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ANTHROPOS- MAN / HUMAN BEING
LOGOS- STUDY
“THE STUDY OF MAN”
In 1 period…WHAT IS ANTHROPOLOGY?
ANTHROPOLOGY gets divided into 2 main categories:
(1) physical anthropology (2) cultural anthropology
Seeks to understand human behavior from a biological base
Focuses on human evolutionary history and biological variation among human populations.
Physical Anthropology
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1. Biological Anthropology2. Primatology3. Forensic Anthropology
the study of human variation…
Branches in Physical Anthropology
Forensic Anthropologists examine clues in physical injuries, the wear on bones or teeth
DNA analysis
Assist the police in homicide caseshttp://www.youtube.com/watch?v=7cogeHybySI ‘Power of Bones’ (4:06)
Seeks to understand universals and variations in human cultures both past and present.
Branches:
1.. Archaeology2. Lingusitics3. Ethnology
Cultural Anthropology
Cultural Bingo Activity
Archaeology seeks to understand human history through the study (primarily) of materials remains.
Linguistics seeks to understand human language, written and non-written, spoken and non-verbal..
Ethnology seeks to understand the patterns of human thought and behavior over time.
A holistic, detailed description of a culture is termed an ethnography.
Ethnology Role Play
Drama time!
Groups of 3-4
Brainstorm 3 cultural customs exclusive to teens that are currently perplexing us old folk and would be of interest to an ethnographer studying teen behaviour
Act them out in a skit for the rest of the class
Schools of thought in Anthropology:
1. Functionalism2. Structuralism3. Feminist theory in Anthropology4. Cultural Materialism5. Postmodern / postcolonial anthropological
theory
Your Task
Class divided into 5 groupsAssigned a school of thoughtRead and researchDiscuss it as a group:
a. make sense of the theoryb. decide on its 3 main pointsc. critique the theory
Construct a visual organizer on chart paper for the class so we can understand your topic
Cultural- The core interest of AnthropologySo what is culture?
The full range of learned human behaviour patterns; the beliefs, attitudes, values and ideals of a society.
Culture is : Learned Shared with others Shapes how we understand
the world Has patterns
“Culture” used first in 1871 by Edward B.
Tylor
What if we used 2013 SUPERBOWL ads to teach us about today’s cultural values?
"Whole Again""Go Daddy - Perfect Match"Budweiser Baby ClydesdaleFarmers"Viva Young"
Oh, and the experts study them too! "Superbowl Ads that scored big"
And here’s a more family oriented ad- ???
What would your observations of US culture and values be, based on these advertisements?
Which ad do you think has received the most criticism?
In fact it has become the main target of #NotBuyingIt
Which ad do you think has received the most fan votes?