AnnualReport_5th_IMGA

The inTernaTional mobile gaming awards © 2004–2009 ncc partners s.a.r.l. all rights reserved25 cours d’estienne d’orves, 13001 marseille FranceTel: +33 491315217 • Fax: +33 491143199 • [email protected]

International Mobile Gaming Awards

ANNUAL REPORT 2009

Dear friends,

The Fifth International Mobile Gaming Awards came to an end at the Mobile World Congress on 18 February 2009.

We very much appreciate your commit-ments which have contributed to the success of the Awards this year and we enjoyed every moment of it. I hope you did too.

With kind regards,

Maarten Noyonsceo and Founder

InternatIonal mobIle games awards 2009

ExEcutivE Summary

For the fifth year running, the International Mobile Gaming Awards handed out awards to the most creative and innovative developers in the world. Since we started in 2004, many things have changed in both the industry and the IMGA and we are in the process of producing a book about these 5 IMGA years. Over the period, we have reviewed over a thousand games from over 60 countries and we have handed out more than 150,000 US$ in prizes.

During the past 5 years we have been sup-ported by the complete mobile games eco-system. Nokia and Euroméditerranée have been our sponsors right from the beginning and we are very grateful for their continued support. The IMGA would have been impossi-ble without the additional support of Movida, NVIDIA, Adobe, Orange, Texas Instruments, Qualcomm, ARM, AMD, Auchan Télécom, Buongiorno, Alias (now Autodesk) and Viven-di Games Mobile.

Chris James, CEO of Steelmedia – the pub-lishers of Pocket Gamer – has played an es-sential role this year: not only did he present the Awards this year, but was also a member of the jury. Pocket Gamer has been a great media partner over the past 5 years.

We have introduced a new category this year: Real World Games.Due to the quality of the entries and the reac-tions in the press and from our sponsors, we intend to continue to promote this category in the future. In this context we are busy es-tablishing a partnership with NAVTEQ, the leader in digital maps and the founders of the LBS Challenge. NAVTEQ generously invited us and our jury members to Pueblo Espany-ol in Barcelona to select the winners of this year’s awards. We hope to be able to explore this partnership further in the future.The GSM Association and Telecom TV pro-vided us with a great location for the Awards and we hope to be able to explore this part-nership as well in the coming years.

After 5 years experience with the IMGA I am now looking at a market that is extremely dy-namic with large corporations such as Nokia, Apple, Google, Adobe, Microsoft, Samsung, Qualcomm investing heavily in the mobile games industry. We may need to review our pessimistic projections for 2008…

Personally, I can’t wait to see the games for the 6th imga!


2008 marKEtiNG aND PrOmOtiON

CONTACTMaarten Noyons / [email protected]: +33 491 31 52 17Fax: +33 491 14 31 99www.imgawards.com

The International Mobile Gaming Awards was launched in 2004 by Maarten Noyons of NCC Partners to recognize and award the most tal-ented mobile game developers in the world.

Now, 5 years later we have judged over 1,000 games originating from over 50 countries includ-ing the USA, Ukraine, Israel, Italy, the Nether-lands, New Zealand, China, the Czech Republic, Brazil and Belgium. Participants include PhD stu-dents, researchers, artists, individual developers and the top 10 leading mobile games publishers and developers in the world. Over the last five years we have given away over US$ 140,000 in cash prizes.Sponsors of the IMGA include Nokia, NVIDIA, Qualcomm, Adobe, ARM, AMD, Euroméditer-ranée, Auchan Télécom, Orange Partner, Vivendi Universal Games, Movida, Texas Instruments and Buongiorno.

As well as offering a highly respected award for mobile games, the IMGA is also a worldwide tal-ent scout in mobile games development through, a network of developers, publishers, operators, handset manufacturers and technology provid-ers. Maarten Noyons is invited to speak and moderate at leading conferences worldwide on a variety of subjects related to the mobile games industry.

How does it work ?

Each year we launch a new competition for unpublished mobile games. You can enter the competition in 5 distinctive awards categories and you can win up to US $40,000 in cash. The deadline for entries is at the end of September and nominees are announced in October. You will need to send us your finished game before the end of January and we announce the win-ners at the Mobile World Congress in February, in association with the GSMA.

wHat is tHe iMGa ?ProGraMMe

AwArds CATEGOrIEs Of ThE 5Th IMGA PrIzEs*

Best reaL worLd GaMe Us$ 5,000

eXCeLLeNCe iN GaMePLaY Us$ 5,000

eXCeLLeNCe iN CoNNeCtiVitY Us$ 5,000

eXCeLLeNCe iN 3d Us$ 5,000

Best CasUaL GaMe Us$ 5,000

GraNd PriX Us$ 15,000

*All amounts are paid out in EUROS and based on the currency exchange rate of 15 June 2008, the date of the launch of the IMGA, being 0.65 EURO to 1.00 US$

5.00 oPeNiNG of tHe GraNd fiNaLe BY MaarteN NoYoNs, Ceo aNd foUNder of tHe iMGa

5.10 PreseNtatioN of tHe awards BY CHris JaMes, Ceo of steeLMedia

5.15 Best reaL worLd GaMe

5.22 eXCeLLeNCe iN GaMePLaY

5.29 eXCeLLeNCe iN CoNNeCtiVitY

5.36 eXCeLLeNCe iN 3d

5.43 Best CasUaL GaMe

5.47 PeoPLe’s CHoiCe award

5.51 oPerators’ CHoiCe award

5.55 GraNd PriX

6.00 GraNde fiNaLe CoCktaiL aNd NetworkiNG

Des

ign/

Illus

trat

ion:

ww

w.je

rom

ebou

rgei

x.co

m

In association with

IMGA has set up an e-mail campaign, a telemarketing campaign and pre-sented the Awards at the most important Trade Shows such as:

Maarten Noyons has been lecturing and has sat on moderating panels at:

• Game Developers Conference, san Francisco • MIPTV, cannes• Games Tagen, munich• ELBES and Nordic games Summit, Malmö, Sweden• GDC, paris• Mobile Entertainment Market, cannes

• GCDC, leipzig • Global Mobile Awards, seoul • XMedialab, seoul • CTIA, san Francisco • MIPCOM, cannes • Nokia Games Summit, Rome • Mobile World Congress, shanghai.

• Mobile World Congress in Barcelona and Macau• Games Tagen, munich• GDC, paris• GCDC, leipzig

• ELBES and Nordig Games Summit, Malmö• Global Mobile Awards, seoul• Nokia Games Summit, Rome.


• Jave (J2ME) • Ngage • Symbian• Windows Mobile • Flash • iPhone • Brew • Doja

PlatForM

• Best Casual Game • real World Game • Excelence 3D• Excellence Connectivity • Excellence in Gameplay

CatEGory

47,34%

9,57%

11,70%

12,23%

19,16%

• Europe • asia • america • roW

ProvENaNCE oF ENtriES

75%

6%

12%

5%

6%

16%

4% 3%

51%

25%

14%

10%

The 5th IMGA saw an important increase in quality, but a decrease in quan-tity; only 198 entries, compared to nearly 400 in the previous two years. This result reflects the trend in the industry; studios are tending to focus on fewer, higher quality titles in a market mainly driven by Smartphones.

Every entry has been checked for eligibility: games needed to be unpublished and made for mobile. Most of the entries that were dis-qualified were entries that were not complete (58%) or entries that were already published (26%), the other disqualified entries could not be considered as mobile games (PSP, Pocket PC, non-game applications, etc.).

Entrants that had not completed their sub-mission or had sent in an already published game have received at least 5 reminders by e-mail and telephone from our team. Most of these entrants corrected their submission in time (90%).

All entries were submitted via www.im-gawards.com with an interactive, password protected and user-friendly interface, allow-ing entrants to update their entries as many times as they wished up to the deadline date.

In 2008 we continued to see a predominant number of entries from Europe (51%), al-though entries from the US and Asia were on the rise. An exceptional number of entries came in from Spain this year (11%). It will be a challenge for us to keep working to reach all the studios, wherever they are.2008 was the first year with a significant number of NGage and IPhone games. There were no Android entries. We expect this trend to continue in the coming years.

2008 rESuLtS: LESS ENtriES, BEttEr GamES


18/02/09 • WINNERS ANNOUNCEMENT http://www.pocketgamer.fr/r/Various/news.asp?c=8039

http://videogamemedia.com/articles/news/2542

http://www.nokiauser.info/2009/02/tropical-towers-named-best-casual-game-at-imga/

http://www.pocketgamer.co.uk/r/Mobile/Kodo/news.asp?c=11705

http://www.pocketgamer.co.uk/r/Mobile/Tiki+Towers/news.asp?c=11740

http://games.on.net/screenshots/5090/Zen_Bound

http://www.mobile-ent.biz/news/32708/MWC-IMGA-winners-announced

http://www.techshowwire.com/2009/02/19/gsma-mwc-2009-tropical-towers-named-best-casual-game-at-international-mobile-gaming-awards/

http://www.pressweb.cz/tiskova-zprava/10711-cesti-tv%C5%AFrci-nominovani-na-international-mobile-gaming-awards

http://www.gamesindustry.biz/articles/5th-international-mobile-gaming-awards-fastfoot-challenge--mobigame--real-racing--zen-bound-and-tropical-towers-among-the-winners-announced-at-the-mobile-world-congress

http://cellpassion.mobi/2009/02/19/5th-international-mobile-gaming-awards-announced.aspx

http://www.gamesondeck.com/news/1759/winners_announced_at_international_.php

http://www.gamesondeck.com/news/1760/connect2media_to_distribute_edge_.php

http://www.mcvuk.com/press-releases/44747/5th-International-Mobile-Gaming-Awards

http://www.gamersdailynews.com/story-8921-IMGA-Hands-Prize-to-Eight-Titles.html

http://blog.hungrymobile.com/2009/02/mwc-barcelona-2009-summary-of-event-for-everyone/

http://unlimitedringtonez.com/blog/2009/02/kodo-evolved-picks-up-imga-innovation-award/

http://www.interpreting-tech.com/bemobile/?p=136

http://www.arm.com/iqonline/news/ARMnews/24349.html

http://prw.kyodonews.jp/open/nfrelease.do?r=200902100987

http://www.gamersdailynews.com/story-8920-iDracula-Tops-iPhone-App-Chart.html

http://www.gamersdailynews.com/story-9004-The-Quest-3D-RPG-for-iPhone.html

BaNNEr camPaiGNS

IMGA has closed partnership agreements with 95 companies (http://www.imgawards.com/a_sponsors.php). These companies have published different IMGA web banners and run them during specific periods during the campaign:

• Announcement of the 2007 winners, February 2008• Launch of the competition, June – September 2008• Announcement of the 25 nominees, October - February 2009• Announcement of the 8 winners, February 2009

SELEctED PrESS cOvEraGE 2009

OTHER IMGA PRESENCE ON THE WEB


JuDGES OF tHE marSEiLLE SESSiON• Nicolas Gavet - Journalist, France• Chris James - CEO Steel Media, UK• Stuart Dredge - Journalist, UK• Justin Radeka - Technology Evangelist, ARM, USA• Jani Karlsson - director strategic planning amd, Finland

• Jim Kimura - Senior Advisor Softbank Mobile, Japan• Samuli Huuhtanen - Third Party Publishing Nokia, Finland• Mathieu Castelli - ceo c4m, France• Chairman: Maarten Noyons• Attendants: Philippe Alpe and Naved Shaikh

tropical towers Realnetworks Finland

Bubble Boom Zed Spain

Gear Wager IGameStudio India

Pancake Flips Individual France

treasure arm Tequila Mobile SA Poland

— BESt caSuaL GamE

Ghostwire A different game Sweden

Fast foot challenge Urban team Germany

Kurai: the dark monolith Bastardogz India

Moveya T+1 Solutions Estonia

aikon Ghost Hunter DiskOz Pty Ltd

— BEST REAl WORld GAME

Bioshock Indiagames Ltd. India

Zen Bound Secret Exit Ltd. Finland

Kodo Evolved Jadestone Sweden

Galaxy on Fire2 Fishlabs Ent. GmbH Germany

Kroll Digital Legends Spain

real racing Firemint Australia

— ExcELLENcE iN 3D

Ghostwire A different game Sweden

Edge Mobigame France

Chokkan Band Taito Japan

locoroco Airplay UK

Dance Fabulous Nokia Finland

— ExcELLENcE iN GamEPLay

Gamevil’s Pro Baseball 2009 Gamevil Inc Korea

Melokey Jadestone & C4M Sweden/ France

Combat Pillows SleepTeam Czech Rep.

Party island Bowling 2in1 Digital Chocolate USA


Cubic republic IKS Mobile Poland

— ExcELLENcE iN cONNEctivity

4 All finalists needed to send their finished game, working on a handset, to IMGA before the end of January.

JuDGiNG PrOcEDurE / marSEiLLE

tHE marSEiLLE JuDGiNG SESSiON rESuLtED iN tHE SELEctiON OF tHE 25 NOmiNEES; 5 FiNaLiStS iN EacH catEGOry:


tHE JuDGES OF tHE BarcELONa SESSiON• Samoli Huuhtanen - Producer, NOKIA• Jani Karlsson - Qualcomm• Chris James - sTeel media• Jim Kimura - senior advisor, movida• Taizo Son - Senior Advisor, Softbank• Pia Vuohelainen - partner manager - emea naVTeQ

• Jean François Royer - Business development, Euroméditerranée• Sven Hålling - VP Marketing - End2End• Neil Holroyd - Head of Games, Orange UK• Mark Smith - Head of PR, GSMA• Mathieu Castelli - ceo, c4m• Florian Stronk - Head of European Mobile Business, Konami

tropical towers Realnetworks Finland


Fast foot challenge Urban team Germany


Zen Bound Secret Exit Ltd. Finland



— ExcELLENcE iN GamEPLay



JuDGiNG PrOcEDurE / BarcELONa

THE jURy MAdE THE fOllOWING uNaNimOuS DEciSiONS:


— OPERATORS CHOICE AWARd

THE OPERATORS MAdE THE fOllOWING uNaNimOuS DEciSiON:

Kroll Digital Legends Spain

— PEOPlE’S CHOICE AWARd

tHE rESuLt OF aN ONLiNE vOtiNG:

Kodo Evolved Jadestone Sweden

— THE SPECIAl INNOvATION AWARd

ExcEPtiONaL Jury DEciSiON:

— GraND PrixThe Jury decided that all this year’s winning Category entries were of such a high standard that they all merited a Grand Prix. In addi-tion, the exceptional innovation displayed in Kodo Evolved deserved an Innovation Award. As a result, this year the Jury has decided that the Grand Prix will be divided equally between the five Category winners and the winner of the Innovation Award.



Jean-François Royer, Realnetworks Realnetworks, Jean-François Royer, Chris James

THE AWARdS CEREMONy 2009

In 2006 and 2007 the Awards Ceremony took place in the vicinity of the 3GSM World Congress (now the Mobile World Congress). In 2006 it was in the Hotel B and in 2007 in the hotel Fira palace.

The partnership with the GSM Association brought us right into the heart of the Mobile World Congress. The Ceremony took place in the Fira, Hall 7, Telecom TV stand, on 18 February 2009.

Approximately 274 people attended the event (see below for a list of attendees).

Bnet TV enabled a live streaming service on mobile phones and interviewed jury mem-bers and winners during both the Judging Session and the Awards Ceremony.

All interviews can be viewed at www.bnettv.com now.

THE AWARdS CEREMONy 2009 / PICTURES | 1/3



Marc Naddell, Tom Nicolai(winner), Chris James Marc Naddell, Tom Nicolai(winner), Maarten Noyons


Borgar Ljosland, Chris James Borgar Ljosland, Secret Exit, Maarten Noyons

— ExcELLENcE iN GamE PLay

Dan Keegan (Orange) with David Papazian and Matthieu Malot of Mobigame



— PEOPlE’S CHOICE AWARd

— OPERATORS’ CHOICE AWARd

Matthieu Malot and David Papazian of Mobigame Dan Keegan (Orange), Matthieu Malot and David Papazian of Mobigame, Maarten Noyons


Jim Kimura, Tony King-Smith of Imagination technologies, representing Firemint, Chris James

Maarten Noyons, Tony King-Smith, Jim Kimura


Unai Landa Bonilla (Digital legends), Chris James


ONLiNE traFFic 2008/2009

Audience reportdocument edited by XiTi on the 20/04/2009

© 2009 XiTi all rights reserved 1 / 1

General dashboardDashboards > General dashboardOverall view of main analysis : the gauges, curves, charts and graphs quicklydescribe the site

Analysis perimeter:- WebSite : IMGA- Period : 9/1/2008 to 4/1/2009- Comparison period : 1/28/2008 to 8/27/2008

Traffic P P - 1 P - 2Page views 120,551 +37.6% -39.3%

Visits 30,317 +14.6% -50.9%

Total visitors 26,432 +9.7% -53.5%

Visits (30,317)

46.4% Entering visits (14,066)

53.6% Bounce Rate(16,251)

Interest criteria P P - 1 P - 2P/V 4.0 +21.2% +25.0%

Entering visits rate 46.4% +2.6pts +12.0pts

P/entering V 7.4 +17.5% (=)

Average duration / V 00:07:29 +21.6% -0.6%

Average duration / P 00:01:01 +2.9% -0.3%

Traffic and interest criteria

Site summary Server hours

Sources World

auDiENcE rEPOrtANALySIS PERIMETER:- WebSite : imga- Period : 9/1/2008 to 4/1/2009- Comparison period : 1/28/2008 to 8/27/2008


26 MEDia PartNErS

MaiN SPoNSor

MaNy tHaNKS to

Co SPoNSor

9 in the UK

3 in the US

3 in France

1 in italy 1 in Spain 1 in russia 1 in india

3 in China

PartNErS

SPONSOrS | cO SPONSOrS


19 in aSia

49 ProMotioNal PartNErS

25 in EUroPE

7 in aMEriCa

2 in rUSSia 2 in oCEaNia

PartNErS

2 rESEarCH PartNEr iN UK 5 tECHNoloGy PartNErS


PRESS REvIEW SAMPlE 2009

InternatIonal mobIle games awards 2009 Copyright © 2008 Think Services privacy policy | terms of service

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Eight mobile titles have been selected as winners at the 5th International Mobile Gaming Awards at the Mobile World Congress in Barcelona, Spain. This year's winning titles span multiple countries and developers, and include several entries developed for Apple's iPhone and iPod Touch platforms.

Real Arcade's iPhone app Tropical Towers (also known as Tiki Towers in North America) earned this year's Best Casual Game award. Firemint's Real Racing won the Excellence in Creativity award, as the multiplayer GPS-based title Fast Foot Challenge from Urban Team in Germany took the prize for Best Real World Game.

The People's Choice Award, chosen via an online popular vote, went to the Spain-based Digital Legends for its side -scrolling iPhone brawler Kroll. The ceremony's Special Innovation Award was given to Jadestone's single-switch multiplayer puzzle game Kodo Evolved.

The Excellence in 3D award went to Secret Exit's Zen Bound, an upcoming iPhone puzzle title. Finally, Mobigame from France went home with two prizes this year, earning both the IMGA's Excellence in Gameplay award and the mobile operator panel-chosenOperator's Choice award for its iPhone action-puzzler Edge.

Launched in 2004, the International Mobile Gaming Awards offer recognition and talent scouting services for high-quality mobile games. The IMGA has awarded over $140,000 in cash prizes since its inception, and has reviewed over 1,000 games from more than 50 countries since 2004.

By Danny Cowan2009-02-25 14:05:00

About Us|Contact Us|Sign up for Newsletter

Winners Announced at International Mobile Gaming Awards 2009 [02.25.09]



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5th International Mobile Gaming Awards Announced

Posted by Nimish Dubey at 2/19/2009 1:51 PMCategories: Mobile World Congress 2009,Games

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The winners of the 5th Annual International Mobile Gaming Awards(IMGA) have been announced. Held during Mobile World Congress in Barcelona, the IMGA is an annual contest for the best mobile games in the world. As usual, the winners of the awards across eight categories were a blend of the unusual, the eccentric and, of course, the utterly innovative.

FastFoot-Challenge of Urban Team from Germany was named Best Real World Game, Mobigame from France received the Excellence in Gameplay Award with EDGE, Real Racer of Firemint from Australia won the Excellence in Connectivity Award, while Secret Exit from Finland walked away with the Excellence in 3D Award for their title Zen Bound. TropicalTowers of Real Arcade from Finland was awarded Best Casual Game.

The People ’s Choice Award, chosen via on-line voting on www.imgawards.com went to Digital Legends from Spain with the title KROLL. Rounding off the awards, a panel of Mobile Operators,representing Orange, Vodafone and T-Mobile, selected EDGE of Mobigame from France who therefore received the Operators ’ Choice Award.

The Jury decided that all this year's winning Category entries were of such a high standard that they all merited a Grand Prix. In addition, the exceptional innovation displayed in KodoEvolved deserved an Innovation Award. As a result, this year the Jury has decided that theGrand Prix will be divided equally between the five Category winners and the winner of the Innovation Award.

Yes, yes, we are already trying to get our mitts on those games. Watch this site, please.

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