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Jivamrit Organic Farmer Producer Company
Limited, Haridwar (Uttarakhand)(Farmer Producer organization managed by Krishi Vigyan
Kendra(KVK) and promoted by NABARD)
“Direct Farmer to Consumer”
Organic Farmer Producer Group “JIVAMRIT”
Jivamrit Organic Farmer Producer Company Ltd has been formed by Founder Member
Shri Vijay Pal Singh. Initially he started the organic Farming with 10 farmers in
2007.Now 250 farmers are registered under the special provisions of the Companies Act,
1956. They have been certified for 4000 ton processing of organic items from
Uttarakhand State Organic Certification Agency (USOCA).
Operations at a glance:
1) Sugar, Brown Sugar, Jaggery & Jaggery Powder plant with capacity of 500 ton/year
2) Wheat Flour mill with grader with capacity of 200 ton/year.
3) Honey processing unit with packing capacity of 150 ton/year
4) Mustard Oil processing unit with capacity of 100 ton/year
5) Cow Desi ghee processing unit ( to be calculated)
This Farmer Producer Group is running under supervision of KVK as nodel agency, G B Pant
Agriculture University and promoted by NABARD.
Major Strengths of Our FPO “JIVAMRIT”
1.More than 200 farmers are associated from various area of Uttarakhand State.
2.More than 200 hectare of certified organic land by Uttarakhand State organic certification agency (USOCA) [100 hectare isunder NOP & 200 is under NPOP]
3.40+ products are certified by USOCA & in accordance of The National Organic Program (NOP), regulatory program housedwithin the United State Department of Agriculture (USDA), USA.
4.All these products are also certified under National programme for organic production (NPOP) by Agriculture & ProcessedFood products Export Development Authority (APEDA).
5. All products are in accordance with requirements of “Swiss Organic Farming ordinance” for unprocessed plant productsoriginating in India.
6.Farming is being carried out in pollution free environment of various villages of district Haridwar, Uttarakhand.
7.Certification of Organic Honey & A2 Deshi Ghee is under process & we will get certification by Dec 2017.
8.Self arrangement of Micro Nutrients, Organic Manure, Bio-Fertilizers, Bio-Pesticides with the help of in house Gau Shalabacked by 50+ deshi cow.
9.Availability of various equipment which use for organic farming like compost machine, Bio-pesticide tanks etc
Last but not least, This farmer group is led by an Ex-Airforce man Sh Vijaypal ji who is well known name in Uttarakhand forleading organic farming & they are committed to provide 100% safe & organic products.
Vision and Mission of Jivamrit FPO
Customer problems in getting Organic Food in India?
Right now, Organic product market has been hijacked by various organic brands and in current scenario, Organic food Customer is
facing following three major problem :
1.Very High Price; in comparison of non-organic food offered by various brands (from 100% to 300%)
2.Lack of availability; Organic products are only available in super market, branded retail chain & Malls. Customer can not afford to
visit these stores for day to day needs.
3.Lack of Trust; Many brands are selling organics just by trading the commodities and packed them under their brand. A customer lacks
her/his trust during this transaction from Farmer to packaging hub, packaging hub to Distribution centre and then retailer. There in lot
of opportunity of mixing to fulfill market demand.
Vision and Motive of JIVAMRIT FPO (Direct Farm to Kitchen)
“Affordable Organic”
"To provide Organic products on affordable price (25-30% higher than non-organic) direct from farmers (To build trust) with doorstep
delivery (Dedicated Jivamrit organic shops nearby) to provide solution of these three problems".
"Empowerment of Farmer; Right now farmer is not rightly paid for their organic crops & they are forced to sell their organic crops on
low price, Hence they demotivate to continue their organic farming. Farmer Producer organisation is basically company of farmers
registered under Company act. Hence, Only Farmers are leaders, members & executors of such company. And they get right reward of
value addition by processing, packaging & marketing their products".
"Benefit to End Customer; Customer is not forced to pay 2-3 times of cost to buy organic products. Instead of, they can happily buy
organic products just in additional cost of 25-30% of non-organic products from nearby Jivamrit Organic Retail shop with 100% trust”
1. Started from 10 nos farmer now jivamrit have base of 250 farmer.
2. Beekeeping was started from 30 nos of boxes now group of 80 farmer working on
Beekeeping and having the base of 6000 boxes and total production of raw honey 100
ton/year
3.Starting capacity of Sugar production was 10 MT now Jivamrit achieved 500 MT sugar
production.
4. Milk production Started with 20 lt and reached up to 200 lt. milk sale within one year.
Opened Retail Stores :
1. One in Indrapuram Ghaziabad (UP)
2. One in G.Noida (UP)
3. One in Meerut (UP)
Achievements of “Jivamrit”
Activity At a glance On ground
1. Motivating farmers for organic farming
2. Working as ICS agency for Organic Certification of Farms of Individual Farmers
3. Providing Basic Infrastructure like Cylindrical Concrete drums for providing Bio
fertilizer
4. Educating farmers with Organic farming techniques trainings
5. Capacity building for organic farming
6. Record keeping of documentation of organic farming
7. Continuously adding farmer in Farmer Producer Group (FPO) for organic farming
8. Starting from zero level up to certification and release of Scope certification
9. Right now, we are contacting farmers in various area of Uttar Pradesh and Uttarakhand to
connect with Organic farming
10.Draft Proposal is under progress for constuition of “Uttar Pradesh Organic Board” in UP
for promotion of Organic farming
11.Participating in “Woman organic fair” being organized in Delhi from 1st Oct to 15th Oct at
Delhi Haat, INA
12.Participating in “Organic World Congress” being organized at Expo Mart Greater Noida
From 9-11 Nov 2017
13.Initial phase of conversion of Farm field at Noida Expressway, Jewar, Hatras &
Bulandshahar district
14.After developing “Gau Shala” at Roorkee, Now development of Gau Shala at Greater
Noida is under progress.
Dedicated Gau Shala with Deshi Cow Only
There is dedicated Gau shala which has only deshi cow of various best breed of India like Gir,
Sahiwal, Rathi Cow which provide A2 Cow Organic milk . These cows are being fed by in house
organic food only. Cow dung and Cow urine is used for bio fertilizer and production of bio gas.
Gau Shala
Cylindrical concrete Bio Fertilizer drums with tap for providing Organic fertilizer
(Jivamrit) in farmers fields through irrigation channel-A project with “NABARD”
Bio
Fertilizer
Tank
To popularize organic farming, Sh V. P. Singh, progressive farmer of the FPO tried
cylindrical concrete drum in place of traditional vermi-compost pits. The
Cylindrical drums are constructed and placed along the irrigation channel. These drums
are fitted with taps. The Organic fertiliser in semi-liquid form called Jivamrit is
filled in these concrete drums and the tap is opened a little bit to let the fertiliser pass
into the field along with irrigation water. Farmers have observed that fields applied
with Jivamrit using these cylindrical drums require 25 per cent less irrigation compared
to traditional irrigation system and improved soil fertility. In this way farmers are
getting higher production of best quality. The Organic Fertilizer(Jivamrit) constitutes 20
kg cow dung+ 10 litre cow urine+ 2kg jaggery + 1kg gram flour. Recently Sh. D N Magar,
CGM, NABARD visited our FPO and saw the successful model of organic farming and
inspired us to improve our FPO so that it becomes a model for the state.
Benefits from use of the drum :
Farmers just fill the drum with organic fertilizer. Less labour is required.
Approximately 25% less water is required for farming.
It is easy to operate. Fertilizer can be made separately and filled in the drum.
Drum is made of concrete, therefore, longer life
As drum is heavy, no possibility of theft.
Total Bio Fertilizer drums supposed to prepare : 300
Jivamrit Business Model (Farmer to Family)
Farmer group already have full flash running Sugar plant which processes only organic sugar, jaggery
& jaggery powder, Conventional Whole Wheat flour Mill, Honey Processing Unit, Mustard Oil Processing
Plant & Cow Desi ghee small processing unit at village Sherpur Khelmow, Block Narsan, Distt
Haridwar.
All processing, packing & supply chain will be taken care by farmers only & will reach at Storage hub
of city situated at various location in Delhi NCR to cater customers of major cities.
Interested societies & sector RWA, individuals have been contacted by Jivamrit team for display of
banner related to sale of products, queries & any other clarification.
Retail Organic Shops (ROS) are supposed to be opened in various sectors, multistory apartment
societies by interested individuals to sale all these organic products to customers.
Jivamrit team, Storage hub coordinator & ROS will put their efforts to reach maximum number of
families with their products.
Target cities; Noida, Greater Noida, Ghaziabad, Noida Extension, Gurgaon, Faridabad, Delhi,
Dehradun & Bhiwadi
Any of customer will be free to visit our farms, processing centre to verify quality & to check
originality of organic products.
Current Organic Products Availability (Out of
41which are certified from Organic Board)
Sugar, Jaggery & Jaggery Powder
Wheat Flour, Dalia & Sattu
Honey
Mustard oil
Desi Cow Ghee
Pulses (Limited variety)
Rice
Spices (Chilli, Turmeric, Coriander)
Seasonal Vegetables
Desi Cow Organic Milk
Future Planning for 2018
Sugar, Jaggery & Jaggery Powder
Wheat Flour, Dalia & Sattu
Honey
Mustard oil
Desi Cow Ghee
Pulses
Rice
Spices (Chili, Turmeric, Coriander)
Seasonal Vegetables
Desi Cow Organic Milk
Target Family
(500 ton)
(120~150 ton)
(150 ton)
(50 ton)
(1000 kg)
(5 ton)
1000 ton
500 ton
500 ton
150 ton
3000 kg
20 ton
(up to 100 ltr/day)
50~100
1000 ltr/day
500
Year 2017 Year 2018
Growth PlannedCurrent Target for Year 2017
No. of Families: 2000
Target Area : Noida, Gr Noida, Ghaziabad, Faridabad, Gurgaon, Delhi, Meerut, Haridwar, Dehradun
Target Shops: Noida(1~2), Gr Noida(1), Ghaziabad (1~2), Faridabad (1~2), Gurgaon(1~2)
Estimated sale per family/month: INR 2000 Estimated Monthly sale: 20,00,000 INR Annual Sale:
400,00,000 INR (4.0 Crore)
Target for Year 2018
No. of Families: 8000
Target Area : Noida, Gr Noida, Ghaziabad, Faridabad, Gurgaon, Noida Extension, Bhiwadi,
Estimated sale per family/month: INR 2000 Estimated Monthly sale: 160,00,000 INR Annual Sale:
18,00,00,000 INR (18 Crore)
Thanks/ContactFor Any further information, clarification & query, please contact
Vijaypal Singh
+91 9719425865
Facebook page : https://www.facebook.com/JivamritOrganics/
Website : www.jivamrit.com Haridwar (Uttarakhand) Branch
Office :
Vill- Sherpur Khelmow Post- Jhabrera (Haridwar)-247665
Farm Fields:
Village : Sherpur Khelmow, Tikola, Mundlana, Narsan, Makdunpur
(Uttarakhand)