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Annex 5: Radio
PSB Annual Report December 2014
1
Output and investment b. Station formats NB: Licensed stations in the UK only
Type of station AM FM Total analogue1
DAB Analogue or DAB
stations 2
Local commercial 60 245 305 124 336
UK-wide commercial 2 1 3 4* 4
BBC UK-wide networks 1 4 5 11 11
BBC local and nations 36 46 46 32 46
TOTAL 99 296 359 171 397
UK radio stations broadcasting on analogue and DAB digital radio (excluding community radio): July 2008
In 2008 there were 99 services available on AM and 296 services on FM. In total there were 359 individual analogue services as 36 simulcast over both AM/FM wavebands.
Of the 359 analogue stations and 171 DAB stations, there were 397 unique stations, as 38 stations were digital-only brands.
*The existing Digital One national DAB radio multiplex did not offer coverage of Northern Ireland.
Analogue UK radio stations broadcasting: May 2014
Type of station AM FM AM/FM total
Local commercial 54 237 291
UK-wide commercial 2 1 3
BBC UK-wide networks 1 4 5
BBC local and nations* 35 46 46
Community radio 7 208 215
TOTAL 99 496 560
Source: Ofcom, May 2014 Note: the conditions of each licence will determine the amount of programming that may be shared between these licensed services. Here we have taken the view that a service providing at least four hours a day of separate programming (even if the same brand has other services) equals one service. * Includes simulcasts.
The sector has three national analogue commercial radio stations: Classic FM, and on AM, talkSPORT and Absolute Radio. These stations also broadcast nationally on DAB using the Digital One multiplex, which also carries 11 other services. Digital One covers most of the UK and during 2013 the company extended coverage to reach 74% of Northern Ireland residents. The process of licensing DAB radio differs from other licences, because of the way this type of digital radio is transmitted. Each multiplex is licensed by Ofcom and these multiplexes, one national and 50 local, can each carry about ten individual programme services.
Type of radio station: licensed commercial analogue services*, BBC and community: 2013
*Excludes local DAB
Commercial radio: - 296 music-led - 11 ethnic (local) - 4 speech (inc. 3 local) - 1 religious (local and national)
BBC radio: - 5 music-led (inc. 2 digital-only) - 4 speech (inc. 2 digital-only) - 1 ethnic - 46 music and speech (local)
Community radio: - 215 in total - 29 ethnic - 12 religious
In addition, Ofcom also licenses digital services including digital-only stations. The formats of these services span a range of different formats including: - Children (Fun Kids) - Ethnic minority groups (e.g. IBC Tamil, Panjab Radio) - Other nations groups (e.g. Polish Radio London) - Religious groups (e.g. UCB Gospel) - Other minorities (e.g. Gaydar)
5
Output and investment b. Range of content
Overview of PSB elements covered by each sector BBC radio
Commercial radio
Community radio
UK news UK current affairs UK music UK nations and regions news Sports Matters of specialist interest Programmes of educative value Programmes that reflect the lives and concerns of different communities and cultural interests and traditions
Programmes made outside M25 Programmes for young people Programmes for children UK visual and performing arts Social issues Matters of international significance Religion and other beliefs Religious and other beliefs – news, history, acts of worship UK comedy UK drama Programmes of educational nature Leisure activities Science UK feature films n/a n/a n/a
2008/09 2013/14 Hrs change 08/09 v 13/14
% Hrs change
Music and arts 41,431 41,866 435 1% News and weather 12,304 11,617 -687 -6% Entertainment 7,597 7,654 57 1% Sport 4,095 5,144 1,049 26% Drama 4,471 4,932 461 10% Factual 2,107 2,481 374 18% Current affairs 2,093 1,759 -334 -16% Religion 1,118 611 -507 -45% School/education 128 112 -16 -13%
7
BBC network radio broadcast hours, by genre
Source: BBC Annual Report & Accounts 2009/10 (updated comparative figures); 2013/14
8
BBC network radio broadcast hours, by genre
Source: BBC Annual Report & Accounts
05,000
10,00015,00020,00025,00030,00035,00040,00045,000
2008/092009/102010/112011/122012/132013/14
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 Hours of specialist music per week 60 65 69
% of music from UK acts in daytime 40% 47% 50%
% of new music in daytime 45% 58% 62%
Number of live events and festivals broadcast c25 27 29
Number of new sessions 250 356 257
% of eligible hours commissioned from independent producers
>10% 12% 17%
Hours of news in daytime each weekday 1 1:08 1:07
Regular bulletins during daytime at weekends
Minimum number of new documentaries 40 43 43
The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 New music in daytime 60% 61% 60%
% of music in daytime from UK acts 35% 39% 45%
% of eligible hours commissioned from independent producers
>10% 10% 19%
% of speech-based output each week c20% 25% 23%
Hours of news in daytime each weekday 1 n/a 1
Regular weekend daytime news bulletins n/a
The remit of 1Xtra is to play the best in contemporary black music with a strong emphasis on live music and supporting new UK artists.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 Hours of specialist music per week >1,100 1,199 1,143
% of music from UK acts in daytime 40% 50% 48%
% of new music in daytime 20% 25% 23%
Hours of live music 260 288 288
Hours of arts programming >100 103 115
% of eligible hours commissioned from independent producers
>10% 16% 34%
Weekly hours of news and current affairs including bulletins
16 18 18
Hours of documentaries 130 n/a 135
Hours of religious output covering a broad range of faiths
170 188 209
The remit of Radio 2 is to be a distinctive mixed music and speech service, targeted at a broad audience, appealing to all age groups over 35.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 % of live or specially recorded music (was 50%) 40% 57% 57%
Number of live or specially recorded performances (was 500) 400 548 593
Number of new musical works commissioned (was 30) 20 53 28
Number of new drama productions (was 35) 25 41 32
% of eligible hours commissioned from independent producers
>10% 15% 19%
Number of new documentaries on arts and cultural topics
30 36 47
% of relevant spend incurred outside the M25 40% 41% 43%
The remit of Radio 3 is to offer a mix of music and cultural programming in order to engage and entertain its audience.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 Hours of news and current affairs programmes 2,500 3,349 3,405
Hours of original drama and readings 600 661 602
Hours of original comedy 180 275 266
% of eligible hours commissioned from independent producers
>10% 13% 14%
Hours of original documentaries (was 200) 350 247 411
Hours of original religious programming 200 228 225
The remit of Radio 4 is to be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 Weekly hours of comedy (was 50) >55 67 70
Weekly hours of drama (was 50) >55 67 80
Hours of children’s programming (was 1,400) >350 1,460 429
% Radio 4 catch-up programming <15% n/a 6%
% of eligible hours commissioned from independent producers
>10% 20% 19%
The remit of Radio 4 Extra is to provide speech-based entertainment. Its schedule should include comedy, drama, stories, features, readings and programmes that appeal to children.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 % of eligible hours commissioned from independent producers (with sports extra)
10% 17% 13%
% of output that is news coverage C75% 73% 77%
The remit of BBC Radio 5 live is to provide live news and sports coverage.
The remit of BBC Radio 5 live Sports Extra is to bring a greater choice of live action to sports fans by offering a part-time extension of BBC Radio 5 live.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 % of new music (was music that is more than 4 yrs. old )
(was 50%) <30% (55%) 29%
Hours of archive concert performances 400 486 416
% of music that is concert tracks and sessions from BBC archive
15% 15% 15%
Number of new sessions (was 275) 300 330 314
% of eligible hours commissioned from independent producers
>10% 12% 25%
Weekly hours of speech-based features, documentaries and essays
10 12 6
Weekly hours of news 6 6 6:10
The remit of BBC 6 Music is to entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 Proportion of daytime speech to music 50:50 46:54 50:50
% of music in daytime from UK artists (was 40%) 30% 40% 30%
% of new music in daytime 30% n/a 30%
% of music from South Asia in daytime 10% n/a 10%
Coverage of live events or festivals 10 n/a 26
% of eligible hours commissioned from independent producers
>10% 10% 12%
Average hours of language programming each week (was 3-5) 20 3-5 23
The remit of BBC Asian Network is to provide speech and music output appealing to British Asians, with a strong focus on news and current affairs.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 % speech content in core hours (6am-7pm) (was -6pm) 60% 62% 74%
% of speech content at breakfast peak time 100% 100% 100%
Average minimum weekly hours per station of original, locally-made programming
85 119 108
The remit of BBC Local Radio is to provide a primarily speech-based service of news, information and debate to urban and rural communities.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 Weekly hours of news and current affairs 43 43 61
Hours of arts coverage 200 262 661
% of eligible hours commissioned from independent producers
c10% n/a 21%
The remit of BBC Radio Scotland is to be a speech-led service for listeners seeking programmes about the life, culture and affairs of Scotland.
The remit of BBC Radio nan Gàidheal is to deliver a comprehensive speech and music service for listeners seeking programmes in Gaelic about the life, culture and affairs of Scotland.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 Weekly hours of news and current affairs 24 35 42
% of eligible hours commissioned from independent producers
c10% n/a 29%
Commitment 2008/09 2013/14 Weekly hours of news and current affairs 16 20 26
% of eligible hours commissioned from independent producers
c10% n/a 19%
The remit of BBC Radio Wales is to be an English language speech-led service for listeners seeking programmes about the life, culture and affairs of Wales.
The remit of BBC Radio Cymru is to be a comprehensive speech and radio service for listeners seeking programmes in Welsh about the life, culture and affairs of Wales.
BBC compliance with Statements of Programme Policy
Source: BBC Annual Reports and Accounts
Commitment 2008/09 2013/14 Weekly hours of news and current affairs on Radio Ulster
27 33 39
Weekly hours of news and current affairs on Radio Foyle
8 12 13
Hours of new comedy 20 22 20
% of eligible hours commissioned from independent producers
c10% n/a 21%
Hours of indigenous minority language programming 220 252 300
The remit of BBC Radio Ulster/Foyle is to be a speech-led service for listeners seeking programmes about the life, culture and affairs of Northern Ireland.
22
A classical / light classical music station. The music must feature the work of a number of different artists/composers and may also include some stage and film music. Speech, which can account for up to 25% of daily output, will include news, entertainment and information likely to be of appeal to listeners
A 24-hour speech service featuring primarily sports-related programming. Regular news bulletins will be included
A rock-oriented station combining new music with classic album tracks, aimed at 25-44 year olds
‘Character of service’ of the three national commercial analogue stations
23
News talk radio station broadcast across the UK to provide the UK public with a national forum to discuss and debate the news of the day. Simulcast of the London analogue service
A full service of speech and music which reflects and proclaims the worship, thought and action of the Christian faith
A specialist rock music service for rock aficionados; classic rock with some modern rock with stimulating speech, especially at breakfast. Identifiable specialist music programmes for at least 30 hours per week
Selected stations available nationally on Digital One
UK radio station dedicated to playing classics of the 1980s.
A contemporary and classic dance music station primarily for under-30s. Identifiable specialist music features for at least 36 hours per week
24
Output and investment c. Expenditure
Source: Broadcasters Note: BBC expenditure figures are estimated by Ofcom based on figures in Note 2c of the BBC Annual Report (www.bbc.co.uk/annualreport); figures in the chart are rounded and are nominal. Community radio revenue is included in the total, but not shown on the chart.
644 653 675 697 717 713
478 439 452 457 475 454
1,129 1,101 1,137 1,164 1,203 1,178
0
200
400
600
800
1000
1200
2008 2009 2010 2011 2012 2013
Total commercial
BBC expenditure(estimated)
£ million
Radio industry revenue and spending: 2008-2013
26
UK commercial radio revenue and BBC radio spending: 2008-2013 Revenue (£m)
Source: Ofcom / operator data / BBC Annual Report 2008-2013 Note: BBC expenditure figures are estimated by Ofcom based on figures in Note 2c of the BBC Annual Report (www.bbc.co.uk/annualreport); figures in the chart are rounded and are nominal. Total includes community radio, but community radio is not shown on the chart.
1,134 1,108 1,147 1,197 1,234 1,223
649 660 685 729 748 758
478 439 452 457 475 454
239 206 211 220 222 203 142 133 136 130 139 140
96 90 92 92 98 93 0
200
400
600
800
1000
1200
2008 2009 2010 2011 2012 2013
Total
BBC expenditure(estimated)
Total commercial
Nationalcommercial
Local commercial
Commercialsponsorship
BBC station expenditure on content percentage change: 2008-09 to 2013-14
Source: BBC Annual Report 2013-14. Note that these are financial year figures, excluding BBC-wide overheads, distribution costs and infrastructure costs
-28.3% -21.2%
-17.6% -12.9%
-7.7% 2.0%
4.0% 6.9%
19.2% 21.5% 21.5%
BBC Asian NetworkBBC Radio 4 extra
BBC Radio 1XtraBBC Radio 5 live
BBC Radio 5 live sports extraBBC Radio 3
BBC Local / NationsBBC Radio 4BBC Radio 2BBC Radio 1
BBC Radio 6 Music
Annual % change of BBC radio station expenditure on content
28
560.3 505.5 523.0 532.5 552.7 536.8
3.4% 3.5% 3.3% 3.3% 3.3% 3.1%
0%
1%
2%
3%
4%
0
200
400
600
800
2008 2009 2010 2011 2012 2013Radio advertising expenditure Share of total advertising expenditure
UK radio advertising spend and share of total advertising: 2008-2013
Revenue (£m)
Source: AA/Warc Advertising Expenditure report. Figures are nominal.
Share of total advertising revenue
£15.31 £13.92 £13.74 £13.55 £14.29 £13.16
0
5
10
15
2008 2009 2010 2011 2012 2013
Source: Broadcaster returns and RAJAR, 2008-2013. Figures are nominal.
£ per listener
Commercial radio revenue per listener
Source: Ofcom / operator data 2012-2013
-4.4%
-8.4%
0.8%
-5.3%
-10%
-5%
0%
5%
10%
All commercial radio National advertising Local advertising Sponsorship
Commercial revenue percentage change: 2012-2013
Percentage change in revenue
Income 2008 2009 2010 2011 2012 2013
Average (mean) income
£84,000 £75,500 (-10.2%)
£65,750 (-12.9%)
£60,250 (-8.3%)
£57,000 (-5.4%)
£55,500 (-2.7%)
Median income £53,750 £46,750 (-15.0%)
£42,500 (-7.14%)
£40,500 (-4.8%)
£35,250 (-13.1%)
£33,250 (-5.6%)
Source: Ofcom analysis of community broadcasters returns Note: The data collection period changed from the financial year to the calendar year as of 2011. Data from previous years has been adjusted to reflect this.
Average income for community radio stations: 2008-2013
Community radio income, by source Community radio stations’ income: 2013
On-air advertising 30%
Grants 25%
SLAs 6%
Donations 13%
Other 26%
Income by type The average community radio station income was around £55,500
Source: Ofcom analysis of community broadcasters’ returns
Source: Ofcom analysis of community broadcasters’ returns Note: The data collection period changed from the financial year to the calendar year as of 2011. Data from previous years has been adjusted to reflect this.
Average expenditure for community radio stations: 2008-2013
Expenditure 2008 2009 2010 2011 2012 2013
Average (mean) expenditure
£86,500 £76,500 (-11.4%)
£67,000 (-12.3%)
£64,250 (-4.1%)
£58,000 (-9.7%)
£55,000 (-5.0%)
Median expenditure
£55,000 £52,250 (5.3%)
£43,000 (-17.5%)
£41,000 (-4.9%)
£35,750 (-15.4%)
£35,750 (2.7%)
Community radio station expenditure, by type Community radio station expenditure: 2013
Staff 49%
Premises 13%
Admin and marketing
11%
Technical 9%
Other 18%
Expenditure by type The average community radio station income was around £55,000
Source: Ofcom analysis of community broadcasters’ returns
35
Average income, by type of community served
Source: Ofcom analysis of community broadcasters’ returns
30% 38% 22% 45%
25% 21%
25% 27%
40% 17%
6% 31%
6%
11%
13%
9%
12%
34%
26%
22%
25% 23%
100%
30%
36%
£55,500
£37,000
£71,000 £72,750
£38,750
£71,250
£50,500
£0
£20,000
£40,000
£60,000
£80,000
£100,000
Other
Donations
SLAs
Grants
On air advertisingand sponsorship
Sector average
(196 stations)
Geographic town/rural
(82)
Geographic urban (29)
Minority ethnic (29)
Youth (21)
Religious (13)
Military (10)
36
Average expenditure, by type of community served
Source: Ofcom analysis of community broadcasters’ returns
49% 45%
58%
34% 81% 40% 55%
13%
13%
12%
20% 15% 14% 11%
12%
10%
17% 12% 9% 9%
11%
5%
9%
9%
6% 9% 18%
20%
16%
21% 27% 13%
£55,000
£36,000
£77,750
£66,000
£38,750
£66,500
£53,250
£0
£20,000
£40,000
£60,000
£80,000
£100,000
Other
Technical costs
Admin andmarketing
Premises
Staff
Sector average
(196 stations)
Geographic town/rural
(82)
Geographic urban (29)
Minority ethnic (29)
Youth (21)
Religious (13)
Military (10)
Consumption
37
89.4% 89.8% 90.6% 90.8% 89.5% 90.4%
66.2% 66.0% 67.1% 67.6% 66.4% 67.1%
61.5% 61.5% 63.7% 64.9% 63.5% 64.9%
58.9% 59.4% 60.6% 61.3% 60.3% 61.1%
49.5% 49.7% 51.5% 52.0% 50.5% 51.4%
27.4% 26.2% 28.5% 30.5% 30.9% 32.5%
19.0% 17.7% 18.4% 18.7% 17.8% 17.8%
6.1% 6.7% 6.3% 6.0% 6.2% 6.2%
2008 2009 2010 2011 2012 2013
All radio
All BBC
All commercial
BBC network
LocalcommercialNationalcommercialBBC nations /localOther
38
Source: RAJAR, All adults (15+), calendar years 2008-2013, Q1 2014
Reach of radio, by sector % of population
89.4% 89.8%
90.6% 90.8%
89.5% 90.4%
87.8% 87.9%
88.9% 88.2%
85.6% 86.9%
89.1% 89.5% 90.5% 89.5%
87.4% 88.1%
91.7% 91.7%
92.9% 93.2%
92.2%
93.0%
92.1%
92.7% 92.8%
93.8% 92.9%
94.0%
91.1%
91.7% 92.1%
93.1% 92.4% 92.9%
85.5%
86.1% 87.0% 87.8%
87.3%
88.1%
2008 2009 2010 2011 2012 2013
15+
15-24
25-34
35-44
45-54
55-64
65+
39
Source: RAJAR, All adults (15+), calendar years 2008-2013, Q1 2014
% of population of each age group
Weekly reach to all radio, by age
46 46 46 47 46 47 Ave age:
87.8% 87.9% 88.9% 88.2% 85.6% 86.9%
58.0% 58.4% 59.5% 59.2% 57.3% 58.2%
72.4% 71.9% 75.1% 75.6% 71.9% 74.6%
55.3% 56.2% 57.4% 57.0% 55.3% 56.2%
35.9% 34.0% 36.4% 38.6% 37.9% 40.1%
9.1% 7.4% 7.9% 9.1% 8.0% 7.7%
64.0% 63.4% 65.9% 65.7% 61.9% 64.0%
6.8% 7.7% 6.7% 6.3% 6.5% 6.1%
2008 2009 2010 2011 2012 2013
All radio
All BBC
All commercial
BBC network
NationalcommercialBBC nations /localLocal commercial
Other
40
Source: RAJAR, All adults (15+), calendar years 2008-2013
Reach of radio among 15-24 year olds, by sector
% of 15-24 population
89.1% 89.5% 90.5% 89.5% 87.4% 88.1%
62.5% 61.7% 63.0% 61.4% 59.9% 58.9%
68.1% 68.2% 70.3% 70.8% 69.7% 71.0%
59.3% 59.0% 60.2% 59.0% 57.5% 56.4%
26.8% 25.0% 27.8% 30.9% 31.5% 33.6%
10.0% 9.1% 9.8% 9.4% 8.9% 9.4%
60.1% 60.4% 62.0% 61.6% 60.0% 61.0%
7.1% 7.6% 7.1% 7.3% 7.2% 7.7% 2008 2009 2010 2011 2012 2013
All radio
All BBC
All commercial
BBC network
NationalcommercialBBC nations /localLocal commercial
Other
41
Source: RAJAR, All adults (15+), calendar years 2008-2013
Reach of radio among 25-34 year olds, by sector
% of 25-34 population
91.7% 91.7% 92.9% 93.2% 92.2% 93.0%
64.1% 63.0% 65.1% 66.0% 65.1% 65.0% 68.2% 68.2% 70.5% 72.1% 71.0% 72.6%
59.6% 59.2% 60.8% 62.6% 61.8% 61.6%
25.7% 24.3% 28.0% 30.1% 31.4% 34.0%
13.9% 12.8% 13.6% 13.4% 12.1% 12.4%
59.4% 59.4% 60.9% 62.0% 60.5% 60.8%
6.4% 7.3% 7.2% 7.4% 7.5% 7.4% 2008 2009 2010 2011 2012 2013
All radio
All BBC
All commercial
BBC network
NationalcommercialBBC nations /localLocal commercial
Other
42
Source: RAJAR, All adults (15+), calendar years 2008-2013
Reach of radio among 35-44 year olds, by sector
% of 35-44 population
92.1% 92.7% 92.8% 93.8% 92.9% 94.0%
67.2% 67.0% 67.5%
69.4% 68.0% 69.8% 65.9% 66.5%
67.7% 69.3%
68.9% 70.8%
61.3% 61.7% 62.3% 64.3% 63.1% 64.9%
26.0% 25.8% 26.6% 29.4% 30.8% 32.3%
19.3% 17.7% 18.5% 18.3% 17.7% 17.6%
55.8% 56.5% 58.4% 58.7% 57.7% 59.1%
6.7% 7.0% 6.8% 6.1% 6.9% 6.6% 2008 2009 2010 2011 2012 2013
All radio
All BBC
All commercial
BBC network
NationalcommercialBBC nations /localLocal commercial
Other
43
Source: RAJAR, All adults (15+), calendar years 2008-2013
Reach of radio among 45-54 year olds, by sector
% of 45-54population
91.1% 91.7% 92.1% 93.1% 92.4% 92.9%
72.9% 72.9% 73.5% 74.1% 73.0% 73.8%
55.6% 55.8% 58.3% 60.7% 60.0% 60.6% 63.1% 63.9% 65.4% 66.3% 65.6% 66.6%
26.1% 24.8% 26.5% 28.4% 29.0% 29.4%
26.7% 25.4% 25.5% 25.5% 24.7% 23.6%
40.9% 42.3% 44.9% 46.0% 45.6% 46.4%
5.5% 6.3% 5.6% 5.2% 5.7% 5.7%
2008 2009 2010 2011 2012 2013
All radio
All BBC
All commercial
BBC network
NationalcommercialBBC nations /localLocal commercial
Other
44
Source: RAJAR, All adults (15+), calendar years 2008-2013
Reach of radio among 55-64 year olds, by sector % of 55-64 population
85.5% 86.1% 87.0% 87.8% 87.3% 88.1%
71.9% 72.6% 73.1% 74.5% 73.7% 75.2%
41.8% 41.7% 44.1% 45.1% 44.4% 45.0%
55.6% 57.1% 58.2% 59.3% 59.3% 61.4%
24.5% 23.9% 26.0% 26.4% 25.9% 26.9% 33.3% 31.7% 32.9% 33.7% 31.9% 32.3%
23.4% 24.0% 25.4% 26.0% 26.0% 26.2%
4.3% 4.8% 4.5% 4.3% 4.1% 4.3%
2008 2009 2010 2011 2012 2013
All radio
All BBC
All commercial
BBC network
NationalcommercialBBC nations /localLocal commercial
Other
45
Source: RAJAR, All adults (15+), calendar years 2008-2013
Reach of radio among 65+ year olds, by sector
% of population
46
0
1000
2000
3000
4000
5000
6000
Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013
Smooth Radio Network (UK)
Absolute Radio National
Absolute 80s
Absolute Radio 90s
Planet Rock UK
Kiss UK
talkSPORT
Premier Christian Radio
Classic FM
5,615 5,552
4,916
3,190
2,803
3,253
3,070 2,444
1,369 1,281
614
1,214
436
1,136
124 155 124
542
Source: RAJAR, 12 month weighting Commercial stations currently available on Digital One and reporting on RAJAR. NB No annual data available for LBC and Capital Xtra
Weekly reach over time of Digital One commercial stations Weekly listeners, 000s
BBC Radio 1
BBC Radio 2
BBC Radio 3 BBC Radio 4
BBC Radio 4 extra
BBC Radio 5 live
BBC Radio 5 live sports extra
BBC 6 Music
1Xtra from the BBC
BBC Asian Network
Classic FM
Absolute
talkSPORT
Smooth Radio
Absolute 80s
Absolute 90s
Premier Christian Radio
LBC
Kiss
BBC Local
Local commercial
Over 35, male
Under 35, male Under 35, female
Over 35, female
47
Age / Gender reach profile of UK-wide stations*: 2013
Note: Axes cross at 50%
Source: RAJAR Q4 2013, 12-month weighting *BBC and commercial stations currently available on Digital One and reporting on RAJAR
Over 35, male
Under 35, male Under 35, female
Over 35, female
48
Age / Gender reach profile pattern of local commercial stations: 2013
Note: Axes cross at 50%
Source: RAJAR Q4 2013, 12-month weighting
BBC Radio 1
BBC Radio 2
BBC Radio 3
BBC Radio 4
BBC Radio 4 extra
BBC Radio 5 live
BBC Radio 5 live sports extra
BBC 6 Music
1Xtra from the BBC
BBC Asian Network
Classic FM
Absolute
talkSPORT
Smooth Radio
Absolute 80s
Absolute 90s
Premier Christian Radio
LBC
Kiss
BBC Local
Local commercial
Over 35, C2DE
Under 35, C2DE Under 35, ABC1
Over 35, ABC1
49
Age / SEG reach profile of UK-wide stations*: 2013
Note: Axes cross at 50%
Source: RAJAR Q4 2013, 12-month weighting *BBC and commercial stations currently available on Digital One and reporting on RAJAR
Over 35, C2DE
Under 35, C2DE Under 35, ABC1
Over 35, ABC1
50
Age / SEG reach profile pattern of local commercial stations: 2013
Note: Axes cross at 50%
Source: RAJAR Q4 2013, 12 month weighting
55.7% 55.3% 55.2% 54.7% 54.7% 54.6%
46.1% 46.6% 46.3% 46.0% 46.3% 46.2%
42.2% 42.3% 42.6% 43.0% 42.8% 42.8% 31.3% 31.7% 31.5% 31.2% 30.2% 29.7%
10.9% 10.6% 11.1% 11.8% 12.5% 13.1%
9.5% 8.7% 8.9% 8.7% 8.4% 8.4%
2.1% 2.4% 2.2% 2.3% 2.5% 2.6% 0%
20%
40%
60%
2008 2009 2010 2011 2012 2013
All BBC Radio
BBC network
All commercial
LocalcommercialNationalcommercialBBCnations/localOther
51
Source: RAJAR, All adults (15+), calendar years 2008-2013
% of listening hours
Share of listening hours, by sector
52
22.4 22.0 22.1 22.5 22.2
21.5
17.8 17.2
16.3 17.0
16.3 15.5
19.9 19.1
19.2 19.3
18.7 18.0
22.1 21.5 22.0 22.2
21.6 20.5
24.0 23.8 23.6 24.2 24.4
23.3
25.2 25.1 25.5 25.7 25.2 24.5 25.2
25.0 25.6 25.8 25.9 25.8
2008 2009 2010 2011 2012 2013
15+
15-24
25-34
35-44
45-54
55-64
65+
Average hours of listening per week
Source: RAJAR, average weekly listening per listener, 2001-2013
Weekly listening hours, by age group: 2008-2013
-4.0% -6.5% -6.3% -8.0% -7.3%
-1.3%
-11.8% -15.0%
-10.0%
-5.0%
0.0%
5.0%
All radio All BBC BBC network BBC local/nations All commercial National commercial Local commercial
Percentage change in time spent listening, by sector: 2008-2013
Percentage change in average listening hours
Source: RAJAR, all adults 15+. Calendar years 2008 and 2013
-4.0%
-12.9%
-9.5% -7.2%
-2.9% -2.8%
2.8% 2.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
15+ 15-24 25-34 35-44 45-54 55-64 65-74 75+
Percentage change in time spent listening, by age group: 2008-2013
Percentage change in average weekly listening hours
Source: RAJAR, all adults 15+. Calendar years 2008 and 2013
National Commercial Radio BBC Network Radio
UK reach = 61% UK reach = 33%
Source: RAJAR Q4 2013, 12 month weight, BBC Local / Nations TSAs
Green areas indicate weekly reach of greater than 20% of the UK average
Red areas indicate weekly reach of less than 20% of the UK average
Local Commercial Radio BBC Local/Nations Radio
UK reach = 18% UK reach = 51%
Source: RAJAR Q4 2013, 12 month weight, BBC Local / Nations TSAs
Green areas indicate weekly reach of greater than 20% of the UK average
Red areas indicate weekly reach of less than 20% of the UK average
Slide 57
Average number of stations listened to, by station and age group: overall sector and listeners with the highest and lowest station repertoires
2.8 3.1 3.2
5.9 5.7 5.6 5.5 5.4
3.0 2.9 2.9 2.9 2.5
3.2 3.6 3.5
6.2 6.0 6.3
5.7 5.8
3.1 3.0 2.5
4.2
3.2
2.3 2.5 3.0
5.7 5.3 5.4
4.5
6.1
2.6 2.4 3.4
2.3 1.8
Adults 15+15-2465+
Listeners with the highest station repertoires
Listeners with the lowest station repertoires
Source: RAJAR Q4 2013, 12 month weighting (excludes the Channel Island stations)
9,605 10,029 10,312
10,774 10,642 11,026
8,430 8,728 8,979 9,393 9,238 9,419
6,348 6,598 6,795 7,011 6,793 6,988
4,429 4,564 4,537 4,800 4,656 4,754
Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013
Radio 4 overall
Radio 4 News
Radio 4 Drama
Radio 4 Comedy
Slide 58
BBC Radio 4 genre analysis over time
Source: RAJAR , 12-month weighting, all adults 15+
Weekly reach (000s) +15%
% change 13/14 v 08/09
+12%
+10%
+7%
88%
66%
46%
87%
66%
46%
87%
66%
44%
87%
65%
45%
87%
64%
44%
85%
63%
43%
News Drama Comedy
Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013
Slide 59
BBC Radio 4 genre analysis over time: proportion of the Radio 4 audience who listen to each genre on the network
Source: RAJAR , 12 month weighting, all adults 15+
5% 4% 4% 3% 8% 8% 7% 6%
15% 15% 14% 13%
19% 19% 19% 18%
23% 23% 25% 26%
31% 31% 32% 34%
Radio 4 overall News Drama Comedy
65+
55-64
45-54
35-44
25-34
15-24
Slide 60
BBC Radio 4 genre analysis: age profile of each genre 2008
5% 4% 4% 3% 8% 8% 6% 5%
13% 13% 12% 10%
19% 19% 18% 18%
20% 21% 22% 23%
34% 35% 38% 41%
2013
Source: RAJAR , 12 month weighting
61
39.1% 39.1% 39.0% 38.4% 37.3% 36.8%
57.1% 57.2% 57.5% 57.9% 58.9% 59.4%
2.1% 2.4% 2.2% 2.3% 2.5% 2.6%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Other stations
National stations
Local stations
Share of radio listening, by nature of service: all adults 15+ 1.0bn 1.0bn 1.0bn 1.1bn 1.0bn 1.0bn *Total hours:
Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
62
23.4% 21.6% 22.0% 21.8% 21.9% 22.1%
76.6% 78.4% 78.0% 78.2% 78.1% 77.9%
2008 2009 2010 2011 2012 2013
Localcommercial
BBClocal/national
Share of local and national listening, by sector: all adults 15+
Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
80.9% 81.5% 80.7% 79.6% 78.7% 77.9%
19.1% 18.5% 19.3% 20.4% 21.3% 22.1%
2008 2009 2010 2011 2012 2013
Nationalcommercial
BBC networkradio
Local radio
National radio
63
44.4% 45.1% 45.9% 45.4% 43.7% 43.6%
51.8% 51.0% 50.7% 51.0% 52.2% 52.7%
2.7% 2.8% 2.6% 2.7% 3.0% 2.9%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Other stations
National stations
Local stations
Share of radio listening, by nature of service: 15-24 yrs. 0.1bn 0.1bn 0.1bn 0.1bn 0.1bn 0.1bn *Total hours:
Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
64
5.3% 4.8% 4.4% 4.1% 4.2% 3.9%
94.7% 95.2% 95.6% 95.9% 95.8% 96.1%
2008 2009 2010 2011 2012 2013
Localcommercial
BBClocal/national
Share of local and national listening, by sector: 15-24 yrs.
Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
70.1% 71.3% 69.2% 66.3% 65.3% 62.0%
29.9% 28.7% 30.8% 33.7% 34.7% 38.0%
2008 2009 2010 2011 2012 2013
Nationalcommercial
BBC networkradio
Local radio
National radio
65
33.8% 32.9% 33.2% 33.2% 32.9% 31.8%
62.6% 63.9% 63.5% 63.3% 63.9% 65.0%
1.4% 1.6% 1.4% 1.6% 1.5% 1.5%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Other stations
National stations
Local stations
Share of radio listening, by nature of service: 65+ 0.2bn 0.2bn 0.2bn 0.2bn 0.3bn 0.3bn *Total hours:
Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
66
62.1% 58.9% 58.6% 59.2% 57.9% 58.3%
37.9% 41.1% 41.4% 40.8% 42.1% 41.7%
2008 2009 2010 2011 2012 2013
Localcommercial
BBClocal/national
Share of local and national listening, by sector: 65+
Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
82.2% 82.6% 82.2% 82.5% 83.2% 83.6%
17.8% 17.4% 17.8% 17.5% 16.8% 16.4%
2008 2009 2010 2011 2012 2013
Nationalcommercial
BBC networkradio
Local radio
National radio
67
25%
25%
27%
27%
27%
24%
15%
16%
14%
16%
22%
23%
23%
22%
23%
25%
25%
25%
10%
10%
10%
13%
20%
21%
0%
10%
20%
30%
40%
50%
UK
200
9
UK
201
0
UK
201
1
UK
201
2
UK
201
3
UK
201
4
TV Internet DAB Mobile Phone
Listening to radio via DAB, TV, internet and mobile phone
Source: Ofcom research, Q1 2014 Base: All adults aged 16+ (n = 6090 UK 2009, 9013 UK 2010, 3474 UK 2011, 3772 UK 2012, 3750 UK 2013, 3740 UK 2014) QP3. How often, if at all, do you access the radio via – Digital radio via: TV, Internet, DAB radio, mobile phone? *NB 2013 measures for internet combine responses across radio listeners and internet users, 2013-14 measures for mobile phone combine responses across radio listeners and mobile phone users
Proportion of respondents (%) who have listened to radio via digital television, internet, DAB set or mobile phone
68 68
50% 58%
53% 53% 50% 42%
25%
53% 52% 59% 56% 53%
44% 36%
54% 58% 59% 57% 56%
46%
30%
54% 57% 53% 56% 54% 51%
40%
0%
20%
40%
60%
All 16+ 16-24 25-34 35-54 55-64 65-74 75+
Q1 2011Q1 2012Q1 2013Q1 2014
Digital radio listening (at least monthly), by age group
Digital radio listening (at least monthly), by age group
Source: Ofcom research, base: All who listen to the radio, Q1 2014 (n=2885), Q1 2013 (n=2910), Q1 2012 (n=2963), Q1 2011 (n=2811) Q:Use digital radio at least monthly (includes digital listening via DTV, DAB set and online)
69
71% 68% 68% 66% 63% 60%
11% 13% 16% 18% 21% 24%
3% 4% 4% 5% 5% 5% 2% 2% 3% 4% 4% 6% 12% 13% 9% 8% 7% 5%
2008 2009 2010 2011 2012 2013
Not stated
Internet
DTV
DAB
Analogue
Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
Share of listening hours, by platform: all adults 15+ 1.00bn 0.99bn 1.02bn 1.04bn 1.02bn 1.02bn Total hours:
70
68% 65% 64% 62% 58% 55%
8% 9% 11% 12% 14% 17%
7% 8% 9% 10% 10% 10%
5% 5% 8% 9% 11% 13% 11% 13% 8% 8% 7% 5%
2008 2009 2010 2011 2012 2013
Not stated
Internet
DTV
DAB
Analogue
Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
Share of listening hours, by platform: 15-24 year olds 0.12bn 0.12bn 0.11bn 0.12bn 0.11bn 0.11bn Total hours:
71
70% 68% 69% 66% 62% 60%
10% 11% 13% 16% 17% 19%
4% 4% 5% 6% 6% 6% 3% 4%
5% 6% 8% 10% 12% 12% 8% 7% 7% 4%
2008 2009 2010 2011 2012 2013
Not stated
Internet
DTV
DAB
Analogue
Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
Share of listening hours, by platform: 25-34 year olds 0.21bn 0.23bn 0.23bn 0.24bn 0.24bn 0.25bn Total hours:
72
71% 68% 68% 65% 62% 58%
12% 15% 17% 19% 23% 26%
3% 3% 4% 4% 4% 5% 2% 2% 4% 4% 5% 7% 12% 12% 8% 7% 6% 4%
2008 2009 2010 2011 2012 2013
Not stated
Internet
DTV
DAB
Analogue
Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
Share of listening hours, by platform: 35-44 year olds 0.18bn 0.18bn 0.18bn 0.18bn 0.17bn 0.16bn Total hours:
73
71% 68% 68% 67% 63% 60%
12% 14% 17% 19% 22% 26%
3% 3% 4% 4% 4% 5% 2% 2% 2% 3% 4% 5% 12% 13% 8% 7% 7% 4%
2008 2009 2010 2011 2012 2013
Not stated
Internet
DTV
DAB
Analogue
Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
Share of listening hours, by platform: 45-54 year olds 0.18bn 0.18bn 0.18bn 0.20bn 0.20bn 0.19bn Total hours:
74
71% 68% 68% 65% 63% 60%
14% 16% 19% 21% 24% 27%
2% 3% 4% 4% 4% 5% 1% 1% 2% 2% 3% 3% 12% 13% 9% 8% 6% 5%
2008 2009 2010 2011 2012 2013
Not stated
Internet
DTV
DAB
Analogue
Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
Share of listening hours, by platform: 55-64 year olds 0.17bn 0.17bn 0.17bn 0.17bn 0.17bn 0.16bn Total hours:
75
73% 70% 71% 69% 67% 65%
11% 14% 16% 18% 20% 23% 2% 2%
3% 3% 3% 3% 0% 0%
0% 1% 1% 1% 14% 14% 10% 9% 8% 7%
2008 2009 2010 2011 2012 2013
Not stated
Internet
DTV
DAB
Analogue
Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
Share of listening hours, by platform: 65+ year olds 0.21bn 0.22bn 0.23bn 0.24bn 0.24bn 0.25bn Total hours:
76
Over a third (36%) of UK adults say they consume news through radio. Of these, 75% say they use any BBC radio station for this purpose; this has increased since 2013 (68%). Almost four in ten (39%) UK adults say they use commercial radio to consume news, compared to 43% in 2013. RAJAR figures indicate that the BBC network stations Radio 2, Radio 4 and Radio 1 have the highest reach. Respondents to the Ofcom news survey who have consumed news through radio are also more likely to name these three sources than any other station (28%, 25% and 20% respectively). Since 2013 the use of Radio 2 for news has risen from 23% to 28%. The use of different BBC radio stations is differentiated by age – with 35% of radio news listeners aged 55+ saying they listen to Radio 4, compared to 11% of those aged 16-34. Conversely, 48% of 16-34s who use radio for news say they use Radio 1, compared to 8% of those aged 55+. Men are more likely than women to listen to Radio 4 (29% vs. 20%).
When asked to evaluate the attributes of each radio source, seven in ten BBC radio users find it accurate and trustworthy (72% and 70%) while two-thirds find it impartial and offering a range of opinions (65% and 66%). Similarly, for commercial stations, responses are higher for accuracy and trust (54% and 58%) and slightly lower for impartiality and for offering a range of opinions (49% and 46%).
Radio Joint Audience Research 29%, 21%, 20% reach among all adults 15+ respectively (March 2014 figures)
News survey 2014
Source: Ofcom News Survey 2014 Q5d) Thinking specifically about radio stations, which of the following do you use for news nowadays? Base: All who use radio for news (990) Note: only sources with an incidence of 2% or more are shown
Radio stations used for news ‘nowadays’ Among radio listeners, people are more likely in 2014 to listen to any BBC radio (75% vs 68% in 2013). Four in ten (39%) of radio news listeners use any commercial station. Radio 2 is more likely to be used for news in 2014 (28% vs 23%) while Heart FM is less likely (7% vs 12%).
28%
25%
20%
8%
8%
7%
6%
4%
4%
3%
3%
3%
2%
2%
23%
22%
18%
9%
8%
12%
8%
6%
3%
4%
3%
2%
2%
2%
BBC Radio 2
BBC Radio 4
BBC Radio 1
Capital FM
BBC Regional (Any)
Heart FM
BBC Radio Five Live
Classic FM
BBC Radio…
Talksport
Absolute Radio
Real Radio
BBC World Service
BBC Radio 3
20142013
Proportion of those that use radio for news (36% of UK adults)
Of those who use either type for news: • 57% use BBC radio only (58%) • 21% use commercial radio only (28%) • 18% use both (15%)
BBC Ulster = 45%
Commercial radio = 39%
Any BBC Radio = 75%
(61%)
(68%)
(43%)
UK-wide BBC Radio = 68% BBC Scotland = 24% BBC Wales/Cymru = 20%
2013 figures in brackets
(16%)
(9%)
(38%)
Source: Ofcom News Survey 2014 Base: Those who use platform to access the news ‘nowadays’ on each type (varies) – Only includes bases over 50. Note: News sources are ordered by consumption levels
Attributes of radio news sources, among those who use each source
Proportion of users who rated the source highly (7-10) (%)
BBC radio news listeners are more likely than commercial radio news listeners to rate its news output highly across the attributes we asked about.
63%
44%
72%
54%
70%
58%
65%
49%
66%
46%
BBC Radio
CommercialRadio
Importance Accurate & Reliable Trustworthy Impartial & unbiased Offers range of opinions
79
Proportion of media and comms time, by age group Grouped activities
Source: Digital Day 7 day diary Base: All adults 16+ (1644), All activity records (1644) (108782), 16-24 (6910), 25-34 (16035), 35-44 (25304), 45-54 (26662), 55-64 (19918), 65+ (13953)
37%
24%
31%
34%
39%
45%
49%
2%
5%
3%
2%
1%
1%
1%
1%
3%
1%
1%
10%
2%
8%
12%
13%
13%
15%
2%
1%
3%
2%
3%
2%
1%
5%
9%
5%
5%
3%
3%
2%
2%
1%
1%
1%
2%
3%
6%
5%
5%
6%
6%
5%
4%
4%
16%
23%
20%
18%
14%
10%
7%
5%
9%
7%
4%
3%
3%
2%
11%
11%
12%
10%
10%
10%
10%
5%
7%
5%
5%
6%
5%
3%
All adults16+
16-24
25-34
35-44
45-54
55-64
65+
TV Or Films On A TV Set TV Or Films On Another Device Short video clipsRadio On Radio Set Radio On Another Device Other AudioPrint Media Voice Comms Text CommsGames Other Internet Media Other Non-internet Media
Average time spent hours:mins
9:19
10:18
11:20
10:58
11:49
14:09
11:10
80
73%
94% 88% 85%
44%
60% 48%
79%
61% 66%
88% 80%
60%
11%
1% 5% 7%
5%
8%
5%
7%
22% 19%
4% 11%
34%
10% 1% 2% 2%
47%
26%
38%
7% 7% 6%
3% 3% 2% 7% 4% 5% 6% 4% 6% 8% 7% 10% 9% 5% 5% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%At otherplaceoutside thehome
Travelling
At place ofwork orstudy
At home(awake)
Proportion of media and comms activities in general locations
Source: Digital Day 7 day diary Base: All activity records for adults aged 16+ (108782)
81
Weekly reach of listening activities, by time
Source: Digital Day 7 day diary Base: All adults 16+ (1644) - data aggregated to 15 min slots
0%
5%
10%
15%
20%
25%
30%
35%
40%
06:0
0 - 0
6:14
06:4
5 - 0
6:59
07:3
0 - 0
7:44
08:1
5 - 0
8:29
09:0
0 - 0
9:14
09:4
5 - 0
9:59
10:3
0 - 1
0:44
11:1
5 - 1
1:29
12:0
0 - 1
2:14
12:4
5 - 1
2:59
13:3
0 - 1
3:44
14:1
5 - 1
4:29
15:0
0 - 1
5:14
15:4
5 - 1
5:59
16:3
0 - 1
6:44
17:1
5 - 1
7:29
18:0
0 - 1
8:14
18:4
5 - 1
8:59
19:3
0 - 1
9:44
20:1
5 - 2
0:29
21:0
0 - 2
1:14
21:4
5 - 2
1:59
22:3
0 - 2
2:44
23:1
5 - 2
3:29
00:0
0 - 0
0:14
00:4
5 - 0
0:59
01:3
0 - 0
1:44
02:1
5 - 0
2:29
03:0
0 - 0
3:14
03:4
5 - 0
3:59
04:3
0 - 0
4:44
05:1
5 - 0
5:29
Radio (at the time of broadcast)
On-demand/’Listen again’ radio or podcasts
Personal digital music collection (e.g. onan ipod, smartphone, other mp3 player,etc)
Streamed online music (e.g. Spotify,Last.fm)
Physical music formats (e.g. CD, Vinyl)
Music videos (i.e. music video channelsor sites that you mainly used forbackground listening such as throughYouTube or on MTV)
Weekly reach of live radio = 77%
82
Proportion of listening activities, by age group % of total time spent listening
71%
24%
65% 74%
80% 83% 86%
2%
1%
5%
2% 2% 2% 1%
11%
30%
14% 11%
8% 5% 6% 6%
30%
4% 4% 2% 2% 1% 7%
5% 8% 8% 7% 7% 6% 3%
11% 5% 2% 1% 1%
0%
20%
40%
60%
80%
100%
All adults 16-24 25-34 35-44 45-54 55-64 65+
Music videos (i.e. music video channels or sites that you mainly used for background listening…)
Personal music collection on CD,Vinyl record or cassette tapes
Streamed online music (e.g. Spotify,Last.fm)
Personal digital music or audiocollection (e.g. on an ipod,smartphone, computer etc.)
On-demand/’Listen again’ radio programmes or podcasts
Radio (at the time of broadcast)
Source: Digital Day 7 day diary Base: All listening activity records for adults 16+ (17290), 16-24 (999), 25-34 (2342), 35-44 (4113), 45-54 (4334), 55-64 (3284), 65+ (2218) *Average time spent is the total average daily time spent listening to media, including simultaneous activity
Average time spent* Hours:mins
1:52 1:39 1:45 1:57 2:11 1:53 1:43
83
Local media used at least once a month for each news / information category
68
59 53
44 41
34 38
80
68
36
44 49
36 41
58
22
15
45
23 23
33
53
32
19
40
25 21
27
Local news Weather Traffic / travel Local events UK/ international Sport Discussion oflocal issues
Local radio Local/regional TV Local newspapers Online local news
Source: Ipsos-MORI Q4. Which of the following do you tend to listen/read/watch on media used at least once a month? Base: All who use media each month(Local radio=2434, Regional TV=2248, Local paper=1814, Local online sites=1174)
%
84
Local media used at least once a month for each news / information category
56
48 44
36 35
27 27
63
54 48
40 37
34 38
80
68
36
44 49
36 41
71
24
17
54
24 23
38
77
33
22
59
33 35
45
53
32
19
40
25 21
27
Local news Weather Traffic / travel Local events UK/ international Sport Discussion oflocal issues
Local commercial radio BBC local radio Local/regional TVFree local paper Paid-for local paper Online local news
Source: Ipsos-MORI Q4. Which of the following do you tend to listen/read/watch on media used at least once a month? Base: All who use media each month(Local commercial radio=1959, BBC local radio=1687, Regional TV=2248, Free local paper=1237, Paid for local paper=1199, Local online sites=1174)
85
64
51 46 44
41
57 58 51
78
67
59 59 52
68 70
54
81
71
63 58 58
74 79
56
88
74 73
56
68 75
85
47
Local/reg TV Local radio BBC localradio
Localcommercial
radio
Localnewspapers
Free localpaper
Paid-for localpaper
Local online
16-24 25-34 35-54 55+Source: Ipsos-MORI Q4. Which of the following do you tend to listen/read/watch on media used at least once a month? Base: All who use media each month for local news (Local radio=2434, Local commercial radio=1091, BBC local radio=1071, Regional TV=1808, Free local paper=877, Paid for local paper=926, Local online sites=621)
Local media used at least once a month for local news, by age of local radio listener
%
Consumer attitudes
86
87
The role of radio today: summary
• Nine in ten of the population listen to the radio each week (RAJAR) • It is largely a solitary activity with 61% of adults indicating they listen to the radio alone (Digital Day 2014) • It is an habitual activity with the majority of radio listeners tuning in every day or most days (YouGov
2013) • Over half (53%) time spent listening to the radio is done in the home (DD 2014) • Almost a quarter (24%) of all radio listening is done whilst travelling (DD 2014) • Radio is seen as informative (45%), offering something for everyone (43%), convenient (34%) and
relaxing (32%) (YouGov 2013) • Among those who say they listen to less radio than they did five years ago (26%), the main reasons cited
for this are spending more time on the internet (34%), lack of choice (24%) and less available time (23%) (YouGov 2013)
• Among those who say they listen to more radio than they did five years ago (24%), the main reasons cited for this are it fits better with their routine (61%), new ways of listening (27%) and discovering a new station or programme (26%) (YouGov 2013)
• Deliberative research commissioned by Ofcom in 2013 also confirms many of the attributes: • Radio’s core qualities can be summarised as: an accessible, ubiquitous platform; a dependable
companion; a deliverer of timely national and local information; and a source of a variety of entertaining and stimulating music and speech.
• For many listeners, the advent of digital platforms, web-enabled mobile devices, and new audio services has had a positive impact on their radio consumption, as it has extended access and increased station and genre choice.
• In addition to convenience, the unique characteristics of radio compared to other media are: music variety and specialism; listener interaction; immediacy; and local content.
88
Importance of each local medium to local radio listeners
42%
18% 20% 13% 9% 7% 7% 4%
40%
35% 30%
22% 21%
17% 17% 9%
9%
20% 14%
10% 14%
7% 7%
4%
2%
5%
4%
3% 6%
2% 2%
1%
8% 19%
31%
51% 49% 65% 66%
81%
Local/regionalTV
Localcommercial
radio
BBClocal/national
radio
Paid-for localpaper
Free localpaper
Local newswebsite
Other localnews site/app
Localcommunity
website
Don't use
Not at allimportant
Not thatimportant
Fairlyimportant
Veryimportant
Source: Ipsos-MORI Q2. How important, if at all, are each of the following types of LOCAL media to you? Base: All who listen to local radio monthly (2434)
81% 54% 50% 35% 30% 25% 24% 13% Net
importance
36% 51% 77%
Net importance of local radio
Net importance of local papers
Net importance of local online
89
48
58
73
23 24
45 45
62
77
28 26
50 46
60
83
33 33
41
60
39
86
30
46
18
BBC local/nationalradio
Local commercialradio
Local/regional TV Free local paper Paid-for local paper Local online
16-24 25-34 35-54 55+
Source: Ipsos-MORI Q2. How important, if at all, are each of the following types of LOCAL media to you? Base: All who listen to local radio monthly (16-24 = 361; 25-34 = 418; 35-54 = 872; 55+ = 783)
Net importance of local media, by age of local radio listener
78 73
40 45
79 77
45 50
78 83
53 41
74 86
57
18
Local radio Local/regional TV Local newspapers Local online sites
%
Net importance of each medium by age
%
90
25
18
28
21
40
45
33
22
44
36
51
44
39
52
11
22
16
15
9
10
10
14
11
13
9
5
4
3
28
5
8
4
2
2
1
Sport
Discussion of localissues
Traffic/travel
Local events/ents
UK/international news
Weather
Local news
Very interested Fairly interested Neutral Fairly uninterested Very uninterested
Level of interest in news/information category (%)
Source: Ipsos-MORI Q3. To what extent, if at all, are you interested in hearing or reading about ....? Base: All who listen to local radio monthly (2434)
47%
Net interest
62%
64%
72%
84%
84%
85%
72% of regular road users
Net interest in different types of content among local radio listeners
91
70 72 68 66
45 42
50
83 80 81
76
66 61
44
88 87 88
75 72
64
47
91 88 90
69
62
70
48
Local news UK/international
Weather Local events Traffic / travel Discussion oflocal issues
Sport
16-24 25-34 35-54 55+
Source: Ipsos-MORI Q3. To what extent, if at all, are you interested in hearing or reading about ....? Base: All who listen to local radio monthly (16-24 = 361; 25-34 = 418; 35-54 = 872; 55+ = 783)
Net interest in different types of content among local radio listeners, by age
Local commercial radio
92
Rank Content valued on local commercial radio
% Value
1 Music 83
2 Local news 45
3 Weather 35
4 Traffic & travel 34
5 Entertaining presenters 26
6 Local events & entertainment information
23
7 Discussion of local issues 22
=8 Local presenters 20
=8 UK / international news 20
10 Sport 19
11 Opinions on local issues 16
Rank Content valued on BBC local /national radio
% Value
1 Local news 61
2 Weather 46
=3 Traffic & travel 40
=3 Music 40
5 Discussion of local issues 36
6 Local events & entertainment information
32
7 Sport 31
8 Opinions on local issues 25
9 Local presenters 22
=10 Entertaining presenters 21
=10 UK / international news 21
BBC local radio
Content valued by listeners to local commercial and local BBC radio stations: tables
Source: Ipsos-MORI Q9: Which, if any, of the following do you particularly value on <local radio station>? Base: All who listen each month (first or second most often): local commercial radio (1972); BBC local radio (1100)
93
Rank (by total)
Content % Value
Total (16+)
16-24 25-34 35-54 55+
1 Music 83 89 85 78 69
2 Local news 45 32 39 45 46
3 Weather 35 21 29 36 40
4 Traffic & travel 34 21 30 37 34
5 Entertaining presenters 26 26 23 26 20
6 Local events & entertainment information
23 15 22 23 22
7 Discussion of local issues 22 13 19 20 24
=8 Local presenters 20 14 17 19 21
=8 UK / international news 20 14 19 20 15
10 Sport 19 19 16 19 17
11 Opinions on local issues 16 13 14 15 18
Content valued by listeners to local commercial radio stations, by age
Source: Ipsos-MORI Q9: Which, if any, of the following do you particularly value on <local radio station>? Base: All who listen each month (first or second most often): local commercial radio (1972) Red and green colours indicate significant differences
94
Rank (by total)
Content % Value
Total (16+) 16-24 25-34 35-54 55+
1 Local news 61 48 55 58 66
2 Weather 46 24 40 47 52
=3 Traffic & travel 40 23 35 46 42
=3 Music 40 53 43 35 38
5 Discussion of local issues 36 20 21 35 44
6 Local events & entertainment information
32 21 24 32 36
7 Sport 31 34 35 33 29
8 Opinions on local issues 25 12 10 25 31
9 Local presenters 22 13 12 16 30
=10 Entertaining presenters 21 17 10 18 27
=10 UK / international news 21 12 23 19 23
Content valued by listeners to BBC local radio stations, by age
Source: Ipsos-MORI Q9: Which, if any, of the following do you particularly value on <local radio station>? Base: All who listen each month (first or second most often): BBC local radio (1100) Red and green colours indicate significant differences
95
38 29
44
42
13
18
1 2
0 1
5 9
BBC local Local commercial
Don't listen to localnews on this station
Very dissatisfied
Fairly dissatisfied
Neithersatisfied/unsatisfied
Fairly satisfied
Very satisfied
82% 70% Net satisfaction
Source: Ipsos-MORI Q10: Overall, how satisfied are you with the way in which <local radio station’> covers local news? Base: All who listen monthly to: BBC local (1100); local commercial radio (1972)
Satisfaction with the way in which local radio station covers local news
96
43 30
39
37
16
25
2 6
BBC local All Local commercial
Completely agree Agree slightly Neither agree/disagree Disagree slightly Completely disagree
Good at covering local news stories that matter to the area
82% 67% Net agreement
Attitudes to current provision of local news on local commercial and BBC local radio
32 25
35 31
17 22
11 11
6 11
BBC local Local commercial
67% 56%
I rely on this station to keep me updated with local headlines
Source: Ipsos-MORI Base: All who listen monthly to: BBC local (1100); local commercial radio (1972)
