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945

1,135

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2014 @

CHINESE NEW YEAR

EGGTIVITIES

TOM’S DAY WITHOUT SHOES

MAGIC DAY

BIRTHDAY PARTY

MARDI GRAS

MAD HATTER DAY

GINGERBREAD WORKSHOP

TOM’S WORLD SIGHT DAY

SHAKE THE SUMMER SILLIES OUT

SPOOKTACULAR

NEW YEARS HIGH NOON COUNTDOWN

VisitorsTOP 10

90% FEMALE 10% MALE

ADULTS CHILDREN > 2 CHILDREN < 240% 40% 20%

GENERAL ADMISSION FIELD TRIPS

BIRTHDAY PARTIES

RETURNING MEMBERSPROGRAM ATTENDEES

69%

12%

2.3%

12.23%

4%

97,000+ VISITORS

ATTENDANCE BY TYPE ATTENDANCE BY EVENT

2014 @

0 100 200 300 400 500 600 700 800+

0

5

10

15

20

25

30

35

40 Houston

The W

oodlands

Conroe

Spring

College S

tation

San Antonio

Tomball

AustinNew

Orelans

Atascocita

LOCAL VOLUNTEERORGS HELPING US

GIVEN TO LOCALCOMMUNITY CAUSES IN

GIFT CERTIFICATES

VOLUNTEERHOURS

COMMUNITY EVENTS

278,04276,130

PAGE VIEWS

VISITORS

SOCIAL MEDIAFOLLOWERS

FIELD TRIPSSPECIAL EVENT DAYS AT

THE MUSEUM

OUTREACHSTUDENTS

ACTIVE MEMBERS PROGRAMATTENDEES

BIRTHDAY CAKESEATEN

2014 IN NUMBERS

ON THE WEB 2014...

TAUGHT WORKSHOPS

COLLECTED CANDY& DONATED TOTHE TROOPS

2,321 $4,000

11

22 79

585

10

10,050

3,600

411105

100 lbs

4,230298 198

% OF NEWSESSIONS64.69%

MEDIA PRESENCEThe VillagerThe Conroe CourierThe Tomball PotpourriHumble ObserverKingwood ObserverAtascocita ObserverLake Houston ObserverCypress Creek MirrorConnexionW MagazineHouston Business JournalKHOU Channel 11KPRC Channel 2

LOCAL PRESS/MEDIAPAID ADVERTISING

Community Impact Newspapers:The Woodlands, Spring/Klein, Tomball/MagnoliaInterfaith Summer HappeningsBehind the Gates -Carlton WoodsKidnnected Magazine

Woodlands OnlineWoodlandsMommy.comConroe TodayGuidry NewsLonestar Internet RadioKidz Out and About

ONLINE

Field Trips & OutreachBirthday Parties Workshops