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7/25/2019 Annexesfull of annecdote
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ANNEXES
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Annex A. Tourism Development Issues/Challenges
in Central Luzon
Issues/Challenges
Maret
La! o" in"ormation/no#le$ge on %ehavior an$ !hara!teristi! o" !urrentmarets &e.g. no visitor sample surve' results(
La! o" in"ormation/no#le$ge on the visitor experien!e ) e.g. satis"a!tionlevels "or tour pa!ages* amenities* "a!ilities an$ servi!es
La! o" maret intelligen!e on the nee$s an$ pre"eren!es o" existing an$potential MICE* a$venture* religious* histori!al* !ulinar'
La! o" promotion on Su%i!+Clar as one $estination
La! o" "un$s "or pro"essional mareting !ampaign an$ promotions ,oor !oor$ination %et#een the pu%li! an$ private se!tors on the
responsi%ilities an$ roles in the pa!aging an$ promotion o" events an$tour pa!ages.
La! o" s'nerg' in the mareting e-orts o" Su%i! an$ Clar
Development an$ promotions are "o!use$ on Clar an$ Su%i!* #ith littleemphasis on the environs su!h as Tarla!* ataan an$ am%ales
,ro$u!ts
Nee$ "or $evelopment o" ne# pro$u!ts an$ experien!e &lo!al an$ regional(
,a!ages are limite$ to site visits or hol$ing o" events %ut la! "o!us onvisitor0s experien!e
Limite$ organize$ tour pa!ages in Aurora* ataan* Nueva E!i1a
La! o" pa!age$ tourism attra!tions resulting in tourism operators"o!using on out%oun$ maret promotion.
Limite$ num%er o" integrate$ $estinations o-ering a variet' o" things tosee an$ $o &espe!iall' the highl' attra!tive leisure* entertainment* sport*an$ MICE !omplexes( a%le to support a large volume o" tourists at a pri!ethat is !ompetitive.(NTDP)
2ragmente$ a!tivities an$ attra!tions. No program that ties up the various$estinations or attra!tions. This ten$s to limit the !hoi!es o" tourists in
terms o" pla!es to visit or attra!tions to en1o'. No i$enti3e$ %ran$ o" pro$u!ts spe!i3!all' "or the 4egion. ran$ that #oul
pro1e!t goo$ image o" the region. 2or Su%i! an$ Clar* no institutionalize$ supplier o" pro$u!ts "rom other
regions Limite$ a!tivities #ithin Su%i! a' an$ Clar one.
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2a!ilities
Less !ompetitive level o" MICE in Su%i! an$ Clar !ompare$ to other Asian!ountries. &less than 5666 rooms "or the stan$ar$ an$ $eluxe !ategor'(
Limite$ num%er o" 3rst !lass to $eluxe room servi!es
La! o" hotel a!!ommo$ation in am%ales an$ Aurora areas
La! o" !lean pu%li! amenities %et#een Clar an$ Su%i!
7n$er$evelope$ %ea!hes in am%ales an$ ataan8
A!!re$itation ratings $o not re9e!t the :ualit' o" servi!es provi$e$
La! o" in"ormation a%out tourism sites an$ a!tivities that !an %e easil'a!!esse$ "rom hotel lo%%ies* airport terminals* malls
elo# tourist stan$ar$s "a!ilities an$ servi!es &e.g. ataan* I%a* Dingalan
an$ Dinalungan* aler* DMIA( La! o" goo$ an$ highl' visi%le signages lea$ing to tourism sites
Limite$ num%er o" !onvention "a!ilities
In"rastru!ture
La! o" international !ommer!ial 9ights to !onne!t DMIA to sour!e maretssu!h as ;apan* Australia* China an$ the Mi$$le East
La! o" $omesti! 9ights !onne!ting DMIA an$ other $estinations su!h as,uerto ,rin!esa* Davao* ohol* Iloilo* a!olo$ in or$er to motivate visitorsto use DMIA as entr' point
Nee$ "or ne# Terminal "or DMIA to a!!ommo$ate "uture gro#th o" !arriers*espe!iall' lo#+!ost !arriers
A%sen!e o" an integrate$ transportation s'stem that #ill seamlessl' movevisitors "rom Su%i! to other $estinations in the region
La! o" regular pu%li! transport s'stem to move visitors #ithin Su%i! an$Clar
La! o" regular pu%li! transport s'stem to move "rom Su%i! an$ Clar tosurroun$ing areas* e.g. Tarla!* am%ales
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Improve transport s'stem to in!lu$e rail#a' &high spee$ train( to re$u!etravel time %et#een Metro Manila an$ DMIA an$ the Corri$or
La! o" !onne!tivit' %et#een an$ among provin!ial tourist $estinations
,oor lighting s'stem along SCTEX
Ina%ilit' to $evelop an$ expan$ air a!!essi%ilit' to e' gro#th marets in
terms o" routes* "re:uen!ies* an$ !apa!ities. (NTDP) Ina$e:uate air* sea* an$ roa$ !onne!tivit' %et#een the ma1or international
gate#a's an$ $omesti! maret !enters an$ $estinations o" interest (NTDP)
Institutional
Long pro!ess "or appli!ation an$ rene#al o" visa
=ea/poor !oor$ination among government institutions
La! o" pro"essional tourism o>!ers at the lo!al level %e!ause o" the la! osupport "rom L?7s
Setting up one+stop shops "or %usiness an$ investments
,romoting sustaina%le tourism programs In"rastru!ture $evelopment "or inter+muni!ipalit' roa$s
2e# tour operators "or in+%oun$ tourism
La! o" tour gui$es that private tour operators #hi!h !an easil' tap
@verlapping institutional "un!tions %et#een an$ national government an$L?7s resulting in un!oor$inate$* "ragmente$* an$ ine>!ient out!omes(NTDP)
Nee$ "or visitor in"ormation an$ assistan!e !enters in tourism areas tohelp/assist tourist in moving aroun$ the region
Nee$ to $evelop tourism in Tarla!
Source: National Tourism Development Plan 2011-2016, Subic-Clark Corridor
Tourism oadmap, e!ional Development Plan
Other issues/challenges as identifed in previous workshops:
Issues/Challenges
Nee$ to ensure sa"et' stan$ar$s as one o" the primar' !on!erns o"tourists.
Nee$ to $evelop sel"+gui$e$* intra+provin!ial tours "or the $omesti!maret #ith $etaile$ itineraries an$ maps.
The region shoul$ thin a%out #here it #oul$ position itsel" vis++vis other!ompeting regions in the ,hilippines an$ ho# it #oul$ %e more
!ompetitive. As #ith other !ountries* tourism o>!es nee$ to %e lo!ate$ along high#a's
or main roa$ "or eas' a!!ess o" tourists. Airport hustling or poor tourist han$ling in airports. Tourist han$lers
shoul$ %e a%le to put in pla!e appropriate an$ ex!ellent servi!es "ortourists using our airports.
Nee$ to promote a !ulture o" tourism among the region0s popula!e to helpin !reating an environment !on$u!ive to tourism.
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There shoul$ %e more a!tivities an$ pla!es to see an$ en1o' an$ intera!t#ith the people.
Nee$ to revive value+"ormation slogans.
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Annex . Central Luzon0s Tourist Attra!tions* '
,rovin!e/TDA
Tourism Sites/A!tivit'/,ro$u!ts %' TDA
AN?ELES CITB
Culinary Culinary museum, cooking demoCulinary Tour: Kapampangan (Bale utung!
"nternational cuisine: Thai # Bali$ago
%iddle &astern 'ood 'ields istrict&uropean, %e)ican, *apanese on *uico
Korean 'il+m 'riendship ighway-isig hotspots
istorical/Cultural /.eligious
eritage Tour, %useum and +rt Tour, +rchitectural Tour:%useo ing +ngeles, 0amintuan house, Center 1orKapampangan -tudies , 'ounder2s house
"ndependence day reenactment 3 0amintuan ouse4antern 'estival (4u$enas ning 0asku!
'iesta Tour: .eligious 0rocessions , Kapampangan 'iestaBu5et, 'ilipino traditional childhood games (0aluse$o,luksong tinik, etc6
Til$ury orse Competition, Open +ir orchestra (-erenata!,4ocal and "nternational Cultural 0er1ormances, -treetdance party sa araw at ga$i
-apang Bato Bagius 'estival : 7ing theme dancing
.ed Tour: istory tour o1 the red light district
.eligious Tour: -iete 0ala$ras (Crucif)ion/passion o1 Christduring oly 7eek! Octo$er 'iesta %onth: +pu+rchdiocesan -hrine and oly .osary Church
&ntertainmentand 8aming
Casino 'ilipino
-ports Tourism eca Clark 7ake$oarding
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CLA4
-ports &vents ot +ir Balloon 'estival, Clark 0arade 8rounds sportsevents (cricket, rug$y, paint$all, 'ris$ee, so1t$all, $ase$all,ect6!, Clark "nternational -peedway, Clark &agle 'iring.ange
8ol1 Course %imosa 8ol1 and Country Clu$, 'ontana 7ater 0ark and8ol1 Clu$, '+CC (Korean 8ol1 Clu$!
&coadventure &l Ka$ayo .iding -ta$les, 0aradise .anch/9ooco$ia&ducational Clark &ducational Tours
@L@N?A,@ CITB
istorical/Cultural /.eligious
istorical Tours in Olongapo City museum and landmarks
8roto sa %a$ayuhan , Three Cross at %t6 Balimpuyo
&ntertainment Olongapo ightli1e (original 8apo sounds/$ands!&cotour %ountain and hill treks, 1alls
-cu$a iving and other water activities
SMA
Theme 0arks Ocean +dventure, 9OOB"C sa1ari, Treetop+dventure
&cotour 0amulaklakin 1orest trail, $ird watching-ports Tourism +sean Triathlon (swimming, $ike and run!, "nternational
regatta sail$oativing -u$ic dive site%"C&
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A74@4A
-ur1 -a$ang Beach, Baler Charlie2s 0oint, Baler Co$ra .ee1,Baler icasalarin Cove, Baler 4indy2s 0oint, Baler -ecret0oint, Baler 4o$$ot, ipaculao inadiawan, ipaculaoitale, ipaculao alugan Beach, Casiguran iniog 0oint,ilasag imanayat 0oint, -an 4uis icapinisan, -an 4uis
Trek %t6 %ingan, ingalan ituma$o 'alls, -an 4uis i$udalan
Trail, -an 4uis %t6 %inoli, -an 4uis %t6 anayag, -an 4uis%t6 %aalingaling, -an 4uis %t6 ;dok, %aria +urora Ba accessories $uting katid pelishokin
istorical/Cultural
-a$utan 'estival, Coco sa$utan 'estiva, oly 7eek .ites(&rmita ill,Casiguran uestra -enora de la &rmita!,+urora ay Cele$ration, 0hil-panish 'riendship ay,+urora -urfng Competitions
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ATAANistorical/Cultural
+raw ng Kagitingan (%arch ?@ to +pril A!%ay 'lower 'estival ng 0ag$u$unyi (%ay!4as Casas oly 7eek ritual
0ilgrimage Tour
&co Tour 0awikan 'estival and wetland migratory $irds-ports Tourism %ountain $ikingBeach/"nland.esort Tourism
7LACANistorical/Cultural
Kakarong e -ili, Biak na Bato, Barasoain Church'ertilility, Cara$ao, -ingka$an 'estivalsCapitangan Crucif)ion, 8roto ista
&ducational +rts and cra1ts, Tour o1 old houses, Barasoain KalinanganTheater 8roup, culinary
ature/&cotourism
.T caves and 1alls, river cruise/sports
0roducts Buntal ats, %inasa%"C&
N7EA ECI;A
&co+dventure Trekking, mountaineering, white water tu$$ing, ra1ting,sports fshing, =etski, wild duck hunting
&ducationalTour/agritourism
,AM,AN?A
eritage/Cultural
Old Churches: %inalin, Betis'estivals: 8iant 4antern, 4u$enas , aguman sandokD'ellowship o1 the 4addle, KuraldalD 'ertility ance, oly7eek rituals, +po "ru Euvial procession
&cotourism Canda$a wetland2s $ird watching, %t6 +rayat+rts and Cra1ts 7ood carvings, lantern makingCulinary elicacies, processed meat
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TA4LACistorical/Cultural /.eligious
Capas -hrine, inoy +Fuino %useum%onastery
&coadventure 0inatu$o trek, -an *ose mountain clim$ing, kayaking, $irdwatching
-ports Tarlac .ecreational 0ark
AMALES
istorical/Cultural /.eligious
%agsaysay +ncestral ouse %useum, Casa -an %iguel,0%%+
8arden o1 0rayer, -u$ic"na 0oon$ato, 4oo$$unga, Botolan
Old Churches : -ta6 %onica Church,-t6 +ugustineCathedral, -an +ndres Church
'estivals: 9am$ales %ango 'estival, omorokdok 'estival,Bina$ayani 'estival
&coadventure Capones "sland, +nawangin Cove%apanuepe 4ake, -unken illage (0undaFuit!
%ountain Treks in Cinco 0icos, -u$ic and %t6 Tapulao,0alauig