SoldierS & SailorS

MeMorial Hall & MuSeuM TruST, inc.

2013 AnnuAl RepoRt(Submitted SpRing, 2014)

SoldierS & SailorS

From the President’s desk:

OK, for those of you just joining our show, let’s re-cap:

in 1908, ground was broken and construction began on the “AlleghenyCounty Soldiers memorial” and in 1910, the doors first opened to the publicto honor and remember the Allegheny County veterans of the Civil War. overthe next 90 years, this landmark, which became known as Soldiers & Sailors

Memorial Hall & Museum, became the only place in our country that honoredand remembered all veterans, from all uS military conflicts, and all branchesof service. However, in the late 1990s, it appeared that the understanding andintent of the memorial had faded, along with paint and lights. Water damagedthe floors and ceilings. exhibits, once displaying personal artifacts donatedby veterans themselves, and providing unique views and perceptions of theirsacrifices, were unlit and in disrepair. And the entire community looked atSoldiers & Sailors with a quizzical eye, not knowing what all went on insidethe walls. Visitors were just as scarce as the funds needed to repair and oper-ate the memorial and programs. in 2000, soldiers & sailors memorial hall

& museum trust, inc., began operating independently from Allegheny Countyto raise funds and awareness, to repair and improve, and to educate and pre-serve. now, nearly 14 years later, the trust operates successfully with a lim-ited staff and limited funds, but without limits on our plans, vision, andpassion. our mission remains the same, but how we accomplish that missioncontinues to evolve and change with new challenges we face. As most militaryleaders learn, and all successful businesses do, we adapt and overcome.

this report highlights 2013 – another successful year for soldiers & sailors.

gettysburg 150 exhibit at the Pittsburgh Home & garden Show

Here’S wHaT our viSiTorS and friendS are Saying abouT uS and wHaT we do:

‘"Wonderful museum! A real treasure trove.

My family loved it. Thank You.”“"

“”“" It is an amazing find in Pittsburgh.

I never knew it was here.”“"

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Memorial day celebration 2013

MiSSion STaTeMenT

Soldiers & Sailors memorial Hall & museum is the largest memorial in theunited States dedicated solely to America’s military personnel, representingall branches of service and honoring both the career and citizen service mem-ber. Soldiers & Sailors memorial Hall & museum trust, inc.’s mission is topreserve a lasting tribute to those men and women of pennsylvania who un-selfishly gave of themselves in serving their country during the Americanwars. through educational outreach programs, museum exhibits and veteranservice programs, we share and promote the significance of the facility to thecommunity as a living memorial, an educational asset and a cultural treasure.

“" I'm a WWII Russian concentration camp survivor.

American servicemen and servicewomen. I thank you forsaving my life and letting me live in freedom in the

greatest country on earth. God Bless you all! "

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accoMPliSHMenTS & HigHligHTS

viSibiliTy + SuSTainabiliTy = reduced vulnerabiliTy

Soldiers & Sailors’ truly thought “outside the box” -- or more appropriately,

outside the Hall -- in march 2013 when we presented “Gettysburg 150 - -Travel

Back In Time” for the pittsburgh Home and garden Show. the curatorial, ed-ucation and public relations staff, along with the operations department, de-signed, created and promoted exhibits consisting of Soldiers & Sailorsartifacts, which took visitors back in time from our current conflict to a civilwar encampment. With the help from friends, volunteers and the Home andgarden Show staff, we were able to inform and educate well over 20,000 vis-itors in only ten days. most walked into the display with little or no knowl-edge about our programs and mission. but everyone left with a newunderstanding and appreciation for what Soldiers & Sailors memorial Hall &museum is all about and has to offer.

meanwhile, back at the ranch at 4141 5th Avenue, we again added new lifeinto the memorial while reducing a few ongoing problems. Soldiers & Sailorsadded a $910,000 roof to the mezzanine level. but this is not your ordinaryroof. thanks to funding from Colcom Foundation, Redevelopment Authorityof Allegheny County/Community infrastructure and tourism Fund, AlleghenyRegional Asset district, and the Richard King mellon Foundation, we nowhave a state of the art waterproof system, a leak detection system and a veg-etative surface that adds life to the structure, reduces storm water runoff,eliminates leaking storm drain pipes and added energy saving insulation.

"Came for a Wedding & enjoyed the historic surroundings"

Travel back in Time exhibits at the Pittsburgh Home & garden Show 3

Mezzanine level vegetative roof

"This museum has so many ‘hidden treasures.’ It was a wonderful experience."

Finally, we capped off another great year with our annual Cannon ball galafundraiser. Again, with the help of our friends, sponsors and donors, we hadone of the most successful Cannon balls ever. our theme of ‘going green’ tohard cut to the left when we drafted legendary pittsburgh Steelers and mili-tary veterans Andy Russell and Rocky bleier to be our Honorary Committeeco-chairs. Just as they led our historic black & gold teams of the 70s to suc-cessful seasons, Andy and Rocky helped lead the way to a nearly recordbreaking fundraising gala. our teams’ efforts netted nearly $63,000. Fromthe legendary Steelers Vip reception and the museum Comes to life cocktailhour to the last presentation, photo booth and celebration dancing, it wastruly a night to remember.

other events, programs and happenings of interest:

- Various partnerships with the university of pittsburgh, including a first an-nual “Welcome Freshmen” event featuring a free Silence of the Lambs movienight

- Host to two uS Citizenship and immigration Services naturalization Cere-monies

- 2013 marine Corps ball

- twenty nine wedding receptions

- Host to the annual pittsburgh international Folk Festival

- over 5,000 participants in our education department tours, Foot lockerpresentations, summer camps (including “From Slave to Soldier to Soldier:African Americans in the Civil War”), and “this day in pittsburgh History”program at Cornell High School.

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“"We absolutely loved having our wedding at

Soldiers & Sailors and were very pleased with how everything turned out! Marjorie, Amber, and the rest

of the staff were amazing to work with.“"

coMMunicaTionS, Public relaTionS and awareneSS

that’s what we say or print every time we have the opportunity to promoteour existence. because there are so many ways to reach our community, raiseawareness, and promote our mission today, it takes a constant effort to keepup with it all. “Social media” is here to stay, in some capacity or another. in2013, we began to update our website to be more user friendly and useful,opened a pinterest account, added QR codes and text sign ups, and reachedout through more emails than ever before with Constant Contact. So in ad-dition to the promotional efforts via our radio and tV advertising and publicservice announcement avenues (KdKA, KQV, WdVe Radio; KdKA pittsburghtoday live, Comcast news makers and Fox 53), and countless press releases,our public Relations department is finding new ways to build reach and teachoutside our old walls.

“Please visit our website at soldiersandsailorshall.org for more

information about us, our mission, programs and events – and ‘Like’ us

on Facebook, ‘Follow’ us on Tweeter, and watch us on YouTube.”

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Self-Sufficiency

For several years now, we have reported on our successes and financial stability.in 2013, we continued our trend and can report another debt free year. And al-though our net unrestricted Assets dropped just over 5% from 2012 to 2013, sodid our expenses, resulting in a net gain in our unrestricted assets. through ourmezzanine vegetative roof project, we reduced expenses, repair needs, and ex-tended the life of the building, resulting in an additional positive impact on our fi-nancial stability. And in the process, we opened a few new doors, made a few newfriends, and convinced a few new donors that Soldiers & Sailors memorial Hall &museum is a worthy investment.

SoldierS & SailorS audiT waS done by MaHer dueSSel. THe enTire audiT iS available in our office.we received “clean” audiTS froM MaHer dueSSel, 2000-2013.

SoldieRS & SAiloRS memoRiAl HAll & muSeum tRuSt, inC.STaTeMenT of acTiviTieS

for THe year ended deceMber 31, 2013

SoldieRS & SAiloRS memoRiAl HAll & muSeum tRuSt, inC.STaTeMenT of financial PoSiTion

for THe year ended deceMber 31, 2013

$500 and More

Mr. rayMond edinger

dr. walTer ScHraTz

82nd airborne div aSSociaTion

MS. cHeryl finlay

PaSSavanT HoSPiTal foundaTion

$250 - $499Mr. & MrS. Paul a. PlaTek

MS. JudiTH anderSon

wiveS of SubMarine veTeranS

of wwii c/o Mr. & MrS. TakacS

diSabled aMerican veTeranS

MicHael e. flournoy

MS. MeliSSa good

MS. cHarlene Hrivnak

Mr. cHriS Moore

vieTnaM veTeranS inc.

$100 - $249JewiSH war veTeranS no. 49 c/o clarence goMberg

Mr. wallace b. McgaugHey, Sr.9TH Pa reServeS

Mr. & MrS. douglaS druMHeller

Mr. rayMond roTa

veSle PoST 418 vfwaMerican MercHanT Marine

veTeranS aSSociaTion

Mr. & MrS. JoHn biedrzycki

Mr. MicHael bookSer

THoMaS & deboraH driScoll

Mr. george b. knoll, Jr. on be-Half of george knoll, george b.knoll, Sr., ricHard M. knoll,ralPH r.knoll, & P.J. ManSueTTi

Mr. MicHael krauS

caTHerine loevner & Mark

loevner faMily foundaTion in

MeMory of arMand lee gerber

Mr. JoHn newHouSe

MicHael & Janice MccarTHy

Mr. wilfred rouleau

$99 and below

Mr. Mark laPe

Mr. & MrS. williaM leJa

Mr. Marian broz

MS. SuSan M. luebberT

MS. caroline Mccabe

Mr. david Pogue

waveS naTional

woMen'S overSeaS Service league

Mr. dan koller

SPecial THankS

We have always found ways to engage and encourage supporters of our missionto help us in a variety of ways, and not limiting it to financial donations. And aswe all know, often it’s the little things that add up. Whether it’s a check in themail or an in-kind offer, every little bit helps. especially for those special projectsor ideas that make the museum and memorial just a little better. our 2013started off with a very special donation from levin’s Furniture. thanks to ournew friends at levin’s, we now have a comfortable, professional and appropri-ately furnished waiting area in our first floor lobby.

our coMMuniTy & SuPPorTerS

THank you for your 2013 conTribuTionS:

““"We were honored to have our reception in a building withso much history and love how the space looks in our

photos. I would definitely recommend Soldiers and Sailors

for a wedding reception, the whole experience was great!”“"

7grand ballroom of the cannon ball gala 2013

"Thank you so much for preserving this part of ourstate's heritage! It is a wonderful museum."

curaTorial

Recognizing the importance of the 150th anniversary of the battle at get-tysburg, we created the first book in a new series of books called witness toHistory –“Gettysburg --Tales the Artifacts Tell.” this first ever ‘e-magazine’showcases some of the most significant and rare artifacts in our collectionfrom the gettysburg battlefield. Created and produced in house and Soldiers& Sailors, this very limited publication was made possible through sponsor-ships and distributed to numerous schools via the internet. next, our witnessto History series hopes to capture and share an inside look at WWi throughour collection.

educaTing THe coMMuniTy

more than 5,000 people took part in our education programs in 2013 aswe had another busy year facilitating programs for students of all ages.Whether it is school tours, footlocker outreach programs, boy and girl scoutprograms or the annual History, Reading & Writing Summer Camp, the learn-ing never stops. We also hosted 30 students for a special summer camp pro-gram entitled “From Slave to Soldier to Soldier: African Americans in the CivilWar”. in addition, the education department continues to partner with localschools and institutions for unique programming including the “this day inpittsburgh History” program at Cornell High School. Finally, Soldiers & Sailorshosted the annual pittsburgh international Folk Festival and the educationdepartment helped facilitate programming for attending school students.

in our fifth year for Soldiers & Sailors memorial Hall & museum’s 6th Reg-iment united States Colored troops Re-enactment drum Corps program,seven students participated and performed at thirteen different events in-cluding the pittsburgh Home and garden Show, the African American Her-itage parade and the Veterans day parade in front of nearly 6,000 people.

8 african american Heritage celebration - 6th reg. uScT drum corps

viSion

Strategically, Soldiers & Sailors is on the right track with what we set out todo over 13 years ago. based on the feedback provided by visitors, rental clients,and the general public, we are doing great things for the memorial, the missionand the memory of our veterans. Realistically, we can do more and do it better.but that is simply our attempt to strive for the best we can be and produce thebest product we can, today and for generations to come.

Soldiers & Sailors’ long range vision remains achieving a financial stabiliza-tion through revenue generating programs and cost savings initiatives. ourshort range vision consists of programs, policies, improvements and adjust-ments needed to achieve those long range plans and reach those future gener-ations. this includes our continued green and energy efficient initiativeprojects, such as exterior security and façade illumination; display/exhibit ledlighting; and water savings and conservation renovations for restrooms. Weare also making repairs to the building and trying to slow the aging process,such as stone cleaning, caulking and sealing. Revenue generating projects in-clude expanding rentals for the auditorium; a marketable artifact stock photodata base; and creating an overall public relations campaign to raise awareness,supporters and funders.

We have come a long way since the creation of the trust – sometimes takingsmall steps, sometimes large strides, and sometimes even taking a few stepsbackward to regroup, refocus and “adjust fire”. but rest assured, Soldiers &Sailors memorial Hall & museum’s feet are always marching... and neVer losingsight of our mission and putting the veterans’ honor and memory first.

“

“"Very nicely done!

Thank you to all that serve this great country!”“"

2013 Joseph a. dugan, Jr. Hall of valor induction ceremony 9

Medal of Honor exhibit showcasing 5 local heroes’ medals

“" It was awesome. I loved it.

The exhibits were so cool. Thank you! "

Judith Anderson* peter C. bellisario*

elaine H. berkowitz*John biedrzycki*michael bookser*

Honorable James brewster*Albert burlikowski*dominic Cersosimo*

donald V. Crisp*William Crookshank*

Honorable michael doyleAnthony Filardi*

Honorable michael FinnertyHonorable Rich Fitzgerald

michael Flournoy* Ron gancas *

Clarence gomberg* Honorable Richard Hrivnak

bob Jenson*don mcilrath*Chris moore*

edward moore*Harry H. negley, ddS*

Richard d. orr

William b. pentecost, esq.*Howard W. pfeifer, p.e.*

bob perris*darnel pope*

michael A. Romaniello*Albert Schraepfer*

Walter Schratz*mary lou Spine, lld*

Richard WilliamsWilliam White*

SoldierS & SailorS MeMorial Hall & MuSeuM TruST, inc.board of direcTorS 2013

officerS of THe TruST

Ralph ussack* - Chairpersonmichael murphy* - Vice Chairperson

paul platek* - treasurerlois Shirley* - Secretary

John F. mcCabe, esq.* - president

STaff

John F. mcCabe,* Ceo

James gubash,* Vice president, director of building operationsmarjorie Henderson, Vice president, director of development

geraldine orr, Vice president, CFo and director of HRJohn Ford, Historian

Amber gehring, Staff Assistant, Facility Rentals and eventsCarolyn Haser, Artistic director

michael Kraus, Curatortim neff, director of education

Casey patterson*, Senior Staff AssistantJamie pavlot - executive Assistant and director of public Relations

Jerry Zemaitis*, Assistant director of building operations

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*Veterans who have proudly served

4141 Fifth Avenuepittsburgh pA 15213

412-621-4253FAX: 412-683-9339

www.soldiersandsailorshall.org