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Media Capabilities Overview September, 2010 — Daytona Beach, FL Anthem Motorsports

Anthem Portfolio

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Page 1: Anthem Portfolio

Anthem Motorsports

Media Capabilities Overview

September, 2010 — Daytona Beach, FL

Anthem Motorsports

Page 2: Anthem Portfolio

Anthem Motorsports

Raceday MediaOfficial Souvenir Programs Branded features Inserts, onserts Display advertising Various sizes, configurations Raceday supplements On-line distribution

Souvenir Programs

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Anthem Motorsports

Printed MapsEasy to use for customers; Valuable, needed information

Comparatively inexpensive to produce

Multiple sponsor and advertiser placements Relevant feature sponsorships

Infinitely customizable Efficient design achieves multiple objectives

An insider’s guide to get the most out of your day at the races in the hours leading up to the green flag:

Richmond EditionCatch a show: Don’t miss the pre-race concert from

Night Ranger

Do some good: The NASCAR Track Walk to benefit the NASCAR Foundation gets underway at 1:15 p.m. Get out and explore the track with NASCAR stars. Meet at Gate 70 outside the track behind Turn 4.

Get up close and personal: The Green Flag Club is a unique entertainment experience provided by Richmond International Raceway that features driver appearances and first-class entertainment. It is a great opportunity for fans to interact with the stars of the race.

Go racing: The track’s midway go-kart track is open from 10 a.m. - 7 p.m.

Get festive: From 10 a.m. until 7 p.m., the Chevy Fan Fest is the place to be. Activities include games, displays, showcars, children’s activities and Chevy driver appearances.

Explore the grounds: Richmond International Raceway is part of the deluxe Richmond Raceway Complex, home to a variety of unique buildings and structures.

Get dialed in: Be sure to get a copy of the Official Souvenir Program, which includes starting line-ups and scanner frequencies so you can listen in to the

drivers’ in-car communications. Scanners and Sprint Fan View video devices are available for rent around the facility.

Be patriotic: Every fan will be given a flag to wave before the start of Saturday’s race. Be sure to get yours and fly it proudly!

Get connected: Get our your Web-enabled phone and join the track’s Facebook page to stay current on all that happens at Richmond International Raceway.

Get free stuff: The Midway is jammed with displays from companies providing samples and demonstrations. Be sure to see what might be in store for you!

before the

Things to&

Morton Buildings meets every need. See our ad in the Air Guard 400 Official Souvenir

Program or visit us online at:www.mortonbuildings.com

Raceday Maps

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Anthem Motorsports

Digital / Online MapsReal-time updating

Single source of the truth

Endless versions / instances for varied uses

Sponsor inclusion / advertising

Digital / Online Maps

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Anthem Motorsports

Interactive ServicesWeb content development and deployment

Video production Green screen, multi-camera productions Complete digital post-production facilities Social network strategy and message management

SEO

Interactive Services

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Anthem Motorsports

Mobile Campaign Management

SMS campaign management

QR code integration

At-track opt-in capture

Mobile Campaigns

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Anthem Motorsports

At track activation

“Street Team” deployment

Sales support and staffing

Display staffing and management

Models and other specialty staffing

At-track Activation

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Anthem Motorsports

Custom voicemail messaging

Outbound calls with novelty messaging

Celebrity greeting

Customized to recipient Samples: www.phonegreetings.com

Voicemail Messages

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Anthem Motorsports

Creative Services

Concept development

Design execution and implementation

Media placement

Multimedia

Creative

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Anthem Motorsports

Public Relations Services

News release drafting / distribution

Story planting / blogging

Social media seeding

On-site media support

PR Services