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ANZSoG Social MediaType: Executive Summary Report
Date: 9/7/2011Time Zone in which Dates/Times Appear: (UTC+10:00) Canberra, Melbourne, Sydney
Total number of responses collected: 29
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Understanding of social media:How well do you feel you personally understand social media?
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Social media position:Which of these statements best describes your council's position on social media?
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Driver:Where did the initial drive for your councils use of social media come from? Pick the MAIN driver
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Driver: Where did the initial drive for your councils use of social media come from? Pick the MAIN driver
Ownership: Who "owns" social media within your organisation? Please pick one
Communications
IT department Web team Library Other Total
The community Count 0 0 0 0 0 0
% by Row
0.0% 0.0% 0.0% 0.0% 0.0% 100.0%
Elected representatives
Count 1 0 0 0 1 2
% by Row
50.0% 0.0% 0.0% 0.0% 50.0% 100.0%
Communications staff
Count 6 0 0 0 1 7
% by Row
85.7% 0.0% 0.0% 0.0% 14.3% 100.0%
IT/Web staff Count 1 0 1 0 0 2
% by Row
50.0% 0.0% 50.0% 0.0% 0.0% 100.0%
Other staff Count 2 0 0 1 1 4
% by Row
50.0% 0.0% 0.0% 25.0% 25.0% 100.0%
Continued on Next Slide
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Driver: Where did the initial drive for your councils use of social media come from? Pick the MAIN driverContinued From Previous Slide
Ownership: Who "owns" social media within your organisation? Please pick one
Communications
IT department Web team Library Other Total
GM/CEO Count 4 0 0 0 0 4
% by Row
100.0% 0.0% 0.0% 0.0% 0.0% 100.0%
Other Count 0 0 0 0 1 1
% by Row
0.0% 0.0% 0.0% 0.0% 100.0% 100.0%
Total Count 14 0 1 1 4 20
% by Row
70.0% 0.0% 5.0% 5.0% 20.0% 100.0%
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Ownership:Who "owns" social media within your organisation? Please pick one
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Understanding of social media: How well do you feel you personally understand social media?
Tools used: Which of the following social media tools does your council formally use? Tick as many as apply
Flickr Youtube
Slideshare
Extranet
Google+
Wikis (Not Wikedpedia)
Blogging
Online forums like Google or Yahoo groups
Other
Very well Count 1 2 1 0 1 0 0 1 0 1 1 0
% by Row
50.0% 100.0%
50.0% 0.0% 50.0% 0.0% 0.0% 50.0% 0.0% 50.0% 50.0% 0.0%
Quite well Count 4 4 1 1 2 0 0 2 0 2 0 0
% by Row
100.0%
100.0%
25.0% 25.0% 50.0% 0.0% 0.0% 50.0% 0.0% 50.0% 0.0% 0.0%
Somewhat Count 10 11 4 5 7 0 0 1 2 3 1 3
% by Row
90.9% 100.0%
36.4% 45.5% 63.6% 0.0% 0.0% 9.1% 18.2% 27.3% 9.1% 27.3%
Not very well Count 2 2 1 1 0 0 1 1 0 1 0 0
% by Row
66.7% 66.7% 33.3% 33.3% 0.0% 0.0% 33.3% 33.3% 0.0% 33.3% 0.0% 0.0%
Not at all well Count 0 0 0 0 0 0 0 0 0 0 0 0
% by Row
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
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Understanding of social media: How well do you feel you personally understand social media?Continued From Previous Slide
Tools used: Which of the following social media tools does your council formally use? Tick as many as apply
Flickr Youtube
Slideshare
Extranet
Google+
Wikis (Not Wikedpedia)
Blogging
Online forums like Google or Yahoo groups
Other
Total Count 17 19 7 7 10 0 1 5 2 7 2 3
% by Row
21.3% 23.8% 8.8% 8.8% 12.5% 0.0% 1.3% 6.3% 2.5% 8.8% 2.5% 3.8%
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Tools used: Which of the following social media tools does your council formally use? Tick as many as apply
Understanding of social media: How well do you feel you personally understand social media?
Very well Quite well Somewhat Not very well Not at all well Total
Twitter Count 1 4 10 2 0 17
% by Row
5.9% 23.5% 58.8% 11.8% 0.0% 100.0%
Facebook Count 2 4 11 2 0 19
% by Row
10.5% 21.1% 57.9% 10.5% 0.0% 100.0%
LinkedIn Count 1 1 4 1 0 7
% by Row
14.3% 14.3% 57.1% 14.3% 0.0% 100.0%
Flickr Count 0 1 5 1 0 7
% by Row
0.0% 14.3% 71.4% 14.3% 0.0% 100.0%
Youtube Count 1 2 7 0 0 10
% by Row
10.0% 20.0% 70.0% 0.0% 0.0% 100.0%
Continued on Next Slide
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Tools used: Which of the following social media tools does your council formally use? Tick as many as applyContinued From Previous Slide
Understanding of social media: How well do you feel you personally understand social media?
Very well Quite well Somewhat Not very well Not at all well Total
Slideshare Count 0 0 0 0 0 0
% by Row
0.0% 0.0% 0.0% 0.0% 0.0% 100.0%
Extranet Count 0 0 0 1 0 1
% by Row
0.0% 0.0% 0.0% 100.0% 0.0% 100.0%
Google+ Count 1 2 1 1 0 5
% by Row
20.0% 40.0% 20.0% 20.0% 0.0% 100.0%
Wikis (Not Wikedpedia)
Count 0 0 2 0 0 2
% by Row
0.0% 0.0% 100.0% 0.0% 0.0% 100.0%
Blogging Count 1 2 3 1 0 7
% by Row
14.3% 28.6% 42.9% 14.3% 0.0% 100.0%
Continued on Next Slide
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Tools used: Which of the following social media tools does your council formally use? Tick as many as applyContinued From Previous Slide
Understanding of social media: How well do you feel you personally understand social media?
Very well Quite well Somewhat Not very well Not at all well Total
Online forums like Google or Yahoo groups
Count 1 0 1 0 0 2
% by Row 50.0% 0.0% 50.0% 0.0% 0.0% 100.0%
Other Count 0 0 3 0 0 3
% by Row 0.0% 0.0% 100.0% 0.0% 0.0% 100.0%
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Understanding of social media:How well do you feel you personally understand social media?
No correlations are significant at p < 0.05. Count Mean Question
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Usefulness:You said you used the following tools - please rank them in terms of effectiveness to your organisation - which ones work best for you?
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Use of social media:Using the following scale, where1 = all communication via social media is controlled/,managed by one ar…ou used the following tools - please rank them in terms of effectiveness to your organisation - which ones work best for you?
Question Gap Mean Count
Usefulness -825955248.077
26
Use of social media (Councils use of social media is...) 82595525.231
-666460441.034
26
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Use of social media:Using the following scale, where1 = all communication via social media is controlled/,managed by one ar… with the public, as they see fithow does your council manage social media use? Just click the cursor on the scale to respond
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Understanding of social media:How well do you feel you personally understand social media?
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Social media policy 1:Does your council have, or are you developing a social media policy?
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Social media policy 2:Which of these statements best describes your council's social media policy position?
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Tools used:Which of the following social media tools does your council formally use? Tick as many as apply
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Usefulness:You said you used the following tools - please rank them in terms of effectiveness to your organisation - which ones work best for you?
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Training - staff:Do you provide social media training for your your staff?
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Councillor training:Do you provide social media training for your councillors?
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1:Thinking about the opportunities for social media use in councils, where do you think social media sits on the following …5 = Social media is most useful as a community engagement tool, to develop a dialogue with the community on a range of topics
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Personal use:Which, if any, social media tools do you use personally (not for work)?
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ANZSoG Social MediaType: Executive Summary Report
Date: 9/7/2011Time Zone in which Dates/Times Appear: (UTC+10:00) Canberra, Melbourne, Sydney
Total number of responses collected: 29
Created using Vovici
Understanding of social media:How well do you feel you personally understand social media?
Created using Vovici
Social media position:Which of these statements best describes your council's position on social media?
Created using Vovici
Driver:Where did the initial drive for your councils use of social media come from? Pick the MAIN driver
Created using Vovici
Driver: Where did the initial drive for your councils use of social media come from? Pick the MAIN driver
Ownership: Who "owns" social media within your organisation? Please pick one
Communications
IT department Web team Library Other Total
The community Count 0 0 0 0 0 0
% by Row
0.0% 0.0% 0.0% 0.0% 0.0% 100.0%
Elected representatives
Count 1 0 0 0 1 2
% by Row
50.0% 0.0% 0.0% 0.0% 50.0% 100.0%
Communications staff
Count 6 0 0 0 1 7
% by Row
85.7% 0.0% 0.0% 0.0% 14.3% 100.0%
IT/Web staff Count 1 0 1 0 0 2
% by Row
50.0% 0.0% 50.0% 0.0% 0.0% 100.0%
Other staff Count 2 0 0 1 1 4
% by Row
50.0% 0.0% 0.0% 25.0% 25.0% 100.0%
Continued on Next Slide
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Driver: Where did the initial drive for your councils use of social media come from? Pick the MAIN driverContinued From Previous Slide
Ownership: Who "owns" social media within your organisation? Please pick one
Communications
IT department Web team Library Other Total
GM/CEO Count 4 0 0 0 0 4
% by Row
100.0% 0.0% 0.0% 0.0% 0.0% 100.0%
Other Count 0 0 0 0 1 1
% by Row
0.0% 0.0% 0.0% 0.0% 100.0% 100.0%
Total Count 14 0 1 1 4 20
% by Row
70.0% 0.0% 5.0% 5.0% 20.0% 100.0%
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Ownership:Who "owns" social media within your organisation? Please pick one
Created using Vovici
Understanding of social media: How well do you feel you personally understand social media?
Tools used: Which of the following social media tools does your council formally use? Tick as many as apply
Flickr Youtube
Slideshare
Extranet
Google+
Wikis (Not Wikedpedia)
Blogging
Online forums like Google or Yahoo groups
Other
Very well Count 1 2 1 0 1 0 0 1 0 1 1 0
% by Row
50.0% 100.0%
50.0% 0.0% 50.0% 0.0% 0.0% 50.0% 0.0% 50.0% 50.0% 0.0%
Quite well Count 4 4 1 1 2 0 0 2 0 2 0 0
% by Row
100.0%
100.0%
25.0% 25.0% 50.0% 0.0% 0.0% 50.0% 0.0% 50.0% 0.0% 0.0%
Somewhat Count 10 11 4 5 7 0 0 1 2 3 1 3
% by Row
90.9% 100.0%
36.4% 45.5% 63.6% 0.0% 0.0% 9.1% 18.2% 27.3% 9.1% 27.3%
Not very well Count 2 2 1 1 0 0 1 1 0 1 0 0
% by Row
66.7% 66.7% 33.3% 33.3% 0.0% 0.0% 33.3% 33.3% 0.0% 33.3% 0.0% 0.0%
Not at all well Count 0 0 0 0 0 0 0 0 0 0 0 0
% by Row
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Continued on Next Slide
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Understanding of social media: How well do you feel you personally understand social media?Continued From Previous Slide
Tools used: Which of the following social media tools does your council formally use? Tick as many as apply
Flickr Youtube
Slideshare
Extranet
Google+
Wikis (Not Wikedpedia)
Blogging
Online forums like Google or Yahoo groups
Other
Total Count 17 19 7 7 10 0 1 5 2 7 2 3
% by Row
21.3% 23.8% 8.8% 8.8% 12.5% 0.0% 1.3% 6.3% 2.5% 8.8% 2.5% 3.8%
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Tools used: Which of the following social media tools does your council formally use? Tick as many as apply
Understanding of social media: How well do you feel you personally understand social media?
Very well Quite well Somewhat Not very well Not at all well Total
Twitter Count 1 4 10 2 0 17
% by Row
5.9% 23.5% 58.8% 11.8% 0.0% 100.0%
Facebook Count 2 4 11 2 0 19
% by Row
10.5% 21.1% 57.9% 10.5% 0.0% 100.0%
LinkedIn Count 1 1 4 1 0 7
% by Row
14.3% 14.3% 57.1% 14.3% 0.0% 100.0%
Flickr Count 0 1 5 1 0 7
% by Row
0.0% 14.3% 71.4% 14.3% 0.0% 100.0%
Youtube Count 1 2 7 0 0 10
% by Row
10.0% 20.0% 70.0% 0.0% 0.0% 100.0%
Continued on Next Slide
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Tools used: Which of the following social media tools does your council formally use? Tick as many as applyContinued From Previous Slide
Understanding of social media: How well do you feel you personally understand social media?
Very well Quite well Somewhat Not very well Not at all well Total
Slideshare Count 0 0 0 0 0 0
% by Row
0.0% 0.0% 0.0% 0.0% 0.0% 100.0%
Extranet Count 0 0 0 1 0 1
% by Row
0.0% 0.0% 0.0% 100.0% 0.0% 100.0%
Google+ Count 1 2 1 1 0 5
% by Row
20.0% 40.0% 20.0% 20.0% 0.0% 100.0%
Wikis (Not Wikedpedia)
Count 0 0 2 0 0 2
% by Row
0.0% 0.0% 100.0% 0.0% 0.0% 100.0%
Blogging Count 1 2 3 1 0 7
% by Row
14.3% 28.6% 42.9% 14.3% 0.0% 100.0%
Continued on Next Slide
Created using Vovici
Tools used: Which of the following social media tools does your council formally use? Tick as many as applyContinued From Previous Slide
Understanding of social media: How well do you feel you personally understand social media?
Very well Quite well Somewhat Not very well Not at all well Total
Online forums like Google or Yahoo groups
Count 1 0 1 0 0 2
% by Row 50.0% 0.0% 50.0% 0.0% 0.0% 100.0%
Other Count 0 0 3 0 0 3
% by Row 0.0% 0.0% 100.0% 0.0% 0.0% 100.0%
Created using Vovici
Understanding of social media:How well do you feel you personally understand social media?
No correlations are significant at p < 0.05. Count Mean Question
Created using Vovici
Usefulness:You said you used the following tools - please rank them in terms of effectiveness to your organisation - which ones work best for you?
Created using Vovici
Use of social media:Using the following scale, where1 = all communication via social media is controlled/,managed by one ar…ou used the following tools - please rank them in terms of effectiveness to your organisation - which ones work best for you?
Question Gap Mean Count
Usefulness -825955248.077
26
Use of social media (Councils use of social media is...) 82595525.231
-666460441.034
26
Created using Vovici
Use of social media:Using the following scale, where1 = all communication via social media is controlled/,managed by one ar… with the public, as they see fithow does your council manage social media use? Just click the cursor on the scale to respond
Created using Vovici
Understanding of social media:How well do you feel you personally understand social media?
Created using Vovici
Social media policy 1:Does your council have, or are you developing a social media policy?
Created using Vovici
Social media policy 2:Which of these statements best describes your council's social media policy position?
Created using Vovici
Tools used:Which of the following social media tools does your council formally use? Tick as many as apply
Created using Vovici
Usefulness:You said you used the following tools - please rank them in terms of effectiveness to your organisation - which ones work best for you?
Created using Vovici
Training - staff:Do you provide social media training for your your staff?
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Councillor training:Do you provide social media training for your councillors?
Created using Vovici
1:Thinking about the opportunities for social media use in councils, where do you think social media sits on the following …5 = Social media is most useful as a community engagement tool, to develop a dialogue with the community on a range of topics
Created using Vovici
Personal use:Which, if any, social media tools do you use personally (not for work)?
