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Anthem Motorsports
Media Capabilities Overview
September, 2010 — Daytona Beach, FL
Anthem Motorsports
Anthem Motorsports
Raceday MediaOfficial Souvenir Programs Branded features Inserts, onserts Display advertising Various sizes, configurations Raceday supplements On-line distribution
Souvenir Programs
Anthem Motorsports
Printed MapsEasy to use for customers; Valuable, needed information
Comparatively inexpensive to produce
Multiple sponsor and advertiser placements Relevant feature sponsorships
Infinitely customizable Efficient design achieves multiple objectives
An insider’s guide to get the most out of your day at the races in the hours leading up to the green flag:
Richmond EditionCatch a show: Don’t miss the pre-race concert from
Night Ranger
Do some good: The NASCAR Track Walk to benefit the NASCAR Foundation gets underway at 1:15 p.m. Get out and explore the track with NASCAR stars. Meet at Gate 70 outside the track behind Turn 4.
Get up close and personal: The Green Flag Club is a unique entertainment experience provided by Richmond International Raceway that features driver appearances and first-class entertainment. It is a great opportunity for fans to interact with the stars of the race.
Go racing: The track’s midway go-kart track is open from 10 a.m. - 7 p.m.
Get festive: From 10 a.m. until 7 p.m., the Chevy Fan Fest is the place to be. Activities include games, displays, showcars, children’s activities and Chevy driver appearances.
Explore the grounds: Richmond International Raceway is part of the deluxe Richmond Raceway Complex, home to a variety of unique buildings and structures.
Get dialed in: Be sure to get a copy of the Official Souvenir Program, which includes starting line-ups and scanner frequencies so you can listen in to the
drivers’ in-car communications. Scanners and Sprint Fan View video devices are available for rent around the facility.
Be patriotic: Every fan will be given a flag to wave before the start of Saturday’s race. Be sure to get yours and fly it proudly!
Get connected: Get our your Web-enabled phone and join the track’s Facebook page to stay current on all that happens at Richmond International Raceway.
Get free stuff: The Midway is jammed with displays from companies providing samples and demonstrations. Be sure to see what might be in store for you!
before the
Things to&
Morton Buildings meets every need. See our ad in the Air Guard 400 Official Souvenir
Program or visit us online at:www.mortonbuildings.com
Raceday Maps
Anthem Motorsports
Digital / Online MapsReal-time updating
Single source of the truth
Endless versions / instances for varied uses
Sponsor inclusion / advertising
Digital / Online Maps
Anthem Motorsports
Interactive ServicesWeb content development and deployment
Video production Green screen, multi-camera productions Complete digital post-production facilities Social network strategy and message management
SEO
Interactive Services
Anthem Motorsports
Mobile Campaign Management
SMS campaign management
QR code integration
At-track opt-in capture
Mobile Campaigns
Anthem Motorsports
At track activation
“Street Team” deployment
Sales support and staffing
Display staffing and management
Models and other specialty staffing
At-track Activation
Anthem Motorsports
Custom voicemail messaging
Outbound calls with novelty messaging
Celebrity greeting
Customized to recipient Samples: www.phonegreetings.com
Voicemail Messages
Anthem Motorsports
Creative Services
Concept development
Design execution and implementation
Media placement
Multimedia
Creative
Anthem Motorsports
Public Relations Services
News release drafting / distribution
Story planting / blogging
Social media seeding
On-site media support
PR Services