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ANNUAL REPORT AND BUSINESS PLANFiscal Years 2015–2016
OUR ROLE Visit Baltimore, a private, not-for-profit corporation, is the official destination sales and marketing organization for Baltimore City.
We generate economic benefits for the region through the attraction of convention, group and leisure visitors. We also work to provide a positive experience for all guests.
Learn more about who we are, what we do, and why it matters in the pages that follow.
CONTENTS Tourism Impact Report 4
FY2015 Year in Review 6
Convention Sales & Services 10
Marketing & Communications 14
Local Public Affairs 16
Visit Baltimore Education & Training Foundation 17
Membership 18
Operations 20
Baltimore Visitor Center 21
Financials 22
FY2016 Strategies 24
Leadership 26
Appendices 28
FROM THE BOARD CHAIR AND PRESIDENT & CEO
Fiscal Year 2015 was a rollercoaster year for Baltimore tourism and Visit Baltimore.
We saw the largest tourism week in recent history in terms of hotel occupancy, visitation and positive media, thanks to September’s ‘trifecta’ of a Star-Spangled Spectacular grand finale celebration matched by major hometown wins by our Baltimore Ravens and Baltimore Orioles. We continued that positive momentum into the new year, announcing that 2015 would be a record year for citywide conventions; launching a ground-breaking, three-city sales partnership called Synchronicities to drive future business; and, scoring big wins for need years such as the NAACP Convention in 2017. We also re-packaged our sales and marketing message, unveiling a new destination awareness advertising campaign to promote Baltimore as a leisure and meetings destination. Entitled ‘My Bmore,’ this campaign calls on the authentic thoughts and experiences of some well-known friends and Baltimore fans to amplify our message in an ever-cluttered marketplace.
And then we paused. The disturbing events and unrest of late April impacted everyone in our community. We know that Baltimore, like many other American cities, is not without its challenges. They did not arise spontaneously, nor will they be easily solved, but their existence does not negate the beauty of a city that was, is and remains well worth visiting.
Recent events underscore the importance of a strong and healthy visitor industry. Tourism and meetings mean business, economic prosperity, and, most importantly, jobs. Consider the 2014 numbers – Baltimore welcomed a record 24.5 million domestic visitors, had $5.2 billion in visitor spending, and saw a 2.3% boom in hospitality and tourism-supported employment with 82,379 jobs. Clearly tourism is essential to a strong Baltimore with ripple-effects felt across the city, the surrounding region and the state. It’s our job to fuel this engine and show the world that Baltimore is a great city with vibrant neighborhoods, rich culture and history, world-class venues and inspiring people.
Moving forward we are committed to doing just that. Not unexpectedly, late April’s unrest impacted our FY2015 numbers with a slower than usual fourth quarter (April to June typically account for up to 40% of Visit Baltimore’s total room night bookings); however, we continue to lead our peer set in booking pace and conversion rates. We also have a strong sales funnel in place, including several citywide groups who simply deferred their booking decisions into FY2016. We are putting all of our energy into capitalizing on those leads and bringing future business and visitors to Baltimore, from expanding our sales and marketing foothold with the ‘My Bmore’ campaign to rallying behind the first large-scale, international festival of art, music and innovation in the United States – Light City Baltimore. We are also finding new ways to give back to and strengthen our community as well as enhance the overall Baltimore visitor experience, be it supporting scholarships and programs offered through the Visit Baltimore Education & Training Foundation or exploring a capital overhaul of the Baltimore Visitor Center.
Put simply, we will never be shy about delivering the message: “come to Baltimore.”
Tom Noonan President & CEO
John Frisch Chairman, Baltimore Convention & Tourism Board of Directors
4 5
TOURISM IMPACT REPORT
BALTIMORE DOMESTIC VISITORS
22.3 M
23.3 M
23.9 M24.5 M
2011 2012 2013 2014
The U.S. travel market grew 4% in 2014. Domestic travel to Baltimore grew
by 2.5% to reach 24.5 Million visitors.
Leisure: 51%Friends/Relatives: 37%Business: 12%
Leisure: 35% Friends/Relatives: 48%Business: 17%
14.3 Million DAY TRIPS
(+ 3%)
10.2 Million OVERNIGHT
TRIPS (+2%)
ORIGIN OF TRIPContributing 5% or more | Contributing 3-5%
Baltimore’s visitors come from all over – in particular the East Coast drive-in market.
Regardless of their trip origin, while here, Baltimore’s visitors are enjoying our historic places, cultural assets and culinary scene at a higher rate than in other U.S. destinations.
35%
27%30%
24% 24%
17%
Historic Places Cultural Activities
Exceptional Culinary
Experieinces
BALTIMORE U.S. NORM
Steady gains in visitor traffic have benefited Baltimore’s hotel community, which continued to add inventory and outperform the national average, recovering to near pre-recession levels.
2012 2013 2014 2012 2013 2014
Occupancy % 62.8% 63.5% 66.8% 61.3% 62.3% 63.7%
Average Daily Rate (ADR) $137.10 $140.54 $142.65 $106.25 $110.35 $113.59
Revenue per Available Room (RevPar) $86.15 $89.22 $95.27 $65.15 $68.69 $72.36
BALTIMORE NATIONAL AVERAGE
As Maryland’s top destination, tourism drives Baltimore’s economy and quality of life in a number of direct and indirect ways – visitor spending, job creation and tax generation.
What follows is an executive summary of Baltimore’s meetings and tourism industry through 2014.
$31.3 MILLION Baltimore City
Hotel Taxes Collected in
FY2014
833 HOTEL ROOMS Are under construction
or in the planning stages for 2015 and
beyond
Not only did more people visit Baltimore in 2014 – each visitor spent on average 1.5% more per trip. In total, Baltimore’s visitors spent $5.2 Billion at local businesses or on local services (+3.7% from 2013).
At the rate of $10,000 per Minute
$356 per overnight visitor
$89 per day visitor
VISITOR SPENDING
Food And Beverage
Lodging
Entertainment
Retail
Ground Transportation
Air Travel
28.3%
22.7%
16.1%
12.9%
12.7%7.2%
While overnight trips have the highest per-visitor $ yield, leisure visitors for day trips represent a majority of all visitor spending in Baltimore.
MARKET
93% Domestic
7% International
STAY
73% Day
27% Overnight
PURPOSE
76% Leisure
24% Business
The total economic value of tourism extends far beyond direct visitor spending.
Sou
rces
: Lo
ngw
ood
s In
tern
atio
nal •
Tou
rism
Eco
nom
ics
• U
.S. T
rave
l Ass
ocia
tion
• S
mith
Tra
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esea
rch
$5.2BILLION
$2.7 BILLION pumped back into the community through salaries earned
Driving $9.4 BILLION in total Tourism Industry Sales
Which support vital community services
Schools Healthcare EMS
Generating
$377 MILLION in State
Taxes/Fees
$272 MILLION in City
Taxes/Fees
Saving $630 in tax contributions PER BALTIMORE HOUSEHOLD
82,379 JOBS Created or Sustained
56,919 Directly
Employed
25,460 Indirectly Employed
7.4% of all Baltimore area
employment
Or enough people to fill up M&T Bank
Stadium & Royal Farms Arena
Visit Baltimore has joined forces with San Antonio and Anaheim in a new, three-city partnership designed to assist meeting professionals in maximizing ROI and add a competitive edge to the sales proposition of each destination. Synchronicities offers a coast-to-coast, year-to-year knowledge transfer ensuring consistent service (thanks to a customized convention services platform) and customized attendee engagement opportunities to deliver bottom-line value.
6 7
Capping off a three-year commemoration of the Bicentennial of the War of 1812, Visit Baltimore flexed its marketing and PR muscle to promote Baltimore as the birthplace of our flag and national anthem during Star-Spangled Spectacular. Tall ships, Navy vessels, festival villages and performances by the Blue Angels drew an estimated 1.43 Million visitors over seven days with even more watching a nationally televised, two-hour PBS broadcast featuring celebrity guests and fireworks. Together with hometown stands by the Ravens (vs. the Steelers) and Orioles (vs. the Yankees), Spectacular was the largest tourism week in Baltimore’s history.
$96.5 MILLION Visitor & Vendor Direct Spending
$33 MILLION Free, Positive Earned Media
2.2 BILLION Circulation
Impressions
75.8% Visitors
From Outside
Baltimore City
YEAR IN REVIEWWhen reflecting on our FY2015 activities, several initiatives and achievements stand out.
$
Star-Spangled Spectacular September 10-16, 2014
83.8% AVERAGE
OCCUPANCYInner Harbor
Hotels
Experiential Products Growing the Group Tour Market
A new Experiential Tourism program is helping visitors get beneath the surface and behind the scenes when discovering the Baltimore story. A collection of initially 14 immersive experiences, its activities range from the art of Neapolitan pizza making and the science of wine to an investigation into the life and legacy of Edgar Allan Poe. The program is perfect for group tour operators, reunion planners, destination weddings, meetings and locals alike – anyone looking to experience the City’s top attractions from a different perspective.
GROUP TOUR & TRAVEL HIGHLIGHTS
Visit Baltimore is committed to raising awareness amongst visitors and locals alike about Baltimore’s rich history and cultural heritage, and, to promoting Baltimore as a premier destination in the diversity meetings market. In FY2015, we secured key bookings including the NAACP for 2017 and the Ancient Egyptian Arabic Order Nobles Mystic Shrine (‘Black Shriners’) for 2019. We also introduced a new Diversity Initiative to local government and community stakeholders, a program designed to increase minority business participation in the tourism industry and offers free/reduced membership.
A Diverse Baltimore Our Commitment to Diversity & Inclusion
DREAM BALTIMORE: A HERITAGE GUIDE Awarded Best Destination Guide of 2014 by the
Maryland Tourism Coalition
+2,000 attended Visit Baltimore’s 2nd Annual FAMILY REUNION EXPO
Presented in partnership with greiBO Entertainment
7 MEDIA OUTLETS Participated in our first-ever
LGBT Modern Family press tour
3 AFRICAN AMERICAN MUSEUMS
Featured in a series of special (sold-out) Legends & Legacies Heritage Bus Tours
offered in recognition of Jubilee 1864 and Black History Month
Synchronicities Three-City Partnership
Baltimore, MD
Anaheim, CA San Antonio, TX
7 CITYWIDE BOOKINGS to date
Worth 72,176 ROOM NIGHTS
$38.9 MILLION In Economic Impact
#1 Top Group Event in America - the American Bus Association
STAR-SPANGLED GROUP TOUR PROGRAM:
Attracting 50 overnight motorcoach groups
Providing private Tall Ship Tours to 2,200
HOSTING 6 INTERNATIONAL FAMS
groups from France, Brazil, Germany
HOLDING 270 1:1 SALES APPOINTMENTS
with tradeshow tour operators $27 MILLION estimated Economic Impact from a dozen in-
house and citywide MULTICULTURAL MEETINGS BOOKED
$
8 9
YEAR IN REVIEW
“My Bmore” Destination Awareness Campaign
Shortly after launching ‘My Bmore,’ a series of events and unrest sparked a protracted negative information flow about Baltimore.
Visit Baltimore’s response was strategic and swift, shifting from sales and marketing to a focus on service so that our customers and visitors were provided the latest information. As the situation calmed we added resources, like an enhanced Convention Welcome Program and a Meeting Planner toolkit complete with video messages and client testimonials. We also reached out to the media to tell the Baltimore story from a tourist perspective.
After a brief pause, we re-launched ‘My Bmore’ advertising in June 2015. We started with a ‘thank you’ message to the industry. We also embraced a greater emphasis on mass media including expanded drive-in market advertising to spread a positive word and remind everyone of all the great reasons to visit and meet in Baltimore.
In addition to a look into the ‘Making of’ the campaign, ‘My Bmore’ personality Mike Rowe featured Fort McHenry National Monument and Historic Shrine, Fluid Movement, David Keltz’s portrayal of Edgar Allan Poe and the Maryland Zoo in a series of Baltimore segments on his CNN show Somebody’s Gotta Do It.
Visit Baltimore launched ‘My Bmore,’ a new advertising campaign showcasing Baltimore through the genuine experiences and reflections of well-known personalities with significant ties to the city.
Designed for print, digital, radio and video, ‘My Bmore’ offers natural logo extensions for leisure messages like “Play More,” “Explore More” and “Discover More” as well as the trade execution of “Meetings with More,” which speaks to Baltimore’s high value rankings among meeting planners for service, convenience, and ROI.
Personalities in round one include actors Josh Charles, Johnathon Schaech and two-time Emmy winner Julie Bowen; Oscar, Golden Globe and Grammy award winner Common; TV personality Mike Rowe; BSO Music Director Marin Alsop; former Harlem Globetrotter Choo Smith; Hall of Famer Cal Ripken, Jr.; and business leader Kevin Plank. More famous faces and Baltimore fans will be added in future cycles, each explaining what they love about the city.
What makes Baltimore my scene?
Never before have I been so warmly embraced by a city than
when I filmed my movie in Baltimore. I’ve discovered some great
restaurants here, but it’s the people that really make this place
come alive. Every neighborhood has its own unique personality.
Historic. Artsy. Soulful. Fun. I’ve made friends here that will be a
part of my life forever. Common
Artist, Social Conscience
Explore
Why do I take my family to Baltimore? Because I have three kids—and I want to show them everything.
The sharks at the Aquarium. The dinosaurs at the Science Center.
Chessie the paddleboat. The art at the Walters. And the whole wide
world at the Irvine Nature Center. Because I want their days to be full
of excitement, activities and fun. And I want their nights to be full of
wonder and lightning bugs—just like mine were. Baltimore knows
just how special a day out with your family can be.
Julie BowenActress, Cool Mom
Experience Enjoy
Why do I visit Baltimore? Because I can take the train from New York and in just over two hours
I’m watching the O’s play in Camden Yards. Because the American
Visionary Art Museum is a unique and mind-blowing experience.
Because I know my favorite table is waiting for me in Little Italy.
Baltimore is special, but don’t just take my word for it. See for yourself.
Josh CharlesActor, Native Son
Baltimore knows all about great teams.
When I go to the Inner Harbor, I’m surrounded by people enjoying
themselves. It’s like I never left the ballpark. You can feel the
excitement in the air. The families, the convention crowds—everyone
is having a good time. Maybe it’s because Baltimore has a special
team that goes the extra mile to ensure a positive visitor experience.
Trust me, to win big, you need the right players. Baltimore knocks it
out of the park every time. Cal Ripken, Jr.
Hall of Famer, Hometown Hero
Meetings with Baltimore.org/more
Baltimore inspires me.I’ve traveled all over the world as a member of the Harlem Globetrotters,
but I always come back to Baltimore. You can’t help but feel energized
here. Look at our world-renowned African-American museums, filled with
stories of triumph over adversity. Look at our colorful neighborhoods—
the creativity in the art, the food, the culture. Baltimore is a place to
learn, discover and be inspired. You owe it to yourself to visit.
Choo SmithFormer Harlem Globetrotter, Motivator
Inspire
VB_Brand_ChooSmith_R5.indd 1 3/13/15 12:36 PM
For the big game, I go to Baltimore.Seeing football live turns me into a kid again. The sound of the
crowd at M&T Bank Stadium is crazy—you’re going to be swept up
in it. Doesn’t matter which side you’re rooting for, in Baltimore you
cheer harder, work harder and play harder. And after a game, I’m
walking to the Inner Harbor for seafood. The best blue crabs, crab
cakes, soft-shell crabs and oysters anywhere! A day in Baltimore fills
my heart, my soul—and my plate.
Johnathon SchaechActor, Kid at Heart
Play
Why do I do business in Baltimore? Because Baltimore is all about building underdogs into big dogs. So when
Under Armour needed a home, this is where we put down roots—because
we wanted to build a big business, and more importantly, something
special. It’s got a lot to offer the out-of-towner, too. Not only does it have
world-class hotels, Baltimore’s a centrally located sports town with a
harbor that’s become an extraordinary location for our first Brand House.
If it’s about building something great, if it’s about exceeding expectations,
if it’s about getting the job done right, then it needs to happen here.
Kevin Plank Entrepreneur, Risk-Taker
Meetings with Baltimore.org/more
Baltimore puts on a show. What makes Baltimore special is the excitement and vibrancy of our
arts community. I’m not just saying that because I’m the conductor
of the Baltimore Symphony Orchestra. I’m saying that as an audience
member, as a theatergoer and as a patron of the Walters and the
Baltimore Museum of Art. Baltimore nurtures its avant-garde—there’s
a spirit of risk-taking, an edginess that reminds me of SoHo thirty
years ago. The energy is here. Come and experience it for yourself.
Marin AlsopBSO Music Director, Trailblazer
Applaud
Giving Back | Our Community CommitmentVisit Baltimore loves Baltimore. Here are just a few of the ways we supported our community this year.
5 YEARSSponsoring
THE JOURNEY HOME
Baltimore’s Plan to make Homelessness
Rare & Brief
5 STUDENTSEmployed/Placed
as part ofHire One Youth
4 YOUTH LEADERS
Sponsored as part ofThe Inner Harbor
Project
$5,000In academic
scholarships awarded through the new
VISIT BALTIMORE FOUNDATION
See page 17 for more
CONVENTION SALES & SERVICES ACHIEVEMENTS
The Sales & Services team
drives economic impact to the
city of Baltimore and the region
by creating and confirming new
business opportunities at the
Baltimore Convention Center
(18 months out), the Baltimore
Arena, area hotels and other
venues. Implementing a strategic
focus on both citywide and
convention center-related
business as well as short-term
self-contained meetings, the
team focuses on top accounts
as well as key vertical and feeder
markets. Our ultimate goal is for customers to return with future meetings and for individual travel.
10 11
FY 2015 SALES BY THE NUMBERS
FY 2015 ACTIVITY BY THE NUMBERS
Visit Baltimore provided customized services and welcome program benefits to
26 CONVENTIONS & 249 NON-CITYWIDE MEETINGS
Launched an ENHANCED CUSTOMER TESTIMONIAL PLATFORM
4 VIDEOS now available at baltimore.org/testimonial highlighting Baltimore’s UVP,
DEFINITE ROOM NIGHT GENERATION BY FISCAL YEAR
500,000
400,000
300,000
200,000
100,000
0
2010 2011 2012 2013 2014 2015
TOTAL 495,896 457,051 475,554 477,764 461,247 424,115
BCC 387,091 340,020 341,887 305,283 321,106 225,777
CW 340,020 301,074 293,025 264,560 270,316 185,696
BCC = Baltimore Convention CenterCW = Citywide; 1,200+ Room Nights on park; may or may not touch BCC
424,115 Room Nights Through 2032
398 EVENTS 44 BCC • 22 Citywides • 376 In-House
$263 MILLION In Future Economic Impact
503,686 ATTENDEES
167 prospective client site inspections
53 services site inspections
2,135 sales appointments & presentations
49 Sales trips to other markets to meet with (citywide) leads
16 promotional trips to bolster attendance for groups in the 2105 rotation
7 sales missions in other markets
Reaching 1,642 meeting professionals through Visit Baltimore hosted events
17 Post-convention review meetings with citywide customers
OUR BCC BATTING AVERAGE IS EVEN BETTER
105% Booking Pace
45% Conversion Ratio
for convention center business
BALTIMORE CONTINUES TO LEAD ITS PEERS* IN
THROUGH 2022
The unrest of April 2015 and resulting negative media attention was felt in a slower than usual Q4 sales figure, with several major citywide groups deferring their booking decisions to FY2016.
However, and while total room nights booked in FY2015 fell below prior years, Visit Baltimore is still outperforming our competitive set and booking convention center business at a rate to maximize the BCC’s impact.
We are also driving business where it counts the most
CONVERSION RATIO
34% vs 26%
ATTRACTING HIGH-VALUE MARKETS Baltimore continues to perform well with corporations and associations in the Scientific, Technical, Health/Medical and Educational markets – bookings representing approximately one quarter of our total annual business.
ROOM NIGHTS BOOKED BY MARKET
Scientific, Techinical & Engineering
Health, Medical & Pharmaceutical
Educational
Other
BOOKING PACE
103% vs 80%
*Charlotte, Philadelphia, Pittsburgh, Washington, D.C.
FILLING NEED PERIODS AND DRIVING SHORT-TERM BUSINESS
BCC Events represent 34% of all short-term bookings – including 7 Citywides arriving in 2016 or 2017
424,115
58%
42%
245,324 ROOM NIGHTSShort-Term Buinsess(2014–2017)
178,862 ROOM NIGHTSLong-Lead Buinsess(2018–2025)
GENERATING A STRONG CALENDAR OF ARRIVING CITYWIDES
THE POWER OF CITYWIDE BOOKINGS22 or 6% of events booked in FY2015 are responsible for:
30citywides
2015
28citywides
2016
21citywides
2017
627,290 Room Nights
$426 MILLION in Economic Impact
$.47 of each $1 Generated in Economic
Impact
200,000+ Attendees
43% of Total Room Nights
FY2014
344,352 75%
7%
14%
4%
33,39664,494
19,005
FY2015
333,229 79%333,229 79%
7,060 2%
62,063
21,833
15%
5%
12 13
CONVENTION SALES & SERVICES ACHIEVEMENTS
ORGANIZATION DATE ATTENDANCE
TOTAL ROOM NIGHTS
ECONOMIC IMPACT
SouthComm | 2014 Firehouse Expo 7/10/14 7,682 4,481 $10,980,096
American Association for Justice | 2014 Annual Convention 7/23/14 2,400 5,961 $3,172,056
Lunar Solis Corporation | Bronycon 2014 7/30/14 9,607 5,270 $4,738,733
Otakorp, Inc. | Otakon 2014 8/4/14 33,852 9,255 $10,252,139
New Hope Natural Media 2014 Natural Products Expo East 9/13/14 23,545 14,380 $17,404,816
Sweet Adelines International 2014 International Convention and Competition 10/31/14 7,716 12,529 $8,677,606
National Association For Gifted Children 2014 Annual Convention & Exhibition 11/10/2014 2,570 4,210 $3,274,061
Public Responsibility in Medicine and Research 2014 AER Conference 12/1/14 2,454 5,422 $2,485,200
Mid-Atlantic Nursery Trade Show 2015 Winter Show 1/11/15 11,030 4,958 $4,045,674
Biophysical Society | 2015 Annual Meeting 2/4/15 4,824 8,948 $5,274,635
Achieving the Dream, Inc. | Dream 2015 2/14/15 1,915 4,602 $2,037,664
Association of Equipment Manufacturers World of Asphalt Show & Conference 3/12/15 7,623 5,072 $3,882,345
Association of Fundraising Professionals 2015 Annual Convention 3/25/15 3,672 6,100 $3,107,647
SPIE | DSS 2015 4/15/15 5,118 5,710 $3,579,595
Islamic Circle of North America | 2015 Convention 5/22/2015 19,219 3,599 $7,622,406
Society of Nuclear Medicine and Molecular Imaging 2015 Annual Meeting 5/30/15 6,890 12,380 $5,924,689
Association of Certified Fraud Examiners 26th Annual Global Fraud Conference 6/10/15 2,936 6,111 $4,291,950
National Sheriffs’ Association 2015 Annual Conference 6/24/15 2,564 4,252 $2,152,781
American Association of Collegiate Registrars and Admissions Officers | 2015 Annual Meeting 4/09/2015 2,154 4,491 $2,163,782
$230,276Advertising equivalency of positive editorial coverage secured in trade media
14,264,047Circulation impressions
FY2015 CONVENTION HIGHLIGHTS | Visit Baltimore hosted 364 events
Including the following citywides, each generating 4,000+ Room Nights and/or an Economic Impact exceeding $4 Million
American Society of Association Executives (ASAE)
Association Forum of Chicagoland ™
Professional Convention Management Association (PCMA)
479,600 ATTENDEES 319,305 ROOM NIGHTS
Here’s your itinerary for a city that blends modern with vintage and quaint with compelling. Start with a salute to America on a tour of Ft. McHenry. Sample one of the 500 Matisses at the Baltimore Museum of Art. Head for fresh seafood at a harborfront restaurant. Stroll a historic neighborhood, and top off the day with the Orioles at Camden Yards. Home run!
– Destinations Magazine
The selection of accommodations in Baltimore has never been better.
–Mid-Atlantic Events
The city’s distinguished venues are the perfect fit for any size gathering…
– Black Meetings and Tourism
Conference Direct HelmsBriscoe International Association of Exhibitions and Events (IAEE)
STRATEGIC SALES PARTNERSHIPS
SPECIAL PROMOTIONS | Filling need periods
In addition to out-of-market promotion of annual city events and festivals including the African American Festival, Artscape and Book Festival, Visit Baltimore partnered in the creation and execution of several promotions to drive a year-round tourism calendar.
BALTIMORE IN THE MEDIAVisit Baltimore generated a record $38.75 MILLION in free, positive editorial coverage of Baltimore
14 15
MARKETING & COMMUNICATIONS ACHIEVEMENTS
The Marketing & Communications
team promotes a positive
image of Baltimore as a top
East Coast travel destination
through targeted advertising,
promotions, visitor publications,
and public relations efforts. Our
campaigns leverage the power of partnerships for maximum reach and resonance in both changing the conversation about Baltimore and encouraging visitation. Recent efforts
highlighted Baltimore’s new and
unique offerings, culinary scene,
historic commemorations, and
the ‘My Bmore’ campaign, to
name a few.
Baltimore Hotel Week
15 Hotels
Winter Resturant Week 108 Restaurants
Museum Week 20 Attractions
WINTER FESTIVAL & IT’S A WATERFRONT LIFE
German Christmas Village, Ice Rink, Seasons Eatings
& New Year’s Eve Fireworks
ABSOLUTELY FEBULOUS
+ +
PROMOTIONAL PARTNERS
ARTS, CULTURE & HISTORY | Marketing Highlights
From the final year of the 150th Anniversary of the Civil War and Lincoln’s Funeral Train to the bicentennial of the Washington Monument, Visit Baltimore promoted a year of historic Baltimore events. We also leveraged milestone anniversaries, major renovations and new exhibits at a number of our leading institutions to champion Baltimore’s arts and cultural offerings, from co-op ads featuring The Walters Art Museum and Baltimore Museum of Art to an arts and culture themed media tour.
SUMMER RESTAURANT WEEK
$43,000 in Earned Media
WEB AND SOCIAL MEDIA The Digital Download
Enhanced offerings including an interactive social media hub, 360° virtual tour of the Baltimore Convention Center and a responsively designed Baltimore Buzz e-newsletter drove record website traffic to the new and improved Baltimore.org.
We hit
2,278,036 TOTAL WEB VISITS
From
1.82 MILLION UNIQUE VISITORS
We have
116,401 FANS and growing on
7 PLATFORMS
Including
135,935 E-SUBSCRIBERS
and
5 BALTIMORE BUZZ BRIGADE
MEMBERS
ALSO FEATURED IN
Huffington Post
Conde Nast Traveler
Fodor’s
AAA World
Budget Travel
CNN
Baltimore among Top 10 Budget US Trips for 2015
Baltimore on list of 7 most underrated American Food Cities
Baltimore among top 20 charming American Cities
Feature on new 30 Minute PBS travel program
FY15 FY14 FY13 FY12
40
30
20
10
0
Included $31.7M in Star-Spangled Spectacular coverage
Included $11.9M in Super Bowl coverage
Included $14.4M in Star-Spangled Sailabration coverage
5Desk-side Media
Appointments
53Journalists/Travel
Writers Hosted
3,843Positive
Baltimore Stories
Coverage in Japan, France, Germany, UK & Canada
1,078,660,156CIRCULATIONIMPRESSIONS
IN FY2015
VISIT BALTIMORE EDUCATION & TRAINING
FOUNDATION REPORT
VISIT BALTIMOREEDUCATION & TRAINING
FOUNDATION
AD EQUIVALENCY
FY14 $1.3M
FY15
$4.07MFY14 397
FY15
810
# OF POSITIVE STORY PLACEMENTS
16 17
LOCAL PR & PUBLIC AFFAIRS ACHIEVEMENTS
This team drives communication
with key stakeholders including
the local media, city and State
government and elected officials,
and regional business leadership
to position Visit Baltimore
and our President & CEO as a
trusted resource and respected
thought leader in the tourism and
hospitality industry as well as
on public policy discussions and
economic development initiatives.
These efforts garner support for our work and a broader understanding of how tourism drives Baltimore’s economy and quality of life.
CASUAL FOR A CAUSE | National Tourism Week
A fundraising and public awareness campaign for Tourism Week, Casual for a Cause challenged members of the tourism and downtown business community to rally behind the Foundation – make a $10 donation and dress casual for work.
A 501(c)(3) charitable organization founded to promote and support Baltimore, a core mission of the Visit Baltimore Foundation is to nurture
a strong and diverse tourism workforce by funding educational and training opportunities for Baltimore City students and residents.
MEET OUR 2015 SCHOLARSHIP WINNERS
Jodi RadebaughMorgan State UniversityHospitality ManagementGraduating 2016
FY2015 ADVOCACY REPORT
Be it navigating the 2015 Session of the Maryland General Assembly, or guiding tourism-friendly public policy at the City level, Visit Baltimore scored high marks for tourism advocacy in FY2015.
Testifying at2 BUDGET HEARINGS
in support of
$12.4M IN STATE FUNDING of tourism promotion
$4:$1 ROIFigure used in support of State upholding its share
of the BCC’s operating subsidy
35 Baltimore City tourism professionals attended Tourism Day in Annapolis
22 BALTIMORE CITY SENATORS/DELEGATESHundreds of Hours & Dozens of Meetings with
15 CITY COUNCIL MEMBERS
LOCAL MEDIA COVERAGE
VISIT BALTIMOREFOUNDATION
$7,730 Raised
20 Participating Companies
320 BUTTONS Sold to individuals
“A motto I follow is, ‘the more you know the more you grow.’ This is why I’ve dedicated so much time and energy into school.”
Brianna WilliamsMorgan State UniversityHospitality ManagementGraduating 2017
“Through hospitality management I am able to provide excellent service while building lasting relationships…”
BOARD OF DIRECTORS
CHAIRMAN John Frisch Miles & Stockbridge P.C.
VICE CHAIRThomas Noonan Visit Baltimore
Danielle Rembert National Academy Foundation School
Gregory Brown The Land of Kush
TREASURERJ. Michael Riley M&T Bank
SECRETARYMarianne Rowan-Braun University of Maryland Medical Center
Ellis G. Brown, Jr. Morgan State University
EXECUTIVE DIRECTOR (EX-OFFICIO)Allison Burr-Livingstone Visit Baltimore
18 19
MEMBERSHIP ACHIEVEMENTS
Membership in Visit Baltimore
means more business
opportunities. This team oversees
a host of benefits and programs
to help members market their
products and services to leisure
and convention visitors. By
building a collaborative, engaged
and informed hospitality and
services network, we can help more people discover our city and ensure the best possible visitor experience when they are here.
n
n
n
n
n
+
551 BALTIMORE CITY
62 BALTIMORE COUNTY
38 ANNE ARUNDEL (including BWI)
27 GREATER BALTIMORE METRO
11 HOWARD COUNTY
15 NON-MARYLAND
FY2015 BY THE NUMBERS
18 MEMBERS Featured in the first-ever Season’s Eatings program with interactive
cooking demonstrations at the Visitor Center
66 MEMBERS Participating in Show your Badge, providing greater exposure for our members and a better convention attendee experience
STRATEGIC PARTNERS
Horseshoe Baltimore
Amtrak
Supershuttle/ ExecuCar
Ripken Baseball*
Cruises on the Bay by Watermark
Cruise Maryland*
MEMBERSHIP BY REGIONVisit Baltimore’s members span both the city and the state.
704 TOTAL MEMBERS
87% MEMBER RETENTION RATE
13% MEMBER ACQUISITION RATE
10 MEMBER EVENTS Offered for industry information sharing and networking
CORPORATE PARTNERS
Baltimore Water Taxi
ZBest Limosine
Centerplate
Flowers & Fancies
Host Baltimore
AAA
Party Plus Rentals
Entertainment Cruises
Weddings 411
Pepsi
The Ivy Hotel*
*denotes new partner
22
624
2
551
38
10
5
11
MEMBERSHIP BY CATEGORYVisit Baltimore’s members represent all types of businesses.
BALTIMORE CITY
NE: 86 MEMBERS
SW: 263 MEMBERS
SE:106 MEMBERS
NW: 96 MEMBERS
NIGHTLIFE 17 Members 2 %
ACCOMMODATIONS 69 Members 10%
RESTAURANTS 145 Members 22%
SERVICES including transportation 117 Members 19%
ATTRACTIONS & ENTERTAINMENT 132 Members 17%
AGENCIES/NON-PROFITS 41 Members 6%
RETAIL 183 Members 25%
211 MEMBERS are from
7 STRATEGIC NEIGHBORHOOD PARTNERSHIPS
Harbor East
Charles Street Corridor
Hampden
The Gallery
Harborplace
Pigtown Main Street
Village of Cross Keys
20 21
OPERATIONS ACHIEVEMENTS
The Operations division provides
day-to-day support in the areas
of finance, human resources,
administration, technology and
research for Visit Baltimore.
In FY2015, this team completed
a comprehensive salary review
for the organization, including
updated job descriptions and
salary grades. The technology
department also continued a
multi-year series of IT upgrades,
installing new HP desktop
and Microsoft Surface laptops
while donating all 30+ old IBM computers to the National Academy Foundation High School.
VISITOR CENTER VOLUNTEERS
25+ years of service
Boyce Flora
Gideon Stieff
Connie Taylor
20+ years of service
Miriam Nathanson
Samuel Ruddie
Sandra Thoman
10+ years of service
Sonny Freiman
Jerry Katz
Bonnie King-Rose
Isabel Levin
Stanley Levin
Leonard Monfred
Rae Margolis
Rebecca Tucker
Mel Valentine
5+ years of service
Sydney Bass
Charles Kachalo
Esther Krasevac
Lois Mannes
Gilbert Ruddie
Sharon Ruddie
Phillip Sagal
Leonard Schuman
Mary Sturm
Up to 4 years of service
Howard Cornblatt
Howard Davidov
Daniel Locke
Daryl Garfinkel
Nelly Greene
Bill Krulak
Jane McConnell
Carol Mondshour
Nicole Piccardi
Josef Rosenblatt
Martin Taudenfeld
3,918 VOLUNTEER HOURS Worked in FY2015
Visit Baltimore operates and is responsible for the upkeep of the Baltimore Visitor Center, located along the Inner Harbor waterfront.
HOUSING BUREAU & LEISURE CALL CENTER
30,748 RESERVATIONS
booked for
46 CONVENTION GROUPS
47,722 INQUIRIES fielded for hotel,
transportation, restaurant & attraction information
Fulfilling 25,853 REQUESTS for publications
Leading to a ↑ 40% in attraction ticket sales
TEMPORARY CONVENTION STAFFING SERVICES
13,233 STAFF HOURS for 48 Convention Groups
Worth more than $216,521 IN BILLABLE REVENUES
HOSPITALITY PROFESSIONAL DEVELOPMENT & TRAINING
In partnership with the Maryland Center for Hospitality Training, Visit Baltimore provided customized Certified Tourism Ambassador ® certification training to 11 organizations, hospitality and public safety partners.
14 Networking mixers & discovery days
coordinated
BALTIMORE VISITOR CENTER
290,245
272,164
322,803
200
100
0
FY15 FY14 FY13
300
400
8 Daily Showings of
THE BALTIMORE EXPERIENCE
Most popular item sold?
Baltimore postcards
Since opening in April 2004, the Visitor Center has welcomed 3.8 MILLION PATRONS
16,912 Tickets Sold
$394,810 Total Revenues
including $40,422 In Merchandise sales
185 New CTAs
474 Active CTAs
ATTENDANCE
22 23
FINANCIALSIn 1997, the Maryland General Assembly enacted legislation allotting 40% of Baltimore City’s hotel tax to Visit Baltimore for tourism promotion – a tax paid by those convention and leisure visitors that we work so hard to attract – with the remainder going to the City of Baltimore to support general fund services. This legislation is in effect for five years at a time and was last renewed in 2012 (through 2017).
FY15 FORECASTED REVENUE
88.7% OCCUPANCY TAX
3.3% CONVENTION SERVICES/HOUSING
2.4% MEMBERSHIP
2.5% STATE FUNDING
1.1% SPONSORSHIPS/PARTNERSHIPS
.9% OTHER
.8% PROMOTIONAL PARTICIPATION
.3% ADVERTISING
$16,114,100
FY15 FORECASTED EXPENSES
34.4% LEISURE MARKETING
32.4% CONVENTION/TRAVEL
TRADE SALES & MARKETING
10.4% ADMINISTRATION/OTHER
8.6% CONVENTION SERVICES & HOUSING
6.0% VISITOR SERVICES
5.4% COMMUNICATIONS/PR
2.8% MEMBERSHIP
$16,081,990
FY16 BUDGETED REVENUE
88.2% OCCUPANCY TAX
3.5% CONVENTION SERVICES/HOUSING
2.7% MEMBERSHIP
2.5% STATE FUNDING
1.2% SPONSORSHIPS/PARTNERSHIPS
.7% OTHER
.8% PROMOTIONAL PARTICIPATION
.4% ADVERTISING
$15,844,780
FY16 BUDGETED EXPENSES
32% LEISURE MARKETING
35.2% CONVENTION/TRAVEL
TRADE SALES & MARKETING
8.2% ADMINISTRATION/OTHER
8.9% CONVENTION SERVICES & HOUSING
6.3% VISITOR SERVICES
6.2% COMMUNICATIONS/PR
3.2% MEMBERSHIP
$16,209,080
24 25
LOOKING AHEADOur Priority Strategies For FY2016
In addition to building upon all of the programs and great progress made to date, Visit Baltimore will focus on the following priority strategies and new initiatives to grow Baltimore’s tourism industry while ensuring a strong
meetings calendar complete with a solid foundation of high-impact, citywide business.
#1 | Counterbalance the information flow and amplify the message about Baltimore as a top meetings and tourism destination in the region and nationally.
Invest in the ‘My Bmore’ campaign by adding more well-known personalities to our roster of Baltimore fans and advocates.
Deliver an expanded leisure campaign in key feeder markets including a Stay + Play Local (a regional ‘staycation’ ) promotion with deal-based messages to drive visitation all summer long.
Special offers on baltimore.org
New partnership with Ripken Baseball
Launch a multi-faced culinary program highlighting food and beverage offerings – because Baltimore is much more than just crab cakes.
#2 | Support Baltimore’s transformation as a global hub for innovation, leading all marketing efforts for the inaugural Light City Baltimore.
March 26–April 3, 2016The first large-scale,International
light festival in the U.S.
4 Major Festival Components:
1. Illuminated artworks, displays and sculptures in public spaces
2. Distinctively curated musical concerts
3. Live performances with light components
4. An innovation conference, Light City U
#3 | Leverage unique industry partnerships to drive more business opportunities.
Our first major Synchronicities booking is coming to Baltimore in December 2015. An event for meeting professionals and convention planners, IAEE Expo! Expo! is a special opportunity to showcase the Baltimore experience to thousands of potential clients who will be in our city at one time.
IAEE Expo! Expo! Audience Breakdown 2,500 Attendees = Future Baltimore Buyers
Association Show/Event Organizer
IndependentShow/Event Organizer
Corporate Show/Event Organizer
Consumer/Public Organizer
46%
37% 11%
6%
#4 | Enhance the visitor and client experience through key investments in our facilities and systems
Upgrade the Baltimore Visitor Center to better meet patron expectations and expand the facility’s revenue-generating potential – eventuallu becoming a 100% modular space that is equally as functional as a high-tech information center as it is attractive for meetings and special events.
Enhance the user experience on Baltimore.org with new online content.
• Photo tours
• Top ten listings
• Articles reflecting key interest areas
Advance key IT upgrades at Visit Baltimore’s offices including moving to a cloud-based email server, Office 365 products, and new analytics tools for reporting.
Provide permanent administrative and customer service staff at the Motorcoach Parking Facility for the Baltimore Parking Authority and Department of Transportation.
#5 | Find new ways to give back to our community while continuing to advocate for Visit Baltimore and promote a healthy and visible Baltimore tourism industry at the City and State level.
In addition to collaborating on a range of ‘buy’, ‘shop’ and ‘play’ local promotions, execute a new Meet Local campaign challenging everyone to bring one more meeting or social event home.
Grow participation by local W/MBE owned businesses in the city’s tourism industry through a new Diversity Membership Initiative, providing free or reduced membership contingent on active participation in Visit Baltimore’s events.
More scholarship opportunities including a new Professional Development track
Year-round training and jobs program for young people as part of our Convention Staffing services.
Support the Visit Baltimore Education & Training Foundation as it strives to achieve an even greater impact.
i
Engage partners and support to grow Baltimore as a modern visitor destination – one that is in tune with the emerging sharing economy and with competitive convention and meeting facilities.
26 27
LEADERSHIP
BALTIMORE CONVENTION & TOURISM BOARD OF DIRECTORS
CHAIR John Frisch*Miles & Stockbridge P.C.
Gene-Michael AddisLord Baltimore Hotel
Delegate Curt AndersonMaryland House of Delegates
Chad Barnhill Horseshoe Casino
Jim BrittonClass Act Catering
Edie BrownEdie Brown & Associates, Inc.
Greg BrownHilton Baltimore
William H. Cole IVBaltimore Development Corporation
Mary Ann CricchioDa Mimmo’s Italian Restaurant of Little Italy
Peggy Daidakis* Baltimore Convention Center
Azikiwe DeVeauxEvents4GoodPeople, LLC
Salvatore FerruloCenterplateVanessa A. Finney*Mid-Atlantic Nursery Trade Show
Tony ForemanForeman Wolf Group
Kirby FowlerDowntown Partnership of Baltimore
Michael FrenzMaryland Stadium Authority
Donald Fry*Greater Baltimore Committee
Mike GillMaryland Department of Business & Economic Development
Bill GilmoreBaltimore Office of Promotions & The Arts
Alison Jones Days Inn Inner Harbor
Kevin KennedyHyatt Regency Baltimore
Shawn KingUnder Armour
Thomas Noonan*Visit Baltimore
Carlos PlazasPlanned Parenthood of Maryland
John Racanelli The National Aquarium
Frank RemeschRoyal Farms Arena
J. Michael Riley*M&T Bank
Marianne Rowan-BraunUniversity of Maryland Medical Center
Ed RudzinskiMarriott Waterfront Hotel
Dr. Skipp SandersReginald F. Lewis Museum of Maryland African American History & Culture
Onahlea Shimunek*Baltimore Marriott Inner Harbor at Camden Yards
Alex SmithAtlas Restaurant Group
Shelonda StokesGreiBO Communications
Colin TarbertOffice of the Mayor
Chuck Tildon*United Way of Central Maryland
Mark WassermanUniversity of Maryland Medical Systems
COUNSELSteve Bers Whiteford, Taylor & Preston
Elena DiPietroBaltimore City Law Department
*Executive Committee Member
EXECUTIVE STAFFTom NoonanPresident & CEO
Sam RogersExecutive Vice President & Chief Marketing Officer
Ron MeltonChief Operating Officer
Amy Calvert Senior Vice President of Convention Sales & Services
Sara Warfield Vice President of Communications
Dionne Joyner-WeemsVice President of Marketing
Bon Whiting Vice President of Membership & Business Development
Holland MillhamExecutive Assistant to the President & CEO
CONVENTION SALES Chad Chappell, CMPDirector of Sales
Kim Allison, CAE, CASEAssociate Director of Sales
Amra ElmoreRegional Director of Sales
Susanne TunneyRegional Director of Sales, Chicago/Midwest Region
Laurie Nelson-Choice Director of Diversity and National Sales
Jennifer SullivanSenior National Sales Manager
Sheila ProvenzanoSenior National Sales Manager, Chicago/Midwest Region
Kathryn BryerNational Sales Manager
Alexis O’ConnorNational Sales Manager, Mid Atlantic & Sports
Eric MastertonDirector of Group Tour/Travel Sales and Training
Sally SuteraRegional Director of Sales, Northeast Regional Office
Christie BuckleyNational Sales Manager
Jessica LehrerConvention Sales Coordinator
Monika AndersonAdministrative Assistant to Sales
Annie DavisAdministrative Assistant to Sales
Jason Lessard Administrative Assistant to Sales
CONVENTION SERVICESAurelia WelshDirector of National Sales & Services
Lindsay RuoccoAssociate Director of Convention Services & Events
Olivia PuglisiSenior Convention Services Manager
Tasha McDougleConvention Services Manager
Camille Spilker Administrative Assistant to Convention Services
ADMINISTRATION & HRKyla McConnellHuman Resources Manager
Anastasia O’DonnellAdministrator
Jason GogginsFulfillment Specialist
Janice StewartOffice Manager
FINANCECraig Vay Director of Finance
WC Harvey Staff Accountant
RESEARCH & TECHNOLOGYAndreas WeissenbornManager of Information Systems & Technology
Peter TranResearch & IT Coordinator
Kevin LynchDatabase Report Writer
VacantBusiness Analysis Coordinator
HOUSING & CALL CENTERTammy DavisonDirector of Housing & Call Center Operations
Charlyene Grimes, CMP Sr. Manager of Housing
Alexis PerryConvention Staffing Manager
Ledora CornishManager of Housing & Fulfillment
Rayne McAndrewsCall Center & Housing Coordinator
Chandler WilliamsCall Center Information Specialist
Trena CarterCall Center Information Specialist
Eboni KirklandNational Group Housing Assistant
MARKETINGBrendan Janishefski Director of Web Marketing
Bridget WeiningerDirector of Meetings & Conventions Marketing
Katie CrowePublications & Promotions Manager
Amy QuarlesGraphics & Production Manager
Matt CollyWeb & Social Media Manager
Marsha ValentineAssistant to the Executive Vice President
COMMUNICATIONS Allison Burr-LivingstoneDirector of Public Affairs
Monee CottmanNational Public Relations Manager
Christina PerryPublic Relations Manager
Deanna MartinoCommunications Assistant
MEMBERSHIPd. RicklinDirector of Member Relations & Sales
Pamela Pennington Member Services & Events Manager
Tia Wilson Administrative Assistant to Membership
VISITOR CENTERFrank Riggio-PrestonDirector of Visitor Center Operations
Jennifer AndersonManager of Visitor Center Operations
Chuck BoydVisitor Center Supervisor
Keith ShueyVisitor Center Supervisor
Peggi PowellVisitor Center Supervisor
VISIT BALTIMORE ADVISORY COMMITTEESThank you to the members of our volunteer Cultural Tourism, Group Tour, LGBT and Membership Advisory Committees for your time, consideration, creativity and efforts on our behalf!
VISIT BALTIMORE STAFF
28 29
APPENDIX A APPENDIX B
EVENT NAMEEVENT START
TOTAL ROOMS
PEAK ROOMS
ECONOMIC IMPACT
TFN Camps & Clinics | GBNA Nationals 7/22/15 3,600 1,200 $2,323,372
2016 All Star Challenge 4/7/16 3,440 1,400 $2,090,807
American Homebrewers Association National Homebrewers 2016 Annual Conference 6/3/16 5,528 1,400 $3,853,721
Islamic Circle of North America | 2017 Annual Convention 4/12/17 3,455 1,800 $4,454,077
National Association for the Advancement of Colored People 2017 Annual Convention 7/18/17 8,700 1,630 $6,109,897
Lunar Solis Corporation | Bronycon 2017 8/7/17 7,100 2,000 $6,996,337
Blackbaud, Inc.| BBCON 2017 10/13/17 12,950 3,500 $6,059,608
A T Expositions | 2017 American Towman Trade Show & Expo 11/14/17 3,880 1,270 $3,666,402
Islamic Circle of North America | 2018 Annual Convention 3/28/18 3,455 1,800 $4,543,748
Lunar Solis Corporation| Bronycon 2018 7/16/18 7,100 2,000 $7,105,136
American Association of Diabetes Educators 2018 Annual Meeting & Exposition 8/12/18 10,830 3,000 $4,676,355
Mid-Atlantic Nursery Trade Show Inc. 2019 Annual Winter Show 1/6/19 5,263 1,790 $3,899,252
Lunar Solis Corporation | Bronycon 2019 7/29/19 7,100 2,000 $7,211,774
Association of Public Safety Communications Officials 2019 Conference & Exposition 8/3/19 9,824 2,260 $5,236,210
Ancient Egyptian Arabic Order Nobles Mystic Shrine 2019 Imperial Council Session 8/14/19 17,864 3,000 $10,916,480
Mid-Atlantic Nursery Trade Show Inc. 2020 Annual Winter Show 1/5/20 5,263 1,790 $3,909,015
New Hope Natural Media | 2020 Natural Products Expo East 9/19/20 14,616 4,594 $9,679,756
United States and Canadian Academy of Pathology 2021 Annual Convention 3/11/21 9,720 1,900 $5,303,272
New Hope Natural Media | 2021 Natural Products Expo East 9/18/21 14,616 4,594 $10,080,328
American Association of Diabetes Educators 2022 Annual Meeting & Exposition 8/8/22 10,830 3,000 $5,086,307
United States and Canadian Academy of Pathology 2025 Annual Convention 3/20/25 9,720 1,900 $5,343,156
Association of Public Safety Communications Officials 2025 Annual Conference & Exposition 7/19/25 10,842 2,400 $6,598,755
DIVERSITY MEETING SCIENTIFIC, MEDICAL, EDUCATIONAL MEETING FILLING NEED PERIODS - JANUARY, MARCH, APRIL (EASTER) AND JULY
KEY GROUPS BOOKED IN FY2015 FOR 2016 AND BEYOND
TRADESHOW/EVENT NAME DATES LOCATION/VENUE
CESSE Annual Meeting July 14-16, 2015 Norfolk, VA
MPI World Education Congress August 1-4, 2015 San Francisco, CA
Experient E4 Conference August 2-5, 2015 Austin, Texas
ASAE Annual Meeting & Exposition August 11-15, 2015 Detroit, MI
SportsLink August 25-27, 2015 Pittsburgh, PA
Connect Marketplace August 27-29, 2015 Pittsburgh, PA
CDX15 (Conference Direct) August 31-September 3, 2015 Toronto, Canada
HSMAI Meet National September 8-10, 2015 Washington, DC
ASAE 5-Star September 24-27, 2015 Palm Beach Gardens, Florida
CIC CMP Conclave September 27, 2015 Reno, Nevada
NASC Market Segment September 28-30, 2015 Colorado Springs, CO
ASAE Summit Dinner September 30, 2015 Washington, DC
S.P.O.R.T.S October 5-8, 2015 Shreveport-Bossier, LA
IMEX America / Hall of Leader Gala October 13-15, 2015 Las Vegas, NV
Rejuvenate Marketplace November 2-4, 2015 Dallas, TX
AMC Institute - Accredited Forum November 12-13, 2015 Vancouver, BC
National Coalition of Black Meeting Planners November 19-22, 2015 Newport Beach, California
IAEE Expo! Expo! Annual Meeting December 1-3, 2015 Baltimore, MD
Sports Congress December 7-9, 2015 Fort Worth, Texas
Association Forum of Chicagoland Holiday Showcase December 15, 2015 Chicago, IL
Network of Latino Meeting Professionals TBD
American Bus Association January 9-12, 2016 Louiseville, KY
PCMA Convening Leaders Annual Meeting January 10-13, 2016 Vancouver, BC
National Tour Association Marketplace January 31-February 4, 2016 Atlanta, GA
PMPI MACE February 2016 Washington, DC
CDX16 (Conference Direct) TBD
Experient EnVision TBD
PCMA, Mix and Bowl TBD
NASC Symposium April 3-7, 2016 Grand Rapids, MI
PCMA Foundation Dinner April 27, 2016 Washington, DC
IAEE’s Women’s Leadership Forum April 27, 2015 TBD
ASAE’s Springtime Expo ‘16 April 28, 2016 Washington, DC
Helmsbriscoe Annual Business Conference TBD - May 2016
US Travel Association’s Pow Wow June 2016 New Orleans, LA
Collaborate Marketplace TBD
PCMA Education Conference TBD - June 2016
Association Forum of Chicago - Honors Gala TBD
TRADESHOW/EVENT CALENDAR FY2016