ANR Logo: Guidelines for Useanrcs.ucdavis.edu/documents/ANR_Logo8301.pdf · It unifies and strengthens public awareness of the hundreds of separate departments, offices ... have questions

ANR Logo: Guidelines for Use University of CaliforniaAgriculture & Natural Resources

October 1999

Agriculture & Natural Resources

Office of the Vice President

U N I V E R S I T Y o f C A L I F O R N I A

Dear Colleagues:

A distinct visual identity offers many advantages for the Division of Agriculture and NaturalResources and each of you who are a part of this vital and vibrant organization.

● It helps to build name recognition and visibility with our user communities, with elected offi-cials and across the entire University system.

● It unifies and strengthens public awareness of the hundreds of separate departments, officesand programs that make up our statewide organization.

● It projects an image of excellence and of diversity in research, extension, educational out-reach and service to the community.

● It is a reminder to all who come to know us that the Division is the land-grant arm of theUniversity and that individually and together we are dedicated to “bringing knowledge fromthe University to the people.”

Earlier this year, we took the first step in creating a visual identity for the Division through theintroduction of a new and distinctive logo at the statewide conference. By now most of you haveseen this logo with its stylized “ANR” and “University of California” wordmarks projected on a blueand gold background. Many of you have been asking how to obtain copies of the logo and for guid-ance concerning its use on business cards, notepads, envelopes, name tags, and other forms of visualcommunication.

In response, I am pleased to provide you with this copy of the ANR Logo: Guidelines for Use.The guidelines are intended to answer questions you have about the logo and to provide you withexamples of its proper use and display. The guidelines also are available on-line along with comput-er-generated copies of the ANR logo that are ready to be downloaded in PC or Mac formats. Simplylog onto the Internet and go to http://danr.ucop.edu/anrlogo/.

We are aware that some units within the Division, including UCCE and statewide special pro-grams and projects, have designed their own logos. You will continue to have the flexibility to dis-play them along with the ANR logo. Individual unit logos should appear on the right-hand side ofbusiness cards, notepads, name tags and other visual communication media opposite the ANR logo.See the guidelines for specifics.

Our goal is to have the ANR logo become the Division’s identifying and unifying symbol andsignature for the new millennium. Accordingly, I am asking everyone who develops or uses materi-als that represent the Division of Agriculture and Natural Resources to cooperate in this effort toestablish, project and maintain a consistent visual image.

Naturally a transition period will be required to fully adopt the new graphic identity. It is nei-ther necessary nor desirable to discard existing supplies of stationery, envelopes or business cards.Instead, phase in the new design as replacement materials are produced, but no later than July 1, 2000.

Please contact the ANR Office of Governmental & External Relations at (510) 987-9862 if youhave questions about the use of the logo or need assistance in obtaining computer-generated copies.

Thank you for your cooperation and assistance in helping the Division take this important steptoward adopting a consistent and coordinated public identity.

Sincerely,

W.R. GomesVice President

http://danr.ucop.edu/anrlogo/

Section 1General logo specifications

Logo colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1Logo don’ts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.2Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3Identifiers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.4Using the logo on the web . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.5How to use electronic logo files with Microsoft Word

and Powerpoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.6Camera-ready art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.7

Section 2Stationery

Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2Mailing labels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.3Penalty mail letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.4Penalty mail envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.6

Section 3Communication

Business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.1Notehead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.2Inter-office memo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.4FAX cover sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5Penalty mail enclosure slips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.7Notepads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.8Name tags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.9

Section 4News

Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.1News releases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.3

Section 5Publications

Book covers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1Book spines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.2

Section 6Specialty items

Artwork for tote bags, mugs, T-shirts, etc.Logo for dark background . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.1Logo for light background. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.2Blue and gold logo art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.3

Table of Contents

Introduction

Alogo creates a distinct visual identity that can become a valuable

asset for an organization, especially one as multifaceted as the

Division of Agriculture and Natural Resources. Used consistently and

broadly, this symbol will distinguish and enhance ANR’s identity and

unify communication. It provides an essential tool for building public

support for ANR by promoting the visibility of the Division’s statewide,

county and campus-based programs.

To contribute to the Division’s image as a progressive, professional and

cohesive organization, you are encouraged to apply the ANR logo to all

of your products. This includes newsletters, brochures, publications,

reports, letters, audiovisual materials, materials for seminars and work-

shops, teleconferences, Web pages, exhibits and other media.

As a user of the ANR logo, you are a guardian of ANR’s public image.

This usage manual is intended to help ensure that the logo and its

related design elements are applied consistently and professionally

while providing flexibility to individual offices and departments. If this

manual does not answer your questions about appropriate logo usage,

please contact the Office of Governmental & External Relations at (510)

987-9862.

Section 1

General logospecifications

A N R L o g o : G u i d e l i n e s f o r U s e 1 . 1

Logo colorsThe ANR logo is to be used with the colors specified in the following combinations:

Blue and gold

Spot color:Uncoated paper:

Blue: Pantone 286 UGold: Pantone 115 U

Coated paper:Blue: Pantone 286 CGold: Pantone 116 C

Note: Gold foil can be substituted for gold ink

Process color (CMYK=Cyan, Magenta, Yellow, Black)Blue: Pantone S196-1 (C=100%, M=70%, Y=0%, K=0%)Gold: Pantone S 5-1 (C=0%, M=20%, Y=100%, K=0%)

Blue

Spot color Pantone 286 U or 286 C

Process colorBlue: Pantone S196-1 (C=100%, M=70%, Y=0%, K=0%)

Black

Spot or process color: Black ink

Use the following logos if you have a dark back-ground on which the blueor black logo does notstand out.

The white ANR logo is for useagainst a black, PMS 286 blue,or a dark color background.

The gold or white ANR logosare for use against a PMS 286blue background. The spot goldlogo can be used for gold foil.

NOTE: These are the names ofelectronic logo files in EPSformat. They are availableon the web athttp://danr.ucop.edu/anrlogo

Spot color blue and goldFile: ANR_logo_1_sbg.eps

Process color blue and goldFile: ANR_logo_1_pbg.eps

White ANR logoFile: ANR_logo_1r.eps

Spot goldFile: ANR_logo_1r_sg.eps

Process goldFile: ANR_logo_1r_pg.eps

Spot color blueFile: ANR_logo_1_sb.eps

Process color blueFile: ANR_logo_1_pb.eps

BlackFile: ANR_logo_1.eps



Logo don’ts

Don’t reverse the logo.

Don’t use the logo at an angle.

Don’t set the logo on its side.

Don’t use the logosmaller than

1/2” wide.

Don’t leave offUniversity of California.This version is for limited use on bookspines. See page 5.2 for details.


The ANR logo uses ITC Berkeley Oldstyle in its design. ITC Berkeley Oldstyle*, Times New Roman,Helvetica (Macintosh, PC) or Arial (PC) are the recommended fonts to use with the logo. Berkeley workswell for headlines and body text. Helvetica or Arial can also be used for headlines and the subheads(Frutiger and Myriad are also quite nice). Times New Roman can be used in place of Berkeley except onidentifiers (see page 1.4).

ITC Berkeley Oldstyle Book

The quick brown fox jumps over the lazy dogABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

ITC Berkeley Oldstyle Bold


Helvetica or Arial RegularThe quick brown fox jumps over the lazy dogABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Helvetica or Arial BoldThe quick brown fox jumps over the lazy dogABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Times New Roman


Times New Roman BoldThe quick brown fox jumps over the lazy dogABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

*ITC Berkeley Oldstyle (font package 106) can be purchased for either PC or Macintosh from the AdobeSystems website at www.adobe.com/type or by phone at (888) 502-8393.

Fonts


There are several ways to use the ANR logo with text that identifies a program or department. The textshould generally make three identifications in the following order:

● University of California (preferred but optional since the ANR logo identifies the University)● Agriculture & Natural Resources● Department or Program Name

The following logos with type are available in EPS format (created in Adobe Illustrator 6.0). To use thelogos with one or two line identifiers (ANR_logo_3_1.eps, ANR_logo3_2.eps), you need to have the ITCBerkeley Bold font and Adobe Illustrator to change the program/department line. Berkeley can be pur-chased from Adobe Systems, see page 1.3 for details. No fonts are necessary for the logo with no pro-gram/department identifier (ANR_logo_3.eps).

Identifiers

Integrated Hardwood Range Management Program

Integrated Pest Management

One-line identifier

Two-line identifier

Rule lines up with 2nd rule in logo

No department or program identifier

Rule lines up with 1st rule in logo

file: ANR_logo_3.eps

file: ANR_logo_3_1.eps

file: ANR_logo_3_2.eps

University of CaliforniaAgriculture & Natural ResourcesIntegrated Pest Management

Note:If you don’t have Berkeley, don’tattempt to recreate these identifiersin another font. It is acceptable tosimply set text next to the logo.


File availability

Electronic ANR logo files and instructions for downloading the ANR logo are available at the ANR website, http://danr.ucop.edu/anrlogo/.

The files for use on the web are in GIF format and are ready to go on your web pages. Many sizes areavailable. Do not resize the GIF files to make them fit to your page or you will degrade the image quality.Download another size instead. Only the 2-color blue and gold or 1-color blue and white logo versionsshould be used on the web.

Colors for the web

The following colors are the closest matches to the specified blue (Pantone 286 C) and gold (Pantone116 C). The colors will be slightly differentthan the print colors because only 216 colors reproduce well on the web. You canuse these colors in other elements of yourweb page to coordinate with the ANR logo.

For HTML web pages (Hexadecimal)

Blue: Hexadecimal: 003399Gold: Hexadecimal: FFCCOO

For graphics software (Photoshop,Illustrator, etc.)

Blue: RGB (Red/Green/Blue): 0/51/153 or 0%/20%/60%

Gold: RGB (Red/Green/Blue): 255/204/0 or 100%/80%/0%

Note: Don’t use these color values forprinted materials.

Using the logo on the web



How to use electronic logofiles with Microsoft Word andPowerPointWhich file format should I use?

If you are using a PC, the WMF and TIFF formats are the best formats to use. If you are on a PC and havea Postscript language printer, or you are on a Macintosh, the EPS format will be best and the TIFF secondbest.

Getting the logo into Word 6.0/95.

Place your cursor in the text where you want the picture to be inserted. To insert the logo into your wordfile, pull down the INSERT menu and choose Picture and then From File...

Find the logo on your hard drive and click OK. It should drop into your document wherever your cursoris. To change the size, triple click on the art. The Paint dialog box will come up. Click on the art. Grab thelower right handle and drag towards or away from center to change size. Hold the shift key down whenyou do this to maintain the proportions of the logo. Close paint dialog and check to see if size is what youwant.

Getting the logo into Word 97 and above.

Place your cursor in the text where you want the picture to be inserted. To insert the logo into your wordfile, pull down the INSERT menu and choose Picture and then From File...

In the dialog box, be sure to check the box next to “Float over text.” Find the logo on your hard drive andclick OK. It should drop into your document wherever your cursor is. You can then size it like any clip artby grabbing the handles and dragging them. Hold the shift key down when you do this to maintain theproportions of the logo. You can relocate the art by click-holding in the center of the art and dragging itwhere you want it.

Inserting the logo into your PowerPoint presentation file.

Pull down the INSERT menu and choose Picture and then From File...

Find the logo on your hard drive and click OK. It should drop into your document wherever your cursoris. You can then size it like any clip art by grabbing the handles and dragging them. To see the handles,click once on the art and they will become visible. To maintain the proportions of the logo, hold the shiftkey down when resizing.

Sometimes the art will be quite large and you will only see a piece of it. Click-hold on the art and draguntil you see a corner handle of the selected art. Once you see a corner handle, click-hold and drag thehandle towards the center of the art. To maintain the proportions of the logo, hold the shift key downwhen resizing. You may have to do this a couple times to get the art to fit within your screen.


Camera-ready art

Blue Plate Gold Plate

Note: Do not reverse logo

Section 2

Stationery


LetterheadAt the present, there is no letterhead with the ANR logo on it. A proposed letterhead design that incor-porates the ANR logo is currently under review. Use the current UC letterhead (sample below) until anANR version is approved.

UNIVERSITY OF CALIFORNIA

BERKELEY ● DAVIS ● IRVINE ● LOS ANGELES ● RIVERSIDE ● SAN DIEGO ● SAN FRANCISCO SANTA BARBARA ● SANTA CRUZ

OFFICE OF THE PRESIDENTDIVISION OF AGRICULTURE AND NATURAL RESOURCES

8.5" x 11" (65% actual size)


University of CaliforniaAgriculture & Natural ResourcesCommunication Services

6701 San Pablo AvenueOakland, CA 94608-1239

Envelopes

#10 envelope (actual size)

University of CaliforniaAgriculture & Natural ResourcesOffice of Governmental & External Relations

1111 Franklin Street, 6th FloorOakland, CA 94607-5200

9" by 12" envelope (actual size)



University of CaliforniaAgriculture & Natural ResourcesOffice of Governmental & External Relations

1111 Franklin Street, 6th FloorOakland, CA 94607-5200

1/4"margin

1/2"margin




TO:

Mailing labels



TO:

3.25" x 4" label (actual size)

4" x 6" label (actual size)


A full-size version of the penalty mail letterhead is on the following page. Penalty mail enclosure slipscan be found on page 3.7.

University of California Cooperative Extension


University of California and the United States Department of Agriculture Cooperating

Penalty mail letterhead

8.5" x 11" (65% actual size)

1⁄2" margin

1 1⁄8" logo

2 . 5



University of California and the United States Department of Agriculture Cooperating

Full-size penalty mail letterhead


Penalty mail enclosure slips can be found on page 3.7.

COOPERATIVE EXTENSIONU.S. DEPARTMENT OF AGRICULTURE


OAKLAND, CALIFORNIA 94607-5200

OFFICIAL BUSINESS

Penalty for Private Use $300

Penalty mail envelopes

COOPERATIVE EXTENSIONU.S. DEPARTMENT OF AGRICULTURE


OAKLAND, CALIFORNIA 94607-5200

OFFICIAL BUSINESS

Penalty for Private Use $300

#10 envelope (actual size)

Section 3

Communication


ANR Business Card Pricing by QuantityRefer to page 3.1a to see samples of each style.

Style #1250 = $35.00500 = $40.001,000 = $45.00

Style #2 Note: This card can also be ordered with the optional bottom right corner logo (see style #3)

250 = $38.00500 = $45.001,000 = $55.00

Style #3 Note: Sample card shown with optional bottom right corner logo. Pricing below is for standard cardwithout the second bottom logo - for all optional bottom logos, add $10.00 *

250 = $38.00500 = $45.001,000 = $55.00

Style #4 This style to be used for UCCE logo only **Note: Available in both recycled grey or white (shown in both colors on following page). Please specifycolor when ordering. The UCCE logo may also be used in style #3.

250 = $38.00500 = $45.001,000 = $55.00

Style #5250 = $45.00500 = $55.001,000 = $65.00

Ordering InstructionsAll orders should go directly though UC Campus Copy. Please use the Campus Copy order form whenordering ANR business cards. The Campus Copy order form can be found on page 3.1b. The phonenumber for Campus Copy is 510-642-2679 and the fax number is 510-642-7927.

Please be sure to specify which style you are ordering and provide your account or billing informationon the order form.

*Additional Notes: If you would like to add an optional bottom right corner logo (per style 3 card shownwith optional second logo) camera-ready artwork must be provided to Campus Copy and there is anadditional $10.00 fee.

**The UCCE card style shown in style 4 should only be used for the UCCE second logo as other secondlogos do not lend themselves to this option and should be placed in the lower right corner.

Business cards

12/1999

A N R L o g o : G u i d e l i n e s f o r U s e 3 . 1 a

Business Card SamplesANR Style 1

ANR Style 2

ANR Style 3

ANR Style 4

ANR Style 4

ANR Style 5

12/1999

3 . 1 b


Bill W. FredrickSenior Assistant

1111 Franklin Street, 6th floorOakland, CA 94607-5200(510) 987-9862FAX (510) 465-2659


Office of Governmental & External Relations


Notehead

This example is personalized.Delete the personalized elements for a generic department notehead.

5.5" x 8.5" (actual size)


Notehead examples

Bill W. FredrickFarm Advisor

6701 San Pablo AvenueOakland, CA 94608-1239(530) 757-8930FAX (503) 757-8940

Cooperative ExtensionFresno County

Bill W. FredrickSenior Assistant

1111 Franklin Street, 6th floorOakland, CA 94607-5200(510) 987-9862FAX (510) 465-2659





Inter-office memo

To:

From:

Date:

Subject:




8.5" x 11" (shown 70% actual size)


FAX cover sheets

1111 Franklin Street, 6th FloorOakland, CA 94607-5200(510) 555-1212FAX (510) 555-1212

Date:

To:

FAX:

From:

FAX:

Phone:

Cover sheet plus _____ pages.

Comments:




8.5" x 11" (Shown 70% actual size)

3 . 6

1111 Franklin Street, 6th FloorOakland, CA 94607-5200(510) 555-1212FAX (510) 555-1212

Date:

To:

FAX:

From:

FAX:

Phone:

Cover sheet plus _____ pages.

Comments:





Penalty mail letterhead and envelopes can be found on pages 2.4 to 2.6.

The enclosed information is provided by Cooperative Extension, an educational agency of the University of California and the United States Department of Agriculture.

Steven P. Nation

Director, Governmental & External Relations

The University of California prohibits discrimination against or harassment of any person employed by or seeking employment with the University on the basis of race, color, national origin, religion, sex, physical or mental disability, medical condition (cancer-related or genetic characteristics), ancestry, marital status, age, sexual orientation, citizenship, or status as a covered veteran (special disabled veteran, Vietnam-era veteran or any other veteran who served on active duty during a war or in a campaign or expedition for which a campaign badge has been authorized). University Policy is intended to be consistent with the provisions of applicable State and Federal laws. Inquiries regarding the University's nondiscrimination policies may be directed to the Affirmative Action/Staff Personnel Services Director, University of California, Agriculture and Natural Resources, 1111 Franklin, 6th Floor, Oakland, CA 94607-5200 (510) 987-0096.

University of California and U.S. Department of Agriculture cooperating.



Support for Cooperative Extension is supplied by federal, state, and county governments. Cooperative Extension provides the people of California with the very latest scientific information in agriculture and the family and consumer sciences. It also sponsors the 4-H Youth Program. Cooperative Extension representatives, serving in all counties of California, are known as farm, home, or youth advisors. Their offices usually are located in the county seat. They will be happy to provide you with information in their fields.

Oakland, California

Penalty mail enclosure slips

Enclosed is the material you requested or might be of interest to you. Please let us know if we can be of further service.

Sincerely,

[Authorized Name][Title]The University of California prohibits discrimination against or harassment of any person employed by or seeking employment with the University on the basis of race, color, national origin, religion, sex, physical or mental disability, medical condition (cancer-related or genetic characteristics), ancestry, marital status, age, sexual orientation, citizenship, or status as a covered veteran (special disabled veteran, Vietnam-era veteran or any other veteran who served on active duty during a war or in a campaign or expedition for which a campaign badge has been authorized). University Policy is intended to be consistent with the provisions of applicable State and Federal laws. Inquiries regarding the University's nondiscrimination policies may be directed to the Affirmative Action/Staff Personnel Services Director, University of California, Agriculture and Natural Resources, 1111 Franklin, 6th Floor, Oakland, CA 94607-5200 (510) 987-0096.




Support for Cooperative Extension is supplied by federal, state, and county governments. Cooperative Extension provides the people of California with the very latest scientific information in agriculture and the family and consumer sciences. It also sponsors the 4-H Youth Program. Cooperative Extension representatives, serving in all counties of California, are known as farm, home, or youth advisors. They will be happy to provide you with information in their fields.

1720 South Maple AvenueFresno, CA 93702(209) 456-7285FAX (209) 456-7575

Fresno County

8.5" x 3.66" (Shown 75% actual size)

Example of county enclosure slip

Example of OGER enclosure slip


Notepads




4.25" x 5" (shown actual size)


Office of Governmental &External Relations

Name tags

Integrated Pest Management

3" x 4" (shown actual size)




Section 4

News


Newsletter template 1

Here are some suggestions on how to create anewsletter format using the ANR logo. If youhave artwork you’d like to include in the header,see page 4.2.

Newsletters

Department Name

NewsnameDivision of Agriculture & Natural Resources July 1999 ■ Volume 13, No.2

Inside this issue■ Major ag producers see

new opportunities PAGE 2

■ Grant research gets boostfrom fisheries PAGE 3

■ Big news from new director PAGE 4

Du birdoj falis. Kvar alta vojojmangxas la tre malbona auxtoj, sednau vere pura bieroj tre blinde helfismultaj katoj, kaj la kvar stulta birdoj,sed la malpura radioj vere malvarmetrinkis ses bildoj, kaj kvar hundoj falisforte, sed tri stratoj malbele batos nautre stulta domoj. Multaj bela bildojigxis kvar malpura domoj. Multaj vereklara kalkuliloj gajnas tri stulta arboj.La radio malvarme batos nau etakalkuliloj, kaj multaj flava auxtoj mal-rapide igxis tri tre stulta katoj.

Kolorado veturas, sed Ludvikopromenos blinde.

Multaj auxtoj parolis, kaj nau veremalalta cxambroj tre bele pripensisDenvero, sed Ludviko trinkis Kwarko,kaj ses belega stratoj promenos.

Multaj malbona birdoj stulte pripensistri vere stulta arboj, sed du domojhelfis kvar stratoj. Tri sxipoj tre mal-bone pripensis multaj belega bildoj,kaj Ludviko parolis bone. Tri purabieroj kuris. Londono igxis nau stra-toj. Ludviko pripensis Londono, sedLudviko saltas.

Multaj vere malalta cxambrojtrinkis du malpura kalkuliloj. Kvar tremalklara katoj bele gajnas multajvojoj, kaj la katoj havas ses stratoj, sedla kato veturas vere blinde. Du mal-bona kalkuliloj kuris. Ses tre eta bildojmalbele igxis du cxambroj. Ses radiojmalbone pripensis nau stulta vojoj, kajkvin telefonoj veturas vere forte. Sesbirdoj parolis. Tri telefonoj veturasbone, sed kvar domoj bele trinkis.

Tri birdoj helfis sestre malalta sxipojLa vere flava cxambroj pripensis ses

malbona bieroj, sed Kolorado trinkiskvin auxtoj, kaj kvar tre eta radiojhavas nau malbela birdoj, sed Kwarkoveturas, kaj kvin bieroj rapidemangxas la rapida sxipoj, sedLondono helfis kvin vere stulta birdoj.

Ses vojoj tre varme gajnas la bele-ga stratoj, kaj kvar vere bona birdojmalbele mangxas ses stratoj. Nau flavasxipoj kuris tre malbone, sed multajdomoj havas la stulta kato. Du vojojacxetis multaj vere alta bieroj. La trebela auxtoj mangxas Denvero. Tri mal-rapida cxambroj kuris. Ses stratoj falis.Tri malbela birdoj igxis multaj malk-lara hundoj.

La klara arboj promenos. Du belaradioj forte batos nau vere alta hun-doj, kaj multaj radioj tre blinde acxetisdu malklara arboj, sed la pura radiobone mangxas ses cxambroj, kaj naulibroj skribas ses cxambroj, sed trivere malbona domoj trinkis nau trerapida cxambroj. Multaj stratoj helfisla bela katoj, kaj kvin sed la puraradio bone mangxas ses cxambroj,mal-bela arboj acxetis la domoj. Nau veremalrapida bieroj batos multaj libroj.Du tre alta arboj acxetis la radio, sedkvar vere.

Malpura birdoj parolis

Kaj ses malklara radioj havas la belegasxipo cxambroj acxetis

Du tre belega libroj acxetis nau telefonojKaj Londono helfis Denvero. Kvinmalbona birdoj gajnas kvar malklaraauxtoj.

Kvin bona domoj promenos, sedkvar cxambroj vere malbele mangxaskvin sxipoj, kaj kvar kalkuliloj parolis.Kvin malbona katoj kuris stulte. La tremalpura radioj vere blinde pripensismultaj tre malrapida vojoj, sed kvinmalpura sxipoj promenos, kaj multajvojoj varme igxis du libroj. Tri rapidaradioj vere malrapide acxetis ses trestulta hundoj, sed kvin katoj vere mal-varme havas ses hundoj, kaj tri domojpripensis ses flava hundoj, sed kvarstulta radioj veturas varme, kaj kvindomoj trinkis kvar alta katoj, sed naumalklara stratoj bele acxetis tri rapidavojoj, kaj nau stulta kalkuliloj helfis la

telefonoj, sed kvin malrapida stratojtrinkis kvar domoj. Tri libroj veturas,kaj Londono malbone trinkis Kwarko.

Kvar malalta katoj malbelemangxas du stratoj, sed kvar tre klaralibroj acxetis la kalkuliloj, kaj nauflava arboj promenos, sed ses malbelasxipoj skribas la bildo. Nau malaltabirdoj saltas forte. La bona katoj acx-etis nau rapida bieroj. Ses vere malbelabildoj batos du birdoj.

Multaj flava domoj veturas tremalvarme, kaj ses vere malklara radiojtre bone batos nau pura stratoj.Denvero falis bele, sed ses libroj batostri domoj, kaj du stulta bildoj havaskvar malbela arboj. Du cxambrojveturas rapide. Tri vere eta radioj mal-bele gajnas kvin malpura bieroj, sed


NewsletterButte County July 1999 ■ Volume 13, No.2

Tri birdoj helfis ses tre malalta sxipojLa vere flava cxambroj pripensis ses malbona bieroj, sed Kolorado trinkis kvin aux-

toj, kaj kvar tre eta radioj havas nau malbela birdoj, sed Kwarko veturas, kaj kvinbieroj rapide mangxas la rapida sxipoj, sed Londono helfis kvin vere stulta birdoj.

Ses vojoj tre varme gajnas la belega stratoj, kaj kvar vere bona birdoj malbelemangxas ses stratoj. Nau flava sxipoj kuris tre malbone, sed multaj domoj havas la

stulta kato. Du vojoj acxetis multaj vere alta bieroj. La tre bela auxtoj mangxas Denvero. Tri malrapidacxambroj kuris. Ses stratoj falis. Tri malbela birdoj igxis multaj malklara hundoj.

La klara arboj promenos. Du bela radioj forte batos nau vere alta hundoj, kaj multaj radioj treblinde acxetis du malklara arboj, sed la pura radio bone mangxas ses cxambroj, kaj nau libroj skribasses cxambroj, sed tri vere malbona domoj trinkis nau tre rapida cxambroj. Multaj stratoj helfis la belakatoj, kaj kvin malbela arboj acxetis la domoj. Nau vere malrapida bieroj batos multaj libroj. Du trealta arboj acxetis la radio, sed kvar vere.


Kaj ses malklara radioj havas la belega sxipo cxam-broj acxetisDu birdoj falis. Kvar alta vojoj mangxas la tre malbona auxtoj, sed nau vere pura bieroj tre blindehelfis multaj katoj, kaj la kvar stulta birdoj, sed la malpura radioj vere malvarme trinkis ses bildoj, kajkvar hundoj falis forte, sed tri stratoj malbele batos nau tre stulta domoj. Multaj bela bildoj igxis kvarmalpura domoj. Multaj vere klara kalkuliloj gajnas tri stulta arboj. La radio malvarme batos nau etakalkuliloj, kaj multaj flava auxtoj malrapide igxis tri tre stulta katoj.

Kolorado veturas, sed Ludviko promenos blinde.Multaj auxtoj parolis, kaj nau vere malalta cxambroj tre bele pripensis Denvero, sed Ludviko

trinkis Kwarko, kaj ses belega stratoj promenos. Multaj malbona birdoj stulte pripensis tri vere stultaarboj, sed du domoj helfis kvar stratoj. Tri sxipoj tre malbone pripensis multaj belega bildoj, kajLudviko parolis bone. Tri pura bieroj kuris. Londono igxis nau stratoj. Ludviko pripensis Londono,sed Ludviko saltas.

Multaj vere malalta cxambroj trinkis du malpura kalkuliloj. Kvar tre malklara katoj bele gaj-nas multaj vojoj, kaj la katoj havas ses stratoj, sed la kato veturas vere blinde. Du malbona kalkulilojkuris. Ses tre eta bildoj malbele igxis du cxambroj. Ses radioj malbone pripensis nau stulta vojoj, kajkvin telefonoj veturas vere forte. Ses birdoj parolis. Tri telefonoj veturas bone, sed kvar domoj beletrinkis.

Ses vojoj tre varme gajnas la belega stratoj, kaj kvar vere bona birdoj malbele mangxas ses stratoj.Nau flava sxipoj kuris tre malbone, sed multaj domoj havas la stulta kato. Du vojoj acxetis multaj verealta bieroj. La tre bela auxtoj mangxas Denvero. Tri malrapida cxambroj kuris. Ses stratoj falis. Trimalbela birdoj igxis multaj malklara hundoj.

La klara arboj promenos. Du bela radioj forte batos nau vere alta hundoj, kaj multaj radioj treblinde acxetis du malklara arboj, sed la pura radio bone mangxas ses cxambroj, kaj nau libroj skribasses cxambroj, sed tri vere malbona domoj trinkis nau tre rapida cxambroj. Multaj stratoj helfis la belakatoj, kaj kvin malbela arboj acxetis la domoj. Nau vere malrapida bieroj batos multaj libroj. Du trealta arboj acxetis la radio, sed kvar vere.


Cooperative Extension, University of California

Division of Agriculture & Natural Resources July 1999 ■ Volume 13, No.2

Cereal Crop ReviewR i c e ● W h e a t ● O a t s B a r l e y













La klara arboj promenos. Du belaradioj forte batos nau vere alta hun-doj, kaj multaj radioj tre blinde acxetisdu malklara arboj, sed la pura radiobone mangxas ses cxambroj, kaj naulibroj skribas ses cxambroj, sed trivere malbona domoj trinkis nau trerapida cxambroj. Multaj stratoj helfisla bela katoj, kaj kvin malbela arbojacxetis la domoj. Nau vere malrapidabieroj batos multaj libroj. Du tre altaarboj acxetis la radio, sed kvar vere.





Kvin bona domoj promenos, sedkvar cxambroj vere malbele mangxaskvin sxipoj, kaj kvar kalkuliloj parolis.Kvin malbona katoj kuris stulte. La tremalpura radioj vere blinde pripensismultaj tre malrapida vojoj, sed kvinmalpura sxipoj promenos, kaj multajvojoj varme igxis du libroj. Tri rapidaradioj vere malrapide acxetis ses trestulta hundoj, sed kvin katoj vere mal-varme havas ses hundoj, kaj tri domojpripensis ses flava hundoj, sed kvarstulta radioj veturas varme, kaj kvindomoj trinkis kvar alta katoj, sed nau

malklara stratoj bele acxetis tri rapidavojoj, kaj nau stulta kalkuliloj helfis latelefonoj, sed kvin malrapida stratojtrinkis kvar domoj. Tri libroj veturas,kaj Londono malbone trinkis Kwarko.


Multaj flava domoj veturas tremalvarme, kaj ses vere malklara radiojtre bone batos nau pura stratoj.Denvero falis bele, sed ses libroj batos


NewslettersNewsletter template 2

Another suggestion on how to create a newsletter format using the ANR logo with artwork in the header.


Butte County July 1999 ■ Volume 13, No.2

NewsletterInside this issue■ Major ag producers see












La klara arboj promenos. Du belaradioj forte batos nau vere alta hun-doj, kaj multaj radioj tre blinde acxetisdu malklara arboj, Multaj stratoj helfisla bela katoj, kaj kvin malbelased lapura radio bone mangxas ses cxam-broj, kaj nau libroj skribas ses cxam-broj, sed tri vere malbona domojtrinkis nau tre rapida cxambroj.Multaj stratoj helfis la bela katoj, kajkvin malbela arboj acxetis la domoj.Nau vere malrapida bieroj batos mul-taj libroj. Du tre alta arboj acxetis laradio, sed kvar vere.




Kvin bona domoj promenos, sedkvar cxambroj vere malbele mangxaskvin sxipoj, kaj kvar kalkuliloj parolis.Kvin malbona katoj kuris stulte. La tremalpura radioj vere blinde pripensismultaj tre malrapida vojoj, sed kvinmalpura sxipoj promenos, kaj multajvojoj varme igxis du libroj. Tri rapidaradioj vere malrapide acxetis ses trestulta hundoj, sed kvin katoj vere mal-varme havas ses hundoj, kaj tri domojpripensis ses flava hundoj, sed kvarstulta radioj veturas varme, kaj kvindomoj trinkis kvar alta katoj, sed naumalklara stratoj bele acxetis tri rapidavojoj, kaj nau stulta kalkuliloj helfis la

telefonoj, sed kvin malrapida stratojtrinkis kvar domoj. Tri libroj veturas,kaj Londono malbone trinkis Kwarko.


Multaj flava domoj veturas tremalvarme, kaj ses vere malklara radiojtre bone batos nau pura stratoj.Denvero falis bele, sed ses libroj batostri domoj, kaj du stulta bildoj havaskvar malbela arboj. Du cxambrojveturas rapide. Tri vere eta radioj mal-bele gajnas kvin malpura bieroj, sed


Cereal Crop ReviewButte County

R i c e ● W h e a t ● O a t s B a r l e y

July 1999 ■ Volume 13, No.2













La klara arboj promenos. Du belaradioj forte batos nau vere alta hun-doj, kaj multaj radioj tre blinde acxetisdu malklara arboj, sed la pura radiobone mangxas ses cxambroj, kaj naulibroj skribas ses cxambroj, sed trivere malbona domoj trinkis nau trerapida cxambroj. Multaj stratoj helfisla bela katoj, kaj kvin malbela arbojacxetis la domoj. Nau vere malrapidabieroj batos multaj libroj. Du tre altaarboj acxetis la radio, sed kvar vere.





Kvin bona domoj promenos, sedkvar cxambroj vere malbele mangxaskvin sxipoj, kaj kvar kalkuliloj parolis.Kvin malbona katoj kuris stulte. La tremalpura radioj vere blinde pripensismultaj tre malrapida vojoj, sed kvinmalpura sxipoj promenos, kaj multajvojoj varme igxis du libroj. Tri rapidaradioj vere malrapide acxetis ses trestulta hundoj, sed kvin katoj vere mal-varme havas ses hundoj, kaj tri domojpripensis ses flava hundoj, sed kvarstulta radioj veturas varme, kaj kvindomoj trinkis kvar alta katoj, sed nau

malklara stratoj bele acxetis tri rapidavojoj, kaj nau stulta kalkuliloj helfis latelefonoj, sed kvin malrapida stratojtrinkis kvar domoj. Tri libroj veturas,kaj Londono malbone trinkis Kwarko.


Multaj flava domoj veturas tremalvarme, kaj ses vere malklara radiojtre bone batos nau pura stratoj.Denvero falis bele, sed ses libroj batos


News releases

8.5" x 11" (shown 50% actual size)

Non-penalty mail newsrelease

Penalty mail news release

Section 5

Publications


The ANR logo should be used on all ANR publications. It should be on the front cover although theback cover is also acceptable. The accompanying text should make these identifications in the following order:

● University of California ● Agriculture & Natural Resources● Department or Program name (optional)● Publication number

Use a font that integrates well with thecover’s design. The following examplesshow a couple of ways to use the ANRlogo on a cover.

Book covers

Publication 21579

Universidad de CaliforniaProyecto Estal de Control Integrado de PlagasAgricultura y Recursos NaturalesPublicación 3394

Pro

du

ction

Man

ual


Book spinesTwo versions of the ANR logo are designed for use at thesmall size required for book spines.

The small ANR logo block (ANR logo 1sm) can beused in sizes ranging from 1/2" to 3/4" wide. The smallANR letter block (ANR logo 4sm) is for sizes less than1/2". Don’t use the ANR letter block for anything otherthan the spine of a book or video cover.

For use at sizes bigger than 3/4”, use the regularANR logo block (ANR logo 1).

Electronic versions of the logo

File names for Encapsulated Postscript (EPS) versions ofthe logos are listed next to each example.

File: ANR logo 4sm

3/4" widemaximum

7/16" widemaximum

1/2" wide minimum

1/4" wideminimum

File: ANR logo 1sm

Minimum & maximum sizes

Book spine examples

Pro

du

ction

Man

ual

Waln

ut P

rod

uctio

n M

an

ual

UN

IVERSITY O

F CALIFO

RNIA

UN

IVERSITY O

F CALIFO

RNIA

Waln

ut P

rod

uctio

n M

an

ual

UN

IVERSITY O

F CALIFO

RNIA

UN

IVERSITY O

F CALIFO

RNIA

File: ANR logo 1

bigger than 3/4" wide

ANR_logo_1sm.eps ANR_logo_4xs.eps ANR_logo_1r.eps ANR_logo_4rev.eps

Section 6

Specialty Items


Logo for dark backgroundThis logo is for use on folders, mugs, balloons, or other situations where the object is a dark color orblue (Pantone 286) and the logo art is printed in white, gold (uncoated paper: Pantone 115U or coatedpaper, mugs, and balloons and other silk-screened items: 116C), or gold foil.

file: ANR_logo_1f.eps

Example

Note:Manufacture and distributionof de minimis promotional orgoodwill items (e.g. tote bags,mugs, T-shirts, balloons, caps,pennants, etc.) bearing theANR logo shall be permittedonly with prior approval. TheVice President has designatedthe Director of the Office ofGovernmental and ExternalRelations as the appropriateadministrator to review andapprove all proposed uses ofthe ANR logo on specialtyitems to ensure that such usageis consistent with applicableUniversity and Division poli-cies and regulations.


Logo for light backgroundThis logo is for use on folders, mugs, balloons, t-shirts or other situations where the object is a lightcolor and the logo art is printed in blue (Pantone 286C) or black. The artwork has been “opened up” toallow for the ink spread that occurs in silkscreening and other printing processes used on surfaces otherthan paper.

file: ANR_logo_1sm.eps

Note:Manufacture and distributionof de minimis promotional orgoodwill items (e.g. tote bags,mugs, T-shirts, balloons, caps,pennants, etc.) bearing theANR logo shall be permittedonly with prior approval. TheVice President has designatedthe Director of the Office ofGovernmental and ExternalRelations as the appropriateadministrator to review andapprove all proposed uses ofthe ANR logo on specialtyitems to ensure that such usageis consistent with applicableUniversity and Division poli-cies and regulations.


Blue and gold logo artThis is camera-ready art for 2-color uses of the logo. The artwork has been “opened up” to allow for theink spread that occurs in silkscreening and other printing processes used on surfaces other than paper.

Blue Pantone 286C

Gold Pantone 116C

file: ANR_logo_1spec_sep1.eps

file: ANR_logo_1spec_sep2.eps

Note:Manufacture and distribution of de minimispromotional or goodwill items (e.g. tote bags,mugs, T-shirts, balloons, caps, pennants, etc.)bearing the ANR logo shall be permitted onlywith prior approval. The Vice President hasdesignated the Director of the Office ofGovernmental and External Relations as theappropriate administrator to review andapprove all proposed uses of the ANR logo onspecialty items to ensure that such usage isconsistent with applicable University andDivision policies and regulations.

Documents

ANR Logo: Guidelines for Useanrcs.ucdavis.edu/documents/ANR_Logo8301.pdf · It unifies and strengthens public awareness of the hundreds of separate departments, offices ... have questions