Anti-Aging

Miriam Gardner

Anti-Aging

Aging is inevitably associated with a decreasein collagen turnover (due to a decrease in

fibroblasts and their collagen synthesis) as well as elastin

Anti-Aging

• Aging?– Cycles of biochemical activities in the body caused by

factors which affect body over period of time both internally/externally and leads to degeneration of body that affects the individual (5)

• Anti-aging market is one of the largest in the world (4)• OUR skin is the body largest organ (1)

keep your skin looking its best

Anti-Aging

• Visible signs (6, 7):– Wrinkles– Sagging– Irregular pigmentation – Dimming eyesight– Bone structure– Wasting muscles

Anti-Aging: Nutrition

• Inevitable consequences of aging (8):– CVD – Certain cancers– osteoporosis

• Balanced nutrition certain nutrients are identified to play a critical role in normal functioning of the skin (6) • eg Vitamin C (collagen synthesis)

• Diets loaded with f/v– Ample amount of calcium, iron, mag, beta carotene

and folic acid

Anti-Aging Revenue

• Anti-aging is the skincare segment (2)– biggest growth over the last five years, valued at

$122.3 billion• Anti-aging products $291.9 billion by

2015 (3)

Anti-Aging Critical Issues

• Skin aging effects both internal and external; have the potential to produce significant morbidity.

• 65 and older, have at least one skin disorder.

Target Population

• Baby Boomers• Looking YOUNGER• Both men and women• Preferably ages: 20 and older

AgeLESS Smoothie

• Berries ½ cup of each– Strawberries– Blueberries

• Green Tea 4 oz.– Green tea extract 400mg

• Plain Greek Yogurt ¾ cup• Ice

Anti-Aging: Berries

• Blueberries– 1 cup= 14% of DV of fiber– Source of Vitamin A, Vitamin C, Folate– Very low in fat and sodium– antioxidants

• Strawberries– Vitamin C----49 mg per serving (82% of DV)– Good source of dietary fiber

Ref 16

Anti-Aging: Green Tea

• Rich source of catechins (polyphenols)• Antioxidant properties• Rich source of manganese• Active component: epigallcatechin-3-gallate

(EGCG)• Green Tea Extract– 500 mg (4-6 cups of green tea)

Anti-Aging: Plain Greek Yogurt

• Increase yogurt consumption• Dietary protein:– 20-25 vs. 5-7 g protein/serving

• Appetite control, satiety, and regulation of energy intake

Ref: 15

Claim

• Contains 400 mg per serving of green tea extract---content claim

• Contain 49 mg (82% of your daily Vitamin C per serving) to help you have fewer wrinkles---structure function/content claim.

Reference• Skin Cancer Foundation. Anti-aging, 2014.• Whitehouse, L. Cosmetic design anti-aging set to become even bigger

business thank to baby boomers. 2014• Mitteness P. Anti-aging: The trends and challenges in new product design.

GCI, 2013. • Gupta Y, Rastogi P. Factors affecting purchase decision of anti-aging products

with reference to olay. APJRBM, Volume 2, Issue 6. • Transparency Market Research. Anti-aging market is expected to reach USD

191.7 billion globsally in 2019. The Sacramento Bee, Albany, New York 2014. • Cosgrove CM, Franco OH, Granger SP, Murray PG, Mayes AE. Dietary nutrient

intakes and skin-aging appearance among middle aged American women. Am J Clin Nutr 2007; 86: 1225-31.

• Diana C. The anti-aging epidemic. Journal of Family & Consumer Sciences, m92(2), 16-18.

Reference• Anti-aging. What makes blueberries an anti-aging super food. • Jigishia A, Nishant R, Navin K, Pankaj. Green tea: A magical herb with miraculous outcomes.

International Research Journal of Pharmacy, 2012; 3 (5). • Li YH, W Y, Wei HC, Xu YY, Jia LL, Chen J, Yang XS, Dong GH, Gao, XH, Chen HD. Protective effects

of green tea extracts on photoaging and photommunosuppression. Skin Research and Technology, 2009; 15: 338-345.

• Heinrich U, Neukam K, Tronnier H, Sies H, Stahl W. Long term ingestion of high flavanol cocoa provides photoprotection against UV-induced erythema and improves skin condition in women. American Society for Nutrition, 2006, 1565-1569.

• Skin Inc. Magazine. The importance of anti-aging for gen y. Allured Business Media, 2013 • Farage MA, Miller KW, Elsner P, Maibach Hi. Characteristics of the aging skin. Advances in

Wound Care. • Heinrich U, Moore CE, De Spirt S, Tronnier H, Stahl W. Green tea polyphenols provide

photoprotection, increase microcirculation, and modulate skin properties of women. American Society for Nutrition, 2011; 1202-1208.

• Ortinau LC, Culp JM, Hoertel HA, Douglas SM, Leidy HJ. The effects of increased dietary protein yogurt snack in the afternoon on appetite control and eating initiation in healthy women. Nutrition Journal 2013, 12:71.