8/10/2019 Ansoff Matrix Indigo

1/3

8/10/2019 Ansoff Matrix Indigo

2/3

Ansoff Matrix

Market Present & Product Market Present

Promoting its low cost airlines aggressily &

increase its market Share

Market New & Product Market Present

Promoting Indigo Airlines to new InternationalDestinations

8/10/2019 Ansoff Matrix Indigo

3/3

Market Present & Product Market New

Promote loyalty programs for frequent flyers

Markets New & Product Market New

Indigo can expand its services to the

cargo/freight market or charted plane services