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SaaS is just a new way of delivering the same software and with that all the associated changes , including billing. The hidden costs like installation, customization, integration still looms large. For the small businesses consumerization of enterprise technologies is still a dream. However,there are some new technologies (like ontology, semantics, AI, cloud computing) that can make this a possibility in the next 2-3 years
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EXECUTIVE PRESENTATION
A Service Aggregation and
Orchestration TechnologyFor telecommunication service providers
SAIBAL DAS CHOWDHURY
A new innovation in enterprise software technology
A smart web-tool to build, manage and grow businesses - on-line
WHY WE CARE ?
Emerging trends: Semantic web, single connected experience, Consumerization of enterprise technology
Game changers: Cloud Computing, SOA, SaaS, web 2.0 Players: Amazon, Google, Oracle, IBM, HP …. Key focus : the enterprise The problem: No solution for the small business Inconvenient application services Insufficient technology Very high cost of ownership / use
White space : “Solution as a Service” for the small businesses
Big opportunity for broadband service providers
THE PROBLEM
Inconvenient Application Services
Company Size Adoption Rate
Fortune 2000 95%
Large: Over 1000 employees
37.2%
Small & Medium 6.5%
10-50 employees 3.8%
Use
of
ERP
Sys
tem
s in
UK
&
Oth
er T
ech
no
logi
cally
Ad
van
ced
C
ou
ntr
ies
Derived from “Computerworld, UK” Dec, 14 2007
In the US, 75 per cent of businesses with a payroll have a headcount between 1 and 9
Insufficient Technology
APPLICATIONS
NETWORK
ACCESS
DEVICES
1. Prohibitively expensive2. Inflexible, complex to use and requires specialists’ help 3. Long implementation cycle (customization nightmares)
Small businesses want software to adapt to their changing needs, with easy interface; and they want it to be , “pay for what they use, how much they use.”
Most of available business systems are not able to provide the scope and on -demand flexibility, small businesses need.
SOLUTION– Two Pronged
Ability to configure “the whole
business” business on the web
Ability to discover and execute
(consume) applications automatically
People
ResourcesProcesses
Discover Organize Execute
Fundamental to our ability to deliver solutions as a service, online, using the web
A central service management module for application composition, organization and delivery
SOLUTION – 1/2
Talk about your business
•Industry
•Products
•Geography
•Products
•Organization
•Values . . .
Select Functions
•Choose 2 to 3 suggested layouts
•Choose functions
•Choose basic options
Add attributes
•Add contents
•Choose or manipulate page attributes like color, form, position etc
Register web site
•Select site name
•Configure organization
•Get it hosted
Add services
•Review contents
•Add services
•Add processes
•Add tasks
Connect to community network
•Update profile
•Join in the market place
•Create digital agents
Building a business on the web – “Web-housing”
Patentable Invention
Providing small businesses with a tool and a map to design, configure and build the business on the web will change rules of competition
SOLUTION – 2/2
Service Composition
Providing businesses with a recipe and a guide book to compose application services and their interfaces, custom fit to their business needs will change the way enterprise applications are built and used
Patentable Invention
THE SECRET SAUCE
By splitting the application (the
process) from its administrative,
control and transactional aspects,
we can provide an universal
platform for any industry application
to plug in.
A low-end disruption- giving SMEs
access to enterprise class systems
that are consumer class at the
interface and in cost of ownership
PeopleLevel
ProcessLevel
DataLevel
Systems Level
Transaction Management
Service Management Framework
Application Logic
Application Ports
Met
a P
ort
al
SME Kit Business Suite Enterprise Suite
Office Software
Communication kit
Quotation & InvoicingCRM
Sales & Distribution
+SME Kit Materials
Production
PLCM
Finance
HR
Business Suite+
Web presence
Stand-alone industry & General applications and content
Business networking and community portal
Developers portal
VERTICLE & HORIZONTAL SERVICE OFFERS
A HUGE GLOBAL OPPORTUNITY
The addressable market
A global scope and scale of business
Number of new company seat signup 1,789 7,922 33,309 94,731 222,783
Cumulate number of seat 1,789 9,711 43,020 137,751 360,534
No. of new consumerSeat signup 3,493 16,693 65,035 192,127 368,885
Cumulate number of new Customers 3,493 20,186 85,222 277,349 646,234
2010 2011 2012 2013 2014
SubscriberForecast
Malaysia - 2010
Singapore - 2010
USA - 2010
India - 2012
China - 2013
Geography
*
* 700 SME/SMI’s as at 2008
PRODUCT DIFFERENTIATION
Ease of use & adoption, low cost of ownership
The ability to compose and orchestrate a service over a federated network creates a much higher “value/cost” ratio for the user
Quotation, procurement, design, mortgage, re-insurance….
PRODUCT POSITIONING
Positioning – Solution as a Service
The IKEA of Businesses
Application solutions
Solution as a Service
Software as a Service
Computing &
Communication
Capacity Services
Managed
Services
E -
Services
Access Services
Key to our success lies in our product positioning. It will give us a comparative advantage over rivals and create asymmetry of motivation
BUSINESS AND REVENUE MODEL
Business Model
Free web housing – pay for utilities Existing client base to start Licensing of technology platform
Telecom operators world-wide
Advertising revenues Licensing revenues End user revenues
Subscription Pay per use
Revenue Streams
TECHNICAL ARCHITECTURE
A Service Aggregation and
Orchestration TechnologyFor telecommunication service providers
THE CONCEPT ARCHITECTURE
*
* Solution as a Service
Co. Website/ Domain
Co. Intranet
Employee Work-Space
Central Platform ( Portal)
•Web Presence
•Application Services
- Application Development
- Application discovery and delivery
- Collaboration
- Communication services
•Business Networking & Market Place
Customers
Suppliers
Partners
Emp. Information & Services
Learning & Knowledge
Business Systems & Tools
Calendar
Tasks
Mail / Messages
Files / Folders
Comm /Collaboration
Inheritance
Interactive
Genetic Algo.
BUILDING BUSINESS ON THE WEB
APPLICATION MANAGEMENT
PeopleLevel
ProcessLevel
DataLevel
Systems Level
Transaction Management & Control
Serv
ice
Man
agem
ent
Application Ports
Met
a P
ort
al
Co
nfi
gura
tio
n M
anag
emen
t
ResourceLevel
Application Logic
Metadata Management Framework
Registry Relationship Ontology Interoperability
An Enterprise Class dynamic, unified services web portal designed to provide its users, access to technology, data, application, Business Process, and people resources in order to complete a given task.
Supports personalization at the company level as well as user level with in-place activation for web applications and sites.
A gateway to private and public information as well as a launching pad for applications.
APPLICATION DEVELOPMENT MODEL
Inherited
Model
Process/ Task
Model
InformationModel
Organization/Role
Model
Service Function
Model
ApplicationSystemsModel
GenericBusinessModels
Manufacturing Example
Engineer-to-orderMake-to-orderAssemble-to-orderMake-to-stock
Resource Model
APPLICATION DEVELOPMENT & DELIVERY
ApplicationRepository
Service
Configurator
Application Composition
Service Orchestration
& Delivery
RTWSDevelopers
Portal
API
RTWSPortal
Use
r Po
rtal
Applications
- ISV- SaaS- Community
SERVICE DEVELOPMENT
Order Fulfillment Example
Order
Placement
Order
ManagementFulfillment Delivery
Status
Tracking
Customer
Support
Reverse
LogisticsPayment
Order ProcessingProduction / FulfillmentWarehouse ManagementShipmentDeliveryInvoicing/ Billing DeliveryReturns
Product InquirySales QuoteOrder ConfigurationOrder Booking Purchase OrderOrder Acknowledgment / Confirmation Order Sourcing / Planning Change Orders
IndustryBusinessProductsProcess
T H A N K Y O U !
A Service Aggregation and
Orchestration TechnologyFor telecommunication service providers
