Q: Why?

A: Learn to earn your

“Creativity Dividend”

[Business Infographic]

Sources:

1. Boyd, B., On the Origin of Stories: Evolution, Cognition, and Fiction (Harvard University Press 2009),

pp. 15, 119-125.

2. Colvin, G., Humans are Underrated: What High Achievers Know that Brilliant Machines Never Will

(Penguin 2015), pp. 167-171.

3. Markova, D. and McArthur, A., Collaborative Intelligence: Thinking with People Who Think Differently

(Spiegel & Grau 2015), pp. 248-250.

4. Forrester Research, The Creative Dividend: How Creativity Impacts Business Results

(Research Paper commissioned by Adobe 2014).

Research and Infographic Design: Tom CollinsOld Dog Digital, LLC - www.OldDogLearning.com

Arthas been broadly defined as “cognitive play with pattern.” In human evolutionary terms, its very purpose is “to create creativity.” Art thus becomes a Darwin machine in which playful trial and error results in “the accumulation of successful novelty,” i.e, innovation.1

Creativityin business increasingly requires human interaction and teamwork, coupled with activities that “increase idea flow.” 2

And to avoid dominant personalities or “groupthink” in our teams, we must develop the capacity to “aim the collective imagination.” 2, 3

The Payoffs4

58%

vs.

20%

of businesses that "cultivate or embrace creativity" showedrevenue growth of 10% or more from 2012 to 2013

of "less creative" businesses that enjoyed such growth in the same period

33%

of businesses with a commanding market share actively foster creativity; of those with smaller shares only 20% foster creativity

69%

77%

of creative businesses have been recognized as a "best place to work" aiding in talent recruiting and retention

of creative businesses have leaders who value creative pursuits by funding them