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Anti Ad BlockingSolutionIAB Ad Blocking & User Experience Summit
6 Jun, 2016, NYC
Vision
Publishers and ad networks should not be held hostage by ad blocking companies.
MGID showcases three real-time live solutions, based on the DEAL concept developed by the IAB. The concept is as follows:
Established in 2008, MGID is one of the first native advertising companies worldwide. Today, thousands of performance marketers, e-retailers, brand managers, affiliates and direct advertisers use MGID to take their marketing to a wholenew level.
MGID reaches 165+ million unique monthly users, provides rigorous quality control, advanced targeting options (including device,OS, browser, frequency capping and dayparting), dynamic bid strategies, efficient optimization tools and the expertise of dedicated account management team.
A massive international native advertising network MGID is a reliable partner for advertisers, publishers and affiliate marketers.
Detect ad blocking, in order to initiate a conversationExplain the value exchange that advertising enablesAsk for changed behavior in order to maintain an equitable exchangeLift restrictions or Limit access in response to consumer choice
Sponsored content
Notice
Without ad blocker
Ad blocker detectedOnce ad blocker has been detected a dialog window asking user to disable the ad blocker in order to support free content is displayed.
You can choose the frequency (once per page or every 60 secby default).
Up to 7% visitors disable ad blockers with this solution.
Welcome to our site.We love providing you with FREE quality
content.
Please help us continue our servicesby disabling your ad blocker
Continue
Sponsored content
Without ad blocker
Access Denial
Ad blocker detectedThis solution completely blocks site content and displays a dialog window advising the user to disable ad blocker in order to gain access.
The dialog appears once per page until the user disables the ad blocking software.
Welcome to our site.We love providing
you with FREE quality content.
Please disable ad blocker to continue
Sponsored content
Ad Re-Insertion
Without ad blocker
Ad blocker detectedThe code based solution bypasses the block and delivers uninterrupted experience with MGID advertising re-inserted in ads’ original places.
The solution works with Google Chrome out of the box.
For other browsers setup onpublisher side is needed.
Preserve 100%of your revenue
Welcome to our site.
We love providing you with FREE quality content.Ad Blocker functionality will not be supported during your session
Why MGID Anti Ad Blocking Solution?
Preserves revenuesno pay-to-play fees
Works against all typesof ad blocking software
Cannot be disabled with ad block settings for non-intrusive ads
MGID provides engaging native monetization solutions consistent with the publisher's environment
MGID Native Solutions for Publishers
Integrate sponsored content or recommended products into visitor's natural activity, without disruptinguser experience
• Totally native keeps visitors engaged
• Fully disclosed clear and prominent
• 100% fill rate all GEOs and devices
• Engaging content best stories from top-notch websites
• Works on all devices no additional setup needed
• Dedicated MGID expert to develop custom monetization solutions
