car to drive.”The most surprising feedback

that GM received, said Gesse,was that many Volt ownerswould drive the Volt with thetransmission in “L” (or low gear)rather than in “D” (drive).Owners wanted to maximize

their regen braking efficiency byshifting into “L” to engage in-creased amount of regen brakingwhen coasting as they ap-proached slower traffic, Gessesaid.Consumers coined the term

“one-pedal driving” to expresshow they could manipulate de-celeration of the Volt withouthaving to put their foot on thebrake pedal.“Both of these findings led the

engineering team to develop Re-gen on Demand,” Gesse said.“This feature allows the driver to

engage regen braking withouthaving to shift into ‘L’ or applythe brake pedal.“It not only provides the ability

to slow the vehicle down withouttouching the brakes, but alsogives the driver more control,which makes the driving experi-ence more engaging. It providesa more intuitive solution to whatcurrent owners are doing byshifting to ‘L’ while also makingthe vehicle more fun to drive.”The owners’ constructive and

candid feedback ultimatelyhelped the engineering team de-cide in which direction to takethe next-generation Volt, Moatssaid.In addition to more EV range

and improved fuel economy inextended range, customers alsoexpressed a strong desire for afifth seating position for shorttrips. The new Volt offers thosefeatures as well as increasedspace and available rear heatedseats.The 2016 Volt offers a GM-esti-

mated 50 miles of EV range, anda total driving range of morethan 400 miles between fill-ups.With regular charging, ownersare expected to travel, on aver-age, more than 1,000 miles be-tween gas fill-ups, Moats said.That range is based on GM-es-

timated fuel efficiency of 41 MPGand 102 MPGe, a measure of theaverage distance traveled perunit of energy consumed.Chevrolet also learned cus-

tomers wanted a more intuitivevehicle interface. So the 2016Volt center stack is easier to use,with fewer icons, separate cli-mate control knobs, and buttonsbelow the center display de-signed to provide clear and con-venient operation.Moats said customers also in-

fluenced these features:• Quieter engine at lower

speeds;• Light-emitting diode (LED)

headlamps, providing a more vis-ible, higher efficiency light;• Reduced air dam scraping

when entering or exiting drive-ways;• Heated steering wheel;• Regen on Demand – giving

drivers more control over regen-erative braking, which reclaimsenergy while the car slows;• Customization of vehicle in-

formation depending on driver’spreference;• Location-based charging se-

lection, making vehicle chargingat multiple locations easier tomanage;• More discrete charging noti-

fications;• Charge door open reminder;• Illuminated charge port;• Available spare tire.The current Volt enjoys some

of the highest customer loyaltyand quality scores in the indus-try, Moats said.In just four years, he said, Volt

has earned more accolades andmore “best buy” awards than anyother electric vehicle.

Whatever Volt Owners Want,Volt Owners Get, Say Execs

GENEVA (AP) – Top automak-ers are vowing not to give up onweak-selling electric vehicles –even as they unveil an array ofpowerful luxury cars with con-ventional engines aimed at agrowing global automarket.BMW AG CEO Norbert Reit-

hofer said March 3 at the GenevaInternational Motor Show thathis company cannot do withoutbattery-powered vehicles suchas its i3 urban compact.“In the future, electric-drive ve-

hicles will be in demand,” hesaid, adding that the Munich-based automaker could not meetits targets to reduce emissionswithout them.Only about 75,000 of the 12.5

million vehicles sold last year inEurope were electrics or hybrids.Still, auto companies have

sunk billions into developingalternative propulsion vehiclesover the long term due togovernment requirements tolimit vehicle emissions andwith an eye to restrictions onautos in China due to heavy airpollution.Daimler CEO Dieter Zetsche

said hybrids combining internalcombustion and batteries were“truly attractive cars that repre-sent the best of both worlds” andserve as a bridge to future no-emissions vehicles.He cautions that the long-life

batteries needed for electrics to

conquer the market are at leastfive years off.Daimler introduced a recharge-

able plug-in hybrid of its C-classsedan.The calls to keep developing

alternative-drive cars come evenas high-end sports cars takepride of place at this year’sGeneva show.

Lamborghini, Ferrari, Audi andMcLaren all are unveiling high-speed machines costing hun-dreds of thousands of dollars,while Daimler has the MaybachPullman stretch limousine, whichwill go on sale for north of500,000 euros ($561,000).Volkswagen CEO Martin Win-

terkorn emphasized his compa-ny’s commitment to new tech-nologies even as the company’sLamborghini brand showed off itsAventador LP 750-4 Superveloce, asleek beast of a sports car with anenormous 750 horsepower and atop speed of more than 217 mph.

Volkswagen also unveiled a con-cept sport coupe that’s hybrid-dri-ven and can reach 150 mph.Auto executives were cautious-

ly optimistic for sales this yearin China, the United States andEurope – three sales pillars forexport-oriented German carmak-ers.Expectations are tempered by

worries over Russia’s conflict withUkraine and economic difficultiesin Brazil, another key market.Analysts at IHS Automotive

foresee global car market growthof 2.4 percent, held back byshrinking demand in Russia,which appears headed for reces-sion after a plunge in the value ofthe ruble.BMW’s Reithofer reported the

company’s sales slid 17 percentthere last year.Auto sales grew last year in Eu-

rope by 5.6 percent, the firstgrowth since 2007.The emphasis at the show on

luxury vehicles highlighted thesplit in themarket between steadysales to the wealthy and shakierdemand for moderately priced ve-hicles.Fiat Chrysler Automobiles CEO

Sergio Marchionne, whose vehi-cles are more in the mass-marketend of the market, said that “wewere scraping the bottom of thebarrel, but now we’re seeing thebeginning of recovery. It’s not phe-nomenal, but I’ll take it.”

Auto Chiefs Still Devoted to EV Production

“Electric-drivevehicles will bein demand.”– N. Reithofer,BMW AG CEO


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*See dealer for details. All Rebates/Incentives have been deducted from sale price/payment and are subject to change by manufacturer with-out notice. GM Employee discount required unless otherwise noted. All leases include GM Loyalty unless otherwise noted. Traverse andEquinox leases assume you have a NON-GM Lease in the household that terminates within 90 days. All lease payments are based on10,000 miles per year. 1st payment, tax,title and plate fee due at signing on all leases. All programs expire 3/31/2015

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*Pictures may not represent actual sale vehicle. All applicable rebates including conquest and/or loyalty offers have been deducted from Sale Prices/Payments and are subject to change by the manufacturer without notice and are plus title, tax and plate fees. GM Employee discount is required expect where noted. Leases are 10,000 miles per year. Equinox re-quires competitive lease in household. Courtesy have under 3500 miles. GM Loyalty requires 1999 or newer vehicle. $3500 trade-in guarantee is on 2005 or newer vehicles with under 150,000 actual miles in drivable condition. No Branded titles. Certain restrictions apply, see dealer for complete details on all incentives/offers. Sale ends 3/28/2015 @ 3:00PM.

2015CRUZE “LT”• 2 Yr/24,000 Scheduled Maintenance INCLUDED!

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• 38 MPG on the Highway!Stock#Q4748Was $21,600

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It’s been said that the musclecar was born in Detroit, so it onlymakes sense that the latest itera-tion of the Chevrolet Camaromakes its debut in this city.Introduction of the sixth-gen-

eration – the 2016 – Camaro willcap a day-long celebration onSaturday, May 16, on Detroit’sBelle Isle, the 982-acre islandpark that’s home to the Chevro-let Detroit Belle Isle Grand Prix.“This will be an event Camaro

fans will not want to miss,” saidTodd Christensen, Camaro mar-keting manager.“This is only the sixth time

we have introduced an all-newCamaro.“We wanted to share the mo-

ment with the customers andfans who have helped makeCamaro both America’s favoriteperformance car for the past five

years and a cultural icon since1967.”Doran said that Chevrolet ex-

pects approximately 1,000 peo-ple to attend the Camaro reveal,which will also include:• A “Camaro Museum” display

of the most significant vehiclesfrom the brand’s history;• Hot-lap rides in the 2015 Ca-

maro Z/28 around the Belle IsleGrand Prix course;• Meet-and-greet opportuni-

ties with Camaro designers andengineers;• Camaro-only parking.The event is free, but space is

limited and registration is re-quired. Attendance will be allo-cated with priority given tofans who agree to bring theirCamaros to Belle Isle.Go to thecamarosix.com to

learn more.

Camaro to Introduce SixthGeneration on Belle Isle

• United States – With whitethe top color choice in the Unit-ed States overall, Mustang bucksthe trend; black remains the topMustang color, followed by Mag-netic Metallic and Ruby Red.Mustang sales were up 32 per-

cent in February, making it thebest-selling sports car in Ameri-ca with the launch of the newmodel last fall.• China – With Mustang now

on sale, 35 percent of ordersspecify Race Red; Oxford Whiteis the second-most popular colorat 20 percent, followed by blackat just under 20 percent.More than 5 million consumers

visited the Ford site to learnmore about Mustang; more than18,000 requests for Mustang test

drives were logged in China.Awareness of Mustang is grow-

ing, said Adamski, and this hasresulted in a powerful ripple ef-fect on consumers’ perception ofFord; one in 12 Chinese con-sumers are aware of Mustang,and of those who not yet are,nearly 40 percent are registeringa more favorable opinion of Ford.• Europe – One month after

being made available to order, al-most 1.1 million Mustangs havebeen configured on Ford’s Euro-pean websites.The top colors are Race Red

and Absolute Black – each ac-counting for 20 percent of mod-els configured across Europe.Red and Black occupy the No.

1 and No. 2 spots in each of thefive biggest markets in Europeexcept for the United Kingdom.

U.S. Mustang: Color Me BlackCONTINUED FROM PAGE 1


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Visit our website: www.PrestigeCadillac.com for all our specials* Tax, title, license and dealer fees extra. No security deposit required. 30,000 miles with approved lease. Mileage charge of $.25 per mile over 30,000 miles.Lessee pays for excess wear and tear charges. All applicable rebates to dealer. Photo may not represent actual vehicle. ATS, CTS, XTS & SRX must show proof ofcurrent lease of a 2004 or newer GM vehicle and lease eligible new 2014 Cadillac. MRSP’s: ATS $38,240,ATS Coupe $41,440, CTS $48,340, XTS $45,595, Escalade$82,245, SRX $38,600. Due at signing ATS $3,059, ATS Coupe $3,819, CTS $4,109, XTS $3,179, Escalade $3,974, SRX $1,729. See dealer for details. Takedelivery by 3/31/2015.

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All lease payment examples at GM Employee Discount Price plus, tax with zero security deposit. Traverse andEquinox first month paymnt and doc fees due at signing with all rebates including Competitive Lease ConquestPrivate Offer assigned to dealer. Silverado and Cruze first month payment and doc fees due at signing with allrebates including GM Lease loyalty private offer assigned to dealer. Lessee responsible for excesswear and tear aswell as exceeded contractedmileage. Due to advertising deadlines, prices subject to change. See dealer for details.

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Located right off I-75 on M-24, 2 minutes N. of the Palace of Auburn Hills

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The Russian pullback is de-signed to preserve GM’s strongcash position by avoiding anoth-er drain on its capital. The com-pany made a $2.8 billion net prof-it last year despite an expensivestring of recalls and $1.4 billionin pretax losses in its Europeanunit.At the end of the year, GM was

sitting on $25.2 billion in cash,but earlier this month the com-pany agreed to a $5 billion stockbuyback.It faces cash drains later this

year, including a potential civilpenalty from the U.S. Justice De-partment for concealing a deadlyignition switch problem andwhat could be an expensive con-tract settlement with the UnitedAuto Workers union.With Russia predicted to slide

into recession this year on theback of low oil prices and inter-national sanctions, the luxurycar market has held up betterthan mass-market sales.GM said it would focus on

growing the Cadillac brand inRussia, whose sales are currentlyfar behind those of premiumEuropean rivals such as BMWand Audi.Just 72 Cadillacs were sold in

Russia in January and Februarythis year, according to Russia’sAssociation of European Busi-nesses. That is less than half asmany as a year before, and below1 percent of the sales reportedfor Mercedes-Benz.Russia’s central bank predicts

the economy will contract by be-tween 3.5 and 4 percent this year.Car sales were down 38 per-

cent in February year-on-year asRussian consumers shied awayfrom regular price rises caused

by the weak ruble, which has lostalmost half of its value againstthe dollar since the start of lastyear.The weak ruble affects not

only cars imported into Russia,but also those made there, sincemost use a large number of im-ported components.GM’s American rival Ford has

also seen Russian sales plummet,down 78 percent annually in Feb-ruary.By contrast, Korean sister

brands Hyundai and Kia havekept prices mostly stable, as a re-sult avoiding large drops in salesand vastly increasing their shareof the shrinking Russian market.

GM Says ‘Nyet’ to Russia,Will Opt Out by December


MILAN (AP) – Double-digit carsales growth in Spain, Italy andBritain helped auto registrationsrise in Europe for the 18thstraight month.Europe’s carmakers’ associa-

tion, ACEA, said March 17 thatcar sales grew 7.3 percent annu-ally in February to 924,440 units.Registrations rose by 26 percentin Spain, 13 percent in Italy and12 percent in Britain, supportingsmaller gains in the region’s twobiggest markets, Germany andFrance.Despite the European car mar-

ket’s steady recovery, registra-tions have not yet returned topre-crisis levels. By brand, Volk-swagen saw sales rise 11 percentfor a leading 25 percent marketshare. Mass-market competitorsFiat Chrysler and Renault alsosaw double-digit increases, whilePSA Peugeot was flat.

European CarSales ContinueUpward Trend



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YOUR OFFICIAL CHRYSLER JEEP • DODGE LEASE TURN-IN HEADQUARTERS

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* We make car buying fun at Milosch’s Palace. Please call to schedule an appointment for a demonstration drive. All rebates to dealer. Deals apply to stockunits only. Must be a Chrysler employee. $1995 down, plus destination, taxes, title, plates. Must be Chrysler Employee. $500 Military and TDM included.Lease calculated at 10,000 miles per year. Vehicle shown not actual vehicle. WAC. See dealer for details. **Lease and prepay examples are plusdestination, taxes, title, plates, $0 sec. deposit required. Includes Conquest Trade-in and must be Chrysler Employee. Programs subject to change.†On select models. See dealer for details. Expiration date is 3/31/15.

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Documents

“FIRST IN THE HEART OF DETROIT” · 2015-03-21 · larities and differences among Mustangenthusiastsworldwide. InChinaandEurope,RaceRed clinchesthetopspotforexterior paintcolorchoice,withAbsolute