Anywhere AnITime in 2009 Going Global with Mobile IT Andy Mulholland Global CTO

Anywhere AnITime in 2009

Going Global with Mobile IT

Andy Mulholland Global CTO

2What happens if we put Business and Technology together?© Capgemini 2008 Andy Mulholland

2

Shifting the focus …

• Web 1.0 is an electronic version of existing content

• Value is generated by aggregating content within portals

• Publishing technologies are complex and slow to implement

• Web 2.0 is an interactive collaborative environment

• Blogs e.g. Dell hell, You Tube, Flicker

• Wikis e.g. Wikipedia

• Mash-Up e.g. iGoogle, RSS feeds etc

• Hosted Service e.g. Google spreadsheets, Ikea bathroom designer

• Social Networking Websites e.g. Facebook, My Space etc.

Web 1.0 Web 2.0

Value is created by aggregating content

(portals)

Publishing is complex and limited to few traditional media and on-line

merchants

gmail

Flickr

Netvibes

Wikipedia

Traditional media

Alternative Media: blogs ...

Value is generated by tools allowing to publish easily

Easy publication for all

Mai

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2004 - 2005

Google search

• Web 1.0 is an electronic version of existing content

• Value is generated by aggregating content within portals

• Publishing technologies are complex and slow to implement

• Web 2.0 is an interactive collaborative environment

• Blogs e.g. Dell hell, You Tube, Flicker

• Wikis e.g. Wikipedia

• Mash-Up e.g. iGoogle, RSS feeds etc

• Hosted Service e.g. Google spreadsheets, Ikea bathroom designer

• Social Networking Websites e.g. Facebook, My Space etc.

Web 1.0 Web 2.0

Value is created by aggregating content

(portals)

Publishing is complex and limited to few traditional media and on-line

merchants

gmail

Flickr

Netvibes

Wikipedia

Traditional media

Alternative Media: blogs ...

Value is generated by tools allowing to publish easily

Easy publication for all

Mai

nly

narr

ow b

and

Mai

nly

Bro

adba

nd

2004 - 2005

Google search


So against this background what is ‘Mobility’ ….

Any Device?

A Service?

A Smart Phone?

A Capability?

Technology?

People?

An application?

Middleware?

Cloud Computing?


What can we achieve by using all of these technologies well?

Case Study; Amazon

from selling books to providing Business Platforms and Technology Resources

BUT now to the next stage! The Kindle (it kindles your interest)

Unique ValueUbiquitous

Connectivity

Business ServicesDelivery Platform

Pooled TechnologyCapacity


Business Model + Technology Model = Innovation

Case Study; Nike +

From selling sports shoes to creating involvement and excellence around running

Some facts; Sports Kit Sensor $29 1.3 million bought

Nov. 2008 Sports Band $59 .5 million bought

Total Sales worth $89 million and 1.8 million users

August 2008; 800,000 people globally simultaneously run a 10km race in 26 cities

Share of the Sports Shoe market; 2006 – 48% 2008 – 61% (12 month average)


Internet Mesh and Cloud Computing; the next technology enablerT

echn

olog

y S

tack

Numbers Involved – Systems and Users

The CalculatingComputer

The Programmable

Mainframe

The Application

Mini Computer

The InformationPC Network

People & CollaborationInternet + Web + Mobility

= Cloud Computing


So Where does Mobility fit to the Enterprise?

Ubiquitous connectivity

Services on demand

Standardised Environments

Unlimited computing power

Thin clients

Etc …

It’s Cloud Computing and Cloud Services!


Its called Cloud Computing because;

There is a lack of predetermined logical architecture as it thrives on ‘Virtuality’.

This is Virtualisation taken to the next level, beyond just internal resources!

Many more small services, in ever changing orchestrated processes,

increasingly externally oriented with an uncertain demand pattern will drive the

demand longer term = Cloud of Services= Everything as a Service, XaaS

Short term the cost and flexibility will the dominant issue in cost controlled times

= Software as a Service, SaaS= Processing as a Service

=Storage as a ServiceEtc, etc

Inside the Cloud is a Mesh of connectionsto ‘Services’ of all types

9What happens if we put Business and Technology together?© Capgemini 2008 Andy MulhollandPrivate & Confidential. © Capgemini 2005

Apply a Services Governance Model – with the Business!

PersonalisePersonaliseAn Individual’s capability to choose their ‘experience’An Individual’s capability to choose their ‘experience’

in how they wish to ‘Interact’ and ‘collaborate’in how they wish to ‘Interact’ and ‘collaborate’

DifferentiateDifferentiateA Manager’s capability to build locally unique ‘differentiating’A Manager’s capability to build locally unique ‘differentiating’

capabilities both externally and internallycapabilities both externally and internally

Comply (ERP, etc.)Comply (ERP, etc.)Traditional Enterprise Applications with organised proceduresTraditional Enterprise Applications with organised procedures

and data integrity, keeping compliant business resultsand data integrity, keeping compliant business results

Organise (SOA)Organise (SOA)Common, shared core processes that support each differentiated Common, shared core processes that support each differentiated

offer above, and connect to transactional IT applications belowoffer above, and connect to transactional IT applications below

Loose CoupledLoose CoupledBusiness TechnologyBusiness Technology

Tight CoupledTight CoupledInformation TechnologyInformation Technology

SOA the couplingSOA the couplinglayer between bothlayer between both

Business and Technology Architecture Governance ModelBusiness and Technology Architecture Governance Model


Business Model Innovation

Reduce the cost of complexity

Focus on maximising a few products

Have less suppliers, force discounts

Be 1st or 2nd in your categories

Minimise change

OPTIMISE the Procedure

Sell more of Less

Use collaboration

Focus on flexibility to suit buyer

Use multiple suppliers as a strength

Be the sole supplier to your community

Maximise events as opportunities

OPTIMISE the market

Sell less of More

Pro-Active or Reactive

Push Model

Inter-Active

Pull Model

Threatened by GlobalisationThreatened by Globalisation Enabled by GlobalisationEnabled by Globalisation


Introducing Business Technology running on Cloud Computing

Web 2.0The Web as a Platform

Harnessing Collective Intelligence

Data as the next Intel inside

End of the Software release cycle

Light weight programming models

Software above the level of a single device

Rich User Experience

Enterprise 2.0 Services, not packaged software, with

cost-effective scalability, control over unique, hard-to-recreate data sources

that get richer as more people use them Trusting users as co-developers

Harnessing collective intelligence Leveraging the long tail through

customer self-service .

Software above the level of a single device. Lightweight user interfaces, development models, AND business

models

Business TechnologyThe combination of a new group of

Technologies with new Business Capabilities that are used in a wholly different manner to

IT and create ‘value’ to external business opportunities rather than the role of IT to

reduce costs of Internal administration and compliance. Called BUSINESS and not

INFORMATION technology as its focus is on the Business Model and the Business

Architecture alignment

Tim O’Reilly

2004 to 2006

Prof. Andrew McAfee

Harvard 2006

Forrester Research

2006

Technology

Capabilities

Business Use

And Benefits

Implementation


And the result is…

Think of all the relationships between the various elements of ‘the car’

– Buy, Rent, Finance

– Service

– Repair

– Tax

– Insure

– Police

– Fuel

– Directions

– Hotels

– Restaurants

– Congestion

– Parking

That’s the Business Model – now think of the Technology Model

And ‘use’

That’s What Cloud Computing is all about!

Documents

Anywhere AnITime in 2009 Going Global with Mobile IT Andy Mulholland Global CTO