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Annual Polis Conference29 - 30 November 2012
Innovative solutions for urban freight transport:demonstration and viability results
Susanne BalmConsultant Logistics
Sustainable Transport and LogisticsM +31 (0)61 170 04 60
Introduction: urban freight transport issuesAn ancient example..Lex Iulia Municipalis B.C. 45
QUAEQUAE VIAEVIAE ININ URBANURBAN ROMANROMAN SUNTSUNT ERUNTERUNT INTRAINTRA EAEA LOCA,LOCA, UNIUNICONTINETICONTINETI HABITABITUR,HABITABITUR, NENE QUISQUIS ININ IEISIEIS VIEISVIEIS POSTPOST KK.. INANURINANUR..PIRMASPIRMAS PLOSTRUMPLOSTRUM INTERDIUINTERDIU POSTPOST SOLEMSOLEM ORTUM,ORTUM, NEVENEVE ANTEANTEHORAMHORAM XX DIEIDIEI DUCITODUCITO AGITO,AGITO, NISINISI QUODQUOD AUDIUMAUDIUM SACRARUMSACRARUMDEORUMDEORUM INMORTALIUMINMORTALIUM CAUSSACAUSSA AEDIFICANDARUM,AEDIFICANDARUM, OPERISVEOPERISVEPUBLICEPUBLICE FACIUMDEIFACIUMDEI CAUSA,CAUSA, ADVEHEIADVEHEI PORTARIPORTARI OPORTEBIT,OPORTEBIT, AUTAUTQUODQUOD EXEX URBEURBE EXEX VEVE IEISIEIS LOCISLOCIS EARUMEARUM RERUM,RERUM, QUAEQUAE PUBLICEPUBLICEDEMOLIENDAEDEMOLIENDAE LOCATAELOCATAE ERUNT,ERUNT, PUBLICEPUBLICE EXEX PORTAREIPORTAREI OPORTEBIT,OPORTEBIT,ETET QUARUMQUARUM RERUMRERUM CAUSSACAUSSA PLOSTRAPLOSTRA HH..LL.. CERTEISCERTEIS HOMINIBUSHOMINIBUSCERTEISCERTEIS DEDE CAUSEISCAUSEIS AGEREAGERE DUCEREDUCERE LICIBITLICIBIT..
“On the roads which are in the city of Rome or will be within the area where will belived joined tightly, no one is allowed after next January 1st to drive or lead acarriage during the day after sunrise and before the tenth hour of the day, except ifsomething will have to be supplied or transported for building temples of theimmortal gods or for the implementation of a work for the authorities, or as from thecity or from those areas something of those things of which the demolition will be putout to tender by the authorities, will have to be removed on behalves of theauthorities, and except for those cases in which it will be according to this lawpermitted to certain persons for certain reasons to drive or lead a carriage”.
Introduction: urban freight transport solutionsMany modern examples..
Stad
Retail DC
Leverancier
Stedelijkconsolidatiecentrum
Winkel
Stad
Retail DC
Leverancier
Stedelijkconsolidatiecentrum
Winkel
The CITYLOG European project
Focused research collaborative project co-funded by the EC underthe Seventh Framework Programme and supported by EUCARStarted on January 2010; Final event 18 December 2012CITYLOG develops and demonstrates three solutions for sustainableand efficient city logistics:
• Logistics-oriented mission support telematics• Innovative vehicle solutions• The modular pack station
Test sites: Berlin, Lyon and Turin
• The modular pack station: The BentoBox• The modular pack station: The BentoBox
Content for today
Technical viability versus business potentialPilot versus large scale implementationFocus on the business model aspects:
• Which aspects of the business model change?
• What is the value for the customer and/or operator?
• Who is willing to pay?
• What are the requirements for change?
The Business Model Canvas
Key Partners
Key Activities
Value Propositions
Customer segment
Customer Relation
Cost StructureRevenue Stream
Key Resources
Distribution
Business Model Canvas
BentoBox as consolidation hub
• Which aspects of the business model change?
• What is the value for the customer and/or
operator?
• Who is willing to pay?
• What are the requirements for change?
Environmentalfriendly
Environmentalfriendly
> By bike and <by car
Bundling ofshipments
> By bike and <by car
Bundling ofshipments
Partnersneeded for
BentoBox andlocation
Partnersneeded for
BentoBox andlocation
BentoBox,software and
location
> Bike couriers∆ Vehicle fleet
BentoBox,software and
location
> Bike couriers∆ Vehicle fleet
Investment in BentoBox, software and training.< Investment and maintenace of cars
< Fuel costs
Investment in BentoBox, software and training.< Investment and maintenace of cars
< Fuel costsLower operational costsLower operational costs per shipmentper shipment
• Which aspects of the business model change?
• What is the value for the customer and/or
operator?
• Who is willing to pay?
• What are the requirements for change?
Business Model Canvas
BentoBox as B2B collection address
FlexibilityFlexibility
BentoBox,software and
location
BentoBox,software and
location
Investment in BentoBox concept, software andtraining.
Investment in BentoBox concept, software andtraining.
Partnersneeded for
BentoBox andlocation
Partnersneeded for
BentoBox andlocation
< Personalassistance< Personalassistance
No longer face toface contact
No longer face toface contact
< Price because of self-service< Price because of self-serviceWhen is the customerWhen is the customer willing to pay?willing to pay?
< Time neededfor delivery
Outside peakhours
< Time neededfor delivery
Outside peakhours
Potential for further development and use
Combined use for multiple:OperatorsCustomer segments: B2B and B2C
Requirements for success:Optimal locationSecurityAdded value for customer
Role of public authority:Facilitating location, ownership
Recommendations EC
Identify and take into account the relation between regulation andinnovation;
Access restriction schemes stimulates innovation in logistics andvehicle technology; and visa versa?
Towards a clean, safe and sustainable city logistics
CityLog & CityMove European Projects
joint Stakeholders Workshops
December 18th, 2012FIAT Industrial Village
Strada di Settimo, 223 - 10156 Torino - Italy
Project coordinators: Alessio Corongiu, Maurizio Miglietta (CRF)
"One vision, one challenge, two integrated solutions for a sustainable city logistics " is the vision of theEuropean projects CityLog (http://www.city-log.eu/) and CityMove (www.citymoveproject.eu) co-funded by the European Commission Directorate-General for Research in the 7th FrameworkProgramme.
Today CityLog & CityMove are proposing an integrated approach for urban freight distribution. The aimof the workshop is to exchange information about the proposed solutions to start up a stakeholders’discussion on the open challenges for an effective deployment in the whole of Europe.