Getting ready for Horticulture 4.0

ANNOUNCEMENT 2ND EU FRESH INFOIn the first week of December 2014, more than 210 delegates met at the first EU Fresh Info Forum & Round Table, organised by GS1 Europe and Frug I Com. Hereby we announce that the second edition will take place on 1 and 2 December 2015, at the SS Rotterdam.

Who better to tell you why you should attend this event, than last year’s participants? That is why inside this announcement you will find their reflections on last year’s edition. See you in Rotterdam!

Team Frug I Com, GS1 in Europe and IFPS

Facilitated by rapid advances in internet technology, we are on the brink of a fourth industrial revolution. Digital Industry 4.0 combines communications, IT, data and physical elements and changes traditional plants into smart factories. For you, keeping up with these developments means getting ready for Horticulture 4.0.

To address several game changing challenges for the horticultural sector, Frug I Com, in association with GS1 in Europe and IFPS, organises the second European Forum and Round Table on fresh information management. The event will take place in the first week of December.

We offer you the possibility to gain more insight, discuss a wide range of issues and meet entrepreneurs, companies, specialists and researchers.

With 200 delegates from four continents and more than 17 countries, the first edition in December 2014 was the event of the year in fresh produce, ICT and information standards around the globe. In this flyer you can read last year’s impressions and views of delegates.

Like last year the city and port of Rotterdam will be the meeting point. More detailed information on the program will be presented soon on Fresh Plaza and the Frug I Com website.

Founding fathers

"Horticulture 4.0 is a horticulture industry that:1. has a high degree of flexibility in production, in

terms of product, needs volume, timing,

resource e�ciency and cost

2. is able to tune into consumer needs

3. makes use of the entire supply chain for value

creation

4. is enabled by a network-centric approach

5. makes use of information

6. and is driven by ICT and by the latest proven

growing, manufacturing and logistic

techniques."

Based on the mindsets of Internet of things, Industry 4.0, Smart Industries etc.

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“LEKKER”“As co-leader of the GS1 in Europe Fruit and Vegetable Group I think the conference gave a great picture of what we achieved in standardisation and how these results are implemented now. But moreover we were able to see everything in a broader context of topics that are relevant for the F&V industry and how the different activities, developments and initiatives supplement each other. The overall aim is to have an efficient and secure supply chain and to make consumers happy with ‘lekker’ (tasty) fruit and vegetables.”

Klaus Förderer, Co-leader GS1 in Europe Fruit and Vegetable Group

Frug I Com - 2nd EU Fresh Info - Forum & Round Table 2015

GREAT “Great workshops, great people, great experience! The 1st EU Fresh Info showed SanLucar where we are and where we need to go in terms of standardization and digitalization. This is probably the start of the leading conference for standards in the world of fresh and I am looking forward to the conferences to come”.

Christoph Waltert,Business Excellence, SanLucar Fruit S.L.

NEW INSIGHTS “A forum that succeeded in bringing a vast representation of major international stakeholders from private and public sector together around new insights, challenges and opportunities in our sector.”

Tom Quets,CIO Capespan Global Fruit Marketing

SUSTAINABLE “The 1st Fresh Info Forum was a great event and I was pleased to see the obvious understanding of sustainability as a key issue for the sector. I am looking forward to next year’s forum.”

Jim Bracken, Sustainability Director GS1 Global Office

EU OR GLOBAL?“Especially if you are new to the fresh industry, the 1st EU Fresh Info Forum in Rotterdam was the place to be. High profile stakeholders from farm to fork mingle and exchange thoughts about the status quo of fresh supply chains in vivid discussions. Personally I Ioved to meet all the people in person, that I have read works of. I am looking forward to see what the future of Fresh Info brings.”

Christoph Müller-Dechent, CEO & Founder FoodLoop

SUMMARY FROM A BUSINESS PERSPECTIVE BY Willem de Rooij, Assistant Operations Manager Europe, Zespri Service Centre N.V

“The first day of the forum provided a great introduction to a wide diversity of subjects, all connected to standardized digitalization to further support the fresh produce industry, all the way from grower to consumer, presented by some 13 different speakers.

Topics included fundamentals of T&T, use of social media and use of databars & apps to provide both instant consumer traceability and -feedback, as well as advanced options to avoid food waste and obtain enhanced diets or menu suggestions for health conscious consumers.

The workshop sessions on day 2 allowed delegates to gain more in depth knowledge on a selection of the topics as mentioned above.

Last but not least, both days provided plenty of opportunity for networking with the various delegates!”

DELEGATES ABOUT THE FIRST EVENT

INSIGHT“Without events such as this one there is a natural tendency for industry to be completely unaware of work occurring in other countries which can offer significant benefits within their country and business. Gaining insight into the Single Window Initiative of WCO, the substantive efforts around fTrace and much more made the event one which everyone engaged in this part of the produce business should consider attending next year.“

Jane Proctor, Vice President Policy & Issue Management, Canadian Produce Marketing Association.

VERY USEFUL“The conference was a very productive get-together of people from IT, solution providers, F&V industry, retail governmental and standardization bodies. Numerous presentations contained eye-opening aspects to me. The side conversations promised a fruitful after-conference collaboration. Very useful.”

Jens Kungl, Supply Chain Management, METRO SYSTEMS GmbH

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INSPIRING AND MOTIVATING“Inspiring to get updated in two days about information technology in relation to our sector; fruit and vegetables.Informative day without a dull moment!”

Arno Janssen, GMO Project Manager, Kompany

SUMMERY OF THE EVENT BYDan Vaché, United Fresh Produce Association, Vice President Supply Chain Management

“The first EU Fresh Info Forum & Round Table meeting was set in a great location aboard the SS Rotterdam and kept the delegates together to share thoughts and ideas throughout the two day event.

The value of the first EU Fresh Info Forum included exposure to multiple disciplines used in the fresh fruit and vegetable industry to help move the industry forward. The opportunity for interaction among attendees discussing the current needs and challenges of our great industry was an added bonus. The entire event provided for a great learning experience on the importance of using accepted standards, emerging technology and pointed out the need as a worldwide industry to work together for the good of the industry and ultimately consumers.”

HOPEFULLY MUCH SUCCESSORS ...“Hopefully this first EU Forum will be continued the next years. The speakers, subjects and the location were fabulous. These 2 days were inspiring!”

Iem Dekking, IT manager, Univeg- Bakker Barendrecht

PROOF “SAMEN WERKT” “I found the speakers very inspirational and the Round table discussions were of high level. And the venue was fabulous. This included the Food market in centre of Rotterdam. Once morea proof that ‘samen werkt’!”

Pieter Maarleveld, CEO GS1 Nederland

INNOVATIVE“The EU Fresh Info provides not only a possibility to meet the GS1 in Europe Fruit and Vegetable working group but also a good platform for discussions on IT in an sector that can highly profit from innovative solutions. We will participate again in the next year.”

Robert Reiche,Innovation & Project Manager Euro Pool System

SPEED“Collaboration and product knowledge more and more shape the fresh supply chain. Speed of information exchange, standardisation and data accuracy increasingly help to strengthen the valuable relationships with our partners in the supply chain.”

Jelger de Vriend, Managing Director Total Produce Direct

SHARE“The EU Fresh Info Forum was a great event. It offered us a possibility to share our learnings from Love my Salad and might help the participants to notice the great opportunities of using social media in business.”

Martine Boekestein, Specialist Marketing communication Rijk Zwaan

DRIVE THE INDUSTRY FORWARD“The 1st EU Fresh Forum and Round Table event in Rotterdam showed what great interest there is within the fresh produce community in Europe to work collaboratively to drive the industry forward. Hopefully this is the first of many such events which will see more companies attending from more countries.”

John Hall,Solutions Manager Sustainability and Traceability, GS1 UK

IMPRESSED “I was very impressed with the relevance of the topics and quality of the speakers. The roundtables were very informative with my only disappointment being that I could not attend every one of the roundtables, as the topics were all of great interest to me.”

Ed Treacy, Chair IFPS & Vice President, Supply Chain Efficiencies Produce Marketing Association

FOCUS “On a national level we have made agreements regarding standardisation. Now we need to focus on a European and global level to reach international agreements for suppliers and retail. By increasing the level of knowledge in the whole fruit and vegetable industry one can reach a momentum to create a basis on a national and international level. The main focus should be on the most important issues and to set goals with all parties involved; retail and supplier, accompanied by Frug I Com and GS1. Hereby the EU Forum provides a huge international boost.”

Radbout Buijs, Functional Application Manager Nature’s Pride

PROGRAM OVERVIEW30 NOVEMBER - PRE-PROGRAM MEETINGS & FRESH TECHNOLOGY TOUR On this day you are able to participate in a technology tour in which we will show you the latest developments in (ICT)technology in Dutch horticulture. There will also be several pre-program meetings for participating communities like IFPS, GS1 Europe Fresh Produce, Greenport Digital, etc.

1 DECEMBER - INDUSTRY FORUM & INFORMATION MARKET

Industry forum with presentations, panel discussions and exchange of ideas about information management and cultivation, trade, logistics and retailing in fresh produce. There is also an information market by Solution Providers on the edge of ICT and fresh produce.

2 DECEMBER - ROUNDTABLES, EDUCATION SESSIONS & WORKSHOPS

Roundtables and workshops with participants from all workings groups, projects and companies, sharing what’s happening in these innovation-, standardisation- and ICT projects. Subjects are:

Cultivation 4.0ICT for a flexible, demand driven, sustainable, robotized cultivation

supply 4.0Information driven supply chain for value creation downstream

Customer 4.0Personalised product information and marketing to fulfil customer needs

Point-of-Sale 4.0 Fresh produce opportunities in the world of Clicks & Bricks

Informationmanagement 4.0 Proven technologies for information exchange from field to fork

Informationstandards 4.0 Updates and discussions on information standards in fresh produce

FORUM2nd EU Fresh Info

ROUND TABLE2nd EU Fresh Info

SOLUTIONS 4.0 Challenge >> New solutions on the interface of ICT and fresh produce are needed to enable the industry to work more efficiently, make use of the opportunities which the (online) market offers and come into contact with consumers’ needs. We want to show the fresh produce industry the potential of

new technologies. Therefore we challenge start-up companies to take part in the Horticulture 4.0 Solutions Challenge and pitch their solutions. If you have such a solution (software, apps, drones, robots, sensors, etc.) and you want to show it to the industry at the EU Fresh Info Forum & Round Table, go to: www.frugicom.nl/EUforum and fill in the Call for Solutions 4.0-form before the 1st of September. The program committee will judge the calls and invite the winners to join the conference (see the form for the conditions).

LOCATIONThe event will take place in Rotterdam at the SS Rotterdam, the largest passenger liner ever built in the Netherlands and numbered among the most successful liners which ever sailed the seven seas. Moored in the heart of the port of Rotterdam, amidst container terminals where fresh produce from the world is unloaded daily, it’s an inspiring location. The SS Rotterdamis also the event’s hotel with its 250 rooms.

REGISTRATION & FEESThis year the organisers ask you to pay a small fee for your registration. At the early-bird-rate a two day full access pass is available from € 300 (till 15 September). This registration includes access to the full program, the information markets, lunches on 1 and 2 December and a networking dinner. There is a special fee for partners’ members and a group discount for teams of three entries and more. For details and registration go to www.frugicom.nl/EUforum. Conference fees do not include accommodation.

SPONSOR & INFORMATIONMARKETTo make participation affordable for all delegates there is a sponsor program and an information market that will cover a part of the costs. If you are interested in taking part in this event as a sponsor, please contact steffens@frugicom.nl.

MORE INFO: www.frugicom.nl/EUforum

SEE YOU IN ROTTERDAM!!

Frug I Com - 2nd EU Fresh Info - Forum & Round Table 2015

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