Announcing Cisco Intelligent Transportation Solutionsnewsroom.cisco.com/dlls/2004/Press-Analyst_Presentation_Roadways_6-8.pdf• Cisco as the emerging leader in the Transportation

1© 2004 Cisco Systems, Inc. All rights reserved.

Announcing Cisco Intelligent Transportation Solutions

22© 20044Cisco Systems, Inc. All rights reserved. 2

Agenda

• Market Drivers

• Solution Overviews and Customer References

Intelligent Airports

Intelligent Roadways/ITS

Intelligent Public Transportation

Intelligent Seaports

• Partner Strategy

• Summary


Business Imperatives

ProductsProducts

Business SolutionsBusiness Solutions

Integrated SystemsIntegrated Systems

Technology Solutions Technology Solutions

Expanding the Enterprise Market

VA

LU

E

DIFFERENTIATION

OPPORTUNITY

!

TransportationIndustry

Solutions

TransportationIndustry

Solutions


Enhance Security/SafetyEnhance Security/Safety• Passenger and network security • Government security mandates• Emergency coordination

Improve OperationalEfficiency/FlexibilityImprove OperationalEfficiency/Flexibility

• Complex environments• Capacity and cost constraints• Application/communications

integration

Provide New Services/RevenuesProvide New Services/Revenues

• New service demands• Competitive environment

• Legacy technologies• Numerous communication networks• Legacy technologies• Numerous communication networks

UNDERLYING TECHNOLOGY ISSUESUNDERLYING TECHNOLOGY ISSUES• Lack of real-time communications• Increasing technology TCO expense

• Lack of real-time communications• Increasing technology TCO expense

Business Drivers and Customer Challenges

Customer Challenges


• Security:Surveillance, Physical, Network

• Common UseEnvironments

• Wireless Access

Intelligent Airports

IntelligentRoadways/

ITS

IntelligentPublic

Transportation

• Traffic MgmtRoadside (ATMS)

• Traffic Op Centers

• Advanced TravelerInformation

• Integrated StationOps/Networks

• Mobile NetworksFor Train/Bus

• Trackside/RoadsideNetworks

Intelligent Seaports

Cisco Intelligent Transportation Solutions

• Security:Surveillance, Physical, Network

Advanced Technology Focus: Security, IP Communications, Mobility, Optical


Rapidly Expanding Global Customer Base

Airports

• Toronto PearsonInternational Airport

• Fort LauderdaleInt’l Airport

• Miami Int’l Airport

• Athens Int’l Airport

• Munich Int’l Airport• South Africa

Airports

• Sydney Airport Corporation Ltd.

Roadways/ITS

• Utah DOT• NJ Turnpike• California Dept of

Transportation• Pennsylvania DOT• Pennsylvania

Turnpike• Beaufort County,

South Carolina DOT• Missouri DOT• Kansas DOT• Tennessee DOT

PublicTransportation

• Port Authority of NY / New Jersey

• San Francisco BayArea Rapid Transit

• Deutsche BahnRail

• Paris Metro (ParisTransport Comp.)

* More To Be Announced In 2004

Seaports

• Port of Seattle• Port of Tacoma


GTAA: Solution Goals

• Network as the Critical Enabler of Business/Operations Strategy

Common communications infrastructure: airport, airlines, tenants

Service-centric environment

Secure and Fully RedundantCampus Network – open standards

• Shared Common Use Infrastructure15% capacity improvement goal Airline benefits: Any airline from any gate, service counter, kiosk

Cost reductions, differentiated services, security

• Higher Level of Services at a Lower CostIP Communication enables new customized operational applicationsConsistent Service Level Agreement (SLA) delivery to airlines/tenants


14 Single Networks, 11 Information Silos Consolidated

Control, RadarControl, RadarTowersTowers

Parking & Parking & Revenue Control Revenue Control

(PARCS)(PARCS)

Wireless Wireless LAN (WLAN)LAN (WLAN)

Voice NetworksVoice Networks

IP Telephony/IP Telephony/Call CenterCall Center

Apron Tower Apron Tower (Airside Mgmt)(Airside Mgmt)

Security Security Entities Entities

Airport Traffic Airport Traffic Info MgmtInfo Mgmt

Sys (ATIMS)Sys (ATIMS)

Common Use Common Use Passenger Passenger

Processing (CUPPS)Processing (CUPPS)

Airlines/Airlines/TenantsTenants

Baggage Baggage Reconciliation Reconciliation

Tracking (BRTS)Tracking (BRTS)

Flight Info Flight Info Display (FIDS)Display (FIDS)

GTAAGTAA

© 2003, Cisco Systems, Inc. All rights reserved.7738_03_2003_c1

Common, Multi-ServiceCommunications NetworkCommon, Multi-ServiceCommunications Network• 85+ Catalyst Switches - MPLS • 25+ Optical Switches• Network Security• Campus-wide IP Telephony (1100+

phones)• 1000+ Wireless Access Points• Content Networking

• 85+ Catalyst Switches - MPLS • 25+ Optical Switches• Network Security• Campus-wide IP Telephony (1100+

phones)• 1000+ Wireless Access Points• Content Networking

SecurityCCTV

SecurityCCTV


IP Communications Applications

Cisco Emergency Responder

PassengerInformation

Kiosks

Stop/Resume BoardingEmergency Gate Alerts

AutomatedBoarding Reminders

• Integrated Common UsePassenger Processing System /Phone System login

• Airline Directory Integration • Dial-plan • PBX integration• Airline Applications

Common Use Gates WithCustom Airline Features Gate

AgentLogin


What is Intelligent Transportation Systems (ITS)?

• Existing 20+ year old program, budget and architecture

• Goal: Utilize technology to more effectively manage

– Safety/Security:Government mandates,Homeland Security

– Emergency Communications

– Traffic Congestion, Pollution

– Road Maintenance

• Focus: Roadways, bridgesand tunnels

National ITS Architecture 5.0


Intelligent Roadway/ITS Solutions

RoadsideTelephony

Roadside Video

Surveillance

511 phone applications

Real-Time News feeds

Traffic Light Systems

ATMS applications

Roadside: ATMS

Solutions(Advanced Traffic Mgmt Systems)

Travelers:ATIS

Solutions(Advanced

Traveler Info Systems)

IP Network IP Network FoundationFoundation

Operations:Traffic Mgmt Center

Solutions


ATMS – Advanced Traffic Management Systems

• Optical• Wireless• Hardened Switch• IP Telephony• MAR 3200

Business ChallengesBusiness

Challenges

• Difficulty integrating new securitymeasures (physical and cyber security)

• Need to gather accurate, real-time roadside and toll collection information

• Integration of video surveillance, sensors and detectors with ATMS applications

• Dark fiber, wireless for optical solutions• Traffic light control solutions on common

wired/wireless network

Complete Solution

Complete Solution

SolutionBenefitsSolutionBenefits

• Reduced congestion• Improved incident response• Savings - leverage existing infrastructure• Operations flexibility – leverage wireless


Utah Department of Transportation

• Business Problem:

Current infrastructure unable to handle planned upgrade of Intelligent Transportation System for integrated roadside, sensors and detectors to core network

Complete the TMC upgrade to integrate public transit, traffic control and incident response centers

• Solution

Provide hardened switches and wireless devices for the roadside video surveillance to deliver information back to the core

Cisco Wireless Aironet devices, hardened switch

• Cisco Value

Provide end to end solution: Cisco was deployed already in the core and now Cisco is providing the edge devices for the network

Provide a unified communication between transit, roadways and incident response


TMC/TOC – Traffic Management Center

• IP Telephony• Routing/Switching • Security• Content

Distribution• Advanced

Services


Challenges

• Cost/resource restraints • Network security • Communications – public safety, transit,

other agencies

• Cisco Business Ready Data Center Solutions• Single network for ITS Applications and back

office applications for DOT • Converged network for public safety, transit

and roadways

Complete Solution

Complete Solution


• Real-time analysis/execution of roadside data - congestion, incident response, safety

• Real-time voice, video and data communication between Ops Centers, Roadways, Public Safety

• Cost Savings - Single infrastructure• Consolidation of TMCs/TOCs


New Jersey Department of Transportation

• Business ProblemIntegration of all toll booth areas Utilize fiber that was laid for EZ Pass installation

• SolutionRedundant digital optical network - toll booth centers, TMC, Main Offices

Cisco Wireless Aironet devices, hardened switchNetwork Security for TMCs and Toll Booth facility endpoints

• Cisco Network ValueIntegration of other roadway elements (e.g. rest areas, parkways)Redundant solution for disaster recoveryPotential Operational Efficiency & Cost Savings Via Shared Network

- Leverage common network across multiple government entities

- Public Safety applications (e.g. state police)- ITS Applications - Video Surveillance, ATMS applications, NY Buses


ATIS – Advanced Traveler Information System

• IP Telephony• IPCC/IPIVR


Challenges

• Dispersion of real-time data to travelers,media outlets, and inter-transit systems

• Management of multiple wireless phonevendors (511)

• Toll charges by ILECs for call transfers

• Cisco IPCC Solution with ecosystem partners• Utilize the existing network for ATIS

applications

Complete Solution

Complete Solution


• Real-time updates to websites, media outlets, travelers (511, pagers…)

• Utilize same network for ATIS, ATMS and TMC Solutions

• Reduce toll charges


Intelligent Public Transportation Solutions

•• Integrated station communications for:Integrated station communications for:-- Operations, passenger informationOperations, passenger information-- Network security, video surveillanceNetwork security, video surveillance

IntelligentStation

IntelligentStation

IntelligentTrain/BusIntelligentTrain/Bus

•• IImproved onmproved on--vehicle operations, telemetry vehicle operations, telemetry

•• MultiMulti--frequency communications frequency communications

•• HighHigh--bandwidth communications forbandwidth communications foroperations and track control operations and track control

•• Integration of transit systemIntegration of transit system--wide applicationswide applications

IntelligentTracksideIntelligentTrackside

Benefits• Security• Increased

Ridership• Operational

Flexibility• Reduced Costs


CUSTOMER:Facility/

Infrastructure Needs

CUSTOMER:Network &

Operations Needs

CUSTOMER:Application & Network

Integration Needs

CUSTOMER:End-To-End

Solution Needs

System Integration

Partners

RFPConsultants

Engineering &Construction Firms

Technology & Application

Partners

Partner Strategy: Align Cisco Network Value Into “Customer Needs Value Chain”

Insert Cisco Value Into Partner Deliverables

Joint Partner Investments: Solutions Development, Sales, Marketing

Insert Cisco Value Into Partner Deliverables

Joint Partner Investments: Solutions Development, Sales, Marketing

Request For Proposals: - Network- Operations- Process

- Core Technology- Applications- App/Network

Integration

- Design, Deploy, Maintain

- App/NetworkIntegration

Engin Designs: - Facility/

Buildings- Roads, Rail


Summary

• Cisco as the emerging leader in the Transportation market- Intelligent Airports, Roadways, Public Transportation, Seaports- Rapidly expanding list of high profile, global customers

• Cisco intelligent information network as the critical enabler ofbusiness, operations, and applications enablement strategy

- Network security, resiliency, and responsiveness

- Cisco® Advanced Technologies: Security, IP Telephony, Mobility, and Optical Networks

• End-to-End Business Solutions and rich partnerships provide:- Enhanced Network and Passenger Security- Improved Operational Flexibility, Efficiency, and ROI- New Revenues and Applications- Underlying Network Security, Resiliency and Responsiveness


Resources

• 2004 Launch Roadmap

- Intelligent Transportation Strategy and Intelligent Airport Solutions launch - March 30 , 2004

- Intelligent Roadways/ITS Solutions Launch – June 2004

- More Public Transportation & Seaport Solutions in 2004

• Customer Case Studies, Solution Overviews, and More

- www.cisco.com/go/transportation

- [email protected]

212121© 2003 Cisco Systems, Inc. All rights reserved.Presentation_ID

Documents

Announcing Cisco Intelligent Transportation Solutionsnewsroom.cisco.com/dlls/2004/Press-Analyst_Presentation_Roadways_6-8.pdf• Cisco as the emerging leader in the Transportation