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ANNUAL REPORT2015
OUR VALUES
We believe in empowering individuals to take control of their lives and become positive contributors in their communities... volunteers to become coordinators and leaders... and organizations and agencies to become operational and delivery partners.
We believe in being diverse, ensuring The Award is available to all young people... is managed fairly and impartially in all respects... and that each participant has a complete free and wide choice in the selection of options.
We believe in being progressive, requiring individual improvement through persistence and achievement to gain an Award... greater commitment and levels of achievement to gain Bronze then Silver and ultimately Gold... inspiration from our leaders to push the boundaries of possibility in terms of activities and operation.
We believe in being connected with young people; their individual interests, passions, aspirations and ideas... adults (volunteers, partners, parents, employers, donors); their needs, expectations and desired outcomes... the worldwide Award family, sharing, developing; reciprocating and being relevant.
Mr. Al-Karim KhimjiPresident Alberta, Northwest Territories, Nunavut
Al-Karim Khimji has achieved all three levels of The Award and has been a dedicated volunteer for over 10 years. He sat on the The International Council of The Duke of Edinburgh’s Award Foundation which globally governs the Programme in 140+ countries, represented The International Award at the Commonwealth Heads of Government Youth Forum and published a paper on The Award as a tool for recognizing non-formal learning. In addition, he sits on the Canadian National Board and is leading several strategic projects.
A former Engagement Manager at McKinsey & Company, Al-Karim is a Director with Shirin Group. He holds a MBA from Queen’s University and a Bachelor of Commerce from McGill University. He was awarded the Alberta Centennial Medal for his community service.
PRESIDENT’S MESSAGEThanks to your generous support, and the extraordinary work of The Award team, more young people than ever have been able to participate in our program during 2015. These activities complement their academic studies, giving them the skills, behaviours and attitudes they need to equip themselves for life and work.
We are delighted and grateful that so many donors see our work as an effective way of investing in the next generation. The Award is gaining momentum to becoming one of the world’s leading youth achievement platform is clear. As we continue to scale the programme, we need to increase our access to resources to support this growth. We need to be ready to meet the demand that is growing throughout the world to develop and recognize exceptional non-formal education. That means improving access to The Award (especially for young people who are marginalized or at risk), improving our capacity to deliver (so that the Award can operate across the region), and improving The Award’s impact (by ensuring that young people are well-supported in completing their Award).
This report provides a glimpse of the immense impact your contribution has made – not just in financial terms but also in the encouragement it provides to young people and the adults who support them.
Thank you for your support!
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PROGRAMSThe Award is a non-competitive, non-academic, self-directed program based on experiential learning and recognizing youth for activities they do outside the classroom. We don’t compete with community organizations; we complement them and build strong community members in the process. A youth’s own interests are used as the key drivers to program activities, making success more predictable and attainable.
Any youth age 14 to 25, regardless of physical or mental abilities, social, economic, religious, or ethnic backgrounds, can participate in our program. At every level of The Award - Bronze, Silver, and Gold - and for every requirement - Community Service, Skill Development, Physical Activity, and Exploring the Environment - there is the opportunity to strengthen the participant’s community through their personal involvement and development.
Together in collaboration with other youth-serving organizations and programs such as: Scouts, Cadets, 4-H, Girl Guides, youth groups, Boys and Girls Clubs, Schools, and other community partners, The Award is available to all young people across Alberta.
The Award program is designed to encourageexperiential learning and participation in physical fitness, volunteer service, cognitive skills, and an outdoor adventure. The time commitment develops habits necessary for a healthy lifestyle. In 2015, our participants were physically active for over 50,000 hours and contributed over $750,000 in community service.
Traditionally, The Award program has thrived in communities where adult leaders, resources, and opportunities are prevalent. Missing from the program were at-risk inner city youth, those with mental and physical disabilities, rural and remote youth, as well as First Nations.
In order to address this need, we have adapted our approach to better provide The Award to these marginalized youth.
Urban Youth Challenge
Working in partnership with Police Services, Youth-in-Care, Inner City Schools, Health Services, and other organizations we offer a program within the cities of Calgary and Edmonton. With the generous support of donors we offer The Award, free of charge, to youth who express a financial barrier.
First Nations Youth Challenge This program will be launched in 2016 to help deliver The Award to Aboriginal communities in Alberta.
Northern Youth Challenge
This program will be launched in 2016 to help deliver The Award to youth residing in the Northwest Territories and Nunavut.
Community Youth Challenge
This program, developed in 2010, in partnership with the Royal Canadian Mounted Police (RCMP) continues to expand across rural Alberta. In 2015 this program grew over 50%. The CYC now involves over 400 youth and 100 community members.
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KEY PERFORMANCE INDICATORS 2014/15
1,405 young peoplestarted The Award for the first time
(compared to 1,031 in the previous year, over 50% growth)
320 young peoplegained a Bronze, Silver or Gold Award
(compared to 307 in the previous year)
358 volunteerswere trained to mentor Award youth
(compared to 209 in the previous year)
OUR OUTCOME MEASURESConfidence
Managing feelings
Resilience and determination
Relationships and leadership
Creativity and adaptability
Planning and problem solving
Intercultural competence
Civic competence
Personal and social well-being
Communication
OUR IMPACT MEASURESImproved educational attainment
Improved employability
Improved health and well-being
Increased participation in civic life
Social inclusion
The Environment
Gender equality
Reduced re-offending rates
Reduction and prevention of violence, conflict resolution and peace-building
SHO
RT T
ERM
LON
G T
ERM
“The Award Programme is a
do-it-yourself growing up kit. Its purpose is to help
young people broaden their horizons while becoming
responsible adults.”
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To further extend our position as the world’s leading youth achievement award, we needed to refresh our identity.
The Duke of Edinburgh’s International Award Foundation recognized the growing need to consolidate our efforts into a more consistent and single brand strategy.
A system was developed that brings The Duke of Edinburgh’s Award Cipher, donated to us by our founder HRH The Duke of Edinburgh and the Global bird motif, together into a
unified identity – a blend of old and new that serves to represent a proud
history and an ambitious future.
INTERNATIONAL BRAND
You’ll see our new look on everything from:business cards• letterhead• posters• certificates & pins• banners• press releases• website• record books• social media• and more!•
40th ANNIVERSARYIn 2016, we are celebrating 40 years since The Duke of Edinburgh’s International Award was launched in Alberta, and 60 years since The Award was founded in the UK.
These anniversaries provide a unique opportunity to raise awareness of the impact of The Award, and encourage more young people and volunteers to take part.
In the summer of 2016, we will be holding a youth event with Their Royal Highnesses The Earl and Countess of Wessex which will provide an exciting opportunity to help us build a closer bond with our supporters and ultimately help us reach many more young people to equip them for life and work through The Award.
We will be announcing new opportunities to support The Award throughout these anniversaries. If you would like to discuss supporting any of our milestones, we would be delighted to hear from you.
40th
ANNIVERSARYin the Alberta, Northwest Territories and Nunavut Division
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Fundraising Costs $12,500
Communications $21,525
Capacity Building $75,964
Program $170,29327%
61%
8%4%
FINANCIALS
1110
Registrations $35,465
Government $35,772
Corporations $43,500
Donations $45,267
Foundations $45,301
Casino $49,396
National $52,476
15% 15%
16%
17%11%
12%
14%
INCOME2015
TOTAL $307,177
We raised a total of $307,177 fromgifts and donations during 2015.
The majority of our funding is the result of ongoing support from individual donors, corporations, and foundations who have chosen to contribute to The Award. In addition to these receiptable donations, we generate funds through a $30 program registration fee, an Alberta Gaming Casino event, and a disbursement from The Duke of Edinburgh’s International Award in Canada.
How we spend our money
ProgramThe aims of funding our delivery platform is to increase the number of young people who are able to participate and complete The Award program, with a focus on the marginalized sector.
Capacity BuildingThe aims of our infrastructure spending is to develop and deliver appropriate support for volunteers and participants.
Fundraising CostsThe aims of our resourcing activities are to secure the financial resources needed to fund our programming and to ensure that we have a skilled and capable team.
CommunicationsThe aims of our communication activities are to gain awareness of The Award and to promote the benefits of the program.
Fundraising Costs $12,500
Communications $21,525
Capacity Building $75,964
Program $170,29327%
61%
8%4%
TOTAL $280,282
EXPENSES 2015
DIVISION COUNCILCOMMUNICATIONS
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ChairThe Honourable Lois E. Mitchell, CM, AOE, LLD
The Lieutenant Governor of Alberta
Vice-ChairThe Honourable George L. Tuccaro
Commissioner of The Northwest Territories
Vice-ChairThe Honourable Nellie Kusugak
Commissioner of Nunavut
PresidentMr. Al-Karim Khimji
Council MembersMs. Nola Adam
Mr. Trevor ChurchMs. Rosemarie EnslinMr. Terry Godwaldt
Mr. James Fischer, CDMr. Derek FraserMr. Gordon PaulMs. Karen Poirier
Mr. Michael J. Ricketts, MMM, CDMr. Jack Schneider
Ms. Nancy L. Jarjour SzaboMs. Tracy Thorbjornsen
Mr. Lee VilligerMr. James Walls
Mr. Lawrence WardLGen Paul F. Wynnyk, CMM, MSM, CD
The Award program is an independent challenge - but that doesn’t mean you do it alone! In 2015 we focused on supporting our volunteers and participants through increased communications.
Online leader trainingTraditionally leader training was delivered in person. This often resulted in delays, especially for volunteers in rural and remote areas. Now our training is available online. Interested mentors watch videos that guide them through the process and complete a test. This has allowed us to launch new groups at a never before seen pace!
Monthly participant newslettersA monthly email is sent to every participant with tips and suggestions. We have already seen an increase in Award completions and anticipate this trend will continue.
Leaders updatesQuarterly leaders email is sent to all groups with unique opportunities for youth. We have been able to support several groups with funding applications for Adventurous Journies, which has historically been a significant factor in success rates.
Ceremony Media attentionThrough media advisories , press releases, and contacting the media directly, we have been successful at generating more coverage surrounding events. This assists us in promoting The Award and in profiling the success of our achievers.
Social MediaWe’re talking to youth where they listen - on Facebook, Twitter, and Instagram. Our online engagement continues to increase.
@dukeofedAB@dukeofedAlberta
#DukeAwardAB
The Duke of Edinburgh’s International Award in Alberta, Northwest Territories, and Nunavut cannot achieve its vital and life-changing work without the phenomenal support of dedicated and generous individuals, foundations, and companies. We would like to thank everyone who has given us funding, time and services over the years, and especially those who continue to partner with us.
THANKING OUR DONORS2014/15
$1,000+Kelly & Heather ColbergAl-Karim KhimjiRobert PetersKaren PoirierTony & Caley Taylor Family FundLawrence WardPaul Wynnyk
Greygates FoundationHappy Creek Estates Ltd.Hinton Crime Prevention AssociationLions Club of HintonRoyal Canadian Legion Branch 10Royal Canadian Legion Branch 52
“Leadership is multifaceted,
and it was due to my journey through The Award that I was able
to fully grasp this.”
“The power of The Award, in my opinion, is not the certificate, the ceremony or the pin, but rather the ways in which it challenges you to push your boundaries and explore the unknown.
“The flexibility of The Award allows you to pursue your interests in your own time and in your own way. The Award taught me that in order to become a more thoughtful leader it is imperative that I learn how to interact with a variety of different environments from sailing around islands, to performing at concert halls, to helping young kids learn how to read.
“Leadership is multifaceted, and it was due to my journey through The Award that I was able to fully grasp this.”
Sarah M.Gold Award Achiever
PARTICIPANT’S MESSAGE
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$500+Denise ParentBruce ThorpeJohn ThorpeJames WallsRoyal Canadian Legion Branch 27Royal Canadian Legion Branch 238Royal Canadian Legion Branch 271
$100+Frank & Anita CareyTrevor ChurchMarilyn DenisonDerek FraserColin GlasscoPaul & Beth LievaartGraydon MorrisonGordon PaulNancy PetersRick PlouffeBarry & Selena RedelMargaret SouthernJoan WynnykRoyal Canadian Legion Branch 21Royal Canadian Legion Branch 38Royal Canadian Legion Branch 44Royal Canadian Legion Branch 100Royal Canadian Legion Branch 160
$10,000+Government of AlbertaNational Charter for BusinessNickle Family Foundation
Stollery Charitable FoundationTD WaterhouseTelus Calgary Community Fund
The Award has inspired millions of young people to transform their lives. By creating opportunities for youth to develop skills, get physically active, give service and experience adventure, the Award can play a critical role in their development outside the classroom. It also allows their achievement to be consistently recognized worldwide, giving young people unique international accreditation of their experiences.
The Duke of Edinburgh’s International AwardAlberta, Northwest Territories, Nunavut
111, 4515 Bow Trail SWCalgary, AB T3C 2G3
www.dukeofed.org/ab
@dukeofedAB@dukeofedAlberta
#DukeAwardAB
