Annotating School Magazines.BY JAMES LEACH

The use of serifs on the font of the masthead makes the magazine appear more formal. As a result it makes the school appear more professional. It lets the reader know what kind of school it is.

A primary colour that is used in the magazine is dark green; which is associated with money, therefore is linked with success. Also, we link the colour green with safety, consequently, it reassures students that they will be safe in this school.

By using a curvaceous font; it connotes sophistication.

The high angled shot of somebody smiling into the camera creates an image in the readers head, of the college have a relaxed atmosphere as people are friendly. Also, as it is trying to advertise itself to people who are moving on to a new part of education, they do not want it to appear a daunting experience. Therefore, by using a high-angled shot, it gives the reader a feeling of power and gives them the impression that it is not as a difficult experience as you are looking down upon it. Instead of looking up at it, which would make college seem like a harder task.

When talking about the typography of the masthead. You could say that they use a style similar to that of someone’s hand writing. This means that people will relate to the magazine more, as they recognise and element of themselves in it. Also, it makes the college seem more relaxed and informal if it in the style of handwriting, as it is more natural.

With the use of central image and the mans costume in it. It gives the image of the university being ‘cool’ due to his costume. As a result, it means you associate the magazine with being ‘cool’, giving it a good impression, just by the central image.

The name ‘campus life’ is a niche group, for those who are at university. As a result, for those it applies to and those who buy it, it makes them feel part of the group and makes them feel as if they belong to them. This encourages the to buy it.

The heavy use of black and white connotes that it is a mature magazine, therefore making it clear who there target audience is. Also as it is targeting an age group that is just becoming represented as an adult, it is important that the magazine draws the target audience in as it makes them feel like an adult. This is done by the use of colours.