“All the Best of Europe’s Car Magazines, With an American Voice”

2011 RATES AND INFORMATION

DESIGN ISSUE • AMELIA ISLAND GUIDE • VOLVO 1800 • MG T

21BEST EVERtimeless designs

AMELIA ISLAND GUIDEMARCH 2010 • Issue 143 VOLVO P1800 RARE SWALLOW DORETTI

ClassicMotorsports.net

FREE

!

CLASS

IC RACING

POST

ER IN

SIDE

WE DRIVEEVERY T-SERIES!

CARB SHOOTOUT: SU VS. WEBER • FIAT’S FEISTY 500

BEST CARB FOR YOUR CLASSICSEPTEMBER 2010 • Issue 146 WHAT’S A DOLOMITE? THE MITTY SALUTES BRE

ClassicMotorsports.net

35 CARS YOU MUSTDRIVE!

The machines that defi ne the sports car driving

experience

GUIDE TOMONTEREY

TRIUMPH RESTO • DIY PAINT TIPS • MIDYEAR ’VETTE VALUES

HOW TO: WIN YOUR NEXT CAR SHOW

SCOTTSDALE AUCTIONSMAY 2010 • Issue 144

FORMULA 5000 HISTORY GROUP 44 GT6 REDO

ClassicMotorsports.net

24 PRO DETAILING METHODS YOU CAN USE AT HOME

THE BEAUTIFULNON-FERRARI:

THE DYNAMIC DINO

RECORD AUCTION SALES • SUNBEAM TIGER • AFFORDABLE VINTAGE RACING:

35SECRETSOF VINTAGERACING!

EASY INTERIOR REDOJANUARY 2010 • Issue 142 DYNO TUNE YOUR CLASSIC COMPLETE MONTEREY COVERAGE

ClassicMotorsports.net

EXPERTS TELL HOW TO:RESTORE • AFFORDPREPARE • PURCHASE TUNE • DRIVE

from mothballsto monterey

All the Best of Europe’s Car Magazines, With an American VoiceClassic Motorsports magazine is the original U.S.-based magazine geared

exclusively toward restoring, collecting, racing and enjoying classic sports cars—both new and old.Trusted technical stories, how-tos, project cars,

interviews, comparsion tests and editorials help enthusiasts learn more about the classic American, European and Japanese cars from the ’50s to today.

QUICK FACTS:

CLASSIC MOTORSPORTS IS THE OFFICIAL MAGAZINE OF THE HSR and VARA: All members of America’s two largest vintage racing groups receive each issue.

• OVER 60% OF OUR READERS PARTICIPATE in organized driving, rally and show events.

• AVERAGE AGE: 56.5 • AVERAGE ANNUAL INCOME: $149,000• AVERAGE NUMBER OF CARS OWNED: 5• Our readers are empty nesters who have the time, the means and the desire to enjoy the classic car hobby.

PURCHASE HABITS:

69% are interested in buying or selling a car at auction

79% have purchased from Classic Motorsports’ advertisers in the past year

76% have purchased from advertiser’s websites in the past year.

18% are contemplating a new car purchase in the next 12 months.

Nearly 40% are considering purchasing a classic car in the next year.

Attract these buyers to your business—advertise in Classic Motorsports.

2011 Production and Editorial Calendar

January 2011 Vintage race special issue: Evolution of the race car: vintage TR6 vs. modern TR6 • Project GT6+ safety gear • MGB tech • Holiday gift guide • Selling at auction • Alvis • Slot cars • Converting to roller rockers

Ad Closing: Oct. 8Materials Due: Oct. 15

Mails: Nov. 2 Bonus Circulation: Vintage race group membersOn Sale: Nov. 23 Special Ad Section: Vintage racing, safety gear, holiday ideas

March 2011 Which Hollywood sleuths had the best cars?: Cross-coun-try travels • Amelia Island Concours guide • Aston Martin DB4-6 • Vintage Indy racer • Cylinder heads compared • Jaguar XKE tech

Ad Closing: Dec. 3Materials Due: Dec. 10

Mails: Jan. 12 Bonus Circulation: 5000 Amelia Island participantsOn Sale: Feb 1 Special Ad Section: Jaguar shops and suppliers

May 2011 Restoration issue: At-home bodywork • Top restoration shops • Budget ’80s supercar face-off • Autocrossing your classic • Pagota-top Mercedes-Benz • Jaguar XKE • Chevy Corvair • Porsche 356 • Triumph TR6 tech

Ad Closing: Feb. 4Materials Due: Feb. 11

Mails: March 9 Bonus Circulation: 5000 restoration product buyersOn Sale: March 29 Special Ad Section: Restoration products, catalog collection

July 2011 Small cars, big fun: Porsche 911 • MGA, MGB and MG T-series • Classic Mini tech • History of turbocharging • Project Corvair kickoff • Project Alfa Spider kickoff • Ferrari 308 tech

Ad Closing: April 15Materials Due: April 22

Mails: May 11 Bonus Circulation: MG ownersOn Sale: May 31 Special Ad Section: Restoration supplies, Father’s Day ideas

September 2011 Expert opinion: best race cars ever built • Ferrari • Mon-terey visitor guide • Pebble Beach tips • Jaguar XJ6 • Cooling system tech • Projects Alfa Romeo Spider and Corvair • Lotus 7 tech

Ad Closing: June 3Materials Due: June 10

Mails: July 13 Bonus Circulation: 10,000 Monterey Historics participantsOn Sale: Aug. 2 Special Ad Section: Monterey destinations

November 2011 Build the ultimate home workshop: Hilton Head Island Concours visitor guide • Road trips • Outlaw Porsche 356 • Lotus Esprit • MGB chassis tech • Projects Alfa Romeo Spider and Corvair • Mini tech

Ad Closing: Aug. 19Materials Due: Aug. 26

Mails: Sept. 21 Bonus Circulation: 5000 Hilton Head and 5000 SEMA Show attendeesOn Sale: Oct. 11 Special Ad Section: Hilton Head Concours, SEMA Show

January 2012 Vintage classes compared: find a car for any budget and taste • Mercedes-Benz 190 SL and 300 SL • Lamborghini Mirua • Handling improvements for any budget • MGB • Porsche 356 tech

Ad Closing: Oct. 21Materials Due: Oct 28

Mails: Nov. 15 Bonus Circulation: Vintage race group membersOn Sale: Dec. 6 Vintage racing, safety gear, holiday ideas

OFFICIAL MAGAZINE

Sponsor Online Editorial with Classic MotorsportsOur site offers a large and rapidly growing audience of highly tar-

geted users. High visitor loyalty means your sponsored editorial is likely to be seen many times, increasing brand awareness, clicks and conver-sions. We have one of the largest online communities of any automotive enthusiast publication—our readers view the Web site as an integral part of the Classic Motorsports experience.

Want to expand awareness of your brand? Thanks to our great on-line editorial content, our sites have strong search engine and referrer traffic, so you’ll reach people beyond the magazine readership.

We are selling sponsorship for a limited amount of editorial sections. You can be an integral part of our website for just $395 per month. Your sponsorship will include:• Large linked banner at top of sponsored editorial section.• Small logo denoting the section you sponsor on our main articles page.• Hot links in editorial directing visitors to your website.• Promotional paragraph in sponsored section about your company.

HOLIDAY CATALOG COLLECTIONSOur 4-color holiday (Nov. issue) and Father’s Day (May issue) Catalog Collections offer the marketer a

direct response vehicle to get catalogs to interested consumers. Simply send us a picture of your catalog, a 50-word description, address, phone number and price you wish to receive for your catalog, and we do the rest. The price is $350 net for one, or $300 net (each) for both collections. As part of this price, your catalog collection is featured on our Web page (www.classicmotorsports.net) for 6 full months.

LIST RENTALSOur subscriber list is available at a per-use rental fee of $100 per 1000 names. The list is updated regularly

and is available digitally.

CALENDARSEach year in our January issue (on sale Dec. 1) we publish a beautiful 4-color calendar. This calendar goes

to every one of our readers, and extra copies are available for your company to distribute to staff, dealers and customers. Title sponsorship is available for $15,000. Individual page sponsorship, which gets your message on one month; your logo, phone and Web site on every page; and includes 500 copies for your use, costs $1495.

REPRINTSReprints are an excellent, economical marketing tool. Virtually nothing makes a better customer or dealer

handout than a reprint of a magazine article. Prices available on inquiry.

WEB SITE ADVERTISING

“Classic Motorsports combines the interests of both racers and spectators. This makes for a good read, as well as a great place to market events.”Brian Redman —World Champion/Event Promoter

“In the Weber carburetor and intake manifold business we need the affluent guys that really modify, drive and enjoy their clas-sic cars. Classic Motorsports offers us this type of audience.”

Mike Pierce—President, Pierce Mani-folds

“Partnering with Classic Motors-ports has proven to be a great way to promote our events. They have the type of enthusiastic, upscale, active audience that enjoys partici-pating and spectating at vintage race events.”

Howard Turner—Co-owner of Historic Sports Car Racing.

Classic Motorsports Magazine is right on target with the audience my business is trying to reach. Of all the choices out there, Classic Motorsports is the best! My clients pick my business because they know that with our help, they can win. We pick Classic Motorsports to reach those clients!

Peter Krause—Krause & Associates

“Classic cars are meant to be driven, and Classic Motorsports is all about driving and racing the cars. Customers who drive their cars a lot use more parts. This makes Classic Motorsports a very viable advertising vehicle for us.”

Kelvin Dodd—British Marketing Man-ager, Moss Motors

“I advertise in Hemmings, Victory Lane and AutoTrader, and nothing makes my phone ring like Classic Motorsports.”

Hayes Harris—Wire Wheel Classics

EXPERT OPINIONS:2011 Advertising Rates RATE CARD 8, EFFECTIVE SEPT. 1, 2010

Frequency 1x 3x 6xRates listed are for black/white. Add $300 per issue for 4 color.

1 page $1585 $1540 $1485

2/3 page $1300 $1260 $1210

junior page $1200 $1160 $1110

1/2 page $1085 $920 $870

1/3 page $750 $710 $665

1/4 page $605 $555 $530

1/6 page $490 $445 $420

1/12 page $315 $300 $285

Covers 1x 3x 6xInside Front - Cover 2 $2215 $2170 $2125

Inside Back - Cover 3 $1905 $1850 $1790

Back Cover - Cover 4 $2545 $2475 $2400

Marketplace rates 1x 3x 6xper inch $52 $48 $45

WEB SITE ADVERTISING RATES Effective Sept. 1, 2010

Sponsored Editorial with logos and banner $395 per month

1. Commission to recognized agencies—15%—if paid within 30 days of invoice.2. Advertising must be inserted within 1 year of the first insertion to earn general frequency discounts.

Rates are based on total number of insertions or issues used. Multiple units of space in 1 issue may be used to earn frequency discounts; 2-page spreads are counted as 1 unit for purposes of determining frequency. Unfilled contracts incur a short rate to the next higher earned rate.

3. Frequency Contract Rates must be contracted for prior to the 1st insertion with exact months and sizes of ads. NON-cancellable.

4. All new ads are to be prepaid; check or credit card must accompany order.5. Contracts of 3 months or longer may be billed monthly with credit approval.6. Unfilled contracts will be short rated to next higher general frequency rate.7. Bills unpaid after 30 days from date of invoice shall bear interest at the highest lawful rate charge-

able in the state in which the Advertiser’s place of business is located.8. In the event of non-payment, the Publisher reserves the right to hold Advertiser and/or Agency

jointly and severally liable for such monies as are due and payable to the Publisher.9. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion

order or contract when they conflict with the terms and conditions of the rate card.10. In the event that the bill or bills must be placed for collection, Publisher shall be entitled to recover

all collection fees, attorney fees, and court costs associated with said collection.11. Unless Advertiser and/or Agency makes written objection within 10 days after billing, such

invoice shall be binding.12. All copy subject to approval of Publisher.13. No contract accepted for more than 1 year.14. Publisher will add the word “advertisement” to any ad that creates the illusion that it is editorial material.15. Positioning of ads is at the discretion of Publisher except where specific positions are contracted for.16. No cancellation accepted on or after published closing date.17. Full bleed add 10% to all units. Bleed on fractional units is subject to Publisher’s approval. 18. Special Positions (example: guaranteed pg. 3) may be purchased; add 10% to all units.19. If you cannot provide ad materials, we can make your ad. This service is billed at $50 per hour.

Full Page7" x 10"

2/3 Page43/4"x10"

1/2 Page (horiz.)7" x 47/8"

1/3 Page(vert.)

21/4" x 10"

1/3 Page (square)43/4" x 47/8"

1/6 Page(vert.)

21/4" x 47/8"

1/6 Page (horiz.)43/4" x 23/8"

1/12 Page21/4" x 23/8"

Junior Page43/4" x 73/8"

Classified ad columns are 15/8 " wide and are sold in 1/2 " incre-

ments.

1/4 Page33/8" x 47/8"

ADVERTISING TERMS AND CONDITIONS ADVERTISING SPECS AND SIZESPROOFSAll ads sent digitally should include the appropriate B&W or color proofs. A laser or ink jet print is accept-

able. Although we print our colors to SWOP standards, without a press-quality color proof, your fonts and colors cannot be guaranteed. If you do not supply a proof, we will e-mail or fax one to you.

Color proofs of your files can be made at additional cost. A color ink jet proof is $25, or a press-quality color proof can be made and mailed to you for $50.

When we send a proof, a request for confirmation will be made. Once a proof is e-mailed or faxed, if we do not receive a call, e-mail or fax reporting any problems or changes, we will automatically assume that the ad you sent is correct to run.

DIGITAL FILESMotorsport Marketing wel-

comes your digital ad materials. Classic Motorsports is produced digitally on Macintosh computers using InDesign CS5. Any ad sent correctly in a high-resolution (minimum 300 dpi) .psd, .pdf, .jpg, .eps or .tif format is acceptable.

DIMENSIONSFull Spread Trim Size .............................................................................161/4" x 107/8"Bleed (live matter, like text, should be kept 1/4" from each edge) ................................ 1/4"Safety Center ..................................................................................... 3/8" from CenterSafety Outside . ...................................................................................... 1/4" from TrimBleed Page Size . ......................................................................................83/8" x 111/8"Trim Size ..................................................................................................81/8" x 107/8"

QUESTIONS?Call or e-mail Per Schroeder at (386) 239-0523 or per@classicmotorsports.net.

SHIPPING INSTRUCTIONS

All advertising material should be addressed to:

Motorsport Marketing, Inc.

915 Ridgewood Avenue

Holly Hill, FL 32117

E-mailed ads (10MB max): per@classicmotorsports.net

Classic Motorsports is published 6 times per year and supports a multilevel paid circulation and distribution. Your message is seen by a solid base of paid subscribers every month, which is also supported by a highly targeted news-stand distribution with an above-industry standard sell-through rate. In addition, your message reaches our partner members at HSR and VARA every issue. Then there’s the benefit of getting bonus copies with your message at events like the Monterey Historics, The Mitty, PRI and many more. When you advertise in Classic Motorsports, you get the most balanced and targeted shot at your buyer at the lowest cost per thousand readers reached anywhere—bar none!

Your cost per thousand (CPM) readers reached with a full-page B&W ad in Classic Motorsports is $60.8, That’s about 61 cents each, not much more than mailing each of of them letter. 61% of our readers pass along their magazines to other readers—bringing those CPM numbers down even lower. By na-ture, Classic Motorsports readers are “hands on” builders, which means you are getting your message into an actual buyer’s hands more cost effectively than any other publica-tion—pure and simple!

CMS Mechanical Requirements

Circulation Information How Affordable?