Annual Report

2014

Seneca Park Zoo

SOCIETY

2014 was a year of transition for the Seneca Park Zoo Society. New leadership brings new ideas, and opportunities for an organization to be self-reflective. New leadership is often a time to challenge the status quo, and assess whether an organization is maximizing its value to the community it serves.

To that end, the Zoo Society looked closely at its brand position, and found that the Zoo’s strong brand as the Natural Place for Families was well known and working to drive attendance by families with small children. However, the conservation work being done by the Seneca Park Zoo, and the role the Zoo plays in saving animals from extinction, was almost entirely unknown to the general public. Great stories were just waiting to be told, so we began repositioning our messaging. Those behind-the-scenes changes came to life in 2015 in the Zoo’s marketing partnerships, its membership programs, and its publications, such as ZooNooz.

The Zoo Society, along with our Monroe County partners, embarked on a strategic plan/master plan process. Recommendations from that process will be ready to share with the public in mid-2015. The need to remove the Zoo’s Main Building by 2018 in order to maintain accreditation with the Association of Zoos and Aquariums is one of the driving forces behind the master plan.

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We also felt it was the right time to ask: What does a zoo in the 21st century look like? What can we be? How can a zoo inspire people to act on behalf of animals they care for so deeply and the environment in which we all live? This invigorating process involves both County and Society leadership staff, and we look forward to what lies ahead for Seneca Park Zoo and for our partnership.

2014 was also a year of continued success for the Zoo and the Zoo Society. The Zoo proved, once again, to be a significant community resource with strong visitation and increased membership rolls, despite a year of less-than-ideal weather for zoo visits. We remained financially accountable and transparent, with a balanced budget, operating surplus, and a clean audit. We continued our commitment to recruit the best possible Board of Trustee members, and retained a strong staff with enthusiasm and passion for the zoo, our guests, and the animals in our care.

As we move forward into 2015, we are well-positioned to expand our role in the community beyond the gates of the Zoo, developing new partnerships, and shining a light on the great stories of what our zoo is, and what it can be: a leader in conservation care, an economic asset to our region and a great place to visit, no matter your age.

Thank you for your continued support as we celebrate at that has come before us and all that lies ahead. This is truly an exciting time to be part of the Zoo family.

Pamela Reed SanchezExecutive Director (June 2014)Seneca Park Zoo Society

Leonard BayerPresident, Board of Trustees 2014 Seneca Park Zoo Society

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Pamela Reed SanchezExecutive Director

Sharon PetersonAssociate Director

Lisa BudaMembership Manager

Sue ClementsBusiness Manager

Emily Coon-FrischManager of Program

Development

LaDonna CourtMembership Coordinator

Pam CowanCommunications Director

Sue DeCaroGift Shop Manager

Erin DonnellyData Coordinator

Tim FowlerOutreach Coordinator

Aimee HofmannDevelopment Assistant

Caitlin IrwinVisitor Services

Assistant Manager

Chip KneessyFood Service Manager

Chuck LevengoodDirector of Development

Natalie LiptonVisitor Services Manager

Chad MattisonFood Service

Assistant Manager

Ceci MenchettiCommunications

Coordinator

Anneke NordmarkYouth & School

Programs Coordinator

Ruth NorthropData Manager

Michelle PicardoGrant Writer/

Zoobilation Coordinator

Elizabeth RoachVolunteer Coordinator

Bart RoselliDirector of Education

& Interpretation

Michele Schepisi-RitchieOffice & Marketing

Assistant

Tom SnyderInterpretation Coordinator

Denise Wells Food Service Coordinator

Amanda WorkmanEducation Assistant

Our Current Full-Time Staff: Society

We thank Monroe County Executive Maggie Brooks for her dedication and continued leadership.

Lawrence A. Staub, Jr.Director of Parks

Dave RinaldoDeputy Director of Parks

Lawrence SorelCounty Zoo Director

Gail TaboneAssistant Zoo Director

John AdamskiAssistant Curator

Christian ArasmeRecreational Guard

Heidi BeifusZoo Keeper

Kevin BlakelyZoo Keeper

Jenna BoveeElephant Handler

Lindsay BronsonElephant Manager

Abby CarrZoo Keeper

Bill CarusoRecreational Guard

Garrett CaulkinsHealth Center Supervisor

Pete Christensen Aquatic Life Support

Systems Operator

Hannah ComstockZoo Keeper

Randi ConwayZoo Keeper

Amanda DavisZoo Keeper

Isiah EadesRecreational Guard

Robin EnglishZoologist

Tina FessZoologist

Dan FrickElephant Handler

Melvin GreathouseHeavy Laborer

David HamiltonGeneral Curator

Andrew Hurst Assistant Aquatic Life

Support Systems Operator

Ricky LaneHeavy Laborer

Kara MasaschiAssistant Curator

Kristen Miles-PaviaSupervisor of Aquatic

Life Support and Facilities

Denise MitelliZoological Park Foreman

Nick O’ConnorGrounds Equipment Operator

Mary Ellen OstranderZoologist

Andrew PaulsenGrounds Equipment Operator

Jim PaxonMaintenance Mechanic II

Heather PayeZoo Keeper

Sue ReaElephant Handler

Melvin SanchezHeavy Laborer

Brian SheetsZoo Keeper

Mary Ellen SheetsElephant Handler

Ryan StattZoologist

Steve SuttonGrounds Equipment Operator

Lori WarnerZoo Keeper

James WeinpressZoo Keeper

Michael WemettZoo Keeper

Kellee WolowitzZoologist

Catina WrightZoo Keeper

Dr. Jeffrey WyattDirector of Animal Health

and Conservation

Melissa ZepkowskiBuilding Service Worker

Our Dedicated Partners: Monroe County Zoo Staff

Our CurrentBoard of Trustees

Stephen Brown President

Gavin BrownlieVice President

Randall ShepardTreasurer

Peter LutzSecretary

Dwight BattlesLeonard Bayer

Kevin BestKarla Boyce*Linda ButtrillSpencer CookTim DeGrave

Maureen Dobies

Mary Ellen GuonBarbara Kelley

Eileen Kreutter*Robert Mann

James McElheny, Esq.Jeff Mikols

Michael MorseCharlie Pulire

David RiedmanLarry Sorel*Gary Squires

Lawrence A. Staub, Jr.*Ellen Wayne

Debby WilsonKeith Wilson

Trustees

P. Hamilton Clark, III Ralph Code, III, Esq.

Jay Friedman, Esq.

Arnold Klinsky James Koller

Donald McNelly

John Nuccitelli Robert Stiles

William Strassburg

Trustees Emeritus*Ex-Officio

Zoo volunteers logged a total of 21,659 hours.

The time these people graciously volunteered was equivalent to 10.5 full-time staff members. We would be unable to do what we do with them. We thank each and every one of you.

281 general volunteers gave 7,658.45 hours

105 ZooTeens gave 6,793.5 hours of their time

92 docents spent 6,578.75 hours volunteering

Board and committee members volunteered 589.75 hours

By the numbers ...

Interns spent 241 hours at the Zoo

A place forserious fun

Eileen KreutterPresident

Jim QuickVice-President

David NastaTreasurer

Stacy PavoneSecretary

Bob ShaffPresident Emeritus

Andrea MinchellaScheduling Chair

Colleen SpiwakNewsletter Editor

Marianne DambraKathy GuillardSocial Co-Chair

Ann Marie TobeyElephants Work Chair

Robyn Blanchard-TacciBiofacts Chair

Lynn HarrisConservation Committee ChairJan BarneyEducation Committee Chair

Colleene AbairJessica AlawiLinda BagdonJanice Barneydarlene BenzonMary BrunoJudith BulleneClaudia Burcke Lea CappellaDeborah CasolariSusan ChapmanCarol ConantBarbara DensmoreKaren DownsMarge DunbarPhil EdinHeidi ForsterKim FosterLora HamlinAmy Harned Roseann HarrisBarbara Hendry

Susan HerzbergVandy HumphreyRichard ImanAnne KirkpatrickJan KohlmeierBonnie KozlowskiLaura KremerMonica KressTheresa KretovicDonna Lampen-SmithGretchen LaRosaJerald LeBlancCarol McCoyCarol MerkelLance MortensenPamela MortensenMarian NelsonShelley O’BrienJohn PageJoanne PernicePat RoseTrudy Rowe

Jeanne SalisburyMarge SawnorLynn SchneebergerBeverly ShaffRay ShaheenMarion SharpeLauren SheiveRoger SiekierskiRichard SimpsonTim SnyderTom SobczakChristine SpencerColleen SpiwakJeanne TankersleyTrudy TurbergKathleen WaxJerry WelcherMaureen WhalenLynn WillardCheryl Yehl

Our Motivated Educators: Docents

committed to seriousconservation efforts

Twenty years of balanced budgets, clean audits and no operating deficits. The Seneca Park Zoo Society has a remarkable history of being excellent stewards of our donors’ investment in the Society.

WE ARE FINANCIALLY SUSTAINABLE

In 2014, attendance at the Seneca Park Zoo was more than 350,000. Of those visitors, roughly one-third came to the Zoo from beyond Monroe County. Our membership base grew to almost 17,000 households, and nearly 100 corporations collectively provided more than a quarter of a million dollars in operating funds.

WE ARE VALUED BY THE COMMUNITY AND A REGIONAL ASSET

More than 39,500 school-aged children were served by the Seneca Park Zoo Society in 2014, through organized field trips and high-touch expeditions, ZooCamps, ZooMobile visits and more. Our education team’s involvement with Homework Hotline reached an additional half a million people throughout New York State.

WE ARE AN EDUCATIONAL ORGANIZATION

your supportmakes so much possible

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WE ARE AN INFORMATIONAL RESOURCE ON ANIMALS, CONSERVATION AND THE ENVIRONMENT

Our Web site was viewed more than 1,150,000 million times in 2014. To date, nearly 29,000 people followed us socially on Facebook, Twitter and Instagram, and our blogs were read more than 31,700 times.

The team at the Zoo — volunteers and docents, trustees and staff, are dedicated, experienced

and passionate about our mission. Collectively, our 28 full-time staff members have 197 years of

experience at the Seneca Park Zoo. Our volunteers contributed more than 21,000 hours of time in 2014,

including nearly 7,000 hours from our ZooTeens, and close to 8,000 hours from our docents.

OUR ZOO FAMILY IS STRONG

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Events such as ZooBrew, Zoobilation, Jungle Jog, and ZooBoo bring in more than 25,000 people to the Seneca Park Zoo, giving guests opportunities to connect with and be inspired by the animals at the Zoo.

In 2014, the Zoo Society’s conservation fundraising saw a 350% increase over 2013, with nearly $60,000 raised to support field conservation efforts in Madagascar, Borneo and Africa. The Seneca Park Zoo Society’s grants to the International Elephant Foundation and to

Health in Harmony have been recognized by those organizations as extraordinary, and our docents’ decades-long support of the work of lemur expert Dr. Patricia Wright is recognized in Madagascar.

WE ENGAGE NEW PEOPLE THROUGH MISSION-RELATED EVENTS

WE INSPIRE CONSERVATION ACTION

These events also provide essential operating dollars for our education and interpretive programs.

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The Seneca Park Zoo Society is Monroe County’s partner in managing the Seneca Park Zoo. As a nonprofit chartered by the New York State Department of Education in 1957, the Zoo Society plays an integral role in educating and serving our visitors while providing significant financial support from admissions and memberships to Monroe County. Those funds are then used by Monroe County for animal care and facility maintenance at the Seneca Park Zoo. In the past five

years alone, the Zoo Society has remitted nearly $7 million dollars in operating funds to Monroe

County. These funds help ensure the continued excellence of the Zoo’s conservation and animal care programs, including maintaining its status as a leading breeding colony of African penguins, its continued participation in Species Survival Plans through the Association of Zoos and Aquariums, and its involvement in regional conservation efforts such as the reintroduction of lake sturgeon into the Genesee River and work to save hellbenders and Eastern Massassagua rattlesnakes from extinction.

WE INVEST BACK INTO THE ZOO

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SOCIETY OF ZOO SUPPORTERSContributions for 2014

POLAR BEAR LEVEL$10,000 to $24,999AnonymousAnonymousBank of AmericaMr. and Mrs. Leonard R. BayerBrochures Unlimited Advertising, LLC.The Brown Family FoundationThe Donald F. & Maxine B. Davison FoundationMr. and Mrs. Robert Dobies

Mr. Ronald H. Fielding and Ms. Susan LobellM&T BankMcDonald’s of Greater RochesterMr. and Mrs. James P. McElhenyRapp/Spence DesignHelen and Ritter Shumway FoundationSpatola’s Party RentalWalmartMr. and Mrs. Keith Wilson

LION LEVEL$25,000 to $49,999Atomic DesignCanfield & Tack Commercial Printing and FulfillmentDaisy Marquis Jones FoundationEntercom Rochester, LLCClara Gilman, Estate ofGlover Crask Charitable TrustEstate of Jean GroffEstate of Evelyn F. LutzThe Rabbit RoomWegmans Food Markets, Inc.

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The Seneca Park Zoo Society Board of Trustees and staff greatly appreciate the generous donors who supported the Zoo this year through grants, sponsorships, bequests, corporate contributions and individual gifts. Thank you for believing in us and the important work we do.

TIGER LEVEL$2,500 to $4,999Admar Supply Company Inc.Ames-Amzalak Memorial TrustMs. Rachel B. August and Mr. Len ParkerMs. Karie BellaviaBest Times Financial PlanningBlackwood ManagementBonadio GroupBond, Schoeneck & King, PLLC.Boylan Code, LLPBrandtatorshipThe Brown GroupMr. and Mrs. John C. ButtrillMr. and Mrs. Anthony J. CammarataMr. and Mrs. William E. CherryCity NewspaperConstruction Industry Association of RochesterDiamond PackagingMrs. Allison DiMarco and Mr. Richard J. DiMarcoExodus Exterminating Inc.Mr. and Mrs. Robert FranklinDrs. Suresh and Cheryl Goel

Mr. and Mrs. Jim HerbstI.B.E.W. Local Union #86Lake Immunogenics Inc.Mr. and Mrs. James M. LambLiberty Mutual Insurance Mr. Arthur E. LowenthalMr. and Mrs. Peter LutzManning Squires Hennig Co. Inc.Mrs. Suzanne MarrWilliam G. McGowan Charitable Fund

Monroe Veterinary AssociatesMorgan Stanley/Smith BarneyThe Jane F. and William J. Napier Charitable Lead TrustMr. and Mrs. Senthil NatarajanNew York Life Insurance CompanyMr. and Mrs. Jake PiersonThe Pike CompanyMrs. Jo Ann H. RichardsMr. and Mrs. David RiedmanDr. Dawn Riedy and Mr. David BergMrs. Gael RobertsRochester Community Baseball, Inc.Mr. and Mrs. Caleb SeamanMrs. Catherine Squires and Mr. Gary SquiresMs. Lorraine StaunchSweetwater EnergyMr. and Mrs. Leon F. Tucker, Jr.Turkey Bird StudioUrtz’s Farm, Inc.USA Payroll, Inc.Mr. and Mrs. Philip J. WarnerMr. and Mrs. Peter WilbertMs. Jean Williams

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EAGLE LEVEL$5,000 to $9,999AnonymousBagels Etc.Mr. and Mrs. Gavin Brownlie, Jr.Coca-Cola RefreshmentsConstellation Brands, Inc.Mr. and Mrs. Spencer J. Cookcrosby-brownlie, INC. Mrs. Louise W. Epstein Excellus BlueCross BlueShield

Ms. Susanna M. Ferris and Ms. Nancy PostilliFibertech NetworksGrant Taylor PhotographyMs. Shelley Hayeshibu, Inc.Mrs. Barbara Kelley and Mr. Tom RileyMs. Christine Klos and Mr. Don WhiteLake Beverage CorporationMary S. Mulligan Charitable TrustMVP Health CareOppenheimerFunds, Inc.Ortho Clinical Diagnostics, Inc.Riedman CompaniesRy-Gan Printing, Inc.Salena’s Mexican RestaurantLeland T. Shafer Charitable TrustMr. Matt SquiresThomson ReutersWoods Oviatt Gilman LLPXerox CorporationDr. Seth Ziedman and Dr. Eva Pressman

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RHINO LEVEL$1,000 to $2,499Abilene Bar & LoungeMr. and Mrs. Burton S. AugustMr. and Mrs. Bohdan BaranMr. and Mrs. Dwight BattlesMs. Karen S. BaumgartnerMr. and Mrs. Dean BehMr. and Mrs. David BravermanMr. and Mrs. Joseph C. BriggsDr. and Mrs. Walter S. BrooksMrs. Mary Ellen Brothers GuonBrown & Brown InsuranceMs. Kerri BrownMr. Stephen BrownBSG Building Services GroupMr. and Mrs. M. John BuzawaCanandaigua National BankMr. and Mrs. Andrew CarpentierMr. and Mrs. William CrowMs. Jeanne A. Davison and Mr. John E. DavisonMs. Jennifer Dell and Mr. Matt SidesThe Dolomite Group Edible ArrangementsMr. and Mrs. Donald G. EygnorThe Finishing Touch Custom FramingFlaum Management Company, Inc.Mr. Jody FleischerMr. James R. GrapenstetterMr. and Mrs. Philip Gelsomino, IIHarris R.F. CommunicationsHedonist Artisan ChocolatesMr. Richard HogestynMrs. Marjorie S. Humphrey and Mr. Herbert HumphreyHunt Real Estate ERAIEC ElectronicsJoe’s Meat MarketMr. and Mrs. Bruce KrobusekLandsman Development Corp.Dr. and Mrs. Michael Loeb

Lovin’ Cup Bistro and BrewsLowe’s, Store of BrockportLowe’s, Store of CanandaiguaLowe’s, Store of GreeceLowe’s, Store of HenriettaLowe’s, Store of MacedonLowe’s, Store of WebsterMr. and Mrs. Dan MaharMann’s JewelersMedved Running & Walking OutfittersMr. and Mrs. Gordon N. Meyer, Jr.Mr. and Mrs. Wesley J. MicketMid-Lakes NavigationMr. and Mrs. Andrew MitchellMr. and Mrs. William MonteMoonlight CreameryMr. and Mrs. Michael R. MorseMr. and Mrs. Thomas NeilsonMr. James Nickles and Ms. Susan WendelNorry ManagementMs. Patricia ObstarczykMs. Karen Panosian and Mr. Alan K. SalmonsPaychex Inc.PayPal Giving FundMr. and Mrs. Ronald T. PritchardMr. and Mrs. Charles PulireMr. and Mrs. Jay J. RachfalMrs. Suzanne RemleyDr. and Mrs. Josh RittenbergRochester General HospitalDr. and Mrs. Harry N. RosenMr. and Mrs. Thomas Rusling

Ms. Pamela Reed Sanchez and Mr. Robert Sanchez Mr. and Mrs. Anton SchutzMr. David J. SharkeySheet Metal Workers’ Local 46Mr. and Mrs. Randy ShepardMr. Richard L. SimpsonMs. Paula V. SmithMr. and Mrs. Lawrence SorelSports PT & Fore Performance LLCMs. Carol T. SrokoseMr. and Mrs. Donald St. JohnMs. Sherry S. Stephens and Ms. Tasha M. BellMr. and Mrs. Robert B. StilesMr. and Mrs. Donald Titus, Jr.Mr. and Mrs. Robert E. TouhsaentUA Local 13 Plumbers, Pipefitters & Service TechsVan Bortel Motor Car, Inc.Ms. Gretchen VossMr. and Mrs. Thomas WallenhorstMr. and Mrs. David K. WeberWebster InteriorsWebster Properties Luxury LivingDr. and Mrs. Tae B. WhangThe WildsMs. Pam WillMr. and Mrs. Mark WilsonMs. Carole A. WinslowMr. and Mrs. Gary E. WoodMr. and Mrs. Greg YoungZweigle’s Inc.

SOCIETY OF ZOO SUPPORTERS continued

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OTTER LEVEL$500 to $999Adrian Jules, Ltd.Mr. and Mrs. Salvatore ArboreAudio Images Sound & LightingDr. and Mrs. Mark BalsamoMr. and Mrs. Alan J. BartholomewMs. Nina H. BeachMr. and Mrs. Wayne BeckwithMs. darlene Benzon and Mr. Daryl HoldridgeMr. and Mrs. J. Kevin BestBig Bear BBQMr. and Mrs. Mark BollinBrad’s Cookie NookMs. Katie BrownMr. Ray BrownMr. and Mrs. James ButlerMs. Shari CapMr. Theodore J. CarlsonCarrabba’s Italian GrillMr. and Mrs. John P. CarverCasa Larga Vineyards, Inc.Mr. John CascianiMr. and Mrs. Gary L. ChadwickMr. and Mrs. P. Hamilton Clark, IIIMostly ClayMrs. Joanne V. ClementsMr. and Mrs. Tom CollerMr. Timothy DeGrave and Ms. Laura FornarolaMr. William Connor and Ms. Janis DeMay-Connor Mrs. Pam Cowan and Mr. Phil MorganDewey Avenue Smoke ShopDr. Jennifer Dotterweich and Mr. Paul DotterweichMr. and Mrs. Richard DrayMr. and Mrs. David EbbertsMr. and Mrs. Jurij EliaszewskyjMrs. Joan L. FeinbloomMr. and Mrs. Gary FishbaughDr. Janine L. Fogarty and Mr. Jim HoestermannMr. and Mrs. Neal S. GarberGet Caked

Ms. Barbara GohringerMr. and Mrs. Michael GraneyMr. and Mrs. John HendersonMs. Mary G. Hildebrandt and Mr. James MahoneyMr. and Mrs. Aaron HilgerMr. Alan Hondorf and Mrs. Renee Savino-HondorfMrs. Mary Louise HuffMr. and Mrs. Michael C. HurleyIC Wood LLCMr. and Mrs. Raymond JacobiJack Greco Custom FurnitureJerry’s JewelersMs. Elizabeth JohnsonMr. and Mrs. Thomas F. Judson, Jr.Mr. and Mrs. David Todd M. KeehleyMr. and Mrs. Al KeltzKeyBankMr. and Mrs. Michael KnollaMr. and Mrs. Louis A. Langie, Jr.Leo’s Bakery & DeliMr. Charles R. Levengood and Ms. Gina HalasinskiMr. and Mrs. Harry L. LloydMs. Nancy LowthianMr. and Mrs. Robert MannMr. and Mrs. Donald P. McNellyMs. Hilda Jo Anne MilhamMr. and Mrs. Michael Minor

Monroe Piping & SheetmetalMr. and Mrs. Jason MulcahyMr. and Mrs. Daniel MurtyMr. and Mrs. Michael MurtyMr. and Mrs. John F. NuccitelliMr. Paul Pazniokas and Ms. Phyllis MondelliMrs. Doreen PellittieriMs. Sharon PetersonMrs. Lori PfeilMs. Michelle PicardoMr. Charles E. PlantMs. Nancy Quattrociocchi and Ms. Gina QuattrociocchiMr. Mark RaesideRCR YachtsMr. Joseph L. RedmanMr. Matthew RiedingerSeneca Park Zoo AAZK ChapterMr. and Mrs. Gene ShortMrs. Shirley ShumwaySigns Now of Rochester, Inc.Mr. and Mrs. Thomas SlaughterMr. and Mrs. David J. SmereskiMr. James A. Smith and Mrs. Sharon SmithMr. and Mrs. Brent SuttonMr. and Mrs. Charlie SymingtonDr. and Mrs. James A. TacciMr. and Mrs. Robert C. TaitTantalo PhotographyMr. Jonathan TerryMr. and Mrs. Hugh ThomasThriveDr. and Mrs. Gene TolomeoMr. and Mrs. Robert WiederholdMr. and Mrs. Richard WilbertMs. Linda WilliamsMr. and Mrs. Gregg C. VandivertVasiliy ImagesMr. and Mrs. Ramond R. VogtZaepfel Development Company

With such a list, an oversight might occur. If your name has

been omitted or there is an error, we apologize and ask you

notify us at (585) 336-7217.

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Balance SheetDecember 31, 2014

ASSETS Cash and Cash Equivalents Investments Endowment - General Endowment - Intern Program Accounts Receivable Promises to Give-Net Due from other funds Inventory Prepaid Expenses Property & Equipment NetTotal Assets

LIABILITIES & NET ASSETS Accounts Payable Accrued Payroll Accrued Vacation Due to other fundsTotal Liabilities

Beginning Net AssetsNet Surplus/(Deficit)Total Net Assets

TOTAL LIABILITIES & NET ASSETS

GeneralOperating

Fund

$527,357$112,455

$0$0

$30,682$13,621

$0$140,404

$65,548$112,110

$1,002,177

$241,086$78,351$52,863

$146,907$519,207

$479,950$3,020

$482,970

$1,002,177

Board Designated

Fund

$0$295,844$243,068

$0$1,383

$0$286,726

$0$0$0

$827,021

$0$0$0$0$0

$738,196 $88,825

$827,021

$827,021

Restricted Gifts & Grants

Fund

$0 $149,251

$63,977$189,566$401,920

$52,110$16,000

$0$0

$2,956$875,781

$0$0$0$0$0

$884,355($8,574)

$875,781

$875,781

Capital Campaign

Fund

$5,739$167,657

$0$0

$500,000$0

$19,181$0$0$0

$692,577

$500,000$0$0

$175,000$675,000

$20,811 ($3,234)$17,577

$692,577

TOTAL

$533,096$725,207$307,046$189,566$933,985

$65,731$321,907$140,404

$65,548$115,066

$3,397,557

$741,086$78,351$52,863

$321,907$1,194,207

$2,123,312$80,038

$2,203,350

$3,397,557

Seneca Park Zoo Society

Stewardship of the Seneca Park Zoo Society’s financial assets are just as important as the safety and security of our animals. Without both, we cannot provide our visitors with the experience they deserve. The Board of Trustees, for the 20th year in a row, approved and delivered a balanced budget. The budget is prepared in detail by the staff and recommended for approval by the Finance Committee. Each month the Executive Committee and the Board receive and discuss the financial results of the Zoo Society. Annually the Zoo Society’s financial results are audited by EFP Rotenberg, LLP, an independent accounting firm.

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SUPPORT AND REVENUEMembership & AdmissionsRetail OperationsFundraising & EventsIn-Kind ContributionsEducation Program FeesNet Assets Released from RestrictionInterest IncomeOther

EXPENSESRetail ServicesMembership & Admission ServicesEducation ProgramsPublic Relations & MarketingAdministrationFundraising & EventsDepreciation

Increase in Net Assets

Net Assets at Beginning of Year

Support to Seneca Park Zoo Fund

Revenue Share with Monroe County Parks Department

Board Designated Restrictions

Net Assets at End of Year

2014

2014

2013

2013

Amount

$2,536,487 1,339,656

877,348 345,161

271,136 107,955 866

7,059

$5,485,669

Amount

$1,005,483612,036496,297604,871488,555425,219

41,724

$3,674,185

$1,811,484

$441,559

(74,442)

(1,465,150)

(233,500)

$479,950

% of Total Revenue

46.2%24.4%16.0%

6.3%4.9%2.0%0.0%0.1%

100.0%

% of Total Raised

18.3%11.2%

9.0%11.0% 8.9%7.8%0.8%

67.0%

Amount

$2,275,094 1,296,478

920,792 414,872

284,011 104,871 934

153

$5,297,204

Amount

$1,019,680548,585511,622661,302481,112539,825

50,662

$3,812,787

$1,484,418

$479,950

(67,784)

(1,316,113)

(97,500)

$482,970

% of Total Revenue

42.9%24.5%17.4%

7.8%5.4%2.0%0.0%0.0%

100.0%

% of Total Raised

19.2%10.4%

9.7%12.5% 9.1%

10.2%1.0%

72.0%

A complete financial statement including Board Designated, Restricted Programs and the Capital Campaign is available upon request.

Income StatementFor the Year Ended December 31, 2014

(With Comparative Totals for the Year Ended December 31, 2013)

Copyright 2015. Cover photo by Crystal Bratcher

2222 St. Paul Street, Rochester, NY 14621 | (585) 336-7200 | senecaparkzoo.org

AnonymousRachel Baker August Robbie BaltzerBohdan and Maureen BaranLeonard and Lorri BayerNina BeachKevin & Tami BestJames Tacci and Robyn Blanchard-TacciMike and Mary Lou Bopp Stephen BrownRita and Lawrence CallahanRalph CodeSpencer and Elizabeth CookKaren and Bill CrowJohn and Mary Lou* DavisonCassey DickeyBob and Maureen DobiesDavid and Sandra EbbertsRon FieldingBob and Linda FranklinPhilip and Beverly GelsominoJames GrapenstetterAimee HofmannRichard HogestynMary Louise Huff

Harold JohnsonBarbara Kelley and Thomas RileyDonna Lampen-SmithPatty and Larry LangdonLou and Sally LangieChuck Levengood Peter and Margot LutzCarolyn and Edward MaruggiJames and Linda McElhenyDonald and Phyllis McNellyCarol MerkelPatricia ObstarczykKaren Panosian Sharon PetersonMichelle PicardoPamela Reed SanchezDennis and Patricia Ringer Tom & Ellen RuslingRic ThomannDenise Wells Pam WillKeith and Betsy WilsonDr. Jeff WyattMark and Nancy Zawacki Dr. and Mrs. Tae Whang

Forever Wild Society Members

The mission of the Seneca Park Zoo Society’s Planned Giving Program is to ensure the continuation of education and conservation programs for future generations. Thank you to the following people for making a deferred gift in support of the Zoo Society.

* Denotes deceased