1 of 3 © 2018 Antonio Amaral. All rights reserved.

Antonio (Tony) Amaral Creating Clarity with Words, Visuals, and Interactive Multimedia Over 30 Years

of Providing Professional Communication and Instructional Design Services.

Instructional Design

SAIT: 1983 – 1996

Learning has been a life-long passion and my curiosity has led me naturally into an educational focus within every professional role throughout my career.

My grounding in adult education theory was formed

through 11 years of experience in roles within an academic environment. I was exposed to both theory and application in the development of instructional design processes.

The results of my efforts then were to create an

educational facilitation program I was informed was regarded as the most advanced in the province.

I accomplished this in the role of Educational Counsellor to

design, develop, and deliver training for communication skills, interpersonal skills, leadership skills, conflict resolution, peer counselling, effective meetings, and negotiation skills. I also provided educational support with student government development initiatives in strategic and tactical planning.

An accomplishment I am most proud of during my tenure

was to be responsible for initiating the first ever collaborative venture between Calgary's three major post-secondary educational institutions. Globel eSeminars: 1999 – 2002

I increased the value of a start-up elearning company by 30% as Creative Director. I designed and developed a communications strategy and production process within a user-focused architecture I also participated in architecting. My experience with LMS/CMS/LCMS began while developing a custom architecture prior to the advent of standards like SCORM.

I created an instructional design and development

production process for constructing leading edge eLearning experiences while supporting a business model of repurposing subject matter expert material into online courses called eSeminars.

My role also included identity and communications

strategy, design, and production of collateral for in-house and stakeholder promotions.

Contractor Consultant: 2002 – present

I have created value for household brands in a range of training needs including for onboarding, sales, software and UI skills, and a variety of business-related knowledge transfer needs (legal, harm reduction, security, and project management).

My instructional design experience includes involvement

throughout all phases in the knowledge transfer design, development, and delivery process. I have created self-directed and instructor assisted (both virtual and in-class) programs.

I am a very cable researcher with experience in all phases

of the analysis, design, production, and evaluation process, to provide a turnkey solution toward an effective and engaging training program. My experience in working closely with Subject Matter Experts has given me valuable insights into a variety of knowledge domains for which I’m grateful.

My strengths in the production process include varying

aspects of my background and projects emphasising communication for awareness purposes over education.

Communication Design

My background and experience with visual and written languages enhances my leveraging of technology for achieving clarity, effective knowledge transfer, increased retention, and maximizing engagement.

My user experience insight in the design process is

enhanced by the knowledge gained through development of educational programs for adult students. Understanding the learning process also enhances interface development and a background in community development provides insight into the development of integrated social learning strategies.

My multimedia and web development production

experience includes the creation of dynamic assets which also contribute toward successful education and training programs.

2 of 3 © 2018 Antonio (Tony) Amaral. All rights reserved.

Professional Skills

Instructional Design ●●●●●●●○ Project Management ●●●●●●●○ Creative Direction ●●●●●●○○ Interpersonal ●●●●●●●○ Teamwork ●●●●●●●● Planning ●●●●●●●○

Project Tools

Planning & Prototyping Evernote ●●●●●●○○ Pencil ●●●○○○○○

Development & Implementation Trello ●●●●●○○○ 2Plan ●●●○○○○○ Meistertask ●●●○○○○○

Development Tools

Web Development Dreamweaver ●●●●●○○○ Notepad++ ●●●●●●○○ Komodo ●●●○○○○○ Atom ●●●○○○○○ Contribute ●●●●○○○○ (also debugging with Firebug @ Int.)

eLearning Development Articulate Studio ●●●●○○○○ Articulate Storyline ●●●●○○○○ Adobe Captivate ●●●●●○○○ Lectora ●●●●○○○○ Canvas ●●●○○○○○ SmartBuilder ●●●○○○○○ (also Authorware @ Jr.-Int. - and see Multimedia & Web)

Application Development FlashDevelop ●●●●●○○○ Cold Fusion ●●●●○○○○ Flash Builder ●●●○○○○○

Programming Languages Front-end and Interface Development:

HTML (3.2-4.1, XHTML & DHTML)

●●●●●●●○ HTML 5 ●●●●●○○○ XML ●●●●○○○○ CSS 1-2 ●●●●●●●○ CSS 3 ●●●●○○○○ Javascript ●●●●●○○○ JQuery ●●●○○○○○ Actionscript 1-3 ●●●●●○○○

Responsive Frameworks (Bootstrap, Boilerplate, Foundation,

Skeleton, SASS, etc.) ●●●○○○○○

Back-end and Application Development: CFML, VBScript, ASP, JSP, Perl, PHP, SQL (also source control experience with Subversion, TortoiseSVN,

and GitHub @ afamaral) ●●●○○○○○

Graphics - 2D Tools

Photoshop ●●●●●●●○ Illustrator ●●●●●●●○ Fireworks ●●●●●●●○ Sketchbook ●●●●●●○○ CorelDraw ●●●●●○○○ Painter ●●●●○○○○ Krita ●●●○○○○○ Inkscape ●●●○○○○○ GIMP ●●●○○○○○

Production Skills

Print Publishing ●●●●●●●○ (Pre-flight and separations with any printer)

Digital Publishing ●●●●●●○○ (Interactive multimedia documents for any display)

User Experience Design ●●●●●●○○

Multimedia Tools

Flash ●●●●●●●○ (Also experienced with Director @ Jr.-Int.)

Video (encoding, timeline editing, and basic scripts)

After Effects ●●●●○○○○ Premiere ●●●○○○○○ Encore ●●○○○○○○ (also Discreet Cleaner and Sorensen Squeeze @ Int.)

Audio (encoding, wave editing, and layering)

Wavelab ●●●●●○○○ Audition ●●●○○○○○ Acid ●●●●○○○○

Animation ToonBoom ●●●○○○○○

Screen Recorders Camtasia ●●●●●○○○ Hypersnap ●●●●○○○○

Publishing Tools

InDesign ●●●●●●●○ Acrobat ●●●●●○○○ FrameMaker ●●●●○○○○ Localization (DITA) ●●●○○○○○

Information Architectures Learning & Content Management Systems (CMS, LMS, LCMS)

MS Sharepoint ●●●●●○○○ Wordpress ●●●●○○○○ Adobe Connect ●●●○○○○○ (Drupal, Joomla, Moodle, Omniture & various architectures @ Jr.-Int.)

Industry Standards

SCORM ●●●●○○○○ Tin Can API (LRS) ●●●○○○○○

Legend Junior = Can perform basic tasks. ●●○○○○○○ Intermediate = Can perform complex tasks. ●●●●○○○○ Advanced = Can provide assistance to others. ●●●●●●○○ Expert = Can teach and provide strategic guidance. ●●●●●●●●

3 of 3 © 2018 Antonio (Tony) Amaral. All rights reserved.

Selected Projects

Disney Staff Onboarding and Training Program - (Flash) http://www.artsytech.com/folio/marina

http://www.artsytech.com/folio/eptour

B.C. Medical Association Website Search Tutorials - (Flash) http://www.artsytech.com/folio/chard/basic

http://www.artsytech.com/folio/chard/refine

http://www.artsytech.com/folio/chard/advanced

Golf Skills Training Program (CD Distributed Product - Flash) http://www.artsytech.com/folio/golf

Advanced Project Management Concepts Training - (Flash) http://www.artsytech.com/folio/csm

Globel eSeminar Center – (MS Windows Media) http://www.artsytech.com/folio/eseminars

o http://www.artsytech.com/folio/eseminars/boma o http://www.artsytech.com/folio/eseminars/clements o http://www.artsytech.com/folio/eseminars/bote o http://www.artsytech.com/folio/eseminars/lee

ACL Professional Services - Instructor Led Software Training

Five day in class training program includes sample storyboard showing methodology and approach. http://www.artsytech.com/folio/misc/ax101

http://www.artsytech.com/folio/misc/VendorMatching.pptx

http://www.artsytech.com/folio/misc/workbook_sample.pdf

http://www.artsytech.com/folio/misc/storyboard_elearning_acl.pdf

Antonio (Tony) Amaral 604.679.6045 http://about.me/antonioamaral http://www.linkedin/in/artsytech tony@artsytech.com kree8r@gmail.com

Client List Disney, NBC/Universal, Husky Energy, General Electric, Bayer, Famous Players, BOMA (Building Owners and Managers Association), Polaris Software, Pathway Data Inc., Shaw Communications, SAIT (Southern Alberta Institute of Technology), Fraser Milner Casgrain, City of Calgary, Calgary Science Centre, Globel Direct, Juice Creative Inc., Edutainment Media, WhataLotta Pizza, MyPerfectCredit, MPC Visa, British Columbia Direct Marketing Association, Bigshot Media, Freeman Advertising, Highwood Advertising, Idea Machine, World Wolf Congress, CSM (Center for Systems Management), TEKSmed Group of Companies, ECCC Network Services, WiLan, Vir-Tec Teleservices, Bizpack Software, PetroSoft, Ryan Energy, Secure Oil Tools, GLM Tanks, Diversity Corporation, Gibson Energy, Slotco, QCommerce, Red Cross, Inner-site Corporation, Labour Ready, Clements Consulting Group, Loss Prevention Group, Simplicity Plus, Triangle Gallery, UP One Gallery, Duro Construction, Fortwood Homes, ACE Hardware, Gardening Angel, e-Nfinity eCommerce, INet eSeminars, Comtec, Finney Taylor, Susan’s Weddings in Paradise, Kathy Bote Inc., Dr. Rosemary Agonito, Alice Wheaton Consulting, Moonlight Design, KRICCI, STV (Stop The Violence), Custom Learning Systems, Bowen Staffing, Windmill Printing, The Pearson Group, Dollar Foods, Aspen Technologies, SuperU, Movemint Media, Johnson Production Group

Education Southern Alberta Institute of Technology Internet Technology Certificate (One year program - 1997) Alberta College of Art and Design Visual Arts Diploma (Four year program - 1986)

4 of 3 © 2018 Antonio (Tony) Amaral. All rights reserved.