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ANZMAC Mid-Year Doctoral Colloquium 201820-22 June 2018
Welcome to the Australian and New Zealand Marketing Academy (ANZMAC) Mid-Year Doctoral Colloquium 2018, hosted by the Department of Marketing, Deakin University.
This colloquium provides an opportunity for doctoral students at various stages of their studies to present their work and to receive constructive feedback from world-class marketing scholars.
This year we have the privilege of welcoming interstate and international doctoral students to present on topics in several different domains, including consumer behaviour, services marketing, and integrated marketing communication. We invited track chairs with expertise in these areas to provide feedback to all presenters. It is our sincere hope that every presenter will be able to use this constructive feedback received during the colloquium to further develop their research and turn it into demonstrable publication outcomes in high-impact journals.
The co-chairs would like to thank the ANZMAC Executive for their leadership and support in promoting the Colloquium. Our sincere thanks also to Laura-Kaye Smith for all of her expert assistance in co-ordinating this event. Finally, we would like to thank the workshop facilitator, track chairs and anonymous reviewers for all of their excellent contributions, which are greatly appreciated.
Dr Nichola RobertsonSenior Lecturer
Dr Riza CasidySenior Lecturer
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Host and venue
Deakin Business School
Deakin University’s Department of Marketing ranks third in Australia and number one in Victoria across all academic levels in terms of the citations of our research publications. The Department of Marketing staff have published in many leading journals including the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Journal of Service Research, amongst others.
Deakin Downtown
Deakin Downtown offers the next level of sophisticated, technology-rich, flexible spaces for external engagement, meetings, conferences, functions and professional immersion.
Collins SquareLevel 12, Tower 2727 Collins StreetDocklands VIC 3008
Website: deakin.edu.au/locations
10.30am (Concurrent Session One)
Consumer Behaviour (Chairs: Professor Mark Uncles and Professor Michael Polonsky)
Alex Gain The Unpackaged Product: Measuring Consumer Preferences
Hedieh Karachi Nostalgia and Consumer Decision-Making
Sivapalan AchchuthanAntecedents and Consequences of Pro-Environmental Purchasing Behaviour in the Developing Country (Sri Lankan) Context
Services Marketing (Chairs: Professor Lester Johnson and Associate Professor Yelena Tsarenko)
Emma WinstonAn Examination of the Arts Consumer’s Independent Value Co-Creation
Pham Thi Thuy Trang
Relationships between the Global Marketing Strategy, Local Market Orientation, Customer Satisfaction and Customer Loyalty in 100% Foreign Owned Insurance Companies in Vietnam
Shan Anjana JayasingheInadequate Skills of SMEs to use Cloud Computing Services: Is ‘Resource Integration’ a Solution?
8.30am Registration
9.00am Welcome to ColloquiumKeynote address: Professor Mike Ewing
10.00am Morning Tea
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Thursday 21 JuneDay One
Program Schedule
6.00pm
Deakin DowntownCollins SquareLevel 12, Tower 2727 Collins Street, Docklands
Wednesday 20 JunePre Colloquium Networking Drinks
3.30pm Afternoon Tea
4.00pm Panel Discussion (ECR and Senior Academics) on Employability of Higher Degree by Research candidates
5.00pm Conclusion
12.30pm Lunch
1.30pm (Concurrent Session Two)
Branding (Chairs: Professor Mark Uncles and Professor Michael Polonsky)
Effie LagosThe ANZAC Pilgrimage to Gallipoli as a Transformative Brand Experience
Thi Minh Hai NguyenHow do Social Media Experiences Influence Behavioural Responses? The Role of Brand Concept and Self-Congruence
Maria ButteryFirms that Risk Damage to Brand Integrity: Examining the Causal Link between Poor Marketing Decision-Making and Potential Damage to Brand and Reputation
Consumer Behaviour (Chairs: Professor Lester Johnson and Associate Professor Yelena Tsarenko)
Abhishek SharmaMyths and Realities of Freedom of Choice: An Exploration of Purchase Decision Making Process of Australian Women in the Financial Product Market
Salam Abdul Self-Construal and Social Influence in Online Impulse Buying
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9.00am (Concurrent Session Three) Integrated Marketing Communications (IMC) (Chairs: Professor Mark Uncles and Dr Joshua Newton)
Neville HurstClimate Change and Sustainable Housing: Are Real Estate Agents Engaged?
Khaled Almaiman Sport Sponsorship and Behavioural Effects
Retailing (Chairs: Professor Liliana Bove and Associate Professor Yelena Tsarenko)
Ava Huang Understanding Physical Availability in Luxury Categories
11.15am (Concurrent Session Four)
Consumer Behaviour (Chairs: Professor Mark Uncles and Dr Joshua Newton)
Suddhachit MitraImproved Estimation Techniques of the Parameters of the Bass Diffusion Model in Subsistence Markets: The Case of Mobile Telephony in Rural India
Eunha HanThe Effect of Budget Slack and Malleability on Preference for High Price Options in a Sequential Decision
Online and Digital (Chairs: Professor Liliana Bove and Associate Professor Yelena Tsarenko)
Ella BruceThe Power of Social Influences and Electronic Word-of-Mouth on Consumer Responses
Xuan Nhi NguyenExamination of Digital Technology in Resource Based View and Customer Perceived Value in Professional B2B Service in the General Insurance Sector
10.45am Morning Tea
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Friday 22 JuneDay Two
12.45pm Lunch
1.45pm Meta-Analysis Workshop Facilitated by Associate Professor Bart De Jong
3.00pm Afternoon Tea
3.30pm Meta-Analysis Workshop Continued
6.30pmPost Colloquium DinnerCampari House23-25 Hardware Lane, Melbourne
9.30pm Dinner Concludes
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