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Creative Digital Agency
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Be contagious / Be Relevant / and actually Communicate.
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PRODUCTION CASE STUDIES
Estee Lauder / Model Search 2009
Magnum Ice Cream / As Good As Gold
HSBC / Personal Internet Banking
Client: HSBC – Personal Internet Banking Type: Brand U;lity Year: 2011
A series of tutorial videos aimed to help customers with their online banking. Produced in English, Mandarin, and Malay, the videos visually demonstrate how to use the robust features of HSBC’s online offering.
The tutorials are a first in Malaysia, with HSBC championing them at the forefront of their customer service campaign to bridge the gap between bank and customer. Rolled out with on-‐site banners across the HSBC Website, the campaign is complemented with collaterals in branches, bank statement envelopes, and EDM’s.
HSBC.COM.MY
StyleKandi / Collective Inspiration
never.no / Interactivity Suite
HSBC / Car Insurance
Stella Chicken / Probiotic vs Antibiotic
Client: HSBC – Car Insurance Type: Viral Campaign Year: 2011
There’s an easier way to renew your car insurance Car Insurance in Malaysia, like in most countries, is a highly saturated industry. What makes the industry even more challenging is the lack of price-‐point differen;ators and a consumer-‐base with deeply entrenched purchasing habits. Car Insurance is oVen sourced from personal contacts, and rela;onships maintained with agents for many years.
It’s on the back of this challenging environment that we launched a digitally driven branding campaign to inform the public of HSBC’s entry into the market that plays on frustra;ons that Malaysian’s have with the renewal process with a viral video Highligh;ng the adventures of a stereotypical granny behind the wheel.
HSBC.COM.MY
Client: StyleKandi Type: Integrated Campaign Year: 2011
An;cs Studios rolled out the Pre-‐launch campaign for www.stylekandi.com with a mul;-‐pronged aXack on the digital scene. As an en;rely new plaYorm that intends to ins;ll a c-‐change in purchasing habits the campaign was designed to educate the market, and build a sense of exclusivity in involvement prior to the launch.
Culmina;ng in a launch party for the blogging and media scene, the campaign focused on direct involvement of key online influencers through aXendance in focus groups, small gatherings, and garnering their input into the very development of the website itself. Such involvement garnered completely free media impressions and a ready and willing community prior to launch.
The campaign is headlined with a sneak-‐peak viral filmed using stop-‐mo;on photography. Strategically, the viral is designed to explain visually how people are influenced by style and how that style can form an integral part of their every-‐day lives.
STYLEKANDI.COM
Client: StyleKandi Type: Integrated Campaign Year: 2011
STYLEKANDI.COM
SK / Collective Inspiration Video Teaser Viral Video
Assunta Hospital / Trusted for Generations
BTS Land Capital / Committed to the Creation
Stella Chicken / Probiotic vs Antibiotic
Client: Assunta Hospital Type: Online Campaign Year: 2010
Trusted for Genera4ons We produced a website for Assunta to compete with hospitals on a regional level, using it’s posi;on as Malaysia’s oldest private hospital to brand it as a 21st century hospital with strong community roots.
We achieved this by producing Malaysia’s leading hospital website showing coupled with an interac;ve experience, containing interviews from it’s staff members and stories from the community.
ASSUNTA.COM.MY
Arctic Ice
AsterVox
The Fullerton Heritage
Client: Arc;c Ice Type: Online Campaign & Launch Event Year: 2010
The Official Energy Drink of Manchester United, Arc;c Ice is teamed up with An;cs to launch their product in Malaysia. As the first in a stream of ini;a;ves, An;cs managed and produced an event featuring a fist full of talent from KL’s music scene with respected acts like Kyoto Protocol, Tenderfist and (free) Deserters and coupled with a radio show on BFM 89.9 streamed live from the event.
ARCTICICE.MY
Az Razali / Aqueous Transmission
Study of movement and sound with human and !sh interaction in a digital atmosphere. The exhibition was held in Multimedia University.