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Annual Meeting 2011. AGENDA. FINANCIAL REPORT 2011 ACHIEVEMENTS Standards Update OAC CIC KEYNOTE. PLATINUM MEMBERS. MISSION STATEMENT. The Gaming Standards Association (GSA) is an international trade association that creates benefits for gaming manufacturers, suppliers, - PowerPoint PPT Presentation
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Annual Meeting 2011
AGENDA
FINANCIAL REPORT
2011 ACHIEVEMENTS
Standards Update OAC CIC
KEYNOTE
PLATINUM MEMBERS
MISSION STATEMENT
The Gaming Standards Association (GSA) is an international trade
association that creates benefits for gaming manufacturers, suppliers,
operators and regulators.
We facilitate the identification, definition, development, promotion and implementation of open
standards to enable innovation, education, and communication for the
benefit of the entire industry.
BOARD OF DIRECTORS2011
Lyle Bell Seminole Tribe of Florida Chairman
Adrian Marcu IGT Vice – Chair
Rick Gilhuly Manitoba Lotteries SecretaryTom Beauchamp Penn National
Gaming Treasurer
Jim Morrow Aristocrat TechnologiesWalt Eisele Bally TechnologyMelissa Price Caesars EntertainmentJeanne-Marie Wilkins Isle of CapriSteve Sutherland Konami Gaming
Bob McKenzie MEIDon Doucet SPIELOMarc Pace WMS Gaming
FINANCIAL REPORTTom Beauchamp - Treasurer
FINANCIALS2011 Projected vs. Budget
2011 (projected)
2011 (budget) Variance
Revenues $ 1,421,623 $ 2,084,850 (32%)Expenses ($ 1,594,176) ($2,148,768) (26%)Net ($ 172,553) ($ 63,918) (179%)Equity/Cash $ 98,343 $ 206,978 (53%)
FINANCIALS2012 Budget vs. 2011 Projected
2012 (budget) 2011 (projected)
Variance
Revenues $1,686,200 $1,421,623 19%Expenses ($1,575,716) ($1,594,176) (1%)Net $ 110,484 ($ 172,553) 164%Equity/Cash $ 208,828 $ 98,343 112%
2011 ACHIEVEMENTSPeter DeRaedt - President
ORGANIZATION
Reorganized GSA Streamlined policies Enhanced membership value
Providing members with R&D and operations advantage over competitors
Providing members more control as they are directly invested Exclusive for members
Standards Certification Manufacturer ID code
Reassessment of membership benefits Introduction of Bronze membership level
MEMBERSHIP & CERTIFICATION
Certification requires membership To participate in fault reporting and resolution processes To get access to critical updates (technical bulletins) Lose product certification when membership lapses
Manufacturer ID (MID) code given to members only Issued by GSA to one company only for its sole and exclusive
use May not be sold, transferred or used by others Unauthorized use is strictly forbidden Termination of membership will lead to revocation of MID
Industry created and managed test scripts
EDUCATION
Canada South America Europe Asia
Growing government interest Austria Greece South Australia
GSA available to provide information and education
STANDARDS REALIGMENTEthan Tower – Director Standards Development
STANDARDS UPDATE December – Serial GAT 3.50 released.
Clearly defined the implementation and certification requirements for Serial GAT.
February – S2S 1.5 released. Resolved long-standing ambiguities in S2S communications
and took the first steps in aligning S2S with G2S. March – G2S 1.1 released.
Consolidated clarifications and corrections to G2S 1.0. Clearly established the core requirements for G2S implementations.
May – Serial GAT 4.0 completed and member ratification process started. Includes authentication of peripheral devices such as note
acceptors and printers.
STANDARDS UPDATE July – GDS 1.2 completed and member ratification process
started. Includes clarifications and corrections to GDS 1.1. Adds full multi-lingual
support and 2-D barcode support. August – S2S 1.6 completed and member ratification process
started. Includes enhanced download and GAT support plus alignment of player
tracking with G2S. August – G2S 2.1 completed and member ratification process
started. Include various OAC extensions, manufacturer extensions, and other
significant functionality improvements. October – Planned release of Serial GAT 4.0. Year-End – Planned release of GDS 1.2, S2S 1.6, and G2S 2.1.
GSA STANDARDS HAVE BEEN STABILIZED AND READY FOR ADOPTION
CICPaul DiGrazia – Chair of the Certification and Interoperability Committee
CERTIFICATION & INTEROPERABILITY COMMITTEE
Charter Drive guidelines to enable interoperable business solutions Define, manage & promote GSA certification program
Accomplishments Developed initial proposal for common set of GSA test scripts Created interoperability testing framework & templates
Next Steps Finalize approach & timeline for creating GSA test scripts Plot new GSA interoperability assets for upcoming projects
GSA CERTIFICATION VS. GSA COMPLIANT VS. INTEROPERABILITY
GSA Certification Vendor compliance to GSA Certification Guide GSA approved lab certifies vendor implementation
GSA Compliant Vendor protocol implemented per GSA standards Protocol implementation NOT certified by GSA approved lab
Interoperability Ability to operate in a multi-vendor gaming environment Focused on vendor ability to deliver end-to-end, product level,
business solutions
VALUE OF GSA CERTIFICATION
Operator Provides industry foundation for innovative gaming concepts to
drive coin in Strategic component in making purchase decisions Improve Operator’s product acceptance testing process
Vendor Pre-requisite for providing reliable, interoperable gaming
content Reduce costs & time to market associated with developing
multi-vendor, interoperable solutions Eventual industry interoperability requirement
ACCELERATING GSA CERTIFICATION
Operator adoption of Interoperable network products
GSA Certification needs to be an open book test: GSA Certification & Interoperability Committee (CIC)
developing common set of test scripts for the industry to ensure consistency of certification
Reduces vendor costs for achieving & maintaining GSA Certification
Industry certification focus remains GSA standards G2S v2.1 for the near term
KEYNOTE
Muriel Grimble – Executive Director Gaming Products and Services AGLCCarol Hardy – Assistant Director Marketing Oregon LotteryJim Lightbody – VP Casino and Community Gaming BCLC
Evolution of the GSAKeynote 2011October 5, 2011
Why are we Here?Muriel Grimble
Muriel GrimbleExecutive Director, Gaming Products and Services
Been with AGLC for 25 years growing the business from a small instant lottery ticket market to a multiple channel enterprise gaming jurisdiction
Responsible for the strategic direction and development of Alberta’s $1.5 billion Gaming Business:
25 casinos and 3 Racing Entertainment centers 6000 Video Lottery Terminals Electronic Bingo Ticket Lottery
Co- Chair of Canadian Cross Country Working Group (Oregon)
Jim Lightbody Vice-President, Casino and Community Gaming
BCLC since 2001 - VP of Lottery Gaming
Helped transform and grow the lottery business through increased focus on channel partner relationships, data analytics, marketing, product development and overall customer centricity
Serves as VP of Casino, Casino and Community Gaming responsible for the strategic direction and business development for: 17 casino’s 12 community gaming centre’s and a $1.6 billion line of business
Carole HardyAssistant Director, Marketing
Been in the gaming industry since the late 1980s
Responsible for the product development and management of a portfolio of seven traditional product lines and Video Lottery Products A $1.04B business
Responsible for market research and sales analysis, corporate advertising and Internet Marketing programs
Chair of the Oregon Council on Problem Gambling
Avid supporter of Oregon’s role in the GSA
AGENDA
Operator Vision for the GSA
BCLC Jurisdictional Overview
Oregon Jurisdictional Overview
Alberta Jurisdictional Overview
Next Steps
Summary
Q&A
Operator Vision for the GSA
Why are standards so important to us?
Standardization is central to our strategy of providing customers with the products they want, and when and where they want them
Standards are critical to interoperability and improved time to market of gaming products
Interoperability is also critical to our strategy of implementing Best of Breed solutions
Lower product cost, decreased customization
Helps to facilitate the convergence of across gaming businesses
How has the GSA/OAC Relationship Supported our Business Strategy to
date? Protocols
Full featured, non-proprietary gaming protocols (G2S, S2S, GDS)
G2S as Wide Area Protocol
Standards PUI – Player User Interface Responsible Gaming
Interoperability and Certification (current focus)
Workgroup efforts on Internet Gaming (current focus)
GSA Current State
High percentage Vendor representation on board
Effective Operators Advisory Committee
Active Certification development committee
Strong technical committees resourced by the Vendor community
Third party labs active within the membership
Funding model based on tiered dues structure
Critical Success Moving Forward Increased Operator Membership
Increased Operator Leadership Aligns the GSA to market needs
Partnership with Regulators Regulators recognize they can also benefit from
standards A group of forward thinking Regulators are working with
the GSA to identify regulatory areas that lend themselves to standardization
Critical Success Moving Forward
Stabilized Funding A new business model must be developed to sustain the
GSA Allows GSA to expand the scope of its Standardization
initiatives
GSA must move to fulfill its broader standards mandate and move beyond protocol standardization to become a comprehensive standards organization Our industry must continue to focus on those things that
add business value and standardize the plumbing
The Urgency
Although there are 3 jurisdictions here today, we are a small representative group of a much larger operator community aligned with this strategy.
The planning and research is over… For the current suite of protocols
We are implementing strategies focused on the principles of converging gaming businesses
BCLC Jurisdictional Overview
Gaming Management System
With a corporate objective of creating a player centric company, BCLC must invest in infrastructure and technology to support current operations and enable future growth.
It will enhance revenue, integrity of our operations, improve our social responsibility in gaming facilities and deliver an enhanced gambling experience to our current and future players.
We will build public trust and support for BCLC gaming.
Trendlines Operators are faced with rising cost of technology:
Operators cannot continue to spend more and more dollars on integrating proprietary technology. We must maximize effective use of limited budgets by leveraging standards with legacy systems and new mobile platforms.
Having no standards results in: Increased risk Increased cost Slower time to market
BCLC’s Vision: Customer-centricity Plug and Play capabilities Best of breed We want to be integrators of platform technologies: standards are
a way for BCLC to reach our vision while decreasing time to market.
Oregon Jurisdictional Overview
OregonJurisdictional Overview
Oregon operates over 12,000 VLTs in a Wide Area Network consisting of 2300 retail locations
In Fiscal Year 2011 Video Lottery generated over $720M in net sales
Today’s VLT network is comprised of products from 4 suppliers and based on the proprietary DXS-4 protocol
Oregon’s #1 gaming initiative is to migrate from a proprietary Video Lottery gaming product to one based on GSA standards by: Implementing a G2S Central System Deploying new VLTs based on G2S Upgrading the WAN to Ethernet from Frame Relay Installing Ethernet LAN wiring in 2300 retail locations
OregonImportance of Certification
Certification and Integration is crucial to Oregon’s plan to migrate to a new generation VL product
Oregon’s vision for the future is that products based on GSA protocols, standards and guidelines are tested, certified and integrated at a base level before they are marketed to operators We want more of a plug-n-play environment
As a standards organization the GSA must lead VLT and system vendors towards product certification and interoperability
Oregon Technology Convergence
Oregon’s goal is to create a single view of the player To continuously enhance the player experience with products,
and Improve our ability to interact with our players
Create games experiences that tap into social media
First leverage our current product portfolios Play for fun games Create loyalty
Oregon Leveraging Our Current Products
OregonTechnology Convergence
Backbone of responsible gambling Future loyalty programs Future gaming libraries
Vision is the PUI could provide Internet delivered game content on VLTs or standalone devices
Need to develop standards to set the stage for US operators as we venture into Internet, mobile and social gaming
Alberta Jurisdictional Overview
“A player-centric gaming experience that encourages a healthy balance
between sustaining revenue
and Responsible Gambling, and positions
the AGLC for the future.”
The Gaming End-State – 2018 The Gaming End-State – 2018
Gaming Program Phases
VLT System and Hardware Replacement
Project UpdateProject Status
Gaming Management System
• Awarded- Spielo
Enterprise Service Bus
• Awarded- Software AG
Games Download and Configuration
• Acquired functionality as part of GMS- Spielo
Player User Interface Platform and Player Experience Management
• RFP issued Sept 16th. Closes Oct 13th
VLT Replacement • RFP closed Sept 16thTelecommunication Network
• Awarded- Telus
Gaming ProgramProjected Timelines
2016 2017201520132012 20142011 2018
Operator - Next Steps OAC members are purchasing and implementing
systems based on GSA standards ALC Alberta BCLC OLG Oregon Quebec Coming soon: Manitoba and Saskatchewan
With Standardization, more is better. More operators implementing standards means more vendors/products, more cost effective delivery = more business value
The continued evolution of our business strategies depends on standardization and partnership with the GSA is our obvious choice
Keynote Summary
Standardization is central to our strategy of providing customers with the products they want, and when and where they want them
Standards are a critical to interoperability and improved time to market of gaming products
Interoperability also critical to our strategy of implementing Best of Breed solutions
Lower product cost, decreased customization
Internet and mobile are becoming realities in our businesses. Need a way to integrate these channels into on our legacy businesses
Helps to facilitate the convergence of across gaming businesses
Keynote Summary cont.
Investment in the GSA We view the cost associated with developing standards as an
investment in achieving our business strategies not a cost
The governance of the GSA must evolve into a 3 way partnership of Operators, Regulators and Manufacturers
Operators
RegulatorsManufacturers
GSAGSA
Operator Initiatives
RECOGNITION
THANK YOU