ANNUAL REPORT FY16 - Capital Region · PDF fileANNUAL REPORT FY16. ... Grew Weibo fan base by 361% to 12,844 fans ... campaign ran primarily on Weibo and WeChat and featured suggested

ANNUAL REPORTFY16

ABOUT CAPITAL REGION USA

CAPITAL REGION USA (CRUSA)

Is the official regional destination marketing organization promoting

Washington, DC, Virginia and Maryland internationally, in partnership

with Destination DC, the Virginia Tourism Corporation, the Maryland

Office of Tourism Development and the Metropolitan Washington

Airports Authority.

MISSION

More overseas travelers staying longer and spending more money.

TOP MARKETS:v

Top Markets:

ChinaUnited Kingdom

GermanyFranceBrazil

2CapitalRegionUSA.org

http://www.capitalregionusa.org/

GOAL 1: FUNDING & FINANCE

Ensure long range funding stability for CRUSA marketing efforts on behalf of its partners.Achieve an annual budget of $4 million by 2017, to include cash and in-kind investments from industry partners.

CRUSA achieved a record budget of $4 million, including a record $2 million in cash and in-kind investments from

corporate sponsors, grants, tour operator partners and suppliers across the region.


CASH & IN-KIND CONTRIBUTIONS

CRUSA BUDGET SUMMARY FY 2013 - 2016US Dept. of Commerce $187,908

CRUSA Private Sector$770,910

Tour Operators$536,400

Miles$26,104

Promotions$21,066

Brand USA $464,315

Funding FY13 FY14 FY15* FY16*

Primary Partner Income

(Destination DC, Maryland Office of Tourism, VirginiaTourism Corporation, Metropolitan WashingtonAirports Authority)

$1,512,500 $1,486,000 $1,850,000 $2,000,000

Cash & In-kind Contributions

$1,673,248 $1,716,098 $1,977,954 $2,006,703

Total $3,185,748 $3,202,098 $3,827,954 $4,006,703

*Primary Partner Income includes an additional $400,000 from VTC for Air China marketing.


2017

2016

CapitalRegionUSA.cn

华盛顿特区 ■ 马里兰州 ■ 弗吉尼亚州

美国首都地区

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GOAL 2: MARKETING

CONSUMER MARKETING

CRUSA completed year five of its integrated

marketing partnership with Miles, providing

opportunities for industry participation

in CRUSA’s print travel guides, website

advertising, e-mail, search engine marketing

and Brand USA opportunities. The program

generated $308,000 in support from indus-

try partners.

PRINT TRAVEL GUIDES

CRUSA’s overseas representatives in China, the United Kingdom,

Germany, France & Brazil distributed approximately 77,000 print

travel guides to travel trade, media and consumers. In addition,

there were 5,000 downloads of the e-Guide across all languages.

Create and implement integrated marketing strategies that are innovative and “leading edge”, that advance the CRUSA brand and that attract funding.

2016/2017

CapitalRegionUSA.com.br

WASHINGTON, DC ■ MARYLAND ■ VIRGÍNIA

REGIÃO DACAPITAL DOS EUA

WASHINGTON DULLES INTERNATIONAL AIRPORT

Quando seu avião aterrissar aqui, seu coração vai disparar.

Antecipando uma visita excitante aos Estados Unidos?

No Washington Dulles International Airport,

certificamo-nos de que nada venha impedir seu

entusiasmo. Washington Dulles é o primeiro portão

de entrada da região da capital dos E.U.A e de toda

a região. Projetado como o primeiro terminal para

a era do jato, continua preparado para padrões globais.

Então, não importa de que cidade internacional você

venha, você pode sempre esperar boas-vindas de classe

global no Washington Dulles International Airport.

Para mais informações, visite-nos em www.flydulles.com.

Sua Jornada Começa Conosco.

000_CRUSA116 CVRFLAT_PO_10.indd All Pages

1/12/16 8:32 AM

2016/2017

fr.CapitalRegionUSA.org

WASHINGTON, DC ■ MARYLAND ■ VIRGINIE

RÉGION DE LACAPITALE DES ÉTATS-UNIS

000_CRUSA116 CVR_FR_10.indd 11/18/16 9:26 AM

4

2017

2016

CapitalRegionUSA.de

WASHINGTON, DC ■ MARYLAND ■ VIRGINIA

CAPITALREGION USA

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1/18/16 9:25 AM

CapitalRegionUSA.org


159,065 deals views

+459%

1,085,656 page

views +31%

635,692 unique visits +47%

GOAL 2: MARKETING


WEB MARKETING:

CRUSA’s newly launched, responsive-

designed website in eight languages

engages visitors with immersive

photography, videos and prominent calls

to action. Key website metrics for FY 2016:

PPC and digital media marketing efforts generated 89.5 million impressions (+50%) and 442,256 clicks (+65%) to the website, at an average cost per click of $.44, as compared to $.53 in FY 15, reflecting more efficient campaigns.

Create a robust, interactive website that supports the brand, reaches at least 522,000 unique visitors by 2017 and becomes CRUSA’s primary marketing tool.


E-MAIL MARKETING

CRUSA delivered

328,300 e-newsletters

in English, generating

61,848 opens and

4,944 click-thrus to

partner websites.

GOAL 2: MARKETING


SOCIAL MEDIA:

Doubled Facebook engagement from an average engagement rate of 9.54% in FY15 to 24.49% in FY16. Reach more than doubled from 802,128 in FY15 to 2,031,249 in FY16

Grew Facebook fan base by 19.42% to 56,080

Grew Instagram fan base by 238%, (a total of 439 followers)

CRUSA’s hashtag was used by media and trade in 269 posts this year that garnered 35,264 likes and 738 comments

Grew Weibo fan base by 361% to 12,844 fans

Grew YouTube views by 16.05% to 33,923 views. Brand USA videos (including partner videos) have reached 37,311 total views


TOUR OPERATOR COOPERATIVE MARKETING

CRUSA partnered with 17 overseas tour operators for joint consumer marketing initiatives in the United Kingdom, Germany,

Brazil, France and China. CRUSA’s investment of $196,000 was matched by $66,000 from Brand USA and the US Dept. of Com-

merce and $511,150 from the operators, resulting in campaigns valued at $773,150. Four supplier partners participated in the UK,

French, German and Chinese campaigns and contributed an additional $35,500 in support.

The campaigns helped to generate 66,924 room nights in CRUSA for the period September 1, 2015 – August 31, 2016 and generated

an estimated economic impact of $8.9 million.

GOAL 2: MARKETING


Partner with tour operators to develop cooperative marketing campaigns to reach the consumer and generate room night bookings.


PROMOTIONS

GOAL 2: MARKETING

CRUSA participated in six promotions in three key markets: the UK, China and France, with a reach of more than 9 million

and an earned media value of $807,000. Sweepstakes competitions tied to the promotions increased CRUSA’s opt-in database

by more than 1,200.

SKY SPORTS – UNITED KINGDOMCapital Region USA partnered with UK Tour Operator, Purely America, and Sky Sports, the

UK’s largest sports media brand, on a month-long digital campaign and competition to

promote outdoor adventures – cycling, hiking, kayaking & more – along the region’s stunning

collection of Scenic Byways. The month-long campaign included a landing page, a two-minute

video showcasing ‘active’ activities in the Capital Region, banners/MPUs and a competition

entry in Sportszine, Sky Sports’ e-magazine. The sweepstakes prize included airfare, car hire,

2 nights each in Washington, DC, Richmond, Virginia and Rockville, Maryland. The winner also

received passes to Go Ape in Rockville, Maryland. The promotion ran May 1- 31, 2016.

RESULTS:

10,347 competition website sessions

9,771 unique visitors

3,285 competition entries

674 opt-ins (20.5% opt-in rate)


Develop consumer promotions that integrate the brand, product, technology, paid search and public relations to maximize media value, website visits and opt-ins.


NATIONAL RAIL – UNITED KINGDOM CRUSA partnered with the UK’s National Rail, Amtrak and United Airlines on a com-

petition to promote rail travel in the Capital Region USA. The campaign included a

landing page, features on National Rail’s railcard competition page and in four railcard

e-zines, as well as Facebooks posts. The prize was a 6-night trip to the Capital Region and

included airfare, Amtrak rail tickets between Washington, DC, Baltimore, Maryland and

Williamsburg, Virginia. The promotion ran June 1-30, 2016.

RESULTS:

Total online reach, including banners, competition pages, landing pages, e-newsletters, and Facebook & Twitter posts: 2,306,583

Total competition entries: 7,348

617 opt-ins (8.4% opt-in rate)

Media Value: $86,611

GLOBAL RADIO – UNITED KINGDOM Capital Region USA participated in a charity fundraiser with UK’s Global Radio. The

promotion included multiple on-air competition mentions to 280,000 listeners, 40 live

presenter reads about the prize with CRUSA brand mentions and a week-long online

presence leading up to the event including hyperlinked brand mentions, logos and

images. Prize included a 4-night stay at the Loews Madison Hotel in Washington, DC

and a Segway or Bike & Roll tour of DC.

RESULTS:

Earned Media Value: $18,840

Total listeners: 1,680,000

GOAL 2: MARKETING



VENTE-PRIVEE - FRANCE Capital Region partnered with vente-privee, the European leader in

flash sales, United Airlines and the Newseum on a campaign to promote

bookings on United to Washington Dulles during September 2015. Clients

booking airfare to Washington, DC as a result of the campaign were

provided complimentary admission passes to the Newseum. The pro-

motion included an article about the Newseum and Washington, DC on

vente-privee’s website for seven days. The site, with 15 million members,

receives 3.5 million unique visitors per day.

RESULTS:

Total # of clicks via vente-privee website: 78,750

# of clicks on the DC promotion: 9,206

# of clients who booked a flight to Washington Dulles: 54

Earned media value: $8,000

GOAL 2: MARKETING



ELLE MAGAZINE - CHINA CRUSA partnered with Elle magazine and SIMON Shopping Destinations on a print and

digital campaign to promote regional attractions and shopping venues. A social media

campaign ran primarily on Weibo and WeChat and featured suggested outfits to wear

to featured attractions and shopping tips. Contestants selected their favorite attraction

to enter to win two prize trips and $100 vouchers from SIMON. KOLs were selected

based on the extent of their social reach. The grand prize was a trip for two to the Capital

Region including air fare, accommodations and attraction passes. Accommodations

included two nights each in McLean, Virginia Beach and Baltimore. The promotion ran in

September 2015.

RESULTS:

$378,000 in earned media

15,797 page views for CRUSA attractions/shopping content on Elle’s official WeChat platform

135,000 page views on CRUSA’s Weibo platform, 1,389 forwards & 3,000 new CRUSA Weibo followers

Estimated page views on Autohome.com (self-drive trip sharing site): 1.8 million

Estimated page views on prize-trip winner’s Weibo & WeChat platforms: 20,000

GOAL 2: MARKETING



NATIONAL GEOGRAPHIC TRAVELER MAGAZINE - CHINACRUSA partnered with National Geographic Traveler, China’s most influential high-

end tourism media outlet, to run a social media campaign on WeChat and Weibo. The

campaign aimed to recruit two KOLs with strong writing, photography and videography

skills with a large social fan base. Users were encouraged to share their ideal 6-day itin-

eraries to the Capital Region. The two winners were selected based on the reach of their

posts and included a famous Chinese pop-music singer and a professional photographer.

The prize package of two trips for two people to the Capital Region included air fare, two

nights’ accommodation in Baltimore, McLean and Virginia Beach, and attraction passes.

The promotion ran in July 2015.

RESULTS:

$260,000 in earned media

13,249 page views on NGT WeChat platform

32,000 page views on CRUSA Weibo page and 2,200+ new Weibo followers

The two winning KOLs had a total of 1,324,355 followers, 665 of whom shared CRUSA messaging online, generating 643 comments and 262 likes. KOL posts on Mafengwo and Qyer received 3.5 million page views

GOAL 2: MARKETING



GOAL 2: MARKETING

MEDIA RELATIONS

CRUSA achieved editorial coverage in print

and electronic media outlets with an earned

media value of $34.4 million. This represents

a 49.5% increase over FY15.

CRUSA and its partners hosted 69 journalists

supported by $168,987 in in-kind support

from travel industry partners across the

region and beyond who provided free or re-

duced rate flights, accommodations, meals,

attraction admissions and transportation for

our clients.

Use media relations to generate at least $12 million in earned media by 2017.



475 sales calls

3 sales missions3 sales missions

training seminars for 1,600 travel professionals70

6 trade shows for 240,000 clients

6 trade shows for 240,000 clients

GOAL 2: MARKETING

Trade marketing efforts must provide an opportunity to deliver CRUSA brand messages to the consumer to drive room nights and increase length of stay.

TRADE MARKETING

CRUSA reps conducted 475 sales calls and 70 training seminars for 1,602 travel agents and

tour operator sales and reservations staff members across all five CRUSA markets.

CRUSA organized and led three sales/media missions to France, Germany and China,

generating 268 leads.

CRUSA participated in six international trade shows that were attended by 239,370 tour

operators, travel agents and media representatives.

CRUSA and its partners hosted 13 trade fam tours for 119 clients. The number of trade fam

tours decreased by 10 but an additional 8 clients were hosted compared to FY15. These

fam tours were supported by $222,172 in in-kind support from travel industry partners

and international airlines who provided free or reduced rate flights, accommodations,

meals, attraction admissions, flights and ground transportation for our clients.



GOAL 2: MARKETING

Work with Brand USA to ensure that CRUSA maximizes exposure across all relevant platforms.

BRAND USA

Brand USA provided $53,800 in funding to expand CRUSA’s digital marketing campaigns, tour operator co-op campaigns and

media promotions in China. DMOs in Arlington, Virginia Beach and Norfolk invested $85,243 in Brand USA campaigns in the

UK, Germany and China. In addition, CRUSA benefitted from approximately $325,272 in value added investments by Brand

USA in creating the programs in which CRUSA participated.

MULTI-CHANNEL CAMPAIGNS: UNITED KINGDOM, GERMANY, FRANCE, BRAZIL AND CHINACapital Region USA participated in five Brand USA led multi-channel campaigns targeting the United Kingdom, China, France,

Brazil and Germany.

20 Discover th is land, l ike never before.

Capital Region USAAt once an international crossroads and the USA’s ultimate hometown, Washington, D.C. offers visitors world-class museums and monuments, unique neighbourhoods, top-rated restaurants, gorgeous parks, and endless performing arts options. Across nearby Virginia and Maryland, follow a scenic byway and discover the charms of the Chesapeake Bay or the serenity of Shenandoah National Park, two of America’s great natural wonders. Along the way, explore quaint small towns, such as Colonial Williamsburg, and waterfront cities such as Annapolis. Foodies enjoy farm-to-table cuisine paired with wine from any of the region’s 300-plus wineries. Nonstop flights to Washington Dulles International Airport make getting here easy.

CapitalRegionUSA.co.uk

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UNITED KINGDOM: JANUARY 11-FEBRUARY 21, 2016

Full page print and digital insert in targeted publications including The Times, The Sunday Times, National Geographic Traveller and The Guardian for a total of more than 830,500 impressions

Digital Media Impressions Delivered: 6.7 million impressions from digital banner ads and Outbrain traffic generation

Expedia activation resulted in 265 ad clicks, 3,633 CRUSA room nights booked (a 6.4x increase compared to 30 days pre-campaign) and $701,495 in revenue generated with an ADR of $180 during the 30-day campaign period. (Room nights grew to 6,943 and revenues to $1.4 million 30 days post-campaign.)



GOAL 2: MARKETING

Washington, DC oferece aos visitantes os melhores museus e monumentos, bairros únicos, os restaurantes mais conceituados, vida noturna empolgante, parques deslumbrantes e infinitas opções de artes performáticas. Próximo a Maryland e Virgínia, os pontos históricos marcantes dos EUA e as atrações culturais agregam à beleza natural impressionante, como praias belíssimas, lagos, parques nacionais e montanhas majestosas. Siga pelas belas estradas e descubra o charme da Baía de Chesapeake ou a serenidade do Parque Nacional de Shenandoah, duas grandes maravilhas naturais dos EUA. Descubra as melhores lojas em alguns dos shoppings mais sofisticados dos EUA, outlets de grifes, diversas boutiques e muito mais. Os amantes da culinária podem aproveitar a gastronomia ao estilo “da fazenda para a mesa” combinada com vinhos de qualquer uma das mais de 300 vinícolas da região. Os voos diretos para o Aeroporto Internacional Dulles, em Washington, DC, facilitam a chegada à região.

CapitalRegionUSA.com.br

Fotos no sentido horário a partir da esquerda: Monumento de Washington, Washington, DC; vinhedo de Barboursville da Virginia; compras na Old Town Alexandria, Virginia; Paddleboard yoga em Ocean City, Maryland

Diversão sem limites na América A REGIÃO DA CAPITAL DOS EUA

REGIÃO DA CAPITAL DOS EUA

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2 VisiteOsUSA.com.br 3Descubra os Estados Unidos como nunca antes.

BRAZIL: MARCH 28-MAY 8, 2016

Full page print and digital insert in Viagem & Turismo magazine and O. Estado De S. Paulo newspaper received 259,700+ impressions

Digital Media Impressions Delivered: 3.3 million impressions from digital display ads (20,017 clicks) and 1.4 million impressions from Outbrain traffic generation (1,304 clicks)

Expedia activation resulted in 367,154 impressions and 284 ad clicks. During the 30-day campaign period, 370 CRUSA room nights were booked (a 43% increase from 30-days pre-campaign), generating $73,493 in revenue with an ADR of $199. Room nights grew to 638 and revenues to approximately $127,000 30-days post-campaign.

* CRUSA room nights accounted for 72% of all US room nights booked by Expedia during this campaign period.

FRANCE: APRIL 18-MAY 29, 2016

Full page print and digital insert in Gala Magazine and GEO generated 300,000+ impressions

Digital Media Impressions Delivered: CRUSA’s digital display ads received 1,937,606 impressions and 16,122 clicks for a CTR of 0.83% (more than 10 times the industry average), 2.1 million impressions and 1,471 clicks from Outbrain traffic generation

The Expedia activation resulted in 341,180 impressions and 256 clicks. During and post 64-day campaign, 1,460 rooms nights were booked for a total gross revenue of $237,077.



GOAL 2: MARKETING

19de.DiscoverAmerica.com

DISCOVER AMERICA

Roadtrip in der Hauptstadtregion der USAEin erlebnisreicher Auftakt für eine Reise durch die facettenreichste Region an der US-Ostküste ist der Besuch der berühmten Monumente und Museen der amerikanischen Hauptstadt Washington, D.C. Von dort geht es auf den Panoramastraßen weiter zu geschichtsträchtigen Sehenswürdigkeiten und spannenden Attraktionen durch die Bundesstaaten Maryland und Virginia: Weingüter und Brauereien, malerische

Sandstrände und charmante Kleinstädte, die Blue Ridge Mountains und die Chesapeake Bay sowie historische Stätten wie Annapolis und Colonial Williamsburg. Zu den Panoramastraßen zählt der knapp 167 Kilometer lange Skyline Drive in Virginia, der entlang der Bergkämme im Shenandoah National Park führt. Auf der Historic National Road in Maryland hingegen begibt man sich auf die Spuren der mehr als 200-jährigen Geschichte der USA.

capitalregionusa.de

20 Discover th is land, l ike never before.

Capital Region USAAt once an international crossroads and the USA’s ultimate hometown, Washington, D.C. offers visitors world-class museums and monuments, unique neighbourhoods, top-rated restaurants, gorgeous parks, and endless performing arts options. Across nearby Virginia and Maryland, follow a scenic byway and discover the charms of the Chesapeake Bay or the serenity of Shenandoah National Park, two of America’s great natural wonders. Along the way, explore quaint small towns, such as Colonial Williamsburg, and waterfront cities such as Annapolis. Foodies enjoy farm-to-table cuisine paired with wine from any of the region’s 300-plus wineries. Nonstop flights to Washington Dulles International Airport make getting here easy.

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GERMANY: NOVEMBER 19-DECEMBER 20, 2015

Full page advertorial in the Discover America print and digital travel guide with 620,567+ impressions

Digital Media Impressions Delivered: 3,361,847 impressions - 824,501 on digital banner ads (1,000 clicks) and 2.5 million through Outbrain traffic generation (1,444 clicks)

Meier’s activation resulted in 22 estimated passenger activations and $29,040 in revenue.

CHINA: IN PROGRESS

23-minute-long TV episode on World Traveller, airing on domestic local TV stations to 240+ million viewers per episode. 2-minute episode vignettes airing at inside metro train stations in 6 cities with 126 million impressions delivered and in-bus LCD screens in 22 cities for 560 million impressions delivered

2 page advertorial insert in the Discover America magazine written by the editors of World Traveller Magazine

3 month digital and social campaign expected to generate 3 million impressions

Results available in Fall 2016



ENHANCED PAGE ON GOUSA.CN IN CHINA

CRUSA’s subsite on

GoUSA.cn features 23

blogs and 112 activity

listings. CRUSA’s content

has received more than

142,000 views as of June

2016. CRUSA banners on

the GoUSA homepage

generated 40,158 im-

pressions and 308 clicks.

GoUSA shared posts with

links to CRUSA activity

listings on their Weibo

and WeChat accounts

resulting in 159,076 reads

and 1,721 engagements.

CHINA MEDIA OPPORTUNITIES

PPTV – 15 second pre-roll video,

banner ad and seeded video

received 34.2 million impres-

sions and 111,893 clicks

Qunar – Co-branded ad on the

domestic flights search result

page received 3.14 million

impressions and 773 clicks.

The CRUSA Qunar guidebook

received 4,695 downloads

Sohu - Homepage banner

resulted in 6.4 million impres-

sions and 29,472 clicks

Sina - CRUSA’s minisite on

Sina received 7.6 million

impressions and 862,088 clicks

GOAL 2: MARKETING



IN-LANGUAGE VIDEO DISTRIBUTION

Four 30-second videos were created

using existing video footage for

the Chinese, French, German and

Portuguese markets. Through Rocket

Fuel distribution, CRUSA’s videos

received 789,453 impressions and

3,179 clicks for a CTR of .40%. The

30-second videos received 525,836

completed views (watching 100%

of the video).

GOAL 2: MARKETING

GREAT OUTDOORS AND CULINARY INITIATIVES

Results available November 2016

CRUSA’s participation in Brand

USA’s Outdoors Initiative

includes 6 dedicated content

pages, 3 newly produced fast

action videos, homepage and

social promotions, and traffic

generation through Rocket Fuel

and Outbrain.

CRUSA’s participation in the

culinary initiative includes 2

pages on the Culinary Hub on

VisitTheUSA.com with 7,500

guaranteed engagements on

CRUSA’s content generated

via Outbrain.



Strengthen research tools to (1) better understand our customer, (2) assess economic impact of overseas arrivals to region and (3) measure and evaluate marketing programs.

Overseas visitors stay longer and spend more money in the Capital Region than visitors from the USA.

In 2015, a record 2.6 million overseas travelers visited the Capital Region, stayed an average of 9 nights and spent

nearly $2 billion on hotels, meals, shopping, attractions and other goods and services across Washington DC, Maryland

and Virginia.

These overseas visitors helped to generate nearly 39,000 jobs throughout the Capital Region.

2015 OVERSEAS ARRIVALS & RECEIPTS TO CRUSA 2015 ARRIVALS BY WORLD REGION

38%Western Europe

Asia

30%

9% South America

3% Eastern Europe3% Central America

5% Oceania

4% Africa2% Caribbean

6%Middle East

Research reports on 2015 Overseas Arrivals to CRUSA may be obtained by contacting Matt Gaffney at 443.994.1862 or [email protected].

GOAL 3: RESEARCH


Country of Residence Arrivals Receipts

China 349,000 $549,675,000

United Kingdom 275,000 $184,910,000

Germany 179,000 $79,708,700

France 117,000 $54,405,000

Brazil 89,000 $92,328,600

Total Overseas 2,611,000 (+10.5%) $2,000,000,000 (+7%)

mailto:[email protected]


CAPITAL REGION USA BOARD OF DIRECTORS

CapitalRegionUSA.org

Audited financial statements for the Capital Region USA may be obtained by

contacting Matt Gaffney at 443-994-1862 or [email protected].

Virginia Tourism Corporation:

Rita McClenny, President & CEO

Diane Bechamps, Vice President, Marketing

Heidi Johannesen, International Marketing Director

Maryland Office of Tourism:

Liz Fitzsimmons, Managing Director, Division of Tourism, Film, & the Arts

Marci Ross, Assistant Director

Rich Gilbert, Travel Trade Sales Manager

Destination DC:

Elliott Ferguson, President & CEO

Theresa Belpulsi, Vice President, Tourism

Robin McClain, Vice President, Marketing & Communications

Officers:

Chairman, Diane Bechamps

Vice Chairman, Theresa Belpulsi

Secretary/Treasurer, Liz Fitzsimmons

Capital Region USA, Inc.

P.O. Box 1171, Rehoboth Beach, DE 19971

Matt Gaffney, President & [email protected]

Kimberly Petersen, Marketing Manager [email protected]

Stacey Sheetz, Digital Marketing [email protected]






Documents

ANNUAL REPORT FY16 - Capital Region · PDF fileANNUAL REPORT FY16. ... Grew Weibo fan base by 361% to 12,844 fans ... campaign ran primarily on Weibo and WeChat and featured suggested