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Antidote - An Intro to Passle

latest.passle.net

Passle turns busy experts into recognised thought leaders.

latest.passle.net

A Real Step Change in Behaviour

0.51 knowledge pieces per

professional per year

53 knowledge pieces per professional per

year

Current Methods

With Passle

latest.passle.net

A Real Step Change in Behaviour

0.51 knowledge pieces per

professional per year

53 knowledge pieces per professional per

year

Current Methods

With Passle

Without compromise on quality

latest.passle.net

One knowledge piece written every two years

0.51knowledge pieces per professional in

2014(A knowledge piece = a blog post, insight article or some other written content demonstrating the knowledge of a fee earner)

latest.passle.net

That’s a lot of knowledge left in the minds of some pretty clever people

latest.passle.net

Getting the experts in your firm to create content that demonstrates expertise can be very difficult

latest.passle.net

Passle makes it much easier for even the busiest business leaders to create content that demonstrates expertise

latest.passle.net

Case Study

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The Fintech Collective: A Venture Capital Firm in NYC

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They chose Passle to demonstrate their knowledge

latest.passle.net

To create a post just select text from an article you are reading and hit the Passle button

latest.passle.net

Then add your thoughts, ideas or opinion

Addyour

comment

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You can also add tweets by other people to your post to give perspective

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And a new post is created in just a few minutes

Your expert thoughts and opinion

Link back to original article

Title of post

Tweets of others

Highlighted text

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Timely

Authentic Voice

Expert Led

A Law Example

Digestible!

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The Fintech Collective have done this over 1,000 times in 1 year

latest.passle.net

The Fintech Collective have done this over 1,000 times in 1 year

Focus on your Niche

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And they are already getting results – invited to talk at events

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And they are already getting results – recognised as an industry leader

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And they are already getting results – invited to sit on UK trade and investment panel

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And they are already getting results … Meet Prince William!

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The Impact of Passle …

20% Increase in Twitter Followers

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latest.passle.net

56 thought leadership pieces by the senior leaders in the first two and a half weeks

latest.passle.net

You can then share the new content through a number of mediums to drive visibility

Passle Content

Shared on the Passle network

Feed into your

website

Share to your social networks

Generate newsletters

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Building both Brands – the Company's and the Individual’s

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Rank 2nd in Google

Building both Brands – the Company's and the Individual’s

latest.passle.net

Building both Brands – the Company's and the Individual’s

latest.passle.net

Passle turns busy experts into recognised thought leaders.