Annual Fund Campaign Plan

8/8/2019 Annual Fund Campaign Plan

1/23

Committed in Building a Household of Faith for the New Generation


2/23

This initiative focuses on fundraising,communications and advocacy. Additional staffwill help identify new sources of revenue for theministry, enhance communication systems, create

new opportunities to share the ministry story, anddevelop partnerships with other organizations thatserve and advocate for Filipino children and theirfamily. These efforts will strengthen ministrys

ability to help model and promote a loving familyraising morally responsible children.


3/23

OurObjective also includes the following:

` For annual ongoing operations expenses

` Stimulating the contribution of unrestricted funds

` Raising an awareness and acceptance of the

organization and its responsibility to raise money` Developing a base of knowledgeable volunteers

` Cultivating prospects for future giving


4/23

PhP 500,000 Annual Fund


5/23

Building Legacy Partners

A job worth doing is worth doing together


6/23

l Six to Twelve Months


7/23

Major Duties for The Annual Fund Manager

In Consultation With The President Of The Board Of Trustees And The Executive Director,The Annual Fund Manager Will Serve As The LeaderOf The Campaign

ForIts Duration By:

` Recruiting Volunteer Solicitors To Raise Funds From The Following Campaign Divisions: Individuals

Foundations

Corporations

In-Kind

` Assisting in the process to fine - tune the final major prospect listing

` Personally soliciting each Trustee to his/her giving potential

` Presiding over campaign - related meetings

` Serving as chief spokesman for the campaign

` Soliciting and guiding the solicitation of major prospects

` Soliciting and overseeing the solicitation of Campaign Committee members

` Being the first to make a generous personal pledge` Obtaining own company's gift

` Participating in select prospect cultivation and entertainment events

` Providing regular campaign progress reports to the Board of Trustees


8/23

` Database Manager

` Promotions and Marketing` Volunteers

Duties For Members Of The Campaign Committee

` Be responsive to the direction and counsel of the Campaign Chair

` Attend the campaign kickoff meeting, if at all possible

`

Make a personal leadership gift and solicit your company's gift, if applicable` Support and articulate the case for support of the project and campaign

` Personally select and personally solicit approximately five major prospects

` Schedule cultivation meetings, site visits, etc., as desired with your prospects

` Attend periodic progress report and campaign tracking meetings called by theChair

` Complete all solicitations according to the campaign timeline


9/23

PR/Mkt

Steering

CommitteeEvents

Lead

Gifts

Insider

Gifts

BusinessCorporate

Foundations

Major

Gifts

Constituent

Group

General Gifts

Constituent

groups

Quiet Phase Public Phase


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` Personnel - 40 percent

` Materials and events 45 percent

` Overhead 10 percent

` Contingency 5 percent


11/23

The campaign proceeds in phases from

preplanning to an end preferably with

commitments totaling the announced goal or

more.


12/23

Camp. Planning

Lead & Insider

GiftsKick off

Major Gifts

General Gifts

Celebration


13/23

` Are there enough prospective sources in sight to fillthe pool of prospects as depicted in the gift rangechart?

` Are the right people ready to serve as the volunteersneeded to solicit at least the next level of gifts, often

labeled major gifts?` Is there a valid plan for soliciting the large number of

smaller special and general gifts needed to wrap upthe campaign in a timely manner?

If the answer to any of these is no, more planning andpreparation will be needed before kicking off.


14/23

It is important to remember, however, that there is moreto evaluate than just the amount of money raised. Manyissues that either contributed or detracted from theprocess of meeting the financial goal need to beevaluated as well.

How did staff, board and volunteers perform? Was new leadership discovered? Was the budget realistic? How diversified is the funding? Are funds being raised from many

different sources or just a few?(Are there one or two sources thataccount for the majority of funds raised?)

Are front-end systems (prospect identification, research,solicitation materials production) running properly? Are back-end systems (gift processing, donor acknowledgment,

donor information tracking) running properly?


15/23

Gift Range No. Gifts

required

No. Prospects

required

Subtotal Cumulative

total

Cumulative

percentage

50,000.00 1 4 50,000.00 50,000.00 10%

38,000.00 1 4 38,000.00 88,000.00 18%

25,000.00 2 8 50,000.00 138,000.00 28%

19,000.00 3 12 57,000.00 195,000.00 39%

13,000.00 5 20 65,000.00 260,000.00 52%

9,400.00 8 32 75,200.00 335,200.00 67%

6,300.00 10 40 63,000.00 398,200.00 80%

3,200.00 12 48 38,400.00 436,600.00 87%

1,300.00 12 48 15,600.00 452,200.00 90%

Under 1,300.00 73 294 47,800.00 500,000.00 100%

Totals 127 508 500,000.00


16/23

Action Plans: Budget: PhP 50,000Campaign Planning

Board Retreat

forming of committee

Programming

Data base development Developing constituency

Designing communication plan

Writing

Preparation of collaterals

TESTING READINESS

6,000

3,500

3,500

2,000

3,500

1,500

5,000

Lead and Insiders Gifts

Person-to-person

SEQUENTIAL SOLICITATION

Mails

7,500


17/23

Action Plans:

Budget: PhP 50,000

Kick Off:

Major and General Gifts

Open House 10,500

Celebration

The successful conclusion of a capital campaign callsfor celebration to offer thanks to those who gave

unstintingly of their time and talents to help assure the

campaign's success.

4,000

EvaluationThe Transition

This evaluation should include a review of campaign

materials, events, committees, timetable and anyother important areas unique to that particular

campaign. In each area of concern, that which

worked well and that which did not should be noted.

Because capital campaigns are only occasional

events, this evaluation should be written and

preserved for the future.

3,000


18/23

` We are an authentic partner ofChristian churches inpropagating the gospel byproviding holistic socialservices.

` We desire to see Godtransforms every reached childand family to a household ofstrong Biblical faith to win theworld for Him.

` We are voluntary inter-denominational mission tochildren and their family.


19/23

Our name says what we believe, what we stand for,and how were organized.

` SON - points to Jesus, Gods only son, our Lord

and Savior` RISE- reflects the power of Christs resurrection

shown in our Christian living

` FAMILY - we are linked as a community ofbelievers united in Christ by His Spirit

` MINISTRIES- each serve according to itsministerial function


20/23

To be a passionatesocial developmentarm of the Christianchurches engaged inprograms and

services that willpromote the total wellbeing of children andtheir family leading toa strong Biblical faiththat makes impact

upon the nations.


21/23

We provide spiritual, emotional, social, physical, educational and

economic development programs and services for every familymember transforming them to be an effective agent of change inthe society and the nations.


22/23

We look forward to partner with you in thismeaningful work to a better future for the glory of

our Almighty God.


23/23

Documents

Annual Fund Campaign Plan