Anything but Flat: Developing a 3

Anything but Flat: Developing a 3D Brand. Gala Jackson, M.Ed. CEO/Career Management Consultant

InterviewSnob

About Me

Ø  CEO, InterviewSnob, LLC

Ø  Millennial Expert, Blogger, & Career Development Facilitator, Southworth by Neenah

Ø  Résumé Writer, National Sales Network

Ø  Blog and Webinar Contributor, Happy Grad Project, CAREEREALISM.com

Ø  Board Member and repeat Conference Presenter, National Résumé Writers’ Association

Ø  Member, Professional Association of Résumé Writer’s & Career Coaches

Gala Jackson Career Management Consultant

Millennial Career Expert I Résumé Writer I Career Coach

Let’s Connect Land the Job

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Website: www.InterviewSnob.com Twi7er: @InterviewSnob Facebook: www.facebook.com/InterviewSnob LinkedIn: www.LinkedIn.com/in/galajackson

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What is Branding? “ It’s the personificaLon of a company. If a company were a person, it’s the personality and habits of that person.”

-‐ “So what exactly is a brand?” www.Under30CEO.com

What is Personal Branding? “It's Lme for me — and you — to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work. Regardless of age, regardless of posiLon, regardless of the business we happen to be in, all of us need to understand the purpose of branding. We are the CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

-‐ Tim Peters, The Brand Called You, Fast Company.com

What is Personal Branding? Who am I? What is important to me? What are my core values? What is my value proposiLon? What are my strengths and weaknesses as it relates to my career? What are my skills and qualificaLons? What are my short-‐term and long-‐term career goals? What opportuniLes are available to me right now?

3D Personal Branding

Documents Digital Footprint

Demeanor

Personal Branding 101 Documents

•  Résumé •  Cover Le7er •  Por`olio*

Digital Footprint (Google Me!) •  Social Media Pla`orms •  Personal Website/Blog •  OrganizaLon/Business Websites

Demeanor •  Appearance: Head, Shoulders, Knees, and Toes •  Approach •  Networking

Documents.

Every resume…

Profile Statement

Relevant Experience

Professional Affiliations

Announcement

Education & Course Work

Technical Skills/

Certifications

Contact Info./ Social Media

Introduction Qualifications

The Resume Contact InformaLon

Social Media Hyperlinks

Summary of QualificaLons

EducaLon

•  GPA •  Relevant Coursework

Relevant Experience

Work Experience

Honors and Awards

Community Engagement

Technical Skills

Professional AffiliaLons

Eliminate References

Example

15 seconds of

“resume fame”

!

!

JANE MELISSA DOE !

100!InterviewSnob!Dr.!|!City,!Georgia!30000!|!(770)!555<5555!|[email protected]!|!LinkedIn!Profile!

!

CUSTOMER!SERVICE!SPECIALIST!!!

Thrives!in!unique!and!fast<paced!environments!while!maximizing!customer!experiences.!Exceptional!ability!to!manage!high!volumes!of!traffic,!creates!memorable!customer!experiences,!and!effectively!resolves!customer!complaints.!Core!competencies!include!sales,!training!and!development,!excellent!oral!and!written!communication,!and!ability!to!work!independently!or!as!a!team!to!exceed!goals.!

!EDUCATION!!

Bachelor!of!Arts!in!Business,!2013!–!State!University,!State,!GA!• GPA:!3.1/4.0!• Relevant!Coursework:!International!Business!Models,!Advanced!Accounting,!Spanish!I!and!II!• Member,!Business!Student!Advisory!Counsel!(BSAC),!2012!–!2013!!• Attendee,!IMA!Student!Leadership!Conference,!2012!!

!RELEVANT WORK EXPERIENCE !

CRACKER!BARRELL,!CITY,!GA/!NEW!CITY,!GA!! October!2011!,!Present!Server,&December!2013!–!Present&! !&Hostess,&October!2011!–!December!2013!! !Demonstrate!excellence!in!customer!service!meeting!customer!needs!and!creating!an!enjoyable!dining!experience.!Welcome!and!seat!guests,!take!and!complete!orders,!prepare!silverware!and!tables!for!incoming!guests,!as!well!as!support!and!train!team!members.!!

• Facilitate!on!the!job!training!for!10!new!servers!and!hostesses.!• Consistently!receive!high!praise!from!management!and!co<workers!for!taking!on!and!completing!

additional!tasks!as!needed!to!ensure!efficient!restaurant!operations.!• Meet!sales!goals!each!hour!though!the!“one!stop!shop”!strategy.!

!

SMITH!FAMILY!CITY,!GA! !Childcare&Provider! ! ! ! ! ! ! January!2013!–!December!2013! !Created!a!fun!and!nurturing!environment!for!4!children!ages!5!–!11!years.!Assisted!with!homework,!provided!transportation!to!and!from!school!activities,!cooked!meals,!monitored!play!dates,!and!prepared!children!for!the!next!day.!Maintained!home!organization!by!cleaning!bathrooms,!bedrooms,!and!the!kitchen.!

• Improved!math!skills!with!one!of!the!children!through!active!practice!and!flash!cards.!• Enhanced!vocabulary!study!skills!with!one!of!the!children,!earning!100%!on!vocabulary!exams.!

!NEW!BEGINNINGS,!CITY,!GA! !Customer&Service&Representative! ! ! ! ! May!2012!–!August!2012!Conducted!marketing!research!for!a!portfolio!of!car!dealerships!seeking!completion!of!customer!satisfaction!surveys!to!increase!sales.!Called!clients!with!specific!questions!regarding!dealership!experience,!purchase!requests,!and!desired!sales!process!to!understand!how!to!earn!client!patronage.!Established!appointments!for!customers!to!return!to!the!dealership!to!complete!the!purchase!of!a!vehicle.!!

• Earned!a!“hot!fax”!bonus!for!exceeding!the!50%!goal,!obtained!information!for!dealerships!to!close!sales.!• Set!two!dealership!appointments!per!hour!meeting!the!department!goal,!using!effective!sales!strategies.!• Redeemed!a!negative!customer!experience!through!excellence!in!customer!service,!convincing!the!

customer!to!return!to!the!dealership!for!a!purchase.!!! ! ! ! ! ! ! !

COMMUNITY ENGAGEMENT!!

• Volunteer,!Second!Harvest!Food!Bank!–!City,!GA,!Fall!2012!!• Volunteer,!YMCA!Valdosta!–!City,!GA,!Spring!2013!

!

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JANE MELISSA DOE !


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!EDUCATION!!






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JANE MELISSA DOE !


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!EDUCATION!!






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JANE MELISSA DOE !


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!EDUCATION!!






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JANE MELISSA DOE !


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!EDUCATION!!






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Key Words & ATS

Select companies and jobs that are good fit for your and your skills.

Go through each job description and highlight all of the qualifications and skills that you match.

Key words or phrases from your highlighted material.

Utilize those key words and phrases in your resume while incorporating your specific experience.

So what? After every bullet point. Think like a hiring manager, asking why is this information relevant for this position?

Research Select Highlight

Underline Ask Incorporate

Understand your desired industry. Identify trends, leaders in the industry, jargon, and culture.

Example

Key Words &

ATS

!

!

JANE MELISSA DOE !


!



!EDUCATION!!





additional!tasks!as!needed!to!ensure!efficient!operations.!• Meet!sales!goals!each!hour!though!the!“one!stop!shop”!strategy.!

!








!

Objective vs Profile Objective:

To obtain a job in customer service u1lizing my experience

Profile Summary:

Thrives in unique and fast-‐paced environments while maximizing customer experiences. Excep1onal ability to manage high volumes of traffic, creates memorable customer experiences, and effec1vely resolves customer complaints. Core competencies include sales, training and development, excellent oral and wriDen communica1on, and ability to work independently or as a team to exceed goals.

Command Attention

Avoid Use Active Verbs

Responsible for… Engaged, Managed, Coordinated, Executed, Collaborated, Utilized, Provided, Initiated, Led, Curated, Generated, Designed, Developed, Presented, Prepared, Organized, Secured, Contributed, Observed, & MORE!

Tasked with…

Asked to…

I took care of…

Productivity Gaps Showcase how many and how much

Too much irrelevant information Be direct, clear, and concise

Assumptions Say what you mean and mean what you say

Use active verbs in your bullet points!

Common Mistakes

Voice: Passive Responsible for… Duties included…

Formatting 1’’ Margins Avoid Header/Footer

Length 1-page

Grammar Me, Myself, and I

Reinforcement Skill/Qualification + Example

Generalizations Leadership Communication

The Details Typos Depth Résumé Paper

References Always separate

Placement Marketing document

Every cover letter…

What position &

Why?

Relevant Experience

Education & Course Work

Contact Info./ Social Media

Introduction Qualifications

Professional Affiliations

Meaningful Connection

Announcement

The Cover Letter IntroducLon •  Enthusiasm for the company •  Establish a ConnecLon •  Job Title & Job ID Number Body •  Key QualificaLons and Skills •  Examples Conclusion •  Follow-‐up •  Contact InformaLon •  Enthusiasm for the team/work Electronic Signature

Quick Tips

Voice: Professional Enthusiasm Team Orientation Corporate Culture

Formatting 1’’ Margins Avoid Header/Footer Left justified 11-12 point font Times New Roman/Ariel 1-page

Grammar Read Re-read Peer Review Professional Review

Examples Skill/Qualification Example Paragraphs/Bullets

Generalizations Provide evidence - Leadership - Communication - Attention to Detail

The Details Typos Résumé Paper

Digital Footprint.

Social Media E-mail Addresses •  Signature Lines •  MulLple Accounts •  LifeLme of e-‐mail accounts

Most Popular Social Profiles •  LinkedIn •  Twi7er •  Facebook •  Google+ •  Pinterest

Digital Management •  Dual Personas •  Followers/Comments/Posts •  Social Cleaning Somware

Social Media

Social Media Personal Websites •  Landing page with contact informaLon •  About me.com •  Free website somware

Blogs •  Share your knowledge and perspecLve •  PosiLon yourself as a resource •  Exist with in current social channels

Organization Websites/Profiles •  “Google” your name •  Write le7ers of request

Demeanor.

Appearance Knees •  Managing anxiety •  Nervous habits

Toes •  Arrive early •  Be prepared for small talk

Head •  Hair styles •  Make-‐up

Shoulders •  Anre •  Appearance

Approach Job Search Process Are you organized? Are you keeping track of each job applicaLon? Are you conducLng Lmely follow-‐up?

Interviewing Know corporate culture. Be yourself. Stay the course. Ask quesLons.

Attitude Stay posiLve. Be opLmisLc. Be creaLve.

Networking

Dont’s •  Waste Lme •  Look desperate •  Appear unpolished •  Lack confidence

Do’s •  Give a solid handshake •  PracLce your elevator pitch •  Ask specific quesLons •  Discuss your qualificaLons •  Respect the recruiter’s Lme •  Exchange business cards •  Take notes •  Follow-‐up

Do your Research Before the career fair…

ü  Explore job opportuniLes ü Connect with employers/recruiters

ü Review company vision, mission, & strategic plan

ü  Examine your social networks for possible connecLons

ü Apply for jobs before the fair

It's easy to join!

Receive career resources fromInterviewSnob

Text

INTERVIEWSNOBto 22828 to get started.

Message and data rates may apply.

Let’s Connect Land the Job

Blog: www.landthejob.tumblr.com Twi7er: @SWLandtheJob (#landthejob) Facebook: www.facebook.com/SouthworthPaper InterviewSnob

Website: www.InterviewSnob.com Twi7er: @InterviewSnob Facebook: www.facebook.com/InterviewSnob LinkedIn: www.LinkedIn.com/in/galajackson

Thank you. Questions?